Hand out copy hands on social media workshop
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How Social Media can be a useful tool © i-TRUST COVER 2009
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Transcript of Hand out copy hands on social media workshop
How Social Media can be a useful tool
© i-TRUST COVER 2009
Survey : Sector use of Social Media 94% had HEARD of Social Media
60% had used Social Media of some form and of the 60% 100% had used Social Networking Sites 70% had used Forums 60% had used Blogs 60% had used Media Storage 60% had used Google Apps 40% had used Wiki’s 20% had used Twitter 10% had used Social Bookmarking
Survey conducted Feb 2009
We spent
119,000,000,000
minutes on line in Feb 2009
That’s over 82,500,000 HoursOr
Just under 3,500,000 Days!
UK Online Shoppers spent
£38,000,000,000In 2009
With just over 18 million households with Internet access in the UK
That’s just over
£2,000 per household
10,000,000 adults have never used the internet – 4,000,000 of which through social exclusion◦ 39% >65 years of age◦ 38% are unemployed and families with children
70% of people living in Social Housing aren’t online. (that’s 28% of everyone not on line)
70% of people over 65 have never used the internet
So our understanding and use of social media is important to help organisations outreach to groups and communities
Once connected 17% increase in contact with friends and 14% increase with family.
25% Increase in confidence of finding work
The moral of this tale
There are lies, damn lies and statistics
There are two sides to every story
Braking down the digital divide has never been so important. Otherwise the IT Rich will get richer and the IT poor will be forgotten!
Exercise Two
List examples of older communications methods and technologies
Pen & PaperPen & PaperType WriterType WriterTele-gramTele-gramTelephoneTelephoneTelexTelexFaxFax
Word Word ProcessorProcessorPCPCMobile PhoneMobile PhoneTXT MSGTXT MSGe-Maile-Mail
Social Media (aka WEB 2.0 aka ‘The Live Web’ aka New Media)
“is a term meant to encompass the emergence of digital, computerized, or networked information and communication technologies”
Source: Wikipedia http://en.wikipedia.org/wiki/New_media
EXERCISE THREE
You are in charge of an event to raise awareness about volunteering as well as raising some much needed funds by combining this ‘drive’ with a summer fete
You are hoping to attract volunteers from two specific age groups 18-25 and 55-65 who are currently in ‘short supply’ within your organisation
EXERCISE THREE
Identify Social Media applications that could be of benefit to promoting the event
What about people that are interested but cannot make the event, using Social Media how could you include these people?
Spend a few minutes now thinking about ideas and we will revisit these after the break
EXERCISE THREE ROUND-UP
TWO GROUPS
1.Look at ideas for promoting the event2.Look at what you could do to include those
that couldn’t make the event
10 Mins to formalise your thoughts
THREE MAIN AREAS
1.CAMPAIGNING2.COLLABORATION3.COMMUNICATION
THREE MAIN AREAS
1.CAMPAIGNING
CAMPAIGNING
Campainging Pros F R E E!!! (in most cases) Access to a GLOBAL audience Your ideas and messages can be spread
very quickly Can take on a creative life of its own VERY HIGH PROFILE – the latest ‘buzz’ Can even tick the Green Agenda box!
Campaigning Cons
Can be intimidating if not used to using the internet/technology
Can be time consuming. Have a clear plan
Can be fickle. What is fashionable this week..
Impossible to control. People/groups may take your message and spin it to their own ends
THREE MAIN AREAS
2.COLLABORATION
Collaborative Working◦Planning◦Communication◦Cooperation◦Updating
COLLABORATION
COLLABORATION
THREE MAIN AREAS
3.COMMUNICATION
COMMUNICATION
COMMUNICATION
Ultimately a Social Media Solution can be found for many things
It can be very useful for giving access to meetings/conferences/launches etc to those who could not attend.◦ Video Key Note Speeches and publish on YouTube◦ Podcast Speeches etc◦ Publish Photos of the event
Can help you work smarter not harder!
On average travelling 20 miles per day or 100 miles per week in a car with a 1.4L to 1.8L petrol engine produces
1.5 Tonnes Of CO2 per annum
Reduce mileage by 5-10% and the amount falls to
1.4 Tonnes Of CO2 per annum
A saving of
0.1 Tonnes Of CO2 per annum
There are an estimated
32,000,000Cars in Great Britain
IF ONLY 10% OF THESE REDUCED THEIR MILEAGE
This would be a reduction of
320,000 Tonnes Of CO2 per annum
?
The Regional ICT Helpdesk – 0800 028 0085 www.i-trust.org.uk www.mediatrust.org www.commoncraft.com – explanations of various New Media in Plain English
www.cover-east.org www.huntsforum.org.uk/ Your local source of advice, guidance and signposting
www.google.co.uk
Social Media
Certainly not the only method and won’t always be appropriate but it can be immensely useful
Social Media can provide you with access to previously inaccessible groups/networks
Widens the range of communications and can increase your “audience”.
Social Media solutions provide additional ways of delivering/promoting your message.
Old Media (phone, letter, e-mail, newsletters, press releases etc) still have their place
Think of Social Media as additional tools in your communications kit bag.
Thank You For Attending
Have A Safe Journey
Paul Jeffordi-TRUSTUnit 10 e-space north181 Wisbech RoadLITTLEPORT CB6 1RA
[email protected]: 01353 865405
