HannoArt Daves Guitar Shop

7/29/2019 HannoArt Daves Guitar Shop

1/48

HannoArtpresents


2/48

IN A WORLD FULL OF SO MUCH SAMENESS, HannoArt stands

apart as one of the most distinctive coated sheets in the industry.

Thanks to a proprietary triple-coating process, HannoArt

offers an outstanding ink lay that holds crisp detai ls and rich,

dense solidsall on an incomparably smooth, uniform surface.

Simply put, HannoArt represents a level of craftsmanship that

is without peermaking it the ideal sheet for those with a passion

for the exceptional.

THE BENE FITS OF HANNOART

Superior Surface Smoothness

A unique triple-coated surface provides exceptional ink lay

enabling spectacular image delity and print depth.

Outstanding Gloss Finish

Provides an outstanding surface for excellent reproduction

and visual impact.

Exceptional Silk Finish

Provides a superior and elegant tactile experience.

Broad Basis Weight Range

A broad range of sheet fed grades enables HannoArt

to handle a variety of print projects. Custom sizes are

also available through Sappis Special Making Order

(SMO) services.

Environmental Responsibility

HannoArt boasts FSC Chain of Custody certication.

This guarantees that trees used to produce HannoArt

papers were procured from responsibly managed forests.


3/48

YOUD PROBABLY EXPECT a place called DavesGuitar Shop to be happily ensconced in somestrip mall catering to Americas adolescents.But as the old adage goes, one cannot judge a bookor, in this case, a shrineby its cover. You see,Daves Guitar Shop is a veritable mecca for guitar

acionados from around the world. Tucked awayin La Crosse, Wisconsin, a city more famous forits barrels of brew than its Gibsons and Gretsches,Dave Rogers has created a haven for those seeking

the nest in guitar design and craftsmanship.


4/48

PLAYERS

FROMOMAHA TOONTARIO

venture here to nd their

chosen one from a

collection of over 3,000

acoustic and electric guitars.

2


5/483


6/48

LES PAULS AND SGS OF EVERY

CONCEIVABLE STYLE AND COLOR.

4


7/48

Fender, Rickenbacker, Epiphone, Martin

names capable of reducing any guitar lover

into a quivering mass of Jell-O.

5


8/48

THEY COMETO BARTER, TOTRADE UP ANDTO REFURBISHTHEIR BELOVED.But the real story lies above the bustling retail hubbeyond

the archetypal velvet rope on the shops second oor.

6


9/487


10/4888


11/4899


12/48

CURATEDOVER THECOURSEOF AQUARTERCENTURY,

these rare instruments are the reection of one mans passion. A celebration of a day

when craftsmanship was paramount. Which is why we have chosen to pay homage to

these icons in a promotion for another true original: HannoArt. A paper whose own unique

craftsmanship has the distinct ability to elevate the printed piece to an art form.

10


13/4811


14/48

As you marvel at the magnicent instruments

featured on the following pages, give thought

to the paper that without the benet of

sound has the ability to turn these works

of art into pure, sweet music.

12


15/4813


16/4814


17/48

TO HEAR DAVE EXPLAIN IT,youd think these guitarswere actual people. In many ways, given theirstoried past, they are very much alive. Which is why

it seemed like a good idea to let Dave bring thisgrand story to lifeIN HIS OWN WORDS.

15


18/48

This is the one that started it all.

THE FENDER STRATOCASTER 57

16


19/48

THE FIRST MAJOR PURCHASE I MADEBACK WHEN I BARELY HAD TWO NICKELS TO RUB TOGETHER

Its a 57 Strat. The body is made from alderthe neck is maplethe Taos Turquoise color is

ultra rare

Fender made only 4 guitars in this color, which was intended to match the color

of cars coming out of Detroit. Just look how worn the neck isif you feel the indents you can

almost imagine all those ngers flying across this baby. Like most Strats, the sound is still

bright and crisp. Clapton and Hendrix lived for their Strats.

17


20/48

THE GUITAR COST ME $1,100.A friendof mine oered me $1,250 which, at

the time, I thought was a decent prot.

As I was packing the guitar up, I

realized I couldnt part with it. Thats

when I decided I wanted to start my

own collection

guitars Id never sell.Years later, Steven Seagal, the actor,

oered me $125,000. Needless to say,

I turned him down.

18


21/4819


22/48

GIBSON LES PAUL STANDARD 59If you know anythingabout guitars, you know that this59 Les Paul is the classic of classics.

20


23/48

To date, this Les Paul model is the most sought-after solid body guitar in the world. But this one

the 59is the best Les Paul ever made. The sound is incredibly powerful. The craftsmanship on

this guitar is incredibleflame maple top, Honduras Mahogany back and neck, topped owith the

classic Brazilian rosewood ngerboard. In 1960 they changed the shape of the neck and fret sizes

and the sound and feel were never quite the same.

21


24/48

CHET ATKINS, THE COUNTRY

MUSIC SUPERSTAR, HELPED

DESIGN THIS LINE OF GUITARS.

HE WAS FAMOUS FOR CREATING

A SMOOTHER SOUND TOCOUNTRY MUSIC, WHICH

EVENTUALLY BECAME KNOWN

AS THE NASHVILLE SOUND.

22


25/48

56 GRETSCH CHET ATKINS 6120

This Gretsch, thanks in part to

its handcrafted maple body,

enabled Atkins to produce that

sweeter sound. Notice the steer

horn and other Western motifs

along the fretsthe perfect

homage to country music.

23


26/4824


27/48

FENDER TELECASTERS In many

ways, the history of the electric

guitar begins with the history

of Leo Fenders Tele. This was

the rst mass-produced electric

guitar ever made. These are

all from the 50s, and as you can

see, their beauty lies in their

simplicity. You couldnt nd

a more classic looking guitar if

you tried. Everything about the

Tele is classicits design, its

rich, cutting sound. Thats why

everybody from Muddy Waters

to Keith Richards to Springsteen

has played them.

25


28/48

59 GIBSON SUPER 400 The 400 is

considered the top-of-the-line jazz

guitar. This model from 1959 is very

valuable given the incredible amount

of time required to hand carve its

spruce top, maple back and sides,

and ebony ngerboard.

26


29/48

COMPARED TO MOST GUITARS,

THIS ONE IS MONSTROUSLY

LARGEBUT PROBABLY FELT

PRETTY COMFORTABLE IN THE

HANDS OF ITS MOST FAMOUS

PLAYERELVIS.

27


30/4828


31/48

59 LES PAUL CUSTOMDubbed The Black Beauty, this Les Paul was top-of-the-line for

its day back in 1959. The guitar has a solid mahogany neck and bodynished in black

lacquer accented by gold hardware. This Les Paul also has elaborate pearl inlay on theheadstock. Truly one of the greatest pieces of craftsmanship to ever come out of Gibson.

29


32/4830


33/48

RICKENBACKER 71 331 LIGHT SHOW

The guitar company made famous by

The Beatlesparticularly John and

Georgecame out with the novelty

guitar in 1971. When you strum this

baby, it actually lights up. A little

flashy for my taste, but a cool piece

of nostalgia and a great hit at any

Christmas party.

31


34/48

60 GIBSON ES 355Gibsons like this one almost always come with a cherry maple body.

The neck is carved from mahogany and the ngerboard is ebony. Being a huge Freddie King

fan, I always had a soft spot for this guitar because he played one. And, of course theres

B.B. Kings Lucilleshes an ES 355.

32


35/4833


36/48

GIBSON MADE ONLY 98 FLYING VS AND LESS THAN 22

EXPLORERS. SO, NEEDLESS TO SAY, THE EXPLORER IS

PRETTY VALUABLEONE RECENTLY SOLD FOR $600,000.

34


37/48

59 GIBSON EXPLORER AND FLYING V

The interesting thing about these

two guitars is that they were the

direct result of perception vs. reality.

Back in 1959, Gibson was starting to

get the reputation for being a stodgy,

sort of old school kind of brand.

Truth is, they were still making

great guitars. So to help reinvent

themselves as something hipper and

a bit rad, they came out with the

Explorer and Flying V.

35


38/4836


39/48

GRETSCH 59 WHITE FALCON This guitar

rst came on the market in 55 and

was a huge hit because of its totally

unique look. All that glistening white

paint and gold trim were pretty

revolutionary in their day.

This Cadillacof Guitars is

still being madetodayand theyall include thesignature falconin mid-flight

engraved on thegold pick guard.

37


40/48

07 PAUL REED SMITH 25TH ANNIVERSARY

Even though Paul Reed Smith is a

relative newcomer to the eld, theyve

already become one of the top 3 guitar

makers in the world. I flew out to their

factory to help co-design this guitar to

commemorate the 25th anniversary of

our store. Their meteoric rise has a lot

to do with the level of craftsmanship

that goes into every instrument. Every

part of this guitar is made from the

nest woods and has great design details

like its tigereye nish and the abalone

birds along the neck. I love that PRS

numbers every guitar and that its got

a little nod to our anniversary on the

head. Simple, but elegant.

38


41/4839


42/48

80 HAMER KEITH RICHARDS This guitar has a pretty amazingstory to it. Years ago, The Stones were comingto play in Chicago and John Belushi decided

to have custom Hamer guitars built for RonWood and Keith Richards.

40


43/48

He had their names engraved on the ngerboard. But before he could give them the

guitarsthey were stolen. Years later, I discovered this Keith Richards guitar in a pawn

shop. Maybe one day Ill be able to unite Keith Richards with his lost gift.

41


44/48

74 TWO-NECKED RICKENBACKER

Of course, whats most striking about

this Rickenbacker is its double neck.

The two sets of strings produce two

completely dierent sounds. One is rich

and intense; the other, lush and mellow.

Dont be surprised if you see Tom Petty

rock out on one of these.

42


45/48

DAVE ROGERSopened his tiny guitar shop in 1982 in La Crosse, Wisconsin with

a whopping 17 guitars. Nearly 30 years and thousands of Gibsons and Fenders later,

Daves Guitar has become one of the most important guitar stores in the world and

Dave Rogers has emerged as an industry icon. But what makes Daves story so inspiring

isnt his humble roots, his years spent as a struggling musician, or even his multimillion

dollar collection of vintage masterpieces. The coolest aspect of this story is that Dave

from the time he picked up his rst guitar at age 6has never lost his boundless passion

and childlike fascination for these incredible instruments. His purpose has never been

to make a ton of money, but to share his love with the rest of the world. Thats why his

personal collection is not housed in a museum or locked away in a temperature-controlled

storage facility, but right outside his oce. Dave Rogers is living proof that following

ones passion can make for an incredibly fun and rewarding life.

To experience Daves Guitar Shop for yourself, please feel free to stop by the store in

La Crosse (just dont come on Sundaytheyre closed). Or you can always visit the

store online at www.DavesGuitar.com.

43


46/48

PRODUCTION NOTES

PAGES 40 & 41

HannoArt Gloss Text 100lb/148gsm,

4-color process plus drytrapped

overall dull varnish

PAGE 42


4-color process, UV metallic silver

underlay plus drytrapped overall

gloss varnish

PAGE 43

HannoArt Silk Text 100lb/148gsm,

spot color tritone plus spot dull varnish

PAGES 10 & 11


spot color quadtone plus spot

dull varnish

PAGE 12


4-color process plus overall

dull varnishPAGE13


4-color process plus overall dull

varnish

PAGES 22 & 23



underlay plus drytrapped spot gloss

varnish and spot dull varnish

PAGES 24 & 25



underaly plus drytrapped spot

gloss varnish

PAGES 34 & 35



underlay plus drytrapped spot

gloss varnish

PAGES 36 & 37





PAGES 16 & 17



overall gloss varnish

PAGES 18 & 19





PAGES 28 & 29




dull varnish

PAGES 30 & 31



spot gloss varnish

PAGES 4 & 5


spot color tritone plus spot

dull varnish

PAGES 6 & 7


spot color quadtone plus overall

dull varnish

COVER

HannoArt Silk Cover 100lb/270gsm,

4-color process, special mix blue

underlay, spot uorescent yellow

plus overall satin aqueous

INSIDE FRONT COVER


4-color process plus spot dull varnish

PAGE 1



PRO-5810

800.882.4332www.sappi.com/na

SappiFinePaperNorthAmerica

HannoArtpresents

Ls PuLs sGs of vyovL styL oLo.

fender, ickenbacker, piphne, Marinnamecapableredcingangiar ler

in a qieringmaJell-o.

4 5

Ty cmT bT, TTd p ndT fbiTi bvd.butthereal storlesaoetheustlgretal hueo

thearhetal eletroeotheshos seooor.

6 7

Cdv C qCy,

these rare instruments are the reection of one mans passion. celebration of a a

when craftsmanship was paramount. Which is wh we hae chosen to pa homage to

these icons in a promotion for another trueoriginal:annort.paperwhose ownuniue

craftsmanshiphastheistinctabilit toeleatetheprintepieceto anartform.

10 11

Asyoumarvelatthe magnicentinstruments

featuredonthe followingpages, give thought

to the paper thatwithout the benet of

soundhas the ability to turn these works

of art into pure, sweet music.

12 13

Chet Atkins, the Country

musiC superstAr, helped

design this line of guitArs.

he wAs fAmous for CreAting

A smoother sound to

Country musiC, whiCh

eventuAlly beCAme k nown

As the nAshville sound.

56 Gretsch chet Atkins 6120

ThisGretsch, thanksin part toits handcrafted maple body,

enabledAtkinstoproducethatsweeter sound. Noticethesteer

horn andother Western motifsalong the fretsthe perfect

homagetocountry music.

22 23

Fender telecasters In many

ways, thehistory oftheelectric

guitar begins with the historyof Leo Fenders Tele. This was

thefirst mass-producedelectricguitar ever made. These are

allfromthe50s,andasyoucansee, their beauty lies in their

simplicity. You couldnt findamoreclassic looking guitar if

youtried. Everything about theTele is classicits design, its

rich, cutting sound. ThatswhyeverybodyfromMuddyWaters

toKeithRichardstoSpringsteenhasplayedthem.

24 25

30

59 Gibson ExplorEr and FlyinG V

Theinteresting thing about these

twoguitarsisthat they werethe

direct result ofperception vs. reality.Backin 1959, Gibson wasstarting to

get thereputation for being astodgy,sort ofoldschoolkindofbrand.

Truth is, they were still makinggreat guitars. So to help reinvent

themselvesassomethinghipperand

abit rad, they cameout withtheExplorer andFlying V.

Gibson made only 98 FlyinG Vs and less than 22

explorers. so, needless to say, the explorer is

pretty Valuable one recently sold For $600,000.

34 35

DAVE ROGERSopened his tiny guitar shop in 1982 in La Crosse, Wisconsin witha whopping 17 guitars. Nearly 30 years and thousands of Gibsons and Fenders later,

Daves Guitar has become one of the most important guitar stores in the world and

DaveRogershasemergedasan industry icon. But what makesDave sstory soinspiringisnthishumbleroots,hisyearsspentasa strugglingmusician,orevenhismultimillion

dollar collection of vintage masterpieces. The coolest aspect of this story is that Dave fromthetimehepickeduphis first guitar at age6 hasnever lost hisboundlesspassion

and childlike fascination for these incredible instruments. His purpose has never beento make a ton of money, but to share his love with the rest of the world. Thats why his

personalcollectionisnothousedinamuseumorlockedawayina temperature-controlled

storage facility, but right outside his oce. Dave Rogers is living proof that followingones passion can make for an incredibly fun and rewarding life.

To experience Daves Guitar Shop for yourself, please feel free to stop by the store in

La Crosse (just dont come on Sunday theyre closed). Or you can always visit thestore online at www.DavesGuit ar.com.

43


47/48

Playmmaa a

venturehereto ndtheir

chosenonefro

coectionofover 3,000

coustic ndeectric guitrs.

2 3

8 98 9

To hear Dave explain iT, youdthinktheseguitarswere actual people. In many ways, given theirstoriedpast, they arevery muchalive. Whichiswhyit seemed like a good idea to let Dave bring thisgrand story to life in his own worDs.

14 15

Gibson Les PauL standard 59Ifyouknowanythingabout guitars, youknowthat this59Les Paulis theclassic ofclassics.

To date, this Les Paul model is the mostsought-aftersolid bodyguitarinthe world. Butthis one the 59is the bestLes Paul evermade. The sound is incrediblypowerful. The craftsmanship on

this guitaris incredibleflame maple top, Honduras Mahoganyback and neck, topped owith theclassic Brazilianrosewood fingerboard. In1960 theychanged the shape of the neck and fretsizes

and the sound and feel were neverquite the same.

20 21

Compared to most guitars,

this one is monstrously

largebut probably fe lt

pretty Comfortable in the

hands of its most famous

player elvis.

59 Gibson super 400 The400isconsideredthetop-of-the-linejazz

guitar. Thismodelfrom1959is veryvaluablegiven theincredibleamount

of time required to hand carve itsspruce top, maple back and sides,

andebony fingerboard.

26 27

60 Gibson Es 355 Gibsons like this one almost always come with a cherry maplebody.Theneckiscarvedfrommahoganyandthefingerboardisebony.BeingahugeFreddieKingfan, Ialwayshada soft spot for thisguitar becauseheplayedone. And, ofcoursetheresB.B.KingsLucilleshesanES355.

32 33

07 Paul Reed Smith 25th anniveRSaRy

Even though Paul Reed Smith is a

relative newcomer to the field, theyvealready becomeoneofthetop3guitar

makersin theworld. Iflewout totheirfactory tohelpco-design thisguitar to

commemoratethe25thanniversary ofour store.Their meteoric risehasalot

to do with the level of craftsmanship

that goesintoevery instrument. Everypart of this guitar is made from the

finestwoodsandhasgreatdesigndetailslikeitstigereyefinishandtheabalone

birds along the neck. I love that PRSnumbers every guitar and that its got

a little nod to our anniversary on thehead. Simple,but elegant.

38 39

Pleasehelpuspreserveourplanet.Ifyouchoosenottokeepthisbook,pleaseplaceitinarecyclingbin.Thankyou.

B a s i s O p a c it y B r i gh t n e s s p a p e r c a l i pe r

Weight Standard Standard gloSS average1

6 0l b/ 89 gs m 8 8. 0 9 2 7 4 . 00 26 7 0l b/ 10 4g sm 9 1. 0 9 2 7 5 . 00 308 0l b/ 11 8g sm 9 2. 0 9 2 7 6 . 00 34 1 00 lb /1 48 gs m 9 3. 0 9 2 7 6 . 00 43

SheetText

L*a*b*PaperWhite2:95.30,1.50,-4.80

B a S i S o p a ci t y B r i ght ne SS p a p er c a l ip e r


8 0l b/ 21 6g sm 9 6. 0 9 2 7 7 . 00 651 00 lb /2 70 gs m 9 6. 0 9 2 7 7 . 00 811 11 lb /3 00 gs m 9 6. 0 9 2 7 7 . 00 91 1 29 lb /3 50 gs m 9 7. 0 9 2 7 7 . 01 08

SheetCver

HannArt

1 Gradesarerun toweight andfnish; caliper isan approximation andcannotbeguaranteedexcept whereindicated.

2Measuredusing D50, 2, X-Rite530, whitebacking, andUV included.ToleranceL*+/-2.00, a*+/-1.00, b*+/- 1.00.

Allvalueslistedareapproximate.Allgradesareacid-ree,elementalchlorineree,andarchival.

Thenames, symbols, logos, andallother intellectualproperty othecompanies,brands, andpeopleappearing herein aretheexclusiveproperty otheir respectiveownersandshouldnot beinterpretedasan endorsement oor by Sappi; any legalandequitablerightsin their intellectualproperty areexclusively reservedtothoseowners. SAPPIisatrademarkoSappiLimited. HANNOART isatrademarkoSappiEuropeSA.

2010SappiFinePaper NorthAmerica. AllRightsReserved.

B a S i S o p a ci t y B r i ght ne SS p a p er c a l ip e r


7 0l b/ 10 4g sm 9 1. 0 9 2 2 5 . 00 358 0l b/ 11 8g sm 9 2. 0 9 2 2 5 . 00 41 1 00 lb /1 48 gs m 9 5. 0 9 2 2 5 . 00 53

SheetText

L*a*b*PaperWhite2:95.30,1.50,-4.80

B a S i S o p a ci t y B r i ght ne SS p a p er c a l ip e r Weight Standard Standard gloSS average1

8 0l b/ 21 6g sm 9 6. 0 9 2 2 3 . 00 821 00 lb /2 70 gs m 9 7. 0 9 2 2 3 . 00 991 11 lb /3 00 gs m 9 7. 0 9 2 2 3 . 01 11 1 29 lb /3 50 gs m 9 7. 0 9 2 2 3 . 01 36

SheetCver

Silk

Gloss

pa ge s1 4&1 5

HannArtGlssText100lb/148gsm,

4-clrprcessplussptglss

varnishandsptdullvarnish

pa ge s26&27


4-clrprcess,UVmetallicsilver

underlayplussptglssvarnish

andsptdullvarnish

pa ge s38&39



underlayplussptglssvarnishand

sptdullvarnish

pa ge 44

HannArtSilkText100lb/148gsm,

4-clrprcessplussptdullvarnish

i nsi de B a c kc Ov e r

HannArtSilkCver100lb/270gsm,


pa ge s20&21



underlayplusveralldullvarnish

pa ge s32&33



underlayplusverallglssvarnish

pa ge s8&9


sptclrdutneplusspt

dullvarnish

pa ge s2&3


sptclrquadtneplusspt

dullvarnish

Playmmaaa ventu reh ereto nd theirc hos eno nefr oc oe c tion ofo ver3 ,000c ou stic nde ec tric guit rs.2 3

8 9 8 9

Tohe ar Da ve expla in iT, you dth in k th es eg uita rsw er e a ctu a l peo p le. In ma ny w a ys, give n th eirsto ried p a st, th ey a rev er ymu ch a live . Wh ich isw h yitse emed lik e a g oo did ea to let Da ve bri ng th isgra nd sto ry to life in his ownworDs .

14 1 5

GibsonL esPauL standard59 If youknow anythi ngabout gui tars, youknow thatt his59LesPaul istheclassicof cl assi cs.

T odate ,this Les Paul mod elisth emo stso ug ht-a fters olid bodyg uita rin thew orld. Butth ison eth e59 is thebes tLes Pau lever mad e.Th esou ndis incred iblyp ow erful. The craftsmansh ipo nth isg u itaris incre dib lefl amemaple top, Hond uras Mah og an yback and neck ,topp edo w ith thecl assic Brazi lian rosew ood fing erb oard .In 1960 theyc han g edth eshap eo fthen eck andfre tsize san dth esou ndan dfeel w ere neve rqu iteth esame.

20 2 1

C omp are dt omos t guit a rs ,t his on e is mon s t rous l y la rge b ut p roba bly f e lt p re t t y C omf ort a ble in t he han ds of it s mos t f a mous p l ay e r e lv is .

59 Gibsonsuper40 0 The4 00iscon sider edth etop -of-th e-lin eja zzguit a r.T hismodel from195 9isve ryva lu a bleg iven thei ncre diblea mo untof time req u iredto ha ndca rveit sspru ceto p,ma ple ba ck a nd sides ,a nd ebo nyfin gerb oa rd .

26 2 7

6 0 GibsonEs355 G ib so nsli k e this on ea lmo sta lw a ys comew ith a ch err yma p leb ody.T hen eck isca rve dfr omma ho ga n ya n dth efi ng erbo a rd iseb o ny.B ein ga hug eF red dieK in gfa n,Ia lw a ys ha da soft sp otfo rth isg uit a r beca use h epla yed on e.A nd ,ofc ou rset h eresB .B.K in gsL ucil le she sa nE S35 5.

32 3 3

0 7 Paul ReedSmit h25 thanniveRSaRyEve nth ough Pa u lReed Smithis a rela tive new co mer toth efiel d,th eyvea lre a dy becomeon eoft heto p3g uita rma k ersi nth ew orl d.Ifl ew o utto theirfa ct ory tohel pco-d esig nthis guit a rtocommemora tethe2 5th a nn iversa ryo fou rstore .Th eirmeteori crise ha sa lotto dow ithth eleve lof cra fts ma n shiptha tgoes into every inst rument.E verypa rtof thisg uita risma de fromthefin estw o odsa ndh a sgrea tdes ign deta ilslik eitsti gerey efin isha ndth ea ba lonebird sa lo ngth enec k .I love tha t PRSnu mbers ever ygu ita ra ndth a tit sgota lit tlen odto our a nniv ersa ryon thehea d.Simple, but elega nt.

38 3 9

P leasehe lpuspre serveo urplane t.Ifyouc hoosen ottokee pth isbook, please placeitin arecyc lingbin .Thankyo u.

Basis Opac ity Brightness papercal iperWeightS tandardS tandardgloSS average160 lb/8 9 gsm8 8 .0 9 2 74 .0 0 2670 lb/1 0 4gs m9 1.0 9 2 75 .0 0 30 80 lb/1 18gs m9 2.0 9 2 76 .0 0 3410 0 lb/ 148g sm9 3.0 9 2 76 .0 0 43

Shee tTex t

L*a*b*P ap er White 2:9 5.3 0 ,1.50 ,-4.80

BaSiS opacity BrightneSS papercal iperWeightS tandardS tandardgloSS average180 lb/2 16gs m9 6.0 9 2 77 .0 0 6510 0 lb/ 270 g sm9 6.0 9 2 77 .0 0 81111lb/ 30 0 g sm9 6.0 9 2 77 .0 0 9 1129 lb/ 350 g sm9 7.0 9 2 77 .0 10 8

Shee tCv er

H annA rt

1G ra d esa reru ntow eight a ndfn ish;ca liperisa na pp roxima tiona n dca nn otbegu a ra ntee dexcep tw her eindic a ted.2Mea su redu singD 50,2,X -Rite5 30,w hiteba ck ing, a ndUV inclu ded.Tolera nceL *+/-2.0 0,a * +/-1.00 ,b*+/- 1.00.A llva lu eslisted a rea p proxima te.A ll gra desa rea ci d-ree,e lemen ta lchlo rineree ,a nda rch iva l.Thena mes,symbols, logos, a nda llo ther intellect ua lpro perty othec ompa n ies,bra nds, a ndp eoplea ppea rin gherei na ret heexcl usivep roperty othei rresp ectiveow nersa ndsh ouldn otbein terpret eda sa nendo rsemen toor bySa p pi;a n ylega la ndeq uita bler ightsi ntheir intellec tua lp roperty a reexc lusivel yreser vedto thoseow ners. SA PP Iisa tra dema rk oS a ppiLimited. HA N NOA RT isa tra dema rk oSa ppiE uropeS A .2010 Sa pp iFineP a perN orthA merica .A llRig htsR eserved .

BaSiS opacity BrightneSS papercal iperWeightS tandardS tandardgloSS average170 lb/1 0 4gs m9 1.0 9 2 25 .0 0 3580 lb/1 18gs m9 2.0 9 2 25 .0 0 4110 0 lb/ 148g sm9 5.0 9 2 25 .0 0 53

Shee tTex t

L*a*b*P ap er White 2:9 5.3 0 ,1.50 ,-4.80

BaSiS opacity BrightneSS papercal iperWeightS tandardS tandardgloSS average180 lb/2 16gs m9 6.0 9 2 23 .0 0 8210 0 lb/ 270 g sm9 7.0 9 2 23 .0 0 9 9 111lb/ 30 0 g sm9 7.0 9 2 23 .0 111129 lb/ 350 g sm9 7.0 9 2 23 .0 136

Shee tCv er

Sil k

G l oss

p ages 14&15H ann ArtGl ssTex t10 0 lb /148g sm,4 -c lr p rc e ssp lu ssp tg lssv arnish ands p tdu llvarn ish

p ages 26&27 H ann ArtGl ssTex t10 0 lb /148 gsm,4 -c lr p rc e ss,UV meta llic silv eru nderla yp lu ssp t glss varnis ha ndsp tdull varnis h

p ages 38&39H ann ArtGl ssTe xt10 0 lb /148 gsm,4 -c lr p rc e ss,UV meta llic silv eru nderla yp lus sp tg lss varnis hands p tdu llvarn ish

p age4 4H ann ArtSilk Text1 0 0 lb/ 148gs m,4 -c lr p rc e ssp lu ssp td ullv arnishi nside BackcOverH ann ArtSilk Cve r10 0 lb /270 g sm,4 -c lr p rc e ssp lu ssp td ullv arnish

p ages 20&21H ann ArtGl ssTex t10 0 lb /148 gsm,4 -c lr p rc e ss,UV meta llic silv eru nderla yp lus vera lldull varnis h

p ages 32&33H ann ArtGl ssTe xt10 0 lb /148 gsm,4 -c lr p rc e ss,UV meta llic silv eru nderla yp lu svera llgl ssvarn ish

p ages 8&9H ann ArtSilk Text1 0 0 lb/ 148gs m,s p tc lrdu tne p luss p td ullva rnish

p ages 2&3H ann ArtSilk Text1 0 0 lb/ 148gs m,s p tc lrqu adtn ep lus sp td ullva rnishpl aYers

fromomahatoontarIo

youdthink theseguita rsw erea ctua lpeop le.Inma nyw a ys,giventheirstoriedpa st,theya reverymucha live.Whichisw hyitseemedlik ea g oodidea toletDa vebringthisgra ndstorytolife

Ifyouk now a nythinga boutg uita rs,youk now th a tthis59Les Pa ulisthecla ssico fcla ssics.

Certno.SW-COC-001795

P o UC To oT S

pages 40&4 1Hann ArtGl ssTe xt10 0 lb/148 gsm,4-c lrp rc e ssp lus vera lldullv arnish

page42Han nArtG lss Text1 0 0 lb/1 48gsm,4-c lrp r c ess,U Vme tallic silverund erlayp lussp tgl ssvarn ishan dsp tdullv arnishpage43Han nArtS ilk Te xt10 0 lb/14 8gsm,sp tc lrq uadt nep lu ssp td ullva rnish

p ages 10&11H ann ArtSilk Text1 0 0 lb /148gs m,s p tc lrqu adtn ep lus sp td ullva rnish

page12Han nArtS ilk Te xt10 0 lb/14 8gsm,4-c lrp r c ess p lus veralldull varnis hpage13Han nArtG lss Text1 0 0 lb/1 48gsm,4-c lrp r c ess p lus verall dullvarn ish

pages 22&2 3Hann ArtGl ssTe xt10 0 lb/148 gsm,4-c l rp rc e ss,UV meta llic silv erunderla yp lu ssp t glss varnis handsp tdull varnis h

pages24&25Han nArtG lss Text1 0 0 lb/1 48gsm,4-c lrp r c ess,U Vmetallic silverund eralyp lussp tgl ssvarn ish

pages 34&3 5Hann ArtGl ssTe xt10 0 lb/148 gsm,4-c l rp rc e ss,UV meta llic silv erunderla yp lu ssp t glss varnis h

pages36&37 Han nArtG lss Text1 0 0 lb/1 48gsm,4-c lrp r c ess, UVmetallic silverund erlayp lussp tgl ssvarn ishand sp t dullva rnish

pages 16&17 Hann ArtGl ssTe xt10 0 lb/148 gsm,4-c l rp rc e ssp lu svera llglssv arnish

pages18&19Han nArtG lss Text1 0 0 lb/1 48gsm,4-c lrp r c ess,U Vme tallic silverund erlayp lussp tgl ssvarn isha ndsp tdullv arnish

pages 28&2 9Hann ArtGl ssTe xt10 0 lb/148 gsm,4-c l rp rc e ss,UV meta llic silv erunderla yp lu svera lldu llvarn ish

pages30&31Han nArtG lss Text1 0 0 lb/1 48gsm,4-c lrp r c essp lussp tgls svarn ish

pages 4&5Hann ArtSil k Text1 0 0 lb /148gs m,sp tc lrtri tnep lussp tdullva rnish

pages6&7 Han nArtS ilk T ext10 0 lb/14 8gsm,sp tc lr quad tnep lusve ralldull varnis h

cOverHann ArtSil k Cv er10 0 lb/270 gsm,4-c lrp rc e ssp lu svera llsatina queu s

insi deFrOntcOverHan nArtS ilk C ver1 0 0 lb/2 70 gsm,4-c lrp r c essp lussp tdull varnis hpage1Han nArtS ilk Te xt10 0 lb/14 8gsm,4-c lrp r c ess p lussp tdu llvarn ishHannoArt a pla ceca lledDa vesG uita rShoptobeha ppilyenscon cedinsomestripma llca teringtoA merica sa dolescents.Buta stheolda da gegoes,oneca nn otjudgea book or,inthisca se,a shrinebyitsco ver.Y ousee,Da vesG uita rShopisa verita blemecca forguita ra ficiona dosfroma roundthew orld .Tuck eda w a yinLa Crosse,Wisconsin,a citymo refa mousforitsba rrelsofbrew tha nitsG ibsonsa ndG retsches,Da veRogersha screa teda ha venfo rthoseseek ingthefinestinguita rdesigna ndcra ft sma nship.

theYcometobarter ,totradeup andtorefur bIshtheIrbel oved.

curate doverthecourseofaquarte rc enturY,

Th isistheonetha tsta rtedita ll.

This Ca dilla cofG uita rsisstillb eingma detoda ya ndtheya llin cludethesign a turefa lconinmid-flightengra vedonthegold pick gua rd.

Thisg uitarhas aprettyamazing storyt oit.Y earsag o,TheS tonesw erecoming topla yinChicag oandJoh nBelushidecidedtohav ecustomHamerg u itarsbuiltforR onWoo dandK eithR ichards.

Cert no. SW-CO C-001795

PoUCTooTS

pa ge s40&41


4-clrprcessplusveralldullvarnish

pa ge 42




sptdullvarnish

pa ge 43


sptclrquadtneplussptdullvarnish

pa ge s1 0&1 1


sptclrquadtneplusspt

dullvarnish

pa ge 1 2


4-clrprcessplusverall

dullvarnish

page13


4-clrprcessplusveralldull

varnish

pa ge s22&23




andsptdullvarnish

pa ge s24&25



underalyplussptglssvarnish

pa ge s34&35




pa ge s36&37




andsptdullvarnish

pa ge s1 6&1 7



glssvarnish

pa ge s1 8&1 9




sptdullvarnish

pa ge s28&29



underlayplusveralldullvarnish

pa ge s30&31


4-clrprcessplussptglssvarnish

pa ge s4&5


sptclrtritneplusspt

dullvarnish

pa ge s6&7


sptclrquadtneplusverall

dullvarnish

c Ov e r



sat inaqueus

i nsi de FrOntc Ov e r



pa ge 1



PRO-5 810 80 0 .8 82.4332www.sap p i.c om/na

S ap p iF inePap erN orthAmeric a

Ha nn oA rt pr ese nts

Y d b blY x ct a p la ceca lle d Da vesG uit a r Sh op to be ha p pil yen sc on ced in so mest rip ma ll ca teri ng to A meri ca sa do lesc en ts.B uta sth eo ld a d a geg o es,o nec a nn otju dg ea bo ok or, in th isca se, a shri ne

b yit sco ve r. Y ou see ,D a ve sG u ita r Sh op isa ve rita b lemecc a for gu ita ra ficio n a do sfro ma ro u nd thew o rld .T uck ed a w a yin L a C ross e, Wisco nsi n, a ci ty mo ref a mou sfo rits b a rre lso fb rew th a n itsG i bso nsa n dG ret sch es,D a ve R oger sh a sc re a te da ha ven fo rth ose se ek ingth efi nes t ing uita r desi gn a n dcr a ftsma n sh ip.

In wld l ls mchs m nss ,Ha n noA rtsta ndsa pa rt a son eofth emo stdist incti veco a ted sheetsi nth eind ustry.T ha nk sto a pro prieta rytri ple-c oa tin gpro cess, Ha n noA rt offer sa nou tsta n ding ink la ytha thold scris pdet a ils a ndri ch,d enseso lids a llo na n incompa ra blysmooth ,un iformsurfa ce.S implyp ut,Ha nno A rtre prese ntsa levelo fcra ftsma nsh iptha tisw ithou tp eerma k in git theid ea lsh eetfo rtho sew it ha p a ssio nfor theex cep tiona l.

t hb n Itshnn ts up erio rsurf a es oo eA uniq uetri ple-co a ted surfa cep rovid esexce ptio na lin k la y en a blin gsp ecta cu la rima gefi deli tya n dprin tdep th.

ua ig Go iiP rovid esa n outst a ndin gsu rfa ce forex cellen trep rodu ctiona ndvis ua limpa ct . ep i oas ik i iP rovid esa su peri ora n deleg a ntta ctilee xper ience .b roa bai weig ag eA broa dra n geofs heet fedg ra des ena blesHa nno A rtto ha n dlea va riet yofp rint projec ts.C ustomsizes a rea lsoa va ila b lethro ugh Sa pp isSp ecia lMa k in gOrd er(S MO )servi ces. viro ea e p oi iiyHa nn oA rt boa sts FSC Cha inof Custo dycer tifica tion.T hisg ua ra n teest ha ttr eesu sedto pro duceHa nn oA rtp a pers w erep rocu red fromrespo nsibly ma n a ged forest s.

L sP uLs sG sofv y o v L sty L oLo.

fe nder, ic k enba c k er, p ip hn e,Ma rinna me c ap a ble red c in gan gia rl erin aq ie ringma Je ll-o.

4 5

Ty cmTb T ,TT d p ndT f b iTi b vd .b utth ere alsto rle sa oe the ustl gre talh u eo th ea r het al ele tro eo the sho ss e o o or.

6 7

Cdv

CqCy,

thes erare ins truments are there ec tion ofon ema nsp assio n. c ele brati ono fa awhe nc ra ftsmansh ipw aspa ramount. Whic his wh weh aec hose nto pa homagetothes eic o nsin apro mo tion fora noth ertru eorig inal: an nort .p aperw hos eow nun iuec rafts ma nship has the istin c tab ilit toele ate the printe pie c eto an artfo rm.

10 11

A syo uma rvela tthe mag nic entin strumentsfe ature do nthe follo wing p ag es,g iveth oug htto the p ap erth atwitho utth ebe net ofs ound ha sthe abili tyto turn the sewo rk so fart into p ure ,swe etmusic .

1 2 13

Thisist heonethat startedit al l.ThefirsTmajorpurchasei madebackwheni barelyhadTwonickelsTorubTogeTherItsa 57 S tra t. The body isma defro ma lder the neck isma ple the Ta os Turq uoise colo risultra ra re Fen derma de only 4gu ita rs inth iscolo r,w hich w a sin ten dedto ma tchth ecolo rofca rsco ming out ofDet roit. Just look how w orn then eck isify ou feelth ein dentsy ou ca na lmo stima gin ea ll those fing ersfl ying a cross this ba b y.Lik emo stStr a ts, theso und issti llbrigh ta n dcrisp .Cla pton a nd Hen drixli ved forth eirS tra ts.

ThefendersT raTocasTer57

16 17

T hegu iTar cos Tme $1,10 0 .A fr iendo fmin eo er edme$1, 250 w hich ,a tth etime,Ith oug htw a sa d ecen tprofi t.A sIw a spa ck in gthe guita rup ,Irea lized Ico uldn tpa rt w ith it.T ha tsw hen Idecid edIw a n tedto sta rt myo w nco llecti onguita rsId never sell .Y ea rsla ter, Steven Sea ga l,t hea ctor,o ered me$ 125 ,000 .N eed lesst osa y,It urned himdow n.

1 8 19

C he t A t k in s , t he C ount ry mus iC s up e r s t A r,he lp e dde s ign t his l in e of guit A rs .he wAs f A mous f or C r e At in gAs moot he r s oun dt oC oun t ry mus iC , whiC he v e n t uAl ly b e C Ame k nown As t he n A s hv ill e s oun d.

56 Gret schchet Atkins61 20 Th isG ret sch ,tha n k sin pa rt toits ha nd cra fte dma ple body,ena bled A tk in sto prod uceth a tsw ee ter soun d.N o ticeth este erhorn a n doth erWestern mo tifsa lo ngth efret sth eper fecthoma get oco untry mu sic.

22 23

FendertelecastersIn ma n yw a ys, theh isto ryoft heel ectricguita rbeg insw ithth ehis toryofLeo Fen ders Tele. This w a sthefi rstma ss-p rodu cedel ectri cguita rever ma de.T hese a rea llfro mth e50 s,a nd a syo uca nsee,th eir bea u tylies inth eirsimp licity. Y ou could nt finda mo recla ssiclo ok in ggu ita rifyoutr ied. Every thin ga bo utth eTele iscla ssic itsd esign ,itsrich,c uttin gso und. Tha t sw h yeveryb odyf romMud dyWa terstoK ei thR icha rd sto Sprin gsteenha sp la yed them.

2 4 25

59 lespaulcustomD ub bed T heB la ck B ea u ty, this L esP a ul w a sto p-o f-th e-li ne forits da y ba ck in 19 59 .Th eg uitar has a solid maho g an yn eck an dbo dy finis hed in blac k lacq uer acc en ted by g old har dw are. T his Les Pau lal soh as elab orat ep ear lin lay on thehead sto ck .Tru lyo ne ofth e g reat est piec es of craft smansh ip toev erc omeo uto fG ibso n.

28 29

RickenbackeR7 1331 LightShowT hegu ita rco mp a nyma def a mo usbyT heBea tles

pa rt icula rlyJ ohn a ndG eorge ca meo utw it hthen ove ltygu ita r in19 7 1.When youst rumthisb a by,it a ctu a llyli ghtsu p.A littlefl a shy formyta st e,bu ta co olpie ceofn osta lgia a nd a grea thit a ta n yC hristma sp a rty.

3 0 31

59 GibsonExplorErandFlyinGVThein teres ting thin ga bo utth esetw og uita rs isth a tth eyw ereth edirect resu ltofp ercep tio nvs.r ea lity .Ba ck in19 59,G ibso nw a ssta rt ing togetth erep uta ti onfo rbein ga stodg y,sorto fold sch oolk indo fbra nd.Truth is,th eyw ere stillma k in ggrea t guita rs.S oto help reinve ntthemselves a sso meth ing hipper a nda bit ra d,th eyca meo utw ithth eExplo rera ndF lying V .

Gib s on ma de on ly 9 8F ly in GV s a n d le s s t han 22e x p lo re r s .s o,n e e d le s s t os ay , t he e x p lo re ris p re t t y V a lua bl e o n e re c e n t ly s o ldF or $6 0 0,0 00.

34 35

Gretsch59 Whit eFalconThisg uita rfi rstca meo nthe ma rk etin 55 a ndw a sa huge hitb eca u seof itsto ta llyu niq uel ook .A llt ha t glisten ing w hitep a inta ndg oldtr imw ere prettyrev olu tiona ryin their da y.

Thi sCadill acof G uit arsi sst il lbeingmadetodayandtheyal l incl udethesi gnaturef alconinmid-flightengravedonthegol dpi ckguard.

3 6 37

80 HamerKeit HricHardsThisgui tarhasaprett yamazing

st or ytoi t. Yearsago, TheSt oneswerecomingtoplayinChicagoandJohnBel ushi deci dedtohavecust omHamerguit ar sbui lt f orRonWoodandKei thRi chards .

Heh adth eirn ames eng rav edo nth efing erboar d.B utbef oreh ecou ldg iv ethemth eg uitar s

th eyw erest olen .Y ears later ,Idis cover edth isK eithR ichard sg u itarin ap aw nshop .Mayb eon eday Illb eab letou nite K eith R ich ards w ith hislo stg ift .

40 41

DaveRogeRso pened his tiny guita rsho pin 1982 inL a Cro sse, Wisco nsin w itha w h oppin g17 guita rs.N ea rly 30 yea rs a nd thou sa nd sofG ibso nsa n dFen ders la ter ,Da ve sG u ita r ha sb ecomeon eofth emostimport a nt guita rsto resin the w orld a ndDa veR og ersh a semerged a sa nin dustry ico n.Bu tw ha tma k esD a vess tory soin spiri ngisnth ish umble roo ts,his yea rs spen ta sa stru gglin gmu sicia n,ore ven hismultimillio ndolla rcoll ectio nof vinta gema sterp iece s.Th eco olest a spec tof thisst ory isth a tDa vefromtheti meh epic k ed uphis first guita ra t a ge6 ha sneve rlo sthisb ou ndless pa ss iona nd child lik efa scin a tion for these incre dible inst ruments. His purp oseh a snev erb eentoma k ea ton ofmoney, but tosh a reh islove w ith the rest ofth ew o rld.T ha ts w hy hisperso na lco llect ionis noth ouse din a mu seumorlo ck ed a w a yina tempera tu re-co ntro lledstora gefa cility, but righ toutsi deh isoce.D a ve Rog ersis livin gpro ofth a tfo llow in gones pa ssi onca nma k e fora n incre dib lyfun a nd rew a rdin glife.Toexp erie nce Da ve sG u ita rS hop foryo ursel f,p lea se feelfr eeto sto pby thesto reinLa C rosse (just don tco meo nSu nda y they recl osed ).O ryou ca n a lw a ysvisi tth estore onlin ea t www.Dav esGu itar .c om.

7 4Two-neckeDRickenbackeRO fcou rse, w ha t smo ststri k ing a bo utth isR ick en ba ck eris itsd ouble neck .T hetw oset sof strin gspro duce tw oco mp letely di er ent soun ds.O neis richa ndin tense ;th eoth er,lu sha n dmel low .D ontb esu rprise dify ouse eTo mPet tyro ck o uton oneo fth ese.

4 2 43 Cert no.SW-COC-001795Please help us preserve our planet. If you choose not to keepthis book, please place it in a recycling bin. Thank you.

BASIS OPACITY BRIGHTNE SS PAPER CALIPERWEIGHT STANDARD STANDARD GLOSS AVERAGE 1

60lb/89gsm 88.0 92 74 .002670lb/104gsm 91.0 92 75 .003080lb/118gsm 92.0 92 76 .0034100lb/148gsm 93.0 92 76 .0043

Sheet Text

L*a*b* Paper White2: 95.30, 1.50, -4.80

BASIS OPACITY BRIGHTNESS PAPER CALIPER

WEIGHT STANDARD STANDARD GLOSS AVERAGE 1


Sheet Cover

HannoArt

1 Grades are run to weight and nish; caliper is an approximation and cannot

be guaranteed except where indicated.

2 Measured using D50, 2, X-Rite 530, white backing, and UV included.

Tolerance L*+/- 2.00, a*+/- 1.00, b*+/- 1.00.

All values listed are approximate. All grades are acid-free, elemental chlorine free,

and archival.

The names, symbols, logos, and all other intellectual property of the companies,

brands, and people appearing herein are the exclusive property of their respective

owners and should not be interpreted as an endorsement of or by Sappi; any legal

and equitable rights in their intellectual property are exclusively reserved to those

owners. SAPPI is a trademark of Sappi Limited. HANNOART is a trademark of

Sappi Europe SA.

2010 Sappi Fine Paper North America. All Rights Reserved.



70lb/104gsm 91.0 92 25 .003580lb/118gsm 92.0 92 25 .0041

100lb/148gsm 95.0 92 25 .0053

Sheet Text

L*a*b* Paper White2: 95.30, 1.50, -4.80




Sheet Cover

Silk

Gloss

PAGE 44



INSIDE BACK COVER



PAGES 8 & 9


spot color duotone plus spot

dull varnish

PAGES 2 & 3


spot color quadtone plus spot

dull varnish

PAGES 14 & 15


4-color process plus drytrapped spot

gloss varnish and spot dull varnish

PAGES 26 & 27





PAGES 38 & 39





PAGES 20 & 21




dull varnish

PAGES 32 & 33



overall gloss varnish


48/48

HannoArt Daves Guitar Shop

Documents

Transcript of HannoArt Daves Guitar Shop