Happiness Marketing :The need of self branding in the age of new media V 2014
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Transcript of Happiness Marketing :The need of self branding in the age of new media V 2014
SECR
ET
TH
E RE
CIPE
GOODMORNINGTERESIANS
Entrepreneur | Think Tank Founder @
I'm a Think tank @saltmangotree,a Marcom
company i founded which helps some of the biggest brands with marketing & creative strategies.
THE CREW
THE AGE OFNEWMEDIA
IN A SINGLE FRAME
THE AGE OFNEWMEDIA
THE REAL POWER
In Dec 2010, protesters took to the streets in the Middle East decrying censorship. The protests orchestrated online via Twitter have been credited with overthrowing governments in Tunisia, Egypt & Yemen
Arab Spring
THE AGE OFNEWMEDIA
NUMBERS SPEAK
THE AGE OFNEWMEDIA
WHATS THE SECRET?
TRENDS?
VIRAL?
FACEBOOK?
WHATSAPP?
The secret lies in a very simple human emotion derived from the fact that the new media is nothing but people sharing.IDEAS
HAPPINESS
HAPPINESS
MEDIAMEDIA
HAPPINESS
MEDIA
SOWHATSTHE DEAL ?BIG
You cannot really buy media anymore, which gives rise toEARNED MEDIA
HAPPINESS
HAPPINESS
MEDIAMEDIA
THE RECIPE
THE
HAPPINESS
CONSUMER
Consumers are at the centre stage here. The idea is to deliver emotions of : - Surprise - Feeling like a Kid - Escape - Playful - Generous
Blah blah here ..... .BLAH
THE INNOVATION
HAPPINESS
THE MEDIA
HAPPINESS
There is only one media involved.YOU
It's no more about TV,PRINT OR WEB anymore.
WOM
THE PROBLEM
HAPPINESS
SOLVER
Companies now have to be more than just proactive & the time calls for real solutions and reply when it comes to customer feedbacks & complaints .
LISTEN
THE BRAND
HAPPINESS
CULTURE
To really derive returns from the approach,a company has to apply this at a the grassroots level. It's more than just advertising . We are talking about operations & even HR .
CULT
HOW HAPPINESS
HAPPINESS
WORKCAN
FORYOU?
YOUEXPLORE Internet has made world a smaller place.everything you need is just a click away & so what are you clicking on ? LEARN
YOUCOPY A great idea is nothing but just a beautiful adaption of the already existing one. You need not reinvent the wheel, all you need to do is fix on a point/person & copy everything that's worked there and thanks to social media it's all possible.FOCUS
YOUSELFIE-A-DAY The Internet puts your Life out there for everyone to see. So when they 'Google' you, what's your story gonna be ? LOVE
YOUPAY FORWARD Technology has drastically changed how 'Time' works.to stay ahead out there, you literally need to 'DO' aheadDO
Q&A
