Hands on with Social Media
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Transcript of Hands on with Social Media
![Page 1: Hands on with Social Media](https://reader036.fdocuments.us/reader036/viewer/2022070321/558cf712d8b42ac24f8b45c9/html5/thumbnails/1.jpg)
Hands onwith Social Media
@billpowellwww.facebook.com/serifgroup
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Today
1) The shift to social
2) Best practices
3) Hands-on demo
4) Questions
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Flickr photo by DCPhotoSeeker
Advertising Demands ATTENTIONand TIME
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Flickr photo by joshandrebecca
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Flickr photo by notic
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Turn Strangers into friends, and friends into customers.
—Seth Godin
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Is technology the barrier?
Flickr image by Write From Karen
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SOCIAL NETWORKING
ISN’T NEW.BUSINESS LUNCHES EXCHANGING CARDS
NETWORKING EVENTS GOLF OUTINGS CHAMBER EVENTS
Flickr photos by bitconsultancy, chriskamaris, and Foster Marketing Communications. Bottom Right: Paul Atkinson
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It’s a process of buildingrelationships. Facebook and
Twitter are just tools.
It’s a process of building relationships.
Social media is just the tool.
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Engage (def.)Occupy, attract or involve (someone’s attention)
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1) Talk with, not at.
2) Listen and interact.
3) Interact online like you do offline.
PUBLIC RELATIONShips
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Warm up your leads
Give a face to your business
Build relationships and grow your offline network
Get to see the up and coming news trends first!
Twitter and Facebook:
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1) Be authentic2) Find your voice3) Interact4) Leaving a legacy
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Have reasonable expectations.
Don’t expect immediate results.
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Hands On & Questions