Handout Presentation - Inviting More Parishioners to …archstl.org/files/field-file/Handout...
Transcript of Handout Presentation - Inviting More Parishioners to …archstl.org/files/field-file/Handout...
5/1/2013
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Congratulations, you have logged on successfully to
Our Sunday Visitor’s live webinar
Inviting More Parishioners to the Joy of Ministry
Presented by:
Sue Erschen
Moderated by:
Diane Brumbaugh
Technical Note: The audio portion of this
webinar will be delivered directly through
your computer speakers or headphones. If
you can’t hear the audio via that method,
please call in on the phone number on the
right side of your computer screen.
Our Sunday Visitor serves millions of Catholics worldwide through its publishing, offertory and communication
services. Established in 1912 by a local parish priest, Our Sunday Visitor has grown into the nation’s largest supplier of offering envelopes, parish and diocesan mailings, books, curriculum, periodicals, address management and stewardship services. Our Sunday Visitor annually returns a portion of net earnings to the Catholic community through the OSV Institute.
Presented by
Sue Erschen
•Freelance stewardship writer and consultant.
•Has written stewardship training manuals,
newsletters and brochures, including
Understanding Stewardship
•Conducted stewardship training workshops for
ICSC and regional stewardship conferences
•Served as the Director of Stewardship
Education for the Archdiocese of St. Louis from
1999 to 2012
•20 years experience in non-profit public
relations, volunteer relations and development,
25 years in parish volunteer work.
•Degree in business communications from Saint
Louis University.
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Why Do We Want More Parishioners
Involved?
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Good Reasons• Current volunteers are tired.
• Same people are doing everything.
• If they are more involved
they will give more.
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Better Reasons• So much more we could do as parish.
• Move from being a private social
club into making a difference
in our community.
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Better Reasons“Year “Year “Year “Year of Faith” of Faith” of Faith” of Faith” ….
“What good is it, my brothers, if
someone says he has faith but does
not have works?” - James 2:14
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Better Reasons
“Amen, amen, I say to you,
whoever believes in me
will do the work that I do.” - John 14:12
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• Brings our faith
from our
• To our
• To our
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Ten Realities of the Uninvolved
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# 1 # 1 # 1 # 1 They are busy and they are tired!!!
• 52% of all Americans would rather
give money than time.
• 58% of those over 65 or those working
full time would rather give money than time.
• Only 30% would rather give time.
• 28% would rather give nothing.
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#2 #2 #2 #2 They Are Shy
• 94% of Americans say they feel shy in
unfamiliar circumstance.
• The 6% who are not shy have
already stepped forward.
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# 3 # 3 # 3 # 3 They Do Not Like Rejection
• If you are not prepared to follow-up
DO NOT ASK!!!!!
• If you already failed to follow up
APOLOGIZE!!!
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# 4 # 4 # 4 # 4 They Need to Feel Welcomed
• Research by Dr. Charles Zech
• Direct correlation between number of
welcoming activities and the amount of
active ministry in a parish
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# # # # 5 5 5 5 They need to be appreciated
• $22.14 Current estimated value of one hour of
volunteer time.
• Do not waste it!!
• Be appreciative!
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# # # # 6 6 6 6 They need see the vision
• Catholic parishioners hear little about the
mission and vision of their parish.
• They feel less “ownership” for their parishes
than all other major denominations.
• They don’t know and they don’t care what is
going on outside of Mass every week.
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# # # # 7 7 7 7 They need the right ministry
The facts:
• 26.3% of all Americans volunteer
• 23% of adults between the ages of 45 and 65
say they would like to volunteer but they are
not doing so right now.
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# # # # 7 7 7 7 They need the right ministry
The typical parish:
• Too much parish activity revolves around
the school children.
• Not enough social outreach ministry.
• “It’s the way we have always done it.”
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# # # # 7 7 7 7 They need the right ministry
The solution:
• Survey parishioners about what they
might be interested in doing.
• Survey parish leadership about
opportunities for new ministry.
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# # # # 8 8 8 8 They need to feel that they belong
• Every parish has a minority.
Discover yours.
• Start a “dinner table” ministry.
• LISTEN!!!! And follow-up.
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# # # # 9 9 9 9 They need easy entry activities
• 70% of Americans prefer a commitment that
lasts 6 months or less
– Spring planting day
– Fall clean-up day
– Garage sale/trunk sale
• Encourage “try it” or “opt out” options for
traditional ministries
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# # # # 10 10 10 10 They need to be personally asked
71% Will say, “Yes!”
When personally asked!
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Questions Questions Questions Questions orororor
CommentsCommentsCommentsComments
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Decisions! Decisions! Decisions! Decisions! Decisions! Decisions! Decisions! Decisions! Decisions!Decisions!Decisions!Decisions!
1. The BIG FOUR or Something New & Different
2. Public Invitation or Private Invitation
3. Annual Commitment or Ongoing Invitation
4. Educate or Market
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The BIG FOUR vs.
Something New & Different
1. Ministry Catalog
2. Lay Witness Talk
3. Festival of Ministries
4. Commitment Card
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#1 – The Ministry Catalog
• Post it online
• Ministry brochures
• 8 ½” x 11” ministry pages
• Frequently updated contact list
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#1 – The Ministry Catalog - Ideas for Groupings– Liturgical
– Youth
– Social justice outreach, helping and caring
– Spiritual enrichment
– Fun times
– Parish care and administration
– Especially for Women
– Especially for Men
– Ministries you can do from home
– One-time ministries
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#2 - Lay Witness Talks
• Insert excerpts (or full text) in the
bulletin or parish newsletter.
• Mail excerpts (or full text)
with your commitment card.
• Husband & Wife or Group Witnessing
• Lay Witness Skits/Ministry Play
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#2 - Lay Witness Talks
• Lay witnessing in other venues
�Parish Meetings
�Organization Meetings
�Welcome Events
�Back-to-School Nights
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#3 - Festival of Ministries
• Give it a new name.
• Serve fun food.
• Have food stations at
different ministry groups.
• Do it on a Friday night – easy family
dinner and activities for kids.
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#3 - Festival of Ministries
• Add other “draws” – book fair, history
display, attendance prizes, school
exhibit, health screenings, unveiling of
new parish plans.
• Publicize! Publicize! Publicize!
• Schedule smaller, more focused and
more frequent events.
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#3 - Festival of Ministries
• Ministry Procession
• Ministry Video/Power Point
• Ministry Newsletter
• Blessing of Ministers
• Ministry Cart
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#4 - Commitment Card
• Highlight new ministries.
• Post the number of new people needed.
• Add a place for people to suggest
ministry ideas.
• Add a place for comments.
• Add skills, talents, “passions.”
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Public Invitation or Private Invitation
71% will say “YES”• Personal Asks – from pastor or parish leader
• Nomination Committees (formal or informal)
• Gift Discernment Programs
• “Every Member Ask One” Sunday
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Annual Commitment or Ongoing Invitation
•Weekly Ministry Highlight
•Weekly or Monthly Want Ads
•Monthly Information Booths
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Annual Commitment or Ongoing Invitation– December – Advent Ministries
– Jan – Liturgical Ministries
– Feb. – Outreach Ministries
– March – Prayer (Lenten Ministries)
– April – Environmental/Gardening Ministries
– May – Mothers’ / Women’s Ministries
– June – Fathers/ Men’s / Construction Ministries
– July – Care of Parish Ministries
– August – Educational Ministries
– September – Youth/Teen/Scout Ministries
– October – Sustaining Clubs and Fundraisers
– November – Celebrating/ Growth Ministries
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Annual Commitment or Ongoing Invitation
• Smaller Ministry Festivals
�2 to 6 a year
�Tied into Hospitality Sundays
�Highlighting ministry groups or
ministries that need immediate
assistance
Educate or Market
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vs.
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Education tells:
• What
• Where
• When
• How
• Why
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Marketing says
• It is wonderful!!!
• It is fulfilling!!!
• It will change your life.
• You will love it.
• It will bring you JoyJoyJoyJoy
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Ways to Educate:
• Bulletin
• Website
• Emails
• Newsletters
• Annual Stewardship Report
• Pulpit Announcements
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Ways to Market:
• Lay witnessing
• Volunteer reflections
• Volunteer recognition
• Motivational quotes
in ministry catalogs and brochures
• Ministry bulletin board
• Ministry video/Power Point
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• Two
ministry outreach
strategies
• Five
communications
strategies
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Your Most Basic Ministry Invitation Plan
• 2 strategies that are successful
• 2 strategies improved and enhanced
• 1 strategy shelved
• 3 new strategies
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Your Ministry Invitation Plan
• Began with five strategies
• Ended with seven strategies
• Continue to expand
and get better
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Your Ministry Invitation Plan
Continue to expand and
get better every year
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Thank
You!
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Contact Information
Susan Erschen
Resources
Best Practices in Parish StewardshipList Price: 24.95 US$ISBN: 978-1-59276-492-1 ID #: T731 Copyright: 2008 Pages: 134 Format: Hardback
Available at: www.osv.com