BANGING THE BIG DRUMS Kristina Halvorson, Brain Traffic

Web Content Conference | 06.08.2010

#wcconf @halvorson

THE CONTENT PROBLEM

Server  Admin  

Technical  Assistant  

Programmer  

Developer  

Visual    Designer  

Produc9on  Assistant  

Interac9on  Designer  

Informa9on  Architect  

Usability  Specialist  

SEO  Specialist  

Web  Editor  

Web  Writer  

Content  Strategist  

Business  Analyst  

Producer  

Project  Manager  

Web  Analyst  

Account  Manager  

New  Business  Developer  

SKILLSET.ORG

http://www.mollystevens.com/portfolio.html

http://en.wikipedia.org/wiki/Concept_map

Server  Admin  

Technical  Assistant  

Programmer  

Developer  

Designer  

Produc9on  Assistant  

User  Experience  Architect  

Informa9on  Architect  

Web  Writer  

Business  Analyst  

Producer  

Project  Manager  

Web  Analyst  

Account  Manager  

New  Business  Developer  

SKILLSET.ORG

LIES WE TELL OURSELVES.

THIS IS COPYWRITING.

•  Audit

•  Analyze

•  Strategize

•  Categorize

•  Structure

•  Create

•  Review

•  Approve

•  Publish

•  Update

•  Archive

THIS IS CONTENT.

1995-2007: SPARKS

2007: IGNITION

2008: RUNWAY

2009: TAKEOFF

h"p://wwh"p://www.flickr.com/photos/keithinstone/3390456937/in/photostream/  

/  

2010: FLYING HIGH

BANGING YOUR BIG DRUM

“ Trying to bang the web content strategy drum from within an organisation is not without its ups and downs – rather like a game of snakes and ladders.

— Richard J. Ingram

CONVERSATION

CASE STUDIES

CONFLICT

COMMUNITY

h"p://www.flickr.com/photos/cambodia4kidsorg/2251184710/  

h"p://www.flickr.com/photos/markhillary/370268513/  

h"p://www.flickr.com/photos/pinguino/4081421885/  

CONTRIBUTE

CONTENT STRATEGY

YOU

EVERYONE ELSE

http://www.flickr.com/photos/bensutherland/246414130/

2011-BEYOND: BLUE SKY

e kristina@braintraffic.com

w braintraffic.com

contentstrategy.com

t @halvorson

THANK YOU.