Hard Rock Hotel PanamaExecutive Briefing

• One of the world’s most recognized, iconic brands

• Founded in London in 1971, now in major markets around the world– 130 Restaurant locations in 20 countries– 5 luxury hotels, 4 hotel casinos, with 6

additional (including Panama) scheduled to open by 2012.

• Strong corporate identity and culture– Mission: “To spread the spirit of rock and roll

by creating authentic experiences that rock”– Key Attributes: Authentic, Passionate,

Irreverent, Unpredictable, Democratic– Mottos: “Love All- Serve All,” “Take Time to

be Kind,” “All is One,” “Save the Planet” Hard Rock Hotel Orlando

The Hard Rock edge

Morgan Hotel GroupADR: $260

Ritz Carlton InternationalADR: $213

Ritz CarltonADR: $240

StarwoodADR: $160Intercontinental

Americas ADR: $18

Marriott Hotel and Resort

ADR: $113

Marriott CourtyardADR: $89.53

Crowne Plaza AmericasADR: $76

Hard Rock Las VegasADR: $195

Hard Rock OrlandoADR: $224

Rack

Rat

e (p

er d

ay)

60% 65% 70% 75% 80% 85% 90% 95% 100%

$400

$350

$300

$250

$200

$150

$100

$50

Occupancy

Higher Occupancy and ADR Performance

Team Background

• Lagomar Panama– Experienced in Central American development (Los Suenos, Costa Rica)

• Milton Pate– Design Architects with background working with resort brands:

• EDAW– One of the world’s leading design firms, experience in landscape

design, master planning and ecological planning

• Cole Martinez Curtis– Interior designers experienced with both resort experience creation

and Panamanian culture

• ACS – Engineering and design firm with extensive background in Latin

American construction and project management

• Hard Rock International– Design, Marketing and Operational consulting

Project History

• The project started with extensive research resulting in the selection of Panama as a location for development and the Hard Rock as the ideal brand

• Initial work through conceptual design on a 34 acre site at Playa Blanca

• Identified a superior 100 acre site closer to the city, resulting in a nearly complete reimagining of the design

• Ready to begin land preparation, launch detailed schematic phaseFirst Site Master Plan

New Location• 100 acre site just south of Playa Coronado, a longtime

Panamanian tourist destination. Roughly an hour south of Panama City

• Easy access from Pan-American Highway• Close to other tourist attractions, golf courses, etc. • Located in the “Dry Arch” – the “Southern California of

Panama” - a relatively rain-free part of tropical rainforest-rich country.

• Ideal location incorporating a white sand beach, bordering river, and large, elevated platform with expansive ocean views

Land Plan

Land Plan (description)

• Enter through lush tropical road, across bridge, with teasing glimpses of the resort through the flowering vegetation.

• Semi-secluded Spa section provides both serene environment and easy access to the rest of the resort

• Mountain villas on the highlands overlooking the ocean• Eco villas cantilevered on the riverbank• 100 yard wide entry circle, centered on large, landmark

spreading tree• Sense of discovery carried through Porte Cochere and into

Lobby/Check-in• Building opens with dramatic, elevated vistas across the pool

area to the endless blue Pacific.

Hotel Plan

Renderings

Architectural Inspirations

Landscape Design

Interior Design

Rooms and Residences

• 411 rooms (Phase I) the vast majority have ocean views• Varied inventory: Single Rooms, 1 ½ bay Mini-Suites,

Double Suites, Spa Suites, Villas and 4 exclusive Rock Star Suites

• Distinct locations: Beach Wing, Tower, Arch, Spa Villas, Eco Villas, Golf Villas and Beachfront

• Innovative “swim-out” rooms and suites with direct access from patio to pool

The perfect place for every stay

Pool AreaBuilding an exciting pool scene is key to resort success. The Hard Rock is a master of the art.

Pool AreaThe Hard Rock Panama is building on lessons learned to create a world-class, 200,000 square foot resort pool area

Features

• Two signature restaurants • Iconic Hard Rock Lobby Lounge• Rock Spa• World-class nightclub (LOI with

Gerber)• Extensive white sand beach

• Camp Lil’ Rock – Kid’s center• Quiet adult areas• Water sports/activity area• Private white sand beach• Wedding and special events areas• Environmentally aware (LEEDS) design

Setting a new standard not just for Panama but for the entire Central American/Caribbean region

Phase I

• 411 Rooms– Includes main hotel building,

beach wing and tower and Spa Suites

– Chosen to ensure that later construction will not interfere with hotel operation

Phase II

• Additional 200 rooms in North Beach Wing, Golf and Eco Villas– Golf Villas on highlands near

entrance. Still have elevated ocean views

– Eco Villas cantilevered over river

• Each area has independent access- construction will not have major effect on the rest of the resort.

NorthBeachNorth Beach

EcoVillas

Golf Villas

Future

• Second five star resort on remaining property

• Golf course on remaining and adjoining property

• Additional residential development

• Additional commercial development

Current Status

• Conceptual design complete and approved by the Hard Rock

• Hotel condominium documents complete and approved.

• Sale of condominium units open on small scale. Website and collateral developed.

• Letter of Intent signed with Gerber Organization for nightclub/signature bar. Other potential partners identified and evaluated

• Panamanian zoning and other relevant approvals acquired

• Project Plan, including schedule developed. Interviewing/evaluating subcontractors for next phase of design

• Ready to start site work

Ready to rock

Next Steps

• Public Groundbreaking event – COMING SOON!

• Contact: Daniel Merandi, Founders Registry• 305.720.7315 • info@foundersregistry.org