@Handles, #Hashtags and Higher Ed...The Impact of Social Media on Higher Education . By: Joseph...

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@Handles, #Hashtags and Higher Ed The Impact of Social Media on Higher Education By: Joseph Fantozzi Jr. & Joanna Kucharski

Transcript of @Handles, #Hashtags and Higher Ed...The Impact of Social Media on Higher Education . By: Joseph...

Page 1: @Handles, #Hashtags and Higher Ed...The Impact of Social Media on Higher Education . By: Joseph Fantozzi Jr. & Joanna Kucharski . The Landscape of Social Media . Understanding the

@Handles, #Hashtags and Higher Ed The Impact of Social Media

on Higher Education

By: Joseph Fantozzi Jr. &

Joanna Kucharski

Page 2: @Handles, #Hashtags and Higher Ed...The Impact of Social Media on Higher Education . By: Joseph Fantozzi Jr. & Joanna Kucharski . The Landscape of Social Media . Understanding the

The Landscape of Social Media Understanding the Basics Best Everyday Practices

Overview

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The Landscape of Social Media

Page 4: @Handles, #Hashtags and Higher Ed...The Impact of Social Media on Higher Education . By: Joseph Fantozzi Jr. & Joanna Kucharski . The Landscape of Social Media . Understanding the

What we want…

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What we’ve started to get…

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According to the Chegg Social Admissions Report 2015, When a student contacts a college representative, how

soon does s/he expect a response?

a. Within an hour b. Within a day c. In 1-3 business days d. In 5-7 business days

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Is everyone doing it?

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By the numbers 1.19 Billion Users 232 Million Users 300 Million Users Over 1 Billion Users

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Are they talking about your institution?

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Teen Usage (13-17)

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Understanding the Basics

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Good For Not Good For

• Broadcasting essential information

• Immediacy • Quick conversations • Photos/Video • Analytics

• Detailed information • Reliability

Page 15: @Handles, #Hashtags and Higher Ed...The Impact of Social Media on Higher Education . By: Joseph Fantozzi Jr. & Joanna Kucharski . The Landscape of Social Media . Understanding the

Know the Lingo!

Tweet / Retweet Hashtag # Handle @ Feed Follow / Followers Favorite Direct Message (DM) 140 Characters or fewer

Page 16: @Handles, #Hashtags and Higher Ed...The Impact of Social Media on Higher Education . By: Joseph Fantozzi Jr. & Joanna Kucharski . The Landscape of Social Media . Understanding the

• Photos and short videos • Getting prospective and

current students involved • Campaigns

• Having conversations • Broadcasting essential

information • Targeted Marketing

Good For Not Good For

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Know the Lingo! • Channel • Playlist • Views • Subscribers

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Best Everyday Practices

Page 20: @Handles, #Hashtags and Higher Ed...The Impact of Social Media on Higher Education . By: Joseph Fantozzi Jr. & Joanna Kucharski . The Landscape of Social Media . Understanding the

Best Everyday Practices

Do

Know your audience

Establish your voice

Engage your community

Plan ahead

Create campaigns

Assign hashtags

Listen to your feedback

Maximize your creativity

Don’t

Be text only

Engage in a losing battle

Single out your competition

Omit the “shout out”

Curse or use inappropriate language

Ignore negative feedback

Ask too much

Leave your accounts unattended

Page 21: @Handles, #Hashtags and Higher Ed...The Impact of Social Media on Higher Education . By: Joseph Fantozzi Jr. & Joanna Kucharski . The Landscape of Social Media . Understanding the

DO: Use Trending Hashtags

Page 22: @Handles, #Hashtags and Higher Ed...The Impact of Social Media on Higher Education . By: Joseph Fantozzi Jr. & Joanna Kucharski . The Landscape of Social Media . Understanding the

Don’t: Use Hashtags without Understanding What They Mean

Page 23: @Handles, #Hashtags and Higher Ed...The Impact of Social Media on Higher Education . By: Joseph Fantozzi Jr. & Joanna Kucharski . The Landscape of Social Media . Understanding the

DO: Maximize your Creativity

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DON’T: Fight a Losing Battle

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DO: Engage with Your Community

Page 26: @Handles, #Hashtags and Higher Ed...The Impact of Social Media on Higher Education . By: Joseph Fantozzi Jr. & Joanna Kucharski . The Landscape of Social Media . Understanding the

6 Steps to a Successful Campaign

1. Determine what you want to accomplish and why 2. Figure out what you want your users to do 3. Promote the campaign 4. Offer the right rewards 5. Engage with your users to maximize content 6. Monitor your progress

DO: Run a Campaign

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How are you Doing?

Page 29: @Handles, #Hashtags and Higher Ed...The Impact of Social Media on Higher Education . By: Joseph Fantozzi Jr. & Joanna Kucharski . The Landscape of Social Media . Understanding the

Questions?

Joseph Fantozzi Jr. Recruitment Coordinator [email protected] 646.664.3614 Joanna Kucharski Recruitment Coordinator [email protected] 646.664.3642

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