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Reliance and Micromax have joined hands to promote CDMA handsets among Reliance's large CDMAsubscriber base

Product Range

Micromax, India's No 3 handset vendor has a wide range of 8 CDMA handsets to meet the CDMAcustomers need. They include

Distribution

The product is available at MBOs across India through the Micromax distribution channel.

Bundled offer - Prepaid (Launch date 26th Feb)

Reliance has launched a special offer on all Micromax handsets

C112, C114, GC 256, GC 360: Free Benefits worth Rs 400

1. 200 min local calls to any Reliance Mobile for 5 months

2. 100 SMS (local & STD)/ day for 5 months

On C350, C250, Q5C, get benefits worth upto Rs 650

1. 200 min local calls to any Reliance Mobile for 5 months

2. 100 SMS (local & STD)/ day for 5 months

3. Rs 250 worth of internet surfing using the phone as a modem (@ 30p/ min 10pm to 6 am& 60p/min 6am to 10pm= Upto 800 min)

On E 360, get benefits worth Rs 2200

1. Free data usage of 10GB for 2 months

Rules: Offer applicable for both new and existing customers

Bundled offer - Postpaid (Existing offer)

Reliance has launched a special offer on all Micromax handsets

25% cashback - Existing customers

1. Cashback benefit as free talktime over 6 months

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2. Min billing of Rs 500 pm

Upto 50% cashback - New customers

1. Cashback benefit as free talktime over 12 months

2. Min billing of Rs 500 pm

3. Only on Simple 199 PPS Plan

On E 360, get additional benefits worth Rs 3500

1. Free data usage of 30GB for 2 months

Communication Plan

Reliance is releasing an exclusive TVC promoting the Micromax Handset Range. The spots will betelecast on ICC World Cup high viewership matches : All India matches, Quarter finals, Semi finals

& Final.

Micromax is launching a special print campaign in all major newspapers. The ad features AkshayKumar to promote CDMA phones with the Reliance offer. Schedule to start from 28th Feb

Other Go To Market Activities

1. SMS blast to all existing customers highlighting the Micromax range of handsets and the Relianceoffer. Reliance DAKC

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2. SMS blast to retailers, RWs, RMS about the Micromax range of handsets and the Reliance offer.Reliance Distribution & Retail Heads

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3. Communication of the offer to all its Distributors, DSRs, retailers through a SMS blast. Micromax

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4. Banner of Micromax Range with Reliance offer on Reliance and Micromax Websites. Reliance

DAKC/ Micromax

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5. BTL of the Micromax Range with Reliance offer at all points of sale.Micromax

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6. Stickers of Offer on all Micromax packs. Micromax

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Detailed Offer and activation process, distribution coverage, TV and print plans and

responsibilities for Reliance and Micromax have been outlined in the attached presentation

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