Festival Programme 2009 - Lahore International Children's Film Festival, Pakistan
Happifest - Children's Festival of Creativity
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Transcript of Happifest - Children's Festival of Creativity
On the Occasion of Children’s Day introducing
14th – 15th Nov 2015MMRDA Grounds, BKC, Mumbai
Vision
to become an enabler for improving the Creative Index* of India which currently
ranks at 99th position among 139 nations worldwide
*http://martinprosperity.org/media/Global-Creativity-Index-2015.pdf
i s an event f o r t he ch i ld ren and the i r f am i l i e s
t o t ake t ime out and e xpe r i ence a wo r l d that i s away f r om eve r yday g ad get s and
s c reens .
Discover the child’s hidden talents through creative explorations
Make Indian culture cool !
Open up minds by changing mindsets (for parents)
See Absorb Play
Explore Experiment Imagine
Why Now?
Creativity and Innovation is linked to the overall prosperity of a nation
Lack of high quality interventions dedicated to creative thinking & problem solving for kids
With increase in international exposure and disposable income Indian parents demand the best experiences for their kids
Gap
School curriculum not geared towards fostering creative thinking unlike developed nations
Archaic educational system encourages rote learning and stifles innovation
Education is more transactional rather than transformational
What HappiFest
is NOT
Just another Pop Up
Fun Fiesta
Traditional MelaFlea Market
Food Festival
Outdoor shopping mall
Amusement Park
Creativity Culture
International BenchmarksWe have benchmarked ourselves against the
best family friendly festivals in the world
Indian Kids Events (contd..)
In India there is no single event which match our vision however the following are noteworthy
Target Group
Primary TG :Kids (age 4-14yrs) & Parents
Income Bracket:Affluent & Upper middle class
Make it a permanent fixture and must visit event pan India
Organize sub editions locality wise as well as city wise eg : HappiFest Powai, HappiFest Coimbatore
Build HappiFest as an attraction in the format of a residential festival
Debundle & launch associated services around it like
1. HappiMrkt :Online curated marketplace for kids learning, development & entertainment
2. HappiTalks : Unplugged talks for parents for changing mindsets3. HappiLearn : Creative modules for seamless learning through fun4. HappiPlay : Development through sports & physical activities
How will we achieve that
Who’s behind
MonicaNiloy
Deenaz
https://www.linkedin.com/pub/monica-debnath/55/b62/586
https://www.linkedin.com/in/deenazfuljhalay
https://in.linkedin.com/in/niloydebnath
That’s Us!
100% Curated, 100% special
30 + workshops….& much much more
▸Ambience
Installations
What's in it for you?
• Participate as a Sponsor, Exhibitor, Educator, Entertainer or Partner
• Be a part of this movement and make a difference
• Presenting Partner• Associate Partner• Main Stage Partner • Workshop Area Partners• Activity Partner• Culinary Partner• Beverage Partner• Ticketing Partner• Transportation Partner• Media Partners ( Online,
Radio, TV, Print)• Customized options
available
Partnership Opportunities
Opportunities Available fromINR 1L – INR 25L
Promotion plan
Social Media PR
• Website, Facebook Page, Twitter, Blogger Outreach
• Strong Hashtag, Paid Promotions, Teaser Content, Contests & Giveaways
• Pre Campaign : Interviews in trade magazines to create traction
• Campaign : Placement in major mainline print publications (TOI, HT, DNA, Mid Day, Asian Age, Indian Express) about event, venue, time, Big Story, Interview slots in key radio stations
• Powai Moms, MulundMoms, First Moms Club, Mompreneurs India, Kid Stop Press, Farmers Market, Mycity4Kids, Grooming Babies, Couch Tomatoe, Kala GhodaFestival, Young Explorers Magazine, NIE
Associationsplanned
Contact
Niloy : + 91 98200 60340Monica : + 91 9920904774Deenaz : + 91 7738275553
Or by
Thanks!
anyquestions?
?
www.happifest.comwww.facebook.com/HappiFest