Handy-cam video services : where are the markets and how do we make this profitable?
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Transcript of Handy-cam video services : where are the markets and how do we make this profitable?
Handy-cam video services :
where are the markets and how do we make this profitable?
AMAN Conference Marseille June 23-25,2009
Sabrina Tahiri
Question nº 1:
Where are the markets?
All around. We live in a multimedia world.
Our traditional customers are changing to multimedia contents and newtype of platforms, because the users are also changing to new contentmodels.
• Digitals Newspapers • WebPages• Outdoor TV• Traditional Broadcasters• DTT• Mobiles
Market situation: a business opportunity
New users Demanding more audiovisual and multimedia information.
New Technologies
New clients
New Journalism
Via Internet instead of satellite.Reduction of cost.
Increase of business online and websites.
Changes in audiovisual culture.
Internet opens a new global market
Question nº 2
How do we make this profitable?
And the EFE answer is:
TVEFE
An exclusive multimedia information service
covering current affairs worldwide
complemented with extraordinary events of interest for our markets (LATAM, EUROPE,
SPAIN, ARABICS COUNTRIES, AND SOON, ASIATICS COUNTRIES )
1- What is TVEFE?
1- What is TVEFE?
A video information service in different languages: Spanish, Portuguese, English and Arabic.
News available 24/7
Using internet as distribution platform
Optimizing our resources
EFE´s commitment:
Competing worldwide with videos from all over the world
Taking advantage of our worldwide bureau network in 120
countries.
Remodelling our training courses and investment on technology
Optimizing our human resources.
General Coordination
Madrid
Editing desk Bogotá
Editing desk Rio
Editing desk Madrid
EFE BureauAmerica
EFE Bureau Europe, Asia, Africa
How does it work?Information is processed at editorial desks in Bogota (Colombia), Rio de Janeiro (Brazil), El Cairo (Egypt) and Madrid (Spain) to ensure round the
clock coverage
Editing desk El Cairo
EFE BureauMiddle East
How does it work?
The distribution platform for TVEFE products is housed in the web address
www.efeservicios.com
APA (Austria)VNA (Vietnam)
LUSA (Portugal)ANA (Greece)
Notimex (Mexico)Abu-Dhabi TV
(EUA)Canal N (Peru)
TVN (Chile)
TVE
Main alliance Other alliances
ALLIANCES
And we are open to others …
International market
PRODUCTS
TVEFE America
•Worldwide news•Of interest for American market•Spanish speaking
TVEFE Brazil
TVEFE International
TVEFE Arabic
•Worldwide news•Of interest for the Brazilian market•Portuguese speaking
•Worldwide news•Of interest for English speaking market
•Worldwide news •Of interest for Arabic speaking countries
Spanish market
PRODUCTS
TVEFE Spain
Spanish national scope news(local, regional and national
topics)
TVEFE Internationalfor Spain
Worldwide news of interest for Spanish users
PRODUCTION EVOLUTION
2007 2008 2009 2010
15-20 v/d 25-30 v/d 35-40 v/d 50 v/d
Influence over other EFE products
TVEFE
Digital Contents packages
CANAL EFE
Contents Top Ten
CULTURE & ENTERTAINMENT
POLITICS
SPORTS
HEALTH
ECONOMY
SOCIAL AFFAIRS
SCIENCE AND TECHNOLOGY
DISASTERS
LIFESTYLE
ENVIRONMENTT
TVEFE product is aimed at two types of CUSTOMERS:
CUSTOMERS
TVEFE
BROADCASTERS WEBSITES
Raw videos: aprox. 1-3 mins.
Edited footage without voice over: 40 sec.
Edited footage with voice over: 1 min.
Ready to publish
Type of customer
WEBSITES
TELEVISION BROADCAST
Contract modalities
PAY PER DOWNLOAD
VOUCHER
SUBSCRIPTION
TVEFE – CURRENT SITUATION
Type of customer
WEBSITESTELEVISION BROADCASTMOBILE HANDSETSDYNAMIC SCREENSDTT
Key issue: adapt the product to the different type of customers and platforms.
Consumer trends
VERTICALS: specializationLOCAL: trend toward proximityENTERTAINMENT: a break from the traditional newsLIFESTYLE: search for the unknown
Key issue: segmentation capacity.
TVEFE – AT FUTURE
From the traditional subscription model of Efe to the on-demand through different suppliers.
On-demand purchasing: growth in payment-per-download (variable) as opposed to classic voucher- or subscription-based purchasing. Customers have greater flexibility in contracting videos and also in choosing among different suppliers according to their needs.
From content suppliers to partners - Exploration of new business models via advertising.
Mixed model with the media that offer their site (technology and traffic) and the news provider that supply video content. The revenue is shared based on sponsorship and advertising revenue.
Payment modalities
TVEFE – AT FUTURE
COSTSThey have been reasonable as we have optimized our own resources.
INVESTMENTSTraining and technical supplies ( handy-cams and basic edition software ). The internet platform has been designed and developed by our engineer team.
INCOMES:In these first 6 month of 2010 , TVEFE is the product of our portfolio that has growth the most, increasing already 120% the expected sales for the year.As we planned in our BP in 2007, TVEFE is almost in black figures.
TVEFE – Costs, Investments and Incomes
But…
The most important cost, the best
investment and the more
extraordinary income has been…
Achieve the change of mentality and the know- how of our teams
Years ago…Our journalists were armed with just a pen or a photo
camera to make news ( just Text and Picture)
Now… Almost all our journalists are making news with a handy-cam and a portable PC, doing multimedia news products ( Text, Picture, Audio and Video )
And… We are growing fast, we make better and more complete multimedia coverage, our products are growing also in extra-value, we extend our market, and…
Finally…we have more, new and diversified customers that are satisfied with our services and… pay for them.
Muchas gracias Thank you
Shoukran Merci