Hans Argenton Fritz Kink Infineon IT September 04 Page 1 Copyright © Infineon Technologies 2004....

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Hans Argenton Fritz Kink Infineon IT September 04 Page 1 Copyright © Infineon Technologies 2004. All rights reserved. Best Practices in Internal Billbacks & Usage Tracking Hans Argenton Fritz Kink Infineon Technologies IT

Transcript of Hans Argenton Fritz Kink Infineon IT September 04 Page 1 Copyright © Infineon Technologies 2004....

Page 1: Hans Argenton Fritz Kink Infineon IT September 04 Page 1 Copyright © Infineon Technologies 2004. All rights reserved. Best Practices in Internal Billbacks.

Hans ArgentonFritz Kink

Infineon IT

September 04Page 1

Copyright © Infineon Technologies 2004. All rights reserved.

Best Practices in Internal Billbacks & Usage Tracking

Hans ArgentonFritz Kink

Infineon Technologies

IT

Page 2: Hans Argenton Fritz Kink Infineon IT September 04 Page 1 Copyright © Infineon Technologies 2004. All rights reserved. Best Practices in Internal Billbacks.

Hans ArgentonFritz Kink

Infineon IT

September 04Page 2

Copyright © Infineon Technologies 2004. All rights reserved.

Overview

Infineon at a Glance

Infineon Global License Management

Infineon Global License Usage Tracking

The Challenge of Internal Billbacks

Infineon’s Billback Solution for Touch-and-Pay Licenses

Deployment Results and Experiences

Outlook and Further Research

Page 3: Hans Argenton Fritz Kink Infineon IT September 04 Page 1 Copyright © Infineon Technologies 2004. All rights reserved. Best Practices in Internal Billbacks.

Hans ArgentonFritz Kink

Infineon IT

September 04Page 3

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Worldwide Semiconductor Ranking 1st HY 2004 and 2003

0 2 4 6 8 10 12 14 16Rank1st HY 2004

1st HY 2004

1st HY 2003

+22%

+80%

+41%

+35%+28%

+20%

+30%

+43%

+26%

RankCY 2003

(1)

(2)

(3)

(4)

(7)

(5)

(6)

(8)

(9)

(10)

1. Intel

3. TI

5. Infineon6. Toshiba

2. Samsung

4. Renesas*

8. TSMC**

10. Freescale***

7. STM

9. NEC

Source: IC Insights, July 2004

* Merger of Mitsubishi and Hitachi** Pure-play foundry*** Ex-Motorola Semi

Revenues in US $ bn

+26%

Page 4: Hans Argenton Fritz Kink Infineon IT September 04 Page 1 Copyright © Infineon Technologies 2004. All rights reserved. Best Practices in Internal Billbacks.

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September 04Page 4

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Infineon at a Glance

Infineon - a top 10 semiconductor company

Revenues of 5.202 EUR bn in the first 9 months fiscal year 2004; revenues growth of 18% year-on-year

Fastest growing semiconductor enterprise in 2003

Approx. 34,400 employees (incl. 6,900 R&D staff) as of June 30, 2004

Strong technology portfolio with more than 37,000 patents andapplications; 46 major R&D locations world-wide

Most advanced fab cluster and world leader in 300mm production

Focus on communications, automotive and memory products

Page 5: Hans Argenton Fritz Kink Infineon IT September 04 Page 1 Copyright © Infineon Technologies 2004. All rights reserved. Best Practices in Internal Billbacks.

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September 04Page 5

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Infineon Global License Management

SalzgitterMobile Phones

Software

SalzgitterMobile Phones

Software

DuisburgAutomotiveSolutions

DuisburgAutomotiveSolutions

HortenTire pressure

sensors

HortenTire pressure

sensors

DüsseldorfDataComCordlessBluetooth

DüsseldorfDataComCordlessBluetooth

WarsteinHigh PowerWarsteinHigh Power

AalborgWirelessSystems

AalborgWirelessSystems

KistaWireless syst.

Communic.

KistaWireless syst.

Communic.

AugsburgSecuritySoftware

AugsburgSecuritySoftware

SophiaAntipolisLibraries

Wireless ASICs

SophiaAntipolisLibraries

Wireless ASICs

DublinSecuritySoftware

DublinSecuritySoftware

KarlsruheEmulators forMicrocontr.

KarlsruheEmulators forMicrocontr.

BristolHigh Perform.

Cores

BristolHigh Perform.

Cores

UlmRF ICs

for GSM

UlmRF ICs

for GSM

Base BandRF Devices

PortoMemories

PortoMemories

Corbeil-EssonnesCorbeil-

Essonnes

HamburgHamburg

ChemnitzWireless

Applications

ChemnitzWireless

Applications

DresdenDRAM fabs

& cell / Flash

DresdenDRAM fabs

& cell / Flash

ErlangenMemoriesErlangenMemories

BerlinFiber

Optics

BerlinFiber

Optics

HannoverWireless

HannoverWireless

Braun-schweigBraun-

schweig

LinkoepingWireless

LinkoepingWireless

NurembergGSM

software

NurembergGSM

software

LinzUMTS/GSM/GPRS/EDGE

Wireless Contr.

LinzUMTS/GSM/GPRS/EDGE

Wireless Contr.

GrazSecurity Autom.Sense&ControlRFID Solutions

GrazSecurity Autom.Sense&ControlRFID Solutions

VillachMixed Signal

CoresTelecom

VillachMixed Signal

CoresTelecom

MunichMixed Signal

CoresAutom. Power

MunichMixed Signal

CoresAutom. Power

Regens-burg

Interconnect.Packaging

Regens-burg

Interconnect.Packaging

PadovaAutomotive &Indust. Power

PadovaAutomotive &Indust. Power

AutomotivePower

Wireless DiscretesIP-CoresMixed Signal

Memory Security Technology Design Flow

Page 6: Hans Argenton Fritz Kink Infineon IT September 04 Page 1 Copyright © Infineon Technologies 2004. All rights reserved. Best Practices in Internal Billbacks.

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September 04Page 6

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Infineon Global License Management

NetanyaTelecom.

Flash Memory

NetanyaTelecom.

Flash Memory

BurlingtonDRAM

Product dev.

BurlingtonDRAM

Product dev.

LongmontFiber Optics

LongmontFiber Optics

Xi'anSuper Design Fab

Xi'anSuper Design Fab

San JoseOptical Networking

San JoseOptical Networking

AlbanyNanotechnology

AlbanyNanotechnology

CaryDRAM

Product dev.

CaryDRAM

Product dev.

BangaloreSoftware

Development

BangaloreSoftware

Development

East FishkillLogic 65/45

MRAM

East FishkillLogic 65/45

MRAM

Singapore8/32 bit µCTelecom

Network &Computer Storage

Singapore8/32 bit µCTelecom

Network &Computer Storage

ShanghaiWireless Systems

ShanghaiWireless Systems

TempeRF PowerDevices

TempeRF PowerDevices

TaipeiBroadband

CPE Systemdevelopment

TaipeiBroadband

CPE Systemdevelopment

Morgan HillRF PowerTransistors

Morgan HillRF PowerTransistors

AustinSematechAustin

Sematech

Page 7: Hans Argenton Fritz Kink Infineon IT September 04 Page 1 Copyright © Infineon Technologies 2004. All rights reserved. Best Practices in Internal Billbacks.

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September 04Page 7

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site-specific capacity planning

Infineon Global License Usage Tracking

Site C

Site A

Site B

Site D

Reporting Engine

Result

Common Database

Filter

FilterFilter

Filter

Page 8: Hans Argenton Fritz Kink Infineon IT September 04 Page 1 Copyright © Infineon Technologies 2004. All rights reserved. Best Practices in Internal Billbacks.

Hans ArgentonFritz Kink

Infineon IT

September 04Page 8

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Infineon Global License Usage Tracking

Page 9: Hans Argenton Fritz Kink Infineon IT September 04 Page 1 Copyright © Infineon Technologies 2004. All rights reserved. Best Practices in Internal Billbacks.

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Infineon IT

September 04Page 9

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Global picture

Global forecast

Consolidated license landscape

Single point of contact to vendor

Infineon Global License Usage Tracking

Opportunity: Switch to global pay per use contracts

Page 10: Hans Argenton Fritz Kink Infineon IT September 04 Page 1 Copyright © Infineon Technologies 2004. All rights reserved. Best Practices in Internal Billbacks.

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September 04Page 10

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The Challenge of Internal Billbacks

How to bill back global license costs to all participating cost centers worldwide transparently and cause-oriented?

To make it more challengingTouch and Pay

Once a license has been checked out for the first time,it has to be paid, regardless of the total number of

check-outs and their durations.

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September 04Page 11

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0

1

2

3

4

5

6

7

8

time

pe

ak

va

lue

UG 4

UG 3

UG 2

UG 1

The Challenge of Internal Billbacks

Page 12: Hans Argenton Fritz Kink Infineon IT September 04 Page 1 Copyright © Infineon Technologies 2004. All rights reserved. Best Practices in Internal Billbacks.

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Infineon IT

September 04Page 12

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Infineon’s Billback Solution for Touch-and-Pay Licenses

0

1

2

3

4

5

6

UG 1 UG 2 UG 3 UG 4

Peak of UG 4

Peak of UG 3

Peak of UG 1

Peak of UG 2= Overall Peak

Corresponding cost slice allocated to UG 2

Corresponding cost slice allocated to UG 1, UG 2

Corresponding cost slice allo-cated to UG 1, UG 2, UG 3

Corresponding cost slices allocated to UG 1, UG 2, UG 3, UG 4

Page 13: Hans Argenton Fritz Kink Infineon IT September 04 Page 1 Copyright © Infineon Technologies 2004. All rights reserved. Best Practices in Internal Billbacks.

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September 04Page 13

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Solution Deployment: Results

Global acceptance and deployment

Global contracts now meet real license needs

Cost centers now are able to react to accrued license costs within days

Impartial monitoring of license costs per individual project

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Solution Deployment: Experiences

However, strong control and limitation of license peaks still required in order to meet cost targets

Impartial break down of global license costs to individual projects improved significantly forecasting

and planning of project costs

Sharpens cost awareness

Page 15: Hans Argenton Fritz Kink Infineon IT September 04 Page 1 Copyright © Infineon Technologies 2004. All rights reserved. Best Practices in Internal Billbacks.

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Infineon IT

September 04Page 15

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Outlook and Further Research

Deployment of generalized cost-allocation algorithm for business-related hierarchies (e.g.,

geographical regions, business groups)

Apply experiences and benefits of consolidated license landscape to Infineon compute farms for

further increasing license efficiency and cost effectiveness (e.g., most expensive software on

fastest CPU’s?)

Page 16: Hans Argenton Fritz Kink Infineon IT September 04 Page 1 Copyright © Infineon Technologies 2004. All rights reserved. Best Practices in Internal Billbacks.

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September 04Page 16

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Backup

Page 17: Hans Argenton Fritz Kink Infineon IT September 04 Page 1 Copyright © Infineon Technologies 2004. All rights reserved. Best Practices in Internal Billbacks.

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Infineon IT

September 04Page 17

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0

1

2

3

4

5

6

7

8

UG 1 UG 2 UG 3 UG 4

maximum user-group peaks

Infineon’s Billback Solution for Touch-and-Pay Licenses

Peak Range forCommon Allocation Costs