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the Asia-Pacific Magazine for Association Executives Supported by UIA, Union of International Associations, Brussels
A S I A - P A C I F I C
ALSOUIA GETS PRACTICALCELEBRATING SOUTH AFRICA’S CONVENTION CITIES
Headquarters MagazinesMeetings Industry Publishers (Singapore)Published 4 times a yearEdition July 201106
HEADQUARTERS
JAPAN THE AFTERMATH
AN INTERVIEW WITH JNTO’S
TADATOSHI MAMIYA
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HOW IT WORKSAs a regular reader of the magazines, you will be able to read Headquarters EMEA, Headquarters Asia-Pacifi c, MIM Europe Magazine and all the destinations supplements on your i-Phone, i-Pad, i-Pod Touch and on www.headquartersmagazine.com and www.mimmagazine.eu.
1. Download the application in the App store of Apple or on i-Tunes. You will fi nd the App in the category ‘New’ or by searching the word ‘Headquarters’ or ‘MIM’ in the Search engine. After the download is complete, the App will be automatically installed.
2. Then go to www.headquartersmagazine.com and www.mimmagazine.eu in the App section and simply download the copies you want to read. You will have to go through this process every time a new edition is out.
3. Enjoy reading!
FAQWill the magazines on your i-Phone / i-Pad / i-Pod Touch be the same as the hard copies? > The entire content of the magazines will be exactly the same on your i-Phone / i-Pad / i-Pod Touch.
Do I have to be online to read the magazines? > No. You can download each issue, save it in your download fi le and read it offl ine later.
Staged in November 2010 by the GSMA, which represents the interests of the world-wide mobile communications industry, Mobile Asia Congress 2010 attracted a record 3,400 attendees. The event has grown tremen-dously since its Hong Kong debut in 2009, almost doubling visitor numbers and evolving into one of the largest events the GSMA has ever held in Asia. Hong Kong’s location and status as a gateway into mainland China,
HONG KONG STAKES CLAIM AS ‘ASIA’S MOBILE CITY’
CONTACTHelen ChanT. +44 (0)207 432 [email protected]
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HQ magazine is launching the i-Pad application in collaboration with Meetings and Exhibitions Hong Kong (MEHK), whose aim is to strengthen Hong Kong’s position as the premier meetings capital in Asia-Pacifi c.
SPONSORED BY MEETINGS AND EXHIBITIONS HONG KONG (MEHK)
FROM SEPTEMBER 2011 ON, HQ AND MIM EUROPE MAGAZINES
AVAILABLE ON I-PAD!
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HQ> E D I T O R I A L
CONTENTS
INTERVIEWTADATOSHI MAMIYA (JNTO) 14
GENERALNEWS 7
MEETINGS FOREST 9
ICCA 10
CHINESE MEDICAL ASSOCIATION 11
ASSOCIATION PORTRAIT 12
RESEARCHUIA 18
INTEREL 20
DESTINATIONSSOUTH AFRICA 22
BERLIN 27
SECOND-TIER DESTINATIONS 28
MACAU 29
DESTINATION SUPPLEMENT BRUSSELS
COLOPHONHEADQUARTERS ASIA-PACIFIC OR HAP IS A NICHE PUBLICATION FOR LOCAL, REGIONAL AND INTERNATIONAL ASSOCIATIONS BASED IN THE ASIA-PACIFIC REGION DEALING WITH THE ORGANIZATION OF WORLDWIDE CONGRESSES. PUBLISHED 4 TIMES A YEAR. CIRCULATION: 2,500 COPIES IN 14 DIFFERENT COUNTRIES.
SubscriptionsSubscriptions amount to 85 euros (all incl.). The online version of the magazines is available at www.headquartersmagazine.com
Editor in ChiefMarcel [email protected]
Managing DirectorCécile [email protected]
Account Manager - International SalesKelvin LuT: +32 (0)2 761 70 [email protected]
Managing EditorRémi Dévé[email protected]
ContributorsSarah LeeJennifer SalsburyJudy WickensChad Shiver
Design Wallrus, Kortrijk - BelgiumT: +32 (0)56 24 94 [email protected]
PrintThe Neu Print PTE Ltd - [email protected]
Supported by UIA, Union of International Associations
AddressHeadquarters Magazines PTE Ltd1 Scotts Road#21-07 Shaw CentreSingapore 228208
Responsible PublisherHeadquarters Magazines PTE Ltd - SingaporeMarcel A.M. [email protected]
Cécile Caiati-Koch
Rémi Dévé
WHAT A WORLD EXPO CAN MEAN!It’s been a few weeks since I returned from IT&CM China in Shanghai. It’s a fair I’m particularly fond of
because it gives me the opportunity to get to know the city a bit better each year. Last year, I briefl y
visited the World Expo when I was there. For Shanghai, 2010 was just this: a six month-long global
showcase to the world. Hence, the city massively invested in infrastructure and services.
What did this mean for the MICE industry? The expo’s dominant feature was the 160,000 m2 China
Pavilion with a rooftop replica of a Qing Dynasty imperial garden. In addition to this Pavilion there
were four other permanent structures - the Theme Pavilion, Performance Centre, Expo Boulevard and
Expo Centre, which features a 7200 m2 grand hall, a 2,500 seat auditorium plus several meeting and
banquet rooms.
The big news is that the Expo Centre will become Shanghai’s primary convention centre after a
post-expo refi t. There’s also the new Hongqiao Airport that can accommodate the A380. And I don’t
even mention the number of new hotels, all featuring expansive MICE facilities. Just think about the
235-room Peninsula Shanghai, built on the Bund or the 501-room Marriott Changfeng Park, the largest
Marriott branded hotel in Shanghai. Also on the Bund, the legendary Peace hotel (Fairmont) reopened.
I could go on like this for a while. A world event is always good for a destination and makes it leap
forwards spectacularly. But the most important effect is still the coming of new congresses. A lot of
meetings industry people on the fair told me: ‘We have received a lot of enquiries from organisations
that will host meetings in Shanghai related to the Expo!’ I also have to congratulate Patrick Chen of
the Shanghai Municipal Tourism Administration: the new brochure, called ‘The Bund Living’, is simply
a promotional masterpiece.
www.headquartersmagazine.com / marcelsblog.typad.com
MARCEL A.M. VISSERSEditor in Chief
EDITORIAL
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HEADQUARTERS 6
2011 MEETINGS INDUSTRY FAIRS WORLDWIDE: MAKE YOUR CHOICE!
CIBTM // 31 August - 1 September 2011, Beijing //www.cibtm.com
IT&CMA // 4-6 October 2011, Bangkok //www.itcma.com.sg
IMEX America // 11-13 October 2011, Las Vegas //www.imexamerica.com
ITB Asia // 19-21 October 2011, Singapore //sme-itb-asia.com
EIBTM // 29 November-1 December //www.eibtm.com
MORE NEWS ON WWW.HEADQUARTERSMAGAZINE.COM
AIME 2011 A FAIR TO REMEMBERFOR SOME YEARS NOW, REED TRAVEL EXHIBITIONS HAS BEEN ORGANIZING AIME,
THE ASIA-PACIFIC INCENTIVES AND MEETINGS EXPO. THE CONCEPT WAS CREATED
AND IS OWNED BY MELBOURNE CONVENTION & VISITORS BUREAU; REED TRAVEL
EXHIBITIONS RUNS AND DEVELOPS IT. REPORT CÉCILE CAIATI-KOCH
In the past, I had heard positive feedback
about the fair but never got a chance to
check it out myself. After Marcel Vissers
and Rémi Dévé went there, my interest was
aroused. With the strong development of
the whole region, I decided this year it was
high time I participated in this Asian-Pacifi c
extravaganza!
The show is indeed a very good platform to
fi nd out about the Asia-Pacifi c. I met all of
Australia’s convention bureaus and part-
ners, but the Asian region had a very good
representation as well. I am sure this will
grow every year as I heard hosted buyers
and exhibitors were very satisfi ed with the
fair’s outcome. The presence of European
exhibitors such as Costa del Sol and Czech
Convention Bureau also illustrates that the
Asia Pacifi c is becoming a good buyers’
market for Western suppliers.
And what better place than Melbourne to
host such a fair? As a destination, it’s simply
wonderful, but isn’t that true of all Australian
cities? A good quality of life, walkable
distances, good weather and friendly people
and on top of that high professionalism -
that’s all I have to say!
I understood that once you have been to
Australia, you want to go back. I already
wrote about my trip in Brisbane. I also briefl y
stayed in Sydney only to fi nd out that I have
to go back and stay a little longer. So the
next edition of AIME (21-22 February 2012)
can surely count me in!
www.aime.com.au
Melbourne Convention Centre
Malaysia
HQ> H E A D Q U A R T E R S N E W S
WORLD PCO ALLIANCE CONTINUES TO GROWThe World PCO Alliance will announce on July 29th its new members, which will effectively
expand the alliance to all 6 continents of the globe. Last May in Frankfurt, the Alliance held
its third Annual General Meeting, and re-elected Anthony Wong (AOS Conventions & Events,
Malaysia) as President. Also re-elected was Kayo Nomura (Congress Corporation, Japan) as
Secretary General. Joining them in the Alliance’s Board of Offi cers is Per Anker (ICS - Inter-
national Conference Services, Denmark), who continues as Vice President. Representing the
leading PCOs in all six continents, the World PCO Alliance aims to capitalize on the effi ciency
of consolidating conference and event services within one network.
www.worldpco.org
MYCEB LAUNCHES ‘INDUSTRY PARTNER PROGRAMME’ The Malaysia Convention & Exhibition Bureau (MyCEB) recently launched its Industry Partner
Programme (IPP) to further strengthen Malaysia’s competitive position in the global business
tourism market. MyCEB will be rolling out a series of cooperative programmes across the
country to provide business opportunities for partners and to increase Malaysia’s success
rate in securing international business events.
www.myceb.com.my
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HEADQUARTERS 7
2011 JMIC UNITY AWARD GOES TO LUC MAENE Joint Meetings Industry Council (JMIC) President Leigh Harry announced the winner of
the 2011 JMIC Unity Award as Luc Maene, Director General, International Fertilizer Industry
Association and President, European Society of Association Executives. The Unity Award
is made annually to an individual who represents the best qualities of Meetings Industry
Leadership and who has devoted major efforts to creating stronger relationships and a greater
cohesion for the industry. Award criteria evaluate industry leadership and initiative both in a
candidate’s own professional conduct and the efforts they put into industry-building through
association, education and professional development activities.
www.themeetingsindustry.org
ICCA ANNOUNCES DESTINATION FOR 2014 ICCA CONGRESSThe 53rd ICCA Congress will be held in
Antalya, Turkey, in the fi rst week of
November of 2014. ICCA’s 50th Congress,
incorporating the ICCA General Assembly,
will be held in Leipzig, Germany from 22 to
26 October this year. This annual event is
expected to bring together approximately
1,000 senior level professionals from the
meetings industry for top quality networking,
high-level education, exchange of business
and tailor-made expert advice. The 51st ICCA
Congress will take place in San Juan, Puerto
Rico on 20-24 October 2012, and the 52nd
ICCA Congress will be held in Shanghai,
China-PR on 2-6 November
2013.
www.iccaworld.com
AUSTRALIA ADDS TO ASSOCIATION OFFERINGAustralia has risen fi ve places to 11th posi-
tion in the ICCA rankings of the world’s
most popular destinations for international
association meetings, and is offering more
for associations bringing their members
to Australia in 2011 and beyond. Improved
access, multi-million dollar new facilities
and greater involvement of the country’s
key innovators, regulators, academics and
business leaders are part of a multi-pronged
approach being led by Australia’s national
tourism marketing agency, Tourism Australia,
and the country’s leading convention
bureaux and convention centres to add
value for international associations and
their members.
businessevents.australia.com/associations
HQ> H E A D Q U A R T E R S N E W S
CTICC SCOOPS MPI RISE AWARDThe Cape Town International Convention
Centre (CTICC) is again in the global spotlight
for clinching the Meeting Professionals
International (MPI) Recognising Industry
Success and Excellence (RISE) Award. This
global awards program extends beyond the
23,000 international members that belong
to MPI and is open to any organisation
that has demonstrated exceptional
leadership. The centre scooped the award
for best Organisational Achievement, which
acknowledges the transformational impact
an organisation has envisioned and achieved
and the leadership exhibited to advance
organisational strategy, drive business
results and create change utilizing
meetings and events.
www.cticc.co.za
er
TAIPEI RANKED 2ND IN ASIA IN ICCA STATISTICS In 2010, Taiwan played host to a total of 138
international association meetings, ranking
it 23rd globally and taking 5th place in both
the Asia-Pacifi c region and the Middle East,
according to the latest ICCA stats. There
were 91 international association meetings
held in Taiwan in 2009, which saw Taiwan
taking 32nd place globally and 8th in the Asia-
Pacifi c and the Middle East. Overall, Taiwan’s
country ranking has risen signifi cantly over
the past year. With 99 international associa-
tion conferences held in Taipei City in 2009,
Taipei occupied the 11th spot worldwide and
2nd place in Asia.
www.meettaiwan.com
CTICC
Luc Maene
Taipei
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HEADQUARTERS 8
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HEADQUARTERS 9
HQ> M E E T I N G S F O R E S T
DONATE A TREE! GET CERTIFIED!The fi rst trees of our Meetings Forest were
planted last year in the spring. They’re still
small and it will take another thirty years for
them to grow to their full size. Nature takes
its time, but people don’t always think like
that. Somewhere around March, in the spring
of 2011, we planted another bunch of new
trees in our part of the Caledonian Forest in
Scotland’s Highlands. Anyone interested can
travel with us.
About 50 new and old clients, friends in
the meetings industry will receive a certifi cate
that we’re taking the liberty to reproduce here.
THEY ALL GOT THEIR TREE(S)!
+ Steen Jakobsen, Convention Director Wonderful Copenhagen
+ Annick Debels, DirectorGent Congres, Belgium
+ Anja Loetscher, Director Geneva Tourism & Conventions
+ Martin Sirk, CEO ICCA, International Congress and Convention Association
+ Christian Mutschlechner, General Manager Vienna Convention Bureau
+ Martin Kim, Deputy Chief Seoul Convention Bureau
+ Hsi-Mei Chang, Marketing Director Taiwan MICE International Marketing & Promotion Project
+ Tina Herold, Business Tourism Manager Europe South African Tourism
+ the whole team of the Convention Bureau della Riviera di Rimini
+ Eric Bakermans, Manager Marketing Meetings & Conventions NBTC Holland
+ Laurence Dogné, Meetings and Incentive Manager Brussels & Wallonia Convention Bureau, Belgium
+ Danielle Neyts, Market Representative Belgium/Luxemburg Tourism Ireland
+ Marleen Wyckmans, Marketing and Communication Manager KLM - Belux
+ Inge Marstboom, Manager Congress Business Events
Antwerpen Toerisme & Congres
+ Chantal Sneijkers, European Public Relations Offi ce
European Management Assistants, Brussels
+ Jacques de Mévius, Secretary General and Joel Fisher, Head of Congress Dpt Union of International Associations, Brussels
+ Susan Frei, Director, International Meetings & Incentives
Canadian Tourism Commission
+ Emma Cashmore , Managing Director Axis Travel Marketing Ltd, London
+ Jan Wittouck, Executive Offi cer Belgium Convention Bureau - Flanders, Brussels
A TREE COST JUST £5 AND YOU CAN BUY / DONATE IT ON WWW.HEADQUARTERSMAGAZINE.COM
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HEADQUARTERS 10
HQ
TOUCH OF GOLDIt started very spontaneously in Pattaya,
Thailand in 2007, when the ICCA congress
was themed ‘A touch of gold’ in celebration
of the Royal Anniversary. Then it occurred
to me: why not extend this theme to the gala
dinner? A few brave delegates decorated
themselves with shiny golden accessories
and, together with some enthusiasts, Head-
quarters scanned the crowd to see who stood
out. Prizes were awarded to the best dressed
people in the form of Belgian chocolates.
The following year in Vancouver, more labor
was put into the preparations and the awards
got an artistic touch. Afterwards in Florence,
it attracted the public’s attention for the fi rst
time. Together with ICCA, we set up some
rules. Last year in Hyderabad it was such a
dress up party that special clothing is from
now on a must-do at gala dinners. The Dress
to Impress Awards have evolved into a valu-
able sponsoring formula just over a few years.
CABARET STYLEPeople are already looking forward to the
50th ICCA Congress in Leipzig from October
v22 to 26. A record breaking number of
attendants - over 1,000 I am told - are
expected. Defi nitely a milestone in the
meetings history. And what to expect from
the Dress to Impress night? After consulting
the organizers and the main sponsor (the
regional government), we went for 1920’s
Cabaret Style.
Martin Sirk, CEO of ICCA, says: ‘This year’s
Gala evening dress code follows a ‘retro’
theme - smart and chic, glamorous and sleek,
elegant-yet-fun, silk scarves & feather boas,
spiced up with a little late-night decadence
perhaps! Once more we invite ICCA delegates
to show off their creative side by inventing
their own interpretation of our theme. Great
Gatsby-type daywear, oriental retro hats,
Josephine Baker’s bananas... anything’s
possible!‘ He continues: ‘We’ll be working
with the venue for a matching decoration
theme - I’m thinking lots of black, white,
silver, with small white lights, deco shapes.’
If anyone else has another luminous idea,
don’t hesitate to send them to me at
ICCA Delegates in 1920’s Cabaret Style
THE 5TH DRESS TO IMPRESS AWARDS 2011 IN LEIPZIG
HISTORY OF DRESS TO IMPRESS AWARDS
2007October 27-31 Pattaya, ThailandTouch of Gold
2008 November 1-5Victoria, CanadaCanada Fresh
2009 November 7-11Florence, ItalyDesigner Catwalk
2010 October 23-27Hyderabad, IndiaIndian Memories
2011 October / Leipzig / 1920’s Cabaret Style
ICCA IS KNOWN IN THE ASSOCIATION WORLD FOR ITS PREMIUM GALA DINNERS. THEY ARE PROBABLY THE BEST IN THE BUSINESS.
OFTEN, GALA DINNERS ARE BORING - BUT NOT AN ICCA ONE. PEOPLE LOOK FORWARD TO THEM. THEY LOSE SLEEP OVER THEM AND
SKIP INTERESTING CONFERENCES TO MAKE TIME TO BUY AN UNUSUAL PARTY OUTFIT. AND WHY IS IT SO? BECAUSE IT’S THE DRESS
TO IMPRESS NIGHT, DURING WHICH HEADQUARTERS MAGAZINE HANDS OUT COVETED TROPHIES. TEXT MARCEL A.M. VISSERS
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HEADQUARTERS 11
HQ> I N T E R V I E W
WITH 83 SPECIALTY SUB-SOCIETIES AND LINKS TO 34 INTERNATIONAL ASSOCIATIONS THE CMA CONFERENCE ORGANIZING TEAM
HAS A BUSY SCHEDULE OF OVER 200 EVENTS A YEAR. RECENTLY JIANG YONGMAO, DIRECTOR OF THE DEPARTMENT OF ACADEMIC
AND ASSOCIATION AFFAIRS, SHARED HIS EXPERIENCES OF FIVE YEARS HEADING UP THIS DEPARTMENT.
HQ: How are locations for the CMA Congresses selected?
Jiang Yongmao:
For the national
conferences
there are several
ways that the
locations are
decided. They
are required not only to rotate locations
to bring the specializations to second tier
cities, developing and more remote areas
but also to run these close to the
government to ensure feedback on the
issues is considered for the reform of
medical services. It is important to keep
this balance with venue selections. Usually
members bid within the Council Meeting
of each Society. Often the conference
department will make a recommendation
to the Council after analysis sometimes
the decision is voted on immediately.
HQ: Do you have locations that you prefer to work in?
Jiang Yongmao: We frequently identify
venues for the national conferences and
international congresses won for China by
the specialty sub-societies. Many societies
running smaller sized conferences between
200 and 300 people act on these
suggestions. In terms of preferences it is
great to be based in a city like Beijing that
now has so many of the best facilities in
China. It also has the highest proportion of
the top experts in the specialist fi elds. It is
also good to see other cities in addition
to Shanghai, Guangzhou and Shenzhen
around the country developing fast. We
found many smaller cities with funding
available for support are actively seeking
these national meetings. Beijing has been
used so regularly the doctors now like to
see other parts of China that weren’t so
easily accessible before.
HQ: Which are the priority areas for the CMA?
Jiang Yongmao: Starting the next
government fi ve year plan the CMA
has the following priorities:
• International Academic Exchange
and Communication
• Key issues regarding Public Health
• Promotion of National Conference of the
member societies which are seeing growth
in international attendance (approximately
200 foreign delegates attended the
Chinese Orthopaedic Association confer-
ence)
• Active participation in international events
to promote member society conferences, a
recent development in the past 4-5 years
HQ: What are future trends for conferences in China?
Jiang Yongmao: As China develops inter-
national meetings it increasingly needs to
measure return on investment. Chengdu,
a center of higher education and scientifi c
research located in Sichuan Province and
growing fast, recently produced a report on
the benefi ts accruing to the city from hosting
the COA Conference. We expect to see more
of this.
HQ: How do you relate to the interna-tional association congress world?
Jiang Yongmao: The state government is
very supportive of top quality academic
conferences but is keen to curtail meetings
of low quality and low academic importance
or value to China’s developing science. They
are keen to avoid those meetings that have a
high fi nancial spending demand and a need
to be highly subsidized by the government
with a low return on investment.
Jiang Yongmao
THE CHINESE MEDICAL ASSOCIATIONManaging Congresses for Scientifi c Advancement
As China develops international meetings it increasingly needs to measure return on investment
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HEADQUARTERS 12
HQ: Could you briefl y present APAO?
What kind of events do you organize?
The Asia Pacifi c Academy of Ophthalmology
(APAO) is a federation of 19 national ophthal-
mology societies fostering the growth of
ophthalmology and visual sciences. It aims to
preserve and protect the vision of the people
of the Asia Pacifi c region. APAO holds annual
congresses at congress centres in the region,
hosted by the ophthalmology society/College
of that country.
HQ: Where were your previous events held?
The APAO Congress was held in conjunction
with the World Ophthalmology Congress
(WOC) in Hong Kong in 2008. APAO 2009,
a joint meeting with the American Academy
of Ophthalmology (AAO), was in Bali. APAO
2010, a joint meeting with the AAO, was in
Beijing and APAO 2011 was in Sydney, hosted
by The Royal Australian and New Zealand
College of Ophthalmologists. APAO Sydney
was con-sponsored by the International
Council of Ophthalmology (ICO). APAO 2012
will be in Busan, Korea and APAO 2013 will be
in New Delhi, India. So, as you see, we pretty
much rotate among countries all over the
Asia-Pacifi c.
The APAO Congress gives all ophthalmolo-
gists, orthoptists, optometrists, ophthalmic
nurses, other allied eye health professionals
and ophthalmic industry representatives the
unique opportunity to see the specialty as
a whole, in all its impressive breadth, depth
and diversity. In addition, the APAO Congress
is an unforgettable social gathering and
educational opportunity.
HQ: What kind of venues do you need
and what criteria must they satisfy?
Venues need to refl ect the anticipated size
of the Congress. APAO/WOC 2008 was
staged in the Hong Kong Convention and
Exhibition Centre; APAO 2009 was at the
Bali International Convention Centre; APAO
2010 was at the China National Conven-
tion Centre, Beijing; APAO 2011 was at the
Sydney Convention and Exhibition Centre.
The venues need to be able to accommodate
an extensive scientifi c program and a large
exhibition area for sponsoring and exhibiting
ophthalmic companies.
HQ: What is the association’s decision
process concerning the organization of
a conference? How do you decide where
to go?
The bidding process is extensive. The local
society/College meets the APAO Council
seeking to bid for the rights to host the
Congress in their country. For example, the
Sydney bid started in 2007. The bid docu-
ments included letters of support from the
New South Wales and Federal Governments
and from Business Events Sydney. They also
included details of the facilities available in
Sydney and information about the Sydney
Convention and Exhibition Centre. After the
bid was accepted, an organising committee
was established and a professional congress
organising company was appointed.
ASIA PACIFIC ACADEMY OF OPHTHALMOLOGY (APAO)A talk with John Deeth and Frank Martin
ATTENDED BY AN AVERAGE OF 5,000 DELEGATES, THE APAO CONGRESS IS ONE OF
THE MOST WIDELY RECOGNIZED INTERNATIONAL OPHTHALMOLOGY GATHERINGS. THE
APAO, WHICH CURRENTLY HAS 19 MEMBER ORGANIZATIONS FROM ALL CORNERS OF THE
GLOBE, HAS BEEN CONDUCTING WORLD CONGRESSES FOR OVER HALF A CENTURY AND
STRIVES, THROUGH ITS VARIOUS ACTIVITIES, TO PROMOTE AND IMPROVE EYE HEALTH
FOR ALL CITIZENS OF THE ASIA-PACIFIC AREA. JOHN DEETH, EXECUTIVE DIRECTOR OF
APAO SYDNEY 2011, AND PROF FRANK MARTIN, PRESIDENT OF APAO, TELL US MORE
ABOUT THE ORGANIZATION.
HQ> A S S O C I A T I O N P O R T R A I T
Holding an annual event is not the same as holding it every four years, especially with regards to getting sponsors on board
John Deeth Frank Martin
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> A S S O C I A T I O N P O R T R A I T
Following interviews, ICMS Australasia
were appointed. ICMS was the conference
organiser when RANZCO hosted the World
Ophthalmology Congress in Sydney in
2002. Members of the Sydney organising
committee travelled to a number of interna-
tional ophthalmology congresses throughout
the past three years, heavily promoting
APAO Sydney to the global ophthalmic
community. As a result, APAO Sydney had
an international focus, with 67 countries
represented.
HQ: What kind of challenges has the
association overcome in recent years?
Initially the fi rst APAO Congresses were
held every four years. From 1972 on, the
Congresses were organized every two years.
To meet the growing demand for more
frequent interactions in a fast changing
world, the APAO Congresses are now held
annually. This started in 2006 in Singapore
and has represented quite a challenge:
holding an annual event is not the same as
holding it every four years, especially with
regards to getting sponsors on board. On
a side note, so that things could run more
smoothly, we have developed a template for
the scientifi c program and sponsorship and
that helped a lot.
HQ: What are the new trends within your
organization?
Since the Congress has become an annual
event, APAO has developed its own leader-
ship development program (LDP). This
focuses on younger ophthalmologists in the
region to prepare them for leadership roles.
APAO has also looked at governance. The
Constitution has been revised and a new
constitution was adopted at the meeting
in Sydney in 2011. The new constitution
allows for an executive committee and the
position of president elect. This position will
be voted on at the next Congress in Busan,
Korea in 2012. A number of committees
have been established as well. The chair of
these committees automatically becomes a
member of the APAO governing council. Last
but not least, we launched the APAO Journal
of Ophthalmology in March 2011.
HQ: Do you have a personal favorite as
a conference destination?
Not really. The Asia Pacifi c region is diverse
and each member nation stamps its own
culture on the conference, which is really
good to add a local fl avour to the event.
Delegates just love it. The fact that we
rotate a lot within the Asia-Pacifi c allows
congresses to be very different each time.
www.apaophth.org
APAO CONGRESSES
2001 -> Taipei
2003 -> Bangkok
2005 -> Kuala Lumpur
2006 -> Singapore
2007 -> Lahore
2008-> Hong Kong
2009-> Bali
2010-> Beijing
2011-> Sydney
2012-> Busan
Aboriginal welcome ceremony
Live surgery session
APAO Exhibition
© S
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HEADQUARTERS 14
HQ: Japan has been all over the news lately
and we all know why. How has this affected
the meetings industry?
Tadatoshi Mamiya: Following on from the
earthquake and tsunami of March 11th, the
consequences for the meeting industry have
been felt throughout Japan, and not simply
in Tohoku (the far north-eastern region of
Japan which suffered damage). Many inter-
national meetings have been cancelled, post-
poned or have had their location changed to
a site outside of Japan.
Although most areas of Japan, and almost
all of those visited by international meeting
delegates, were unaffected by the earth-
quake or tsunami, these areas are still
suffering repercussions. Cities like Tokyo,
Kyoto, Osaka, Fukuoka and Sapporo are all
well outside the areas devastated by tsunami
damage or threat of radiation, but due to
unnecessary fear and a lack of awareness,
are continuing to see cancellations. In
fact, even though Tohoku is relatively off
the normal visitor itinerary, the number of
international arrivals to Japan following the
quake has dropped signifi cantly, down 50.3%
year on year for March and 62.5% in April.
HQ: Will there be a before and after-earth-
quake/tsunami for the Japanese industry?
Tadatoshi Mamiya: Prior to the earthquake,
Japan was on a solid upwards trajectory in
terms of hosting international association
meetings. 2010 saw the hosting of major
international events such as the APEC
meetings and COP10, and was a year in
which there were the fi rst signs of domestic
recovery following on from the global reces-
sion.
After March 11th, we certainly did observe
the inevitable cancellations and postpone-
ment of meetings, but already there are
signs of recovery. Many events in the
immediate aftermath were relocated to the
western and southern areas of Japan, and
now the industry is picking up in Tokyo.
Even areas directly damaged by the earth-
quake and tsunami are forging ahead with
a renewed MICE product along with their
reconstruction efforts. For example, Sendai
is planning to host the United Nations
World Conference on Disaster Reduction in
2015, and the Akiho hot spring district will
be home to the ASEAN+3 conference this
December.
REASSURING JAPANAn Interview with JNTO’s Tadatoshi Mamiya
JAPAN NATIONAL TOURISM ORGANIZATION (JNTO) SEES ITS MISSION AS
TAKING THE LEAD IN PROMOTING JAPAN OVERSEAS WITH THE COOPERATION
OF LOCAL CONVENTION BUREAUS, TOURISM AND MEETING INDUSTRY
SUPPLIERS AND THE JAPAN TOURISM AGENCY (JTA). AS THE CURRENT
PRESIDENT OF THE JNTO, TADATOSHI MAMIYA LEADS THE RELATIONSHIP
DEVELOPMENT WITH THESE PARTNERS AND TRIES TO SPREAD AWARENESS
OF THE IMPORTANCE OF INTERNATIONAL MEETINGS. WITH HIM, WE LOOK AT
THE CURRENT STATE OF THE MICE INDUSTRY FOLLOWING MARCH 11TH .
HQ> C O V E R I N T E R V I E W
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Tadatoshi Mamiya
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HEADQUARTERS 15
> C O V E R I N T E R V I E W
To answer your question, I don’t see a before/
after earthquake shift in Japan’s position
as a MICE destination. We were in a strong
position before March 11th, and besides what
we predict to be a temporary (albeit sharp)
drop in meeting numbers, I think we’re on
good footing to make both a strong and swift
recovery.
HQ: Tell us about your strategy to put
Japan back on the international meetings
map.
Tadatoshi Mamiya: In the immediate after-
math of the tsunami and the earthquake,
we at the JNTO felt that our main role was
to make sure that international visitors in
Japan were safe and to disseminate accurate
information as to the situation in Japan to
meeting planners worldwide. We knew that
inaccurate or sensationalistic coverage could
be potentially devastating to the industry,
and to fi ght this we have used our website
(www.jnto.go.jp), blogs, social media and
other means to communicate facts with a
wide audience.
Once things calmed down and we were able
to confi dently say that the situation in Japan
is safe for meetings to go ahead in the vast
majority of our cities, we began to contact
organizers of meetings already scheduled for
Japan in the upcoming months and years.
We and the Japan Tourism Agency have
sent letters of support to each associa-
tion’s leadership to ensure them that their
meeting’s venue suffered no damage and to
reinforce our position that Japan is safe and
our people are looking forward to welcoming
meeting participants to our country.
Through this effort, we have been able
to reconfi rm the commitment of several
meeting organizers to bring their events to
Japan as scheduled - including the Academy
of International Business’ 2011 Annual
Meeting (1,200 participants in Nagoya, June
2011), the Congress of the International
Society on Thrombosis and Haemostasis
(7,000 participants in Kyoto, July 2011), and
Worldsleep2011 (2,500 participants in Kyoto
in October 2011). We have also worked with
associations still in the decision process
and are happy to say that after the quake,
the Lions Club World Congress 2016, with
25,000 delegates, was announced to be held
in Fukuoka.
Moving forward, we feel that direct interac-
tion with the global meetings community
is vital for us to be able to demonstrate
that Japan is safe and certainly ‘open for
business’. We recently exhibited at IT&CM
in Shanghai and IMEX in Frankfurt - where
we were pleasantly surprised by interest in
Japan as a meeting site from meeting plan-
ners. Later this year, we will also be meeting
with the community at exhibitions including
CIBTM, IMEX America and EIBTM.
We are currently in the fi nal stages of
creating a post-quake series of press and
fam trips, aimed at showing the meetings
community fi rst-hand that Japan is ready
to accommodate meetings and events
throughout the country.
HQ: Tell us about your role at JNTO.
Tadatoshi Mamiya: During my time as Presi-
dent, I have participated in the successful
bidding for many international meetings
and in many press campaigns. After the
earthquake, I think it is important for Japan
to take a leading role in the discussion of
risk-management issues with regards to
tourism and MICE, and this is something
that I will devote quite a bit of time to going
forward. I have recently participated in the
WTTC in Las Vegas and the Japan-China-
Korea tourism ministers’ meeting in May to
start sharing our experience in this disaster
with other countries so that we can all be
better prepared for the future. I have also
begun encouraging deeper mutual informa-
tion exchanges between ourselves and our
neighbours, including China, Korea, Thailand,
Singapore and others.
© Q
. S
awam
i
Maiko in Matsuo Taisha Shrine Osaka Business Park
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The Global Meetings & Events Exhibition29 November – 1 December 2011 Fira Gran Via, Barcelona, Spain
organised byEIBTM is part of the Reed Travel Exhibitions Meetings and Events Portfolio
Five star business opportunities for the meetings and events industry
Find out more at www.eibtm.com/MIM
International exhibition of over 3000 companies
Discover new destinations, products and services
Build and develop business contacts through a variety of networking events
Keep up-to-date with industry trends
Make purchasing decisions
Develop professional knowledge
Connect with the global Meetings & Events community
If you only go to one show a year this is an annual must attend event without a doubt.Tim Procter – Air Charter Ltd. “
“
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HEADQUARTERS 17
HQ: Where does Japan stand within the
Asia-Pacifi c when it comes to meetings?
Tadatoshi Mamiya: Japan is fortunate to be
one of the world’s leading meeting destina-
tions, and a leader in the Asia-Pacifi c region.
Our position as the #1 association meeting
destination in Asia was reconfi rmed recently
by the ICCA statistics for 2010. According
to ICCA, the number of meetings we hosted
went up from 2009 (257 meetings) to 2010
(305 meetings), and our global ranking
increased from 8 to 7.
I feel that one of our biggest strengths is the
variety that our 52 international convention
cities offer to meeting planners. These cities
have all been designated by the national
government to have active convention
bureaus with the facilities and transportation
links to successfully host international meet-
ings. Within these 52 cities we have every-
thing from large urban metropolises such as
Tokyo and Osaka to tropical resort areas like
Okinawa and scientifi c research centers
of excellence like Sendai and Kobe.
Japan really does have something
for everyone, no matter what their
meetings’ aims are, and this is one
area of which we are very proud.
HQ: What are Japan’s assets as an
association conference destination?
Tadatoshi Mamiya: Japan’s unique blend of
tradition and modernity is a huge asset for
us as an association conference destination.
We have a rich culture that draws in huge
numbers for association meetings, and at the
same time our strong reputation in several key
global industries (such as scientifi c research,
technology and medicine) means there are
ties to areas very important to certain asso-
ciations. But I think that our strongest asset
is our people. The Japanese are known the
world over to be gracious hosts to any kind of
visitor, and this certainly extends to groups
coming to Japan for meetings.
HQ: Any favourite activity / destination /
social programme you would defi nitely
recommend to a delegate coming to Japan?
Tadatoshi Mamiya: Because of Japan’s
geographical distance from north to south,
we have four very distinct seasons that each
offer unique experiences for visitors. Meeting
delegates are often surprised to fi nd out
that they can go skiing in northern Hokkaido
and spend time sunbathing on beaches in
Okinawa on the same trip.
A personal aspect of Japan that I would
recommend people experience is our
cultural traditions. Meeting delegates and
other guests can get an insight into Japan’s
history and people by experiencing things
like being fi tted for a kimono, partaking in a
tea ceremony, meditating in one of Japan’s
thousands of temples, or
learning to cook traditional
and healthy Japanese
food in a private home…
Qs & As AFTER THE EARTHQUAKE AND TSUNAMI
Q: What is the current situation in japan?A: Very quickly following the earthquake and tsunami of March 11th, relief and recovery teams moved into the area to assist survivors. Since then, reconstruction efforts have begun, and many aspects of Tohoku’s infrastructure, such as highways and the bullet train lines, are already operational. The situation at the Fukushima Daiichi Nuclear Plant, the energy facility which was damaged on March 11th, is still serious but has stabilized greatly since the accident.
Q: How has Tokyo been affected?A: Tokyo was undamaged by the earthquake and tsunami. Life in the city is operating as normal with no disruptions for meetings, events or general tourism. Q: Can meetings and events planned to take place in tohoku still go ahead?A: Yes - even in the area hardest hit by the events of March 11th, life is returning to normal. Sendai, Tohoku’s largest city, is more than capable of planning for upcoming events. All major meeting facilities are operational again. Q: Where is radiation a concern?A: There is currently a 30 km exclusion area surrounding the nuclear plants at Fukushima (marked with a yellow circle on the map). Areas outside of this zone have been declared to have safe levels of radiation and pose no health risks. All major meeting cities and regions in Japan are well outside of this exclusion zone. Q: Is food and water safe for consumption?A: All food in Japan’s stores and restaurants has been cleared for safe consumption. Food from areas with unsafe
levels of radiation has been banned from sale. Tap water in Japan is safe to drink. Q: How has transportation been affected?
A: International fl ights to and from all airports in Japan are now running as normal, as are almost all
domestic fl ights and railway lines. Q: Are there any insurance issues with visiting Japan?A: As almost all international governments have lifted their temporary travel bans to Japan, except for that covering the area of the exclusion zone, almost all insur-ers are covering travel to Japan as normal. It is, however, advised to double-check with your provider prior to travel. The Japan National Tourism Organization (JNTO) is happy to provide individual meeting and event planners with assistance and advice at any time. If you have any questions, please feel free to contact the JNTO London Convention Manager at: Chad Shiver, [email protected] Tel + 44 207 283 2130, Up-to-date information can also be found at www.jnto.go.jp/eng
> C O V E R I N T E R V I E W
Tokyo at night
Hakodate
Akita
Kyoto
Nara
Nagoya
Nikko
Hakone Kamakura
FukushimaFukushima DaiichiNuclear Plant
Area affected by the Tsunami
Morioka
Aomori
Sendai
YokohamaTOKYO
Naha
Osaka
Yamagata
Niigata
TakayamaKanazawa
Hiroshima
Fukuoka
Kagoshima
Takamatsu
Sapporo
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HEADQUARTERS 18
INSURANCEInsurance is a thorny issue for associations to
tackle. There are companies or brokers which
offer cover for ‘events’ and it is clearly of
interest to association executives to investi-
gate this, with regard to their responsibilities.
The largest risk would be cancellation of the
entire event, but insurance normally covers
cancellation only for reasons beyond the
control of the organiser and not by any deci-
sion of his. When the meeting is the general
assembly of an association, it can usually
not be cancelled under any circumstances (a
point to be stressed when booking a venue,
also); it must be held in accordance with the
statutes, however low the attendance, with
a further procedure to set the situation to
rights afterwards, so that the administration
can continue.
Conferences are often intended to bring
in funds to support the general running
expenses of the organisation or expand
activities, but if the association managers
fi nd that numbers are far from those they
had hoped and planned for, they will be
required to prove that they made every
possible effort to attract participants if they
are trying to recover their outlay by claiming
on insurance. Proving that one advertised is
possible, but understanding why people
did not read one’s notices or respond to
the interesting programme is diffi cult or
impossible. Insurers ask whether they are to
cover the expected profi t, but if an associa-
tion is offi cially ‘non-profi t-making’ this is
contradictory.
The expense of paying to a hotel or
conference centre the contractually agreed
minimum if the meeting fails to generate the
expected business will fall on the associa-
tion, so the association manager has to
judge whether an insurance premium will
benefi t him or just add to his losses. Often
his conclusion will be to negotiate his best
position with the hotel, balancing the lowest
potential loss in case of problems with the
greatest fl exibility in case of success.
Notices of meetings commonly include a
disclaimer of any responsibility on the part
of the association if participants have
accidents or become ill, which is reasonable
since the delegates should be covered by
their own fi rms or their personal insur-
ance. For exhibitions, similarly, stands and
personnel should be insured by their own
fi rms. The association’s own staff should be
insured as part of their employment. If the
venue’s reservation contract requires the
organiser to subscribe to liability insurance,
the cheapest and simplest means is likely to
be inclusion in the venue’s own insurance for
a short period.
As with all contracts, an insurance policy
should be read with the greatest care, and
PRIME CONSIDERATIONS FOR AN ASSOCIATION PLANNING A MEETING ARE THE
PROGRAMME AND THE VENUE. HARD ON THE HEELS OF THESE ESSENTIAL DECISIONS
COME A HOST OF PRACTICAL ISSUES TO BE RESOLVED, SUCH AS PUBLICITY, BUDGETING,
VALUE ADDED TAX, TRANSPORT AND TRANSFERS, REGISTRATION. THIS ARTICLE WILL
FOCUS ON TWO OF THE NUMEROUS CONCERNS ARISING: INSURANCE AND VISAS. WHAT
IF THE PLAN DOES NOT WORK OUT - SHOULD THE EVENT BE INSURED? AND FOR THE
DELEGATES TO REACH THE MEETING - DO THEY NEED VISAS?
TEXT JUDY WICKENS, VOLUNTEER AT THE UIA,
RETIRED SECRETARY GENERAL OF T.I.C. (TANB.ORG), WITH PETRA AUGUSTINOVA
PRACTICAL ISSUES WHEN ORGANIZING AN ASSOCIATION EVENT
O N O F I N T E R N A T I O N A L A S S O C I A T I O N SUUUUU III A ı U N I O
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HEADQUARTERS 19
with particular attention to circumstances
which are excluded or are not covered
unless additional clauses are written and
higher premiums are paid. The burden of
calculating potential losses if the worst
happens, including assessment of an
‘excess’ (the part of a loss which will be
supported by the organiser even if the
insurer agrees to pay a claim) lies with
the client running the meeting. After all,
the insurer, whether company, broker or
underwriter, is operating as a business.
VISASSo, the meeting is going ahead, and
delegates are booking their places.
People who have to undertake international
travel in order to attend will need visas or
permits allowing them to enter the country.
The days have long passed when travel
agents provided visas along with one’s air-
tickets as a matter of course.
Procedures and conditions change
frequently, and interpretation of regulations
for one country may vary from one embassy
to another; waiting times may vary widely
for different places of application, too. Asso-
ciation meeting organisers can assist visitors
with general guidance and by providing
formal letters of invitation and documents
as requested, and they should be prepared
to provide this support, which may be very
time-consuming.
Applications for visas should follow the
published rules as closely as possible, no
more no less, as omissions or inaccuracies
are very likely to provoke a rapid refusal.
As well as a completed form and a passport
- with the passport often required to be valid
for six months after the trip - documents
required frequently include a return ticket
home, proof of suffi cient funds, confi rma-
tion of conference registration and of a hotel
booking.
For those who are not citizens of the Euro-
pean Union (EU) wishing to attend a meeting
in Europe within the ‘Schengen Area’, a
visa will probably be required, although as
nationals of some countries are exempted
information should be sought on this point.
The Schengen Area comprises most but not
all of the EU member countries plus a few
others, such as Switzerland. It could be noted
that the United Kingdom is in the EU but not
the Schengen Area. An application for such
a visa should be made either to the country
which is the main point of the visit or to the
country in which the visitor will arrive, the
airport where he will land. Making several
applications to different countries is not
advisable. Within the Schengen Area a visitor
can then move freely but he should keep his
passport with him.
For the United States visas can be obtained
in some countries by means of an electronic
application on-line, in others a personal
interview system is operated. The latter
may involve a considerable time waiting for
the appointment and then for a decision,
which can result in a visa being granted
but too late for the participant to reach
his meeting.
There are numerous different types of visas
and it is not always a simple matter to
discover whether a participant in an
association conference requires a business
or a tourist document. For each and every
journey to a meeting, it is advisable to check
afresh for visa or visa waiver arrangements
between the country of citizenship and
residence and the country to be visited.
There are so many practical issues affecting
the organisation of meetings, and the better
our preparation the more likely it is that our
efforts will be crowned with success.
www.uia.org
The largest risk would be cancellation of the entire event, but insurance normally covers cancellation only for reasons beyond the control of the organiser and not by any decision of his
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HEADQUARTERS 20
Interest Representation in the European Union
A STRATEGIC OPPORTUNITYTHE MORE POLITICAL INFLUENCE THE EUROPEAN UNION GAINS ON A GLOBAL LEVEL, AND THE MORE POLICY AREAS IT COVERS,
THE MORE INTERESTING IT BECOMES FOR INTEREST GROUPS AND NATIONAL AND INTERNATIONAL TRADE BODIES. THIS IS THE LAST
ARTICLE OF THE 3-PART SERIE CONCRETELY EXAMINING WHY AND HOW THE EU IS IMPORTANT TO INTERNATIONAL ASSOCIATIONS
WHO WANT TO MAKE THEIR VOICES HEARD. TEXT SARAH LEE, DIRECTOR, INTEREL
HQ> R E S E A R C H
Estimates suggest that around 18,000
Brussels-based lobbyists (consultants,
lawyers, associations, corporations, NGOs,
etc.) are involved in infl uencing the EU’s
legislative process. This includes some
2,600 special interest groups which have
a permanent offi ce in Brussels, made up of
trade federations (32%), consultants (20%),
companies (13%), NGOs (11%), national
associations (10%), regional representations
(6%), international organizations (5%) and
think tanks (1%). So how do these groups go
about infl uencing the EU and what do they
want to achieve?
WHAT’S IN IT FOR YOU?Advocacy and representation toward
the institutions can have many different
purposes, whether to get an important
topic, such as a public health issue on the
EU agenda, use policy opportunities and
EU engagement as a market opportunity or
a communications platform, to grow and/
or protect the profi le and reputation of an
organisation, to seek a direct infl uence in
the policy making process to defend or to
promote a commercial or societal interest.
For many companies and sectors, having
a voice in Brussels is a vital part of their
strategy and operations as it allows them
to protect their business or interests, to
increase the understanding of their sector,
to take advantage of funding opportunities
or to add value for their members. Many
individual companies often prefer to address
key issues via a broader association or
interest representation as they feel this will
give them a stronger voice or allow them to
protect their interests without the need for
a high profi le individual involvement. This
means that members are increasingly keen
for their associations to have a strong repre-
sentation in Brussels and to have a proactive
communication and advocacy strategy.
A presence in Brussels, at the heart of the
EU’s institutions and decision-making, is
therefore increasingly important as part of
any growth and development strategy for an
association and as a platform for communi-
cating messages, reaching a global audience
and membership and playing a role in the
creation of a favourable policy environment.
THE NATURE OF EU LOBBYINGThe fragmented nature of EU institutional
structure provides multiple channels through
which organized interests may seek to infl u-
ence policy-making but also presents some
particular challenges.
Each of the key institutions - the European
Commission, the Council of the European
Union, and the European Parliament - has
developed its own system for working with
interest groups. The European Commission,
the executive arm of the European Union,
charged with proposing legislation and over-
seeing its implementation, offers the greatest
access to lobby groups via its Directorates
General (DGs). DGs are distinct departments,
comprised of Commission staff, that are
responsible for specifi c tasks or policy areas.
DGs frequently consult with experts and
interest groups when researching specifi c
issues falling within EU jurisdiction.
Despite the perception, the resources of the
European Commission are rather limited,
compared the broad range of policy issues
and initiatives which it must cover. According
to research, the Commission administra-
tion is only 2% the size of the US federal
government and is even smaller than the
local government of the city of Rotterdam.
As a consequence, the Commission naturally
welcomes outside input at the drafting stage
of EU policy-making, giving interest parties
privileged access at a defi ning moment in
the legislative process. Foundation for such
engagement is therefore the need to provide
information and to educate policy makers,
in order to ensure that future policy takes
account of the interests of your association
and understands the nature of your activity.
A presence in Brussels, at the heart of the EU’s institutions and decision-making, is increasingly important as part of any growth and development strategy for an association
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HEADQUARTERS 21
The European Council is one of the EU’s
two co-legislators, with the power to amend
and shape regulation. Within the Council,
there are three main channels of infl uence.
First, interest groups can lobby the national
delegations of each Member State in Brus-
sels, these are made up of experts from
each country, posted in Brussels to oversee
negotiations in particular policy areas. The
second means of lobbying the Council is to
lobby members of the many Council-working
groups which discuss and debate specifi c
topics and which are made up of experts
drawn from member state ministries. The
third means of infl uencing the Council is
directly via national governments. Associa-
tions can be particularly effective in working
with the Council as they can draw on the
support of members of different nationalities
who can ‘play the home country card’ with
the different Member States.
Finally, as a consequence of growing power
of the European Parliament, which is the
second co-legislator along with the Council,
EU’s directly elected body of MEPs attracts
considerable attention from interest group
representatives. The Parliament is made
up of over 700 MEPs, drawn from seven
pan-European political groups and divided
for working purposes into subject specifi cs
committees. Interest representation often
focuses on the rapporteur (author) and
shadow rapporteurs (political group lead) on
each individual dossier. The rapporteurs are
MEPs appointed by Committees to prepare
the Parliament’s response to a Commission’s
proposal and to propose amendments to
the legislation. Associations seek to build
long-term relationships with supportive and
infl uential MEPs who will then champion
their interest in the policy process.
CHALLENGESLobbying in the EU is not without its chal-
lenges. Interest groups must address the
shifting balance of power among EU institu-
tions, such as those changes outlined in the
recent Treaty of Lisbon. Additionally, the
growth of the lobbying industry has led to
more regulation, both by lobbying groups
themselves and by EU institutions.
Policy-making in Brussels also has to deal
with 20 different languages. Although English
is increasingly imposing itself as the lingua
franca, many MEPs and national Permanent
Representations still value being approached
in their native language. National political
cultures are starkly different too and Brus-
sels politics draw on a wide array of political
parties and specifi c national issues which are
often deeply rooted in a country’s govern-
ance culture (e.g: British laisser-faire vs.
French command and control).
CONCLUSIONSThe complex nature of EU policy making can
frequently be both a threat and an oppor-
tunity for businesses and interest groups.
However, increasingly many organisations
have found that having a presence in Brussels
is at the core of any commercial, communica-
tions or development strategy for activities
in the European region. Finding your feet can
be diffi cult but with some expert advice and a
few key tips, Brussels can provide an effective
platform to position your association in the
region and on a global stage.
TIPS AND TRICKS
• Know the system, know who matters• Identify your key targets and stakeholders• Defi ne your objectives and goals from the start• Link activities to political agenda to ensure
relevance• Get in early - build strong relations with policy-
makers and other key infl uencers• Present viable, innovative solutions to the
problem• Do use the media to make your case -
politicians see the news media as a barometer of public opinion
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HEADQUARTERS 22
CSIR ICC
SOUTH AFRICA IS UNQUESTIONABLY
A WORLD-CLASS CONGRESS AND CONVEN-
TION DESTINATION THAT IS EQUIPPED AND
READY FOR ANY TYPE AND SIZE OF MEET-
INGS FROM ANYWHERE IN THE WORLD.
BUT HOW MANY CITIES, OR BETTER PUT,
PURPOSE-BUILT CONGRESS CENTRES
DOES SOUTH AFRICA HAVE? SOMEONE
UNINFORMED ABOUT THE SOUTH AFRICAN
MEETINGS INDUSTRY WOULD PROBABLY
ANSWER ‘ABOUT A HANDFUL…’, AND THAT
WOULD BE A MISTAKE! DURING MY LAST
VISIT TO MEETINGS AFRICA 2011 IN JOHAN-
NESBURG, I COUNTED THEM AGAIN. AND
GUESS WHAT? THERE WERE MORE THAN
A HANDFUL: NO LESS THAN SIX TO BE
PRECISE - JOHANNESBURG, CAPE TOWN,
PRETORIA, DURBAN, EAST LONDON AND
KIMBERLEY! TEXT MARCEL A.M. VISSERS
SOUTH AFRICA IN THE CONGRESS SPOTLIGHTThe Big 6 congress venues and cities in South Africa
HQ> S O U T H A F R I C A
Sandton Convention Centre
Extension of CTICCview from Herengracht and Coen Stadler
JO’BURG, THE COMMERCIAL HEART OF SOUTH AFRICAMany people think that Johannesburg
(fondly known as Jo’burg to the locals) is
the capital of South Africa, but that’s not
true, though there is a great concentra-
tion of banks and business centres there.
Johannesburg was one of the offi cial host
cities to the massive 2010 FIFA World
Cup™. For that reason a lot of develop-
ments saw the light of day, for example the
Gautrain, which links Johannesburg and
Pretoria to the O.R Tambo International
Airport and already benefi ts congress-
goers. Jo’burg is also a leading congress
city in South Africa. In this context, one
name resounds loud and clear: Sandton
Convention Centre.
Home to the largest business tourism exhibi-
tion in Africa - Meetings Africa - for the past
8 years, Sandton Convention Centre is only
>>>>
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HEADQUARTERS 23
a 25-minute drive (24 kms) from the airport
and just 12 minutes in the new Gautrain I
just mentioned. Located in a sophisticated
business and residential district, it’s literally
surrounded by hotels of all categories, with
over 2,445 hotel rooms (of 3, 4 and 5-star
standard) on the venue’s doorstep.
Opened in 2000, the 12-storey structure
that is Sandton Convention Centre covers
22,000 m2 of multifunctional spaces. The
expansive glass frontage ensures that the
main foyers and several meeting rooms enjoy
excellent natural daylight. The magnifi cent
triple-volume Ballroom is suitable for grand
occasions, such as a formal dinner for up
to 1,800 guests or a conference accom-
modating up to 2,400 delegates theatre
style. The Bill Gallagher room, named after
the world-renowned South African chef,
accommodates 500 guests for cocktails, 270
banquet diners or 240 people in schoolroom-
style seating. The seven boardrooms can be
arranged to accommodate varying numbers
of guests, from as few as 10 to as many as
180. The centre’s two exhibition levels have a
combined fl oor space of 11,000 m2.
MORE EXHIBITION SPACE IN CAPE TOWNProbably the only centre in the world over-
looking the majestic and world renowned
Table Mountain and surrounded by key South
African icons such as Robben Island and
Cape Point, just to name a few - probably
making it one of the most sought after places
to hold a conference - the Cape Town Inter-
national Convention Centre has defi nitely
done its part to put Cape Town on the map,
hosting some key international meetings and
events like CT Jazz, World Economic Forum,
or the FIGO World Congress.
The good news is that CTICC is already
planning to expand. CEO Rashid Toefy says
that the expansion will help the centre to
achieve its vision of being the best long haul
convention centre by 2020, as the centre will
be able to attract more international meet-
ings and exhibitions to Cape Town. In spite of
severe competition, Cape Town has achieved
and maintained an impressive 35th position
on the ICCA ranking list of international
destinations. ‘Despite the fact that only 3.8%
of international association meetings come
to Africa, Cape Town has the lion’s share of
this market’, says Toefy. It is envisioned that
the expansion will allow CTICC to double the
number of international meetings that it
currently hosts allowing it to compete with
other international destinations.
PRETORIA, THE CAPITAL CITYLocated in Pretoria, the CSIR International
Convention Centre (CSIR ICC) is a bit less
known, but to me a vastly underestimated
congress centre. CSIR ICC is situated in
beautiful natural surroundings in the east
of South Africa’s capital city within the
research, academic and ambassadorial hub
of Tshwane. It is located at the Council for
Scientifi c and Industrial Research (CSIR),
one of the leading scientifi c and technology
research, development and implementation
organisations in Africa.
The convention centre has played host to
countless local, national and international
conferences over its 32 years of existence
and this wealth of experience is a unique
benefi t to its clients. Boasting thirteen
venues, three of which being auditoriums all
fi tted with state-of-the-art equipment, CSIR
ICC is one of the few venues in South Africa
that offers the capability to cater for South
Africa’s 11 offi cial languages as well as all
international languages. The CSIR ICC has
also recently introduced internet streaming
of conference proceedings as a new standard
service.
Committed to sustainability, the centre has
been awarded a Silver Classifi cation by the
Heritage Environmental Rating Company in
recognition of its ongoing commitment to
reducing the environmental footprint of its
operations. The CSIR ICC has also certifi ca-
tions for OHSAS 18001 (Occupational Health
& Safety) and ISO 14001 (Environmental
Management), and is working on achieving
ISO 9001 (Quality) certifi cation.
DURBAN AND THE ICCDurban is located in the Zulu Kingdom,
in a heady cultural, historical and natural
mix of attractions. The province is known
for its particularly good weather as well
as two UNESCO World Heritage Sites, Blue
Flag beaches, majestic mountains, rolling
midlands and incredible wild places that
boast the Big 5. Once home to the legendary
King Shaka, KwaZulu-Natal also has one of
the largest Indian communities outside India
and a strong British colonial heritage.
What I will always remember about Durban is
the opening of the International Library and
Information Congress in Durban very clearly.
The brand-new Arena was packed with more
than 3,500 delegates from all over the world.
It was the best opening ceremony I ever
attended, because Africa’s vibrant soul was
and through music, dance and song.
The International Convention Centre Durban
(ICC), also known as Nkosi Albert Luthuli
ICC Complex (after Africa’s fi rst winner of
the Nobel Peace Prize and President of the
African National Congress - ANC), is the fi rst
ICC to be built in South Africa and the largest
in Africa to date. It is one of the most
> S O U T H A F R I C A
Conference room in EL ICC
ICC Durban
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HEADQUARTERS 25
advanced conference facilities in the world,
purpose-built, fully air-conditioned, with
three convention halls that are interlinked
but separate. Moveable walls allow for a
number of different venue confi gurations.
Alternatively the halls can be opened up to
form one large venue with seating for 5,000
delegates or 7,000 m2 of column free fl oor
space. Together with the adjacent Exhibition
Centre, the ICC can double its capacity to
accommodate 10,000 conference delegates
in the Arena. The centres can function inde-
pendently or as two halves of one whole.
EAST LONDON, SOUTH AFRICA’S NEW CONVENTION DESTINATION The East London International Convention
Centre (ELICC) is one of the new kids on the
block. It is situated in the beautiful Eastern
Cape province of South Africa, also the birth-
place of Nelson Mandela and home to a rich
Xhosa heritage. Covering over 820 kilome-
tres of pristine coastline, the rugged province
is known for its spectacular biodiversity.
There are numerous game reserves in the
Eastern Cape including the well-known Addo
Elephant National Park and the world-famous
Shamwari Game Reserve.
With panoramic views of the azure Indian
Ocean, the East London International Conven-
tion Centre (ELICC) has placed East London
and the Buffalo City region in South Africa’s
beautiful Eastern Cape on a fi rm footing as a
competitive conference destination. Located
only a 15 minute drive from the East London
Airport, it includes a 600-seater auditorium,
an exhibition fl oor (taking up to 90 stands)
and a major hall capable of seating 850 ball-
room style and 2100 cinema-style.
In addition, the conference centre’s proximity
to both the new Premier Hotel EL ICC and
Premier Hotel Regent mean conference
goers have on-site accommodation and top
class hotel facilities. Although it’s relatively
new, the ELICC has also won an award as
Best Conference Venue in the Eastern Cape,
hosted a boxing world title fi ght and major
conferences, like the 16th National Congress
of the South African Society of Psychiatrists
for instance.
In terms of new kids on the block, let me also
mention another newcomer on the South
African congress market, Kimberly, where
a congress centre has been constructed in
the architectural atmosphere of the diamond
mines of yore. More to come on this
real soon!
Besides the above-mentioned international
convention centres, South Africa has more
than a thousand conference venues located
in hotels, universities and conference centres.
Examples of world-class venues include the
Gallagher Estate Convention Centre, the MTN
Expo Centre and the OR Tambo Conference
Centre to name just a few. In true South
African style, the stadiums built for the 2010
FIFA World Cup™ are also being used for
conferencing. An example of this is the hosting
of the Commonwealth Parliamentary Associa-
tion Conference in July 2010 - literally a week
after the end of the soccer tournament!
SOUTH AFRICAN TOURISM LAUNCHES ECOTHANDA SUSTAINABLE MEETINGS DIRECTORY
South African Tourism just launched EcoThanda, its fi rst-of-a-kind Sustainable Meetings Directory. South Africa’s Minister of Tourism, the Hon. Marthinus Van Schalkwyk unveiled this major green initiative for the Business Tourism sector at an eco-friendly reception hosted by South African Tourism in conjunction with the Department of Trade and Industry in Washington. The directory is an online listing of South African suppliers whose products and services have been vetted and ap-proved for sustainable practices by an independ-ent consultant, National Geographic’s Costas Christ, employing world recognized criteria.
‘This directory was developed in response to the demand from the meetings and incentives industry for more sustainable alternatives,’ said Minister Van Schalkwyk. ‘Our goal is 200 suppliers in the fi rst year, and we expect this to number to grow as we expand our outreach for the program.’
CTICC
CSIR
> S O U T H A F R I C A
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Berlin – the place to be for conventions.www.meeting-place-berlin.de
7th–11th July 2011 A warm welcome to Meeting Place Berlin!
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HEADQUARTERS 27
‘Whoever is among the top rankings of ICCA
is perceived by congress planners all over the
world as a leading congress location. And Berlin
has already been represented at the top for
years’, says visitBerlin CEO Burkhard Kieker.
‘With the decision to refurbish the ICC Berlin
and to build a new trade fair and congress hall,
we send the right signal to the market.’
The result for Berlin is above all based on the
optimum conditions provided for congress
organisers in the city: Europe’s most modern
hotel landscape, a very good value-for-
money ratio, numerous extraordinary
locations and a large network of additional
service providers. With the opening of the
new capital airport Berlin Brandenburg in
June 2012 the offering of long-haul fl ight
services will moreover increase.
Accessibility to and from Berlin will be even
easier thanks the new capital airport Berlin
Brandenburg International BBI, which is
currently built on the site of Schönefeld
Airport. The opening of the new airport is
scheduled for 3 June 2012. In addition, a
shuttle service will be set up between BBI
and the Berlin main station. It will take
passengers every 20 minutes to the airport
and/or the city centre.
The offi cial contact partner in Berlin for
meetings, conventions and other conferences
is the Berlin Convention Offi ce of visitBerlin,
headed by Heike Mahmoud. For the past
ten years the visitBerlin Berlin Convention
Offi ce (BCO) of Berlin Tourismus & Kongress
GmbH has offered competent support for the
organisation of events of all kinds. Customers
benefi t from the experienced team, a broad
network of contacts and the free-of-charge
agency and reservation services for hotel
allotments.
BCO has also completely revamped its
Internet presence. You can check it out here:
www.convention.visitBerlin.de. Germany’s
leading congress destination is presented in
a comprehensive, structured and interactive
manner. Event planners are provided, for
instance, with ideas for social programmes,
and participants get information on the
tourism offering of Germany’s capital.
Berlin continues to gain in attractiveness
as a location for large-scale events. By the
end of 2013 a new congress and trade fair
centre will be built on the site of the former
Deutschland Halle. Between 2014 and 2016
it will replace the International Congress
Centrum ICC Berlin, which will be completely
closed and refurbished during that time. With
the re-opening of the ICC Berlin, Messe Berlin
will almost double its convention capaci-
ties. At present more than 530 events with
around 240,000 participants per year take
place in the congress area of Messe Berlin.
More information:
www.convention.visitBerlin.de
BERLIN IS ONE OF THE FOUR MOST IMPORTANT ASSOCIATION CONGRESS
LOCATIONS AROUND THE WORLD. THIS IS DOCUMENTED BY THE RESULTS OF
THE CURRENT STATISTICS OF THE INTERNATIONAL CONGRESS & CONVENTION
ASSOCIATION (ICCA). WITH 138 EVENTS BY INTERNATIONAL ASSOCIATIONS IN 2010,
THE GERMAN CAPITAL RANKS FOURTH.
BERLIN IS THE WORLD’S #4 CONGRESS METROPOLIS
HQ> B E R L I N
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HEADQUARTERS 28
HQ> D E S T I N A T I O N S
ASIA PACIFIC’S SECOND-TIER DESTINATIONSWE ALL KNOW THERE’S (MEETINGS) GOLD IN CHINA, THAT
SINGAPORE IS NUMBER ONE, HONG KONG HAD A GOOD YEAR,
JAPAN IS DOING WELL AGAIN, THAILAND IS ONE OF THE MAJOR
PLAYERS AND THAT MALAYSIA OFFERS EXCELLENT VALUE FOR
THE MONEY. BUT WHAT ABOUT ASIA PACIFIC’S SECOND-TIER
DESTINATIONS LIKE MACAU, BRUNEI, VIETNAM, CAMBODIA,
INDONESIA, THE PHILIPPINES AND INDIA? TEXT MARCEL A.M. VISSERS
BRUNEI Jean Christophe Robles Espinosa, Brunei
Tourism’s director of marketing and promo-
tion, communicated that Brunei appointed
Longway as its marketing representative in
China. They will help increase awareness of
Brunei in China as an attractive meetings
destination. Indeed, they have more than
enough activities for pre- and post- tours.
And even if the nightlife in Brunei may be
perceived as dull, the ecotourism attractions
are unique. Also, let’s not forget Brunei has
an excellent convention centre: the Interna-
tional Convention Centre of Darussalam.
MACAU Macau is promoting itself more and more as
a new MICE destination. Big developments
are underway. More on this on the next page.
INDONESIAIndonesia doesn’t have a real convention
bureau like some other Asian countries.
Meetings are entrusted to the Ministry of
Culture and Tourism’s MICE Directorate.
They are also working hard on the promo-
tion of Indonesia in China. There are many
partnerships with Chinese associations;
that’s how Indonesia managed to secure the
3,000-delegate Huang Family Congress in
2012. Similarly, Bali has been confi rmed as
the venue for the Hakka Conference in 2013,
with some 10,000 delegates.
INDIAAgain, it’s all about ‘promotion in China’
here. China will be Asia’s top trade partner
in 2012. This trade relations will result in
greater business-related traffi c from China.
In India, the MICE industry is led by the India
Convention Promotion Bureau (ICPB). It says
that improvements in infrastructure - railway,
convention centres, hotels - across India are
also sharpening the destination’s appeal.
India is also focusing on Chinese second-tier
cities where they promote India as a MICE
destination.
THE PHILIPPINESThe Philippines had to deal with some
political unrest and natural disasters last
year. Events like these always lead to some
kind of perception that is often untrue. The
Philippines needs to polish its image abroad:
they’re promoting some new developments
like Resort World Manila, Imperial Palace
Waterpark Resort, Spa in Cebu and the new
Boracay resorts.
VIETNAMA country of big celebrations, Vietnam
attracts a lot of groups that love cultural
activities. Hanoi plays a leading role in this
trend and celebrated its 1000th birthday in
2010. There are still not enough hotel rooms
in Vietnam and that’s why it’s always good
news when new venues are being built, like
for example the 102-room Mercure la Gare
and the 393-room Crown Plaza West Hanoi.
CAMBODIAThe fi rst dedicated MICE facility, the Diamond
Island Convention and Exhibition Centre
in Phnom Penh, is still a little unknown. It
opened in 2009 and accommodates up to
7000 people. Another option for MICE events
is the Naga World Hotel Casino. More on this
in later issues of HQ Asia Pacifi c.
International Convention Centre of Darussalam, Brunei
Naga World Hotel Casino, Cambodia
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HEADQUARTERS 29
INTRODUCING MACAUAre there still new MICE destinations in Asia-Pacifi c?
PEOPLE OFTEN SAY THERE ARE NO MORE NEW COUNTRIES TO DISCOVER ON THIS PLANET.
THE WORLD HAS 194 INDEPENDENT STATES, BUT I’M PRETTY SURE THAT A LOT OF MEETINGS
DESTINATIONS ARE STILL VIRTUALLY UNKNOWN TO MOST OF US. AND I’M NOT ONLY TALKING
ABOUT COUNTRIES BUT ALSO ABOUT CERTAIN REGIONS AND AREAS WITH SPECIAL STATUS.
MACAU IS SUCH AN AREA. TEXT MARCEL A.M. VISSERS
> M A C A U
NOT JUST A GAMBLING CITY ANYMORE After the IT&CM China fair in Shanghai, I took
some time off to visit Macau. It was my fi rst
visit. Like most of you I’m sure, I thought it
was just a gambling hole . But my curiosity
had been aroused for a few years after I had
talked, on various fairs, with Bruno Simoes, of
Doc-DMC. He always said the same thing: come
visit Macau, a lot is happening here. I thought:
Macau is not suitable for European markets
because when Europeans hear the word
‘casino’, they don’t want to go. But it’s defi nitely
not the same with the Asian market. That’s why
I decided to go anyway.
A NEW POWER DESTINATION… AND A HUGE HOTELIt’s probably the same for everyone visiting
Macau for the fi rst time: it’s like casinos are on
every corner of every street. But I was brave
enough to take a closer look and became
amazed by the architecture of the city, its
history, its ties with Portugal, the new hotels,
the relative quietness of the streets, the
nice avenues with appealing shops, the nice
restaurants and the great diversity of people.
And this is exactly the new image the young
generation in the MICE industry of Macau
wants to promote.
A visit to Macau wouldn’t be complete without
a stop at a spectacular venue raising a lot of
controversy on an architectural level. For a
certain category of congress organizers, this
venue is a gift from heaven. Just because
absolutely everything is there, under one roof.
Like a copy of The Venetian in Las Vegas, The
Venetian in Macau opened in 2007. With almost
50,000 m2 of casino space it’s fi ve times bigger
than its older American brother. It’s also the
largest hotel in Asia and surface-wise the
fourth biggest building in the whole world.
There are even little canals you can sail on.
The ceiling is also famous, because it makes
you feel like the heavens are moving with you.
It’s not only an immense hotel (it boasts 3,000
suites!), but it’s also a shopping and dining
paradise. There are 300 premier boutiques,
over 35 restaurants and a myriad of sporting,
leisure and conference facilities.
The Venetian Macao Resort Hotel will play
a crucial role in making Macau one of Asia’s
most exciting entertainment destinations and
premiere convention and exhibition venues.
The Venetian
Macau’s skyline
THE VENETIAN, THE FACTSAs Asia’s largest integrated resort, The Venetian Macau offers more than 100,000 m2 of fl exible convention and exhibition space - giving you ample room to host large-scale events.+ Cotai Strip CotaiExpo - more than 75,000 m2
of exhibition space+ 25,000 m2 of fl exible meeting
and ballroom space+ 108 fl exible meeting rooms+ 6,500 m2 of pillarless ballroom space
www.venetianmacao.com
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PROFILE HQ EMEADistribution
+ HQ Magazine is the EMEA magazine for international associations+ Circulation: 5,000 copies+ Published 5 times a year+ Distribution in Europe, Middle East and Africa
Readership+ International associations
organizing international congresses in EMEA and other continents (94%)
+ Members of ESAE, the European Society of Association Executives (1%)
+ the EMEA meetings industry - PCO’s, AMC’s, members of EFAPCO, IAPCO (5%)
HQ EMEA stands for Headquarters Europe Middle East Africa, the magazine for EMEA-based associations.
HAP stands for Headquarters Asia-Pacifi c, the magazine for Asia-Pacifi c-based associations.
PROFILE HAPDistribution
+ HAP is an Asian-Pacific magazine+ Circulation: 2,500 copies+ Published 4 times a year+ 14 Asian-Pacific countries
ReadershipThe readers of HAP consists of 3 important groups:+ the Asian-Pacific associations
organising congresses in the region: 65%
+ the internationanl associations organizing international congresses: 30%
+ the Asian-Pacifc meetings industry, international agencies (PCO’s, AMC’s, members of IAPCO): 5%
5%
ALL YOU NEED TO KNOW ABOUT HQ IN 2011
5% 1%
94%
HQ EMEA HEADQUARTERS
HAP HEADQUARTERS
65%
30%
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HeadQuarters magazine, The EMEA Magazine for Association Executives
HEADQUARTERS magazine, The Asia-Pacific Magazine for Association Executives
PLANNING HQ EMEA PLANNING HAPPrintIssue # Publication Booking Additional Date deadline Topics Distribution HQ43 March 2011 7 Jan. Practical issues EMIF (insurance, visas, GIBTM customs, exchanges, rates, etc.)HQ44 April 2011 22 March Alternative types IMEX of events venuesHQ45 June 2011 18 April Conference hotels AIBTM Technology ASAE Annual Meeting (social media, design, new software, etc.)HQ46 Sept. 2011 22 June Sustainability CIBTM IMEX America ESAE Annual CongressHQ47 Nov. 2011 3 Oct. Alliances and EIBTM partnerships of
Each issue includes a destinations, venues,
cover interview, a special feature etc.: how it is beneficial and destination reports. to associations
OnlineHQ publishes a Global E-Zine, in which where can choose to promote your activities in one or several of the following sections: meetings professional, events and fairs, destinations, venues, hotels. HQ Global E-Zine is sent out to professional association planners.
PrintIssue # Publication Booking Additional Date deadline Topics Distribution HAP 5 April 2011 25 Febr. Sustainability IMEXHAP 6 July 2011 26 May Alternative types CIBTM of events venuesHAP 7 Oct. 2011 26 Aug. The services of IT&CMA and CTW Convention Bureaus ITB Asia to associations HAP 8 Dec. 2011 28 Oct. Cultural experiences EIBTM for association delegates
Each issue includes a
cover interview, a special feature and destination reports.
OnlineHQ publishes a Global E-Zine, in which where can choose to promote your activities in one or several of the following sections: meetings professional, events and fairs, destinations, venues, hotels. HQ Global E-Zine is sent out to professional association planners.
RATES HQ EMEA RATES HAPMagazinePublicity Size Publicity Advertorial 2/1 5,500€ 6,250€1/1 3,750€ 4,000€ 1/2 2,500€ 2,750€Covers include a surcharge of 15%
Destination reports 8 pages 12 pages 16 pagesWithin the magazine 12,500€* 16,500€* 20,500€*Loose supplement 14,500€ 18,500€ 22,500€*with cover picture of the destination
OnlineSmall banner 400€ / monthBig banner 600€ / monthPreferred partners 350€ / monthEmailing 3,500€Your logo and URL in HQ E-Zine 650€Special feature in HQ E-Zine 1,600€
MagazinePublicity Size Publicity Advertorial 2/1 4,500€ 5,100€1/1 2,950€ 3,550€ 1/2 1,750€ 1,950€Covers include a surcharge of 15%
Destination reports 4 pages 6 pages 8 pages 12 pages 16 pagesWithin the magazine 7,000€* 8,500€* 10,000€* 13,000€* 16,000€*Loose supplement / / 12,000€ 14,000€ 18,000€ *with cover picture of the destination
OnlineSmall banner 300€ / monthBig banner 500€ / monthPreferred partners 250€ / monthEmailing 2,500€Your logo and URL in HQ E-Zine 450€Special feature in HQ E-Zine 1,300€
D O W N L O A D T H E T W O 2 0 1 1 M E D I A K I T S O N
W W W . H E A D Q U A R T E R S M A G A Z I N E . C O M
5440
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Need more information? Contact [email protected]
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EXPAND YOUR VIEW. ENGAGE YOUR MIND. In a World-Class Convention Destination.
Brisbane – Australia’s new world city. Vibrant. Engaging. Warm and welcoming. It’s where you’ll find ground-breaking
researchers. It’s where you’ll find innovative thought-leaders. And it’s where you’ll find the Brisbane Convention & Exhibition
Centre – recognised as one of the best international convention venues and expanding to bring you even greater scope
for boutique events and mid sized conferences. Brisbane – the destination for people who want to go places.