Hands on... Facebook - social media basics (what's about it for people and business)

hands on...

Eleazar Santos - Digital Consultant - @eleazarsantosMadrid, June 7 2013

#SmartMuffin

social media

basics edition

viernes, 7 de junio de 13

social by nature

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@eleazarsantos #SmartMuffin

June 5, 2013


http://youtu.be/Y2JhpNbe2Io




from a university network



to an expanded network



the most popular, worldwide

Source: Global Web Index, January 2013


http://globalwebindex.net/thinking/social-platforms-gwi-8-update-decline-of-local-social-media-platforms/





Vs.

and it’s Google main competitor



where there’s a competition for relevance

Source: Get Post Rocket, Septiembre 2012


http://blog.getpostrocket.com/2012/09/infographic-facebook-edgerank-101-class-is-now-in-session/







as we move to more social experiences


http://www.youtube.com/watch?v=W3k1USQbq80&feature=share&list=UUcr9tciZbuvJrEVAgIXCp8Q











































































































it’s about people

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newsfeed: the sacred grail



open communication



private communication



affiliation by interests



events & calendar



games, videos and apps



coupons and discounts



and coming soon... gifts


http://www.insidefacebook.com/2013/04/08/facebook-begins-allowing-international-users-to-buy-gifts-for-friends-in-u-s/













devotion to brands


it’s about people business

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we love brands... sometimes



set the rules before talking



talk to yours fans... and let talk



integrate other social media



notoriety & engagement tabs



core to social business



customer acquisition



support on customers’ preferred site



information & easy access



geolocation presence



advertising solutions

Different objectives, different formats• Branding & community: page like ads page like sponsored story• Product awareness: page post photo ad + link

page post video ad + link page post like sponsored story

• Campaigns: sponsored stories

• Apps download: mobile app install ads



performance assestment



devotion to brands...


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wrapping up...



Communication•Discovery•Counseling •Affiliation•Entertainment•Engagement

personal & corporate use

•Communication•Feedback•E-care•Advocacy•New services•Performance



thanks for

coming!

http://www.linkedin.com/in/eleazarsantos




Hands on... Facebook - social media basics (what's about it for people and business)

Technology

Transcript of Hands on... Facebook - social media basics (what's about it for people and business)