Hardware Workshop at Bolt
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13-Sep-2014 -
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Transcript of Hardware Workshop at Bolt
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codefining your brandrelationship covenant
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brand strategistvisual designer
marketing hackerscience fiction geek
ask me anything
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lesson 1 brand is not us telling the consumer—it’s us telling
them, them telling us, them telling each other
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lesson 2brand is a cognitive certainty
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clans paleolithic (2,600kya) – egalitarian societies, all relationships dynamic
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nations neolithic (10kya) – humans
relate to the nation-state like it’s an individual
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modern brands industrial (250ya) – allegiance
to entity prospers, information is mass-produced
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singularity information (45ya) – owner-
customer relationship in flux; information ubiquitous
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lesson 3never stop starting
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data product
ideas
learn
measure
build
industrial information
productideas buildnever stop
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lesson 4successful brands relationships
value process, not product
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“brand”defined by product
cows defined as meatus-vs-them approach
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singulatirydefined by process
temple grandinbe your customer to
understand your customer
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lesson 5abrand ≠ logo, product, ceo,
name, tag-line, mission statement, business plan
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lesson 5bbrand = sum of the
relationships that drive your business
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lesson 6never wait—engage brand practitioners from the very
beginning.
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resources@distillity (blog)@brandfolder
@undercurrent@strategyzer
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partners
business model canvas strategyzer.com
activities
resources
valueprops
customerrelationships
channels
customer segments
revenue streamscost structures
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