1

Hands-on with the Qualcomm Vuforia Mobile Vision Platform

David Beard Developer Evangelist, Qualcomm Connected Experiences, Inc.

Qualcomm Vuforia is a product of Qualcomm Connected Experiences, Inc.

3 3

Introducing Vuforia 3

4

Digital play

Enabling apps to see

5

SIZZLE REEL

5

6

Experiences

Interactive Products Shopping Gaming

Simulated images

7

With a network of

preferred developers around the world

Global developer adoption

North America

Latin America

Europe

Middle East & Africa

India

SE / Asia Pacific

Japan & Korea China

13%

17%

26%

6% 7%

7% 9%

15%

Numbers reflect percentages of total registered Vuforia developers as of May 2014

8 8

100,000+ Developers Strong

Registered developers as of May 2014

9

528

2,872

7,169

12,139

2011 2012 2013 2014To Date

Vuforia commercial app growth

Number of commercial Vuforia apps per year. Source: Google Play Store and App Store

10

Qualcomm® Vuforia™ awards and recognition

The Qualcomm Vuforia SDK is a product of Qualcomm Connected Experiences, Inc.

Platform Awards

Best AR SDK Auggie Award Augmented World Expo 2013

Best Technology Demo ISMAR 2013

Auggie Award for Best Tool

Select Developer and App Awards

Big Bird’s Words by Sesame Street Workshop Words

Cynopsis Media Kids Imagination Award

Winner of Mobile Apps: Educational 2014

Interactive Media Awards 'Best in Class'

for the Education category 2014

ColAR Mix by Puteko

Auggie Award for Best App 2014,

Augmented World Expo

Horrible

Hauntings

Children’s Choices Award 2013,

International Reading Association and the

Children's Book Council

iSolar System by Red Frog Digital

Best Use of Cross Media 2013, British

Book Awards

KFC WOW@25 by Blink Digital

People’s Voice Award for Augmented Reality

2014, The Webby Awards

Living in L.A L.A Land — The Game

by KwazyLABS

Promax BDA Global Excellence 2013 Silver Winner for Technical

Innovations

11

Platform Overview

11

12

Platform Components

Vuforia Engine Tools Cloud Services

13

Platform Components - Vuforia Engine SDKs are available for leading devices and tools

Supported Devices

Supported Developer Tools

Device / OS

Mobile Devices • Android ICS and above • iOS 6 and above

Digital Eyewear • Epson BT-200 • ODG - X7

Eclipse Xcode Unity

Mobile Devices ✔ ✔ • Android • iOS

Digital Eyewear ✔ • Android

Vuforia SDK for Digital Eyewear coming soon as a beta release

14

Platform Components - Tools Tools help developers define and manage images & objects that apps can see

Vuforia Target Manager − Create and manage target databases for use on device or cloud

− Supported in all major web browsers - IE, Chrome, Firefox, Safari

Vuforia Capture App − Scan objects such as toys to create object targets

− Supported devices − LG G3

− Samsung Galaxy S5

Vuforia Capture App coming soon as a beta release

15

Platform Components - Cloud Services

Vuforia Cloud Recognition Service − Allows use of cloud-based target database with up to 1 million images

Vuforia Web Services − Enables management of cloud-based target databases using RESTful APIs

− Integrates with existing CMS systems

− Java & PHP samples provided

16

Platform Anatomy

App Developer

Vuforia Assets, Logic, Rendering

Vuforia Engine

Target Manager

Download and bundle with app

Add Content

Reco

Images

Reco

Text

Images, Objects

Word List

Position Content Events

DE Calibration

VCA Tool

OCD File

Web UI Web Service APIs

17

Feature Overview

Vision capabilities

Scalable recognition

Powerful creative palette

Supports popular tools

Environments

Text

Markers

Images

Objects Device Databases

Cloud Databases

Background Effects

Virtual Buttons

Occlusion Management

Video Playback

Xcode

Unity

Eclipse

Content

Interactions

FX

18

Images

Images

Pics of IT

19

Objects

Objects

Pics of viable reco objects, don’t show recon.

20

Environments

Environments

Pics of ST table tops

21

Device Databases Cloud Databases

Target Manager

22

Target Manager

23

Creating a Vuforia app in Unity

24 24

Vuforia at Uplinq

25

Object Recognition

Shopping & Gaming Experiences

Vuforia for Digital Eyewear

Vuforia for Depth Sensing Devices

Feature Description Introduction to Qualcomm Vuforia Mobile Vision Platform: Toy Recognition

Time & Place 1:00 PM – 1:50 PM September 18, 2014 GG 6/7

Session Description #45: Digital Lifestyle

Presenter JJ Lechleiter

Qualcomm® Vuforia™ Session Information

Feature Description Qualcomm Vuforia: Using the Smart Terrain™ feature to Build Breakthrough Shopping & Gaming Experiences

Time & Place 3:00 PM – 3:50 PM September 18, 2014 Plaza A

Session Description #44: Digital Lifestyle

Presenter Brigitte Alexander

Feature Description Bringing Mobile Vision to Wearables

Time & Place 1:00 PM – 1:50 PM September 19, 2014 Plaza A

Session Description #46: Digital Lifestyle

Presenter Giuliano Maciocci

Feature Description Qualcomm Vuforia Mobile Vision Platform: Smart Terrain for Depth-Sensing Cameras

Time & Place 2:00 PM – 2:50 PM September 19, 2014 Plaza B

Session Description #34: Code Lab

Presenter David Beard

Smart Terrain is a feature of the Qualcomm Vuforia SDK. Qualcomm Vuforia is a product of Qualcomm Connected Experiences, Inc.

26

For more information on Qualcomm, visit us at: www.qualcomm.com & www.qualcomm.com/blog

©2013-2014 Qualcomm Technologies, Inc. and/or its affiliated companies. All Rights Reserved. Qualcomm is a trademark of Qualcomm Incorporated, registered in the United States and other countries,. Uplinq and Smart Terrain are trademarks of Qualcomm Incorporated. Alll Qualcomm Incorporated trademarks are used with permission.Other products and brand names may be trademarks or registered trademarks of their respective owners.of their respective owners. References in this presentation to “Qualcomm” may mean Qualcomm Incorporated, Qualcomm Technologies, Inc., and/or other subsidiaries or business units within the Qualcomm corporate structure, as applicable. Qualcomm Incorporated includes Qualcomm’s licensing business, QTL, and the vast majority of its patent portfolio. Qualcomm Technologies, Inc., a wholly-owned subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of Qualcomm’s engineering, research and development functions, and substantially all of its product and services businesses, including its semiconductor business, QCT.

Thank you FOLLOW US ON: