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HAND WASH MARKET

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MARKET SHARE

Hand Wash market is close to 300 crore which stands at a fraction market in !ndia of 3000core"

!t is #rowin# with a $A%R of 3&' in li()id hand wash cate#or* Dettol is the leader in hand wash market with +3' market share fol

life,)o* with -.' market share"

Howe/er comarin# the o/erall market share 1ife,)o* leads with 2Dettol trails with 4"-'"

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TRENDS !N HAND WASH MARKET !N !N

!nitiall* the soas were referred as the most e5ecti/e medi)m to,eca)se of cost e5ecti/eness ,)t now the trend has mo/ed towa

soas"

Stron# awareness amon#st eole towards maintainin# h*#iene" Schools ha/e come forward in ro/idin# lessons to the children to m

h*#iene ha,its"

There was a time when most of the sales was contri,)ted ,* !nstit)

etc: ,)t now the trend has mo/ed a ste f)rther ,* raidl*ho)seholds"

With the recent Swach ;harat A,hi*aan the dri/e to sread the,ecomin# stron#er with man* ,rands acti/el* )tili

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%R8WTH DR!=ERS 8> HAND WASH MARK

!ncreasin# awareness a,o)t ersonal h*#iene and sanitation7 Swine

%o/ernment e5orts

$ele,ratin# %lo,al Hand Washin# da* in schools 72+th8cto,er:

Ma@or ,rands or#ani

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$8MARAT!=E R!$E 8> D!>>ERENT;RANDS !N !ND!A

S. No. Brand Name Quantity Price

1. Lifebuoy Activfresh 200 ml 54

2. Lifebuoy Nature 900 ml 145

3. Dettol Original 900 ml 154

4. Dettol Sensitive 15 ml !5

5. Savlon Li"ui# 250 ml $9

6. %ears %ure an# &entle 2!' ml 100

7. %almolive li"ui# !00 ml $0

8. %almolive Li"ui# refill 200 ml !!

9. A(ollo )an# *ash 250 ml 52

10. &o#re+ %rote,t 250 ml 1

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$8MARAT!=E R!$E 8> D!>>ERENT;RANDS !N !ND!A

S. No. Brand Name Quantity Price

11 Santoor )an# *ash 250ml -10ml -10 ml 152

12 Santoor )an# *ash 250ml -10ml 0

13. Assure )an# *ash 150 ml 5

14. On . On )an# *ash 200 ml 10

15. Dalan han# *ash 400 ml 1'5

16. *il# /ern )an# *ashN 10 ml 1!59

17. 3ictoria )an# *ash !00 ml 1099

18. /em han# *ash 250 ml $4

19 han#ri,a )an# *ash 250 ml 55

20. are ate )an# *ash 250 ml 55

21. Sach )an# *ash 250 ml $0

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E$8N8M!$ M8DE1 8> $;

ricin# is the second most imortant comonent of marketin# miF"

!t is ass)med that man is a rational h)man ,ein#" $ons)mers are ass)med to follow the rincile of maFim)m )tilit* ,

law of diminishin# mar#inal )tilit*"

;ased on certain redictionsB

rice E5ect

S),stit)tion E5ect

!ncome E5ect

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