Competitor Analysis

Student Analysis

Collaborators

Market Climate

ANALYISIS

• Marketing is the next big opportunity for student accommodation providers. At the present time the sector falls far short of the standards being set in other international sectors such as hotels. The best hotel brands are instantly recognisable, and travellers know what level of service and accommodation they can expect, and what price they will pay for it. This level of successful marketing actually adds value, especially at the top end, with visitors willing to pay a premium to stay at a hotel where they know the service will be top notch.

• The differentiation in student accommodation is much less marked, and we believe developing a similar structure of branding is an opportunity for the sector to mature. e. Student s are highly sophisticated consumers and they are particularly aware of branding in other areas of their life.

• Branding for accommodation could serve to give a higher level of customer penetration. would also give instant recognition which would create product differentiation around varying price points, which we believe would only enhance the chances of achieving full occupancy with greater lettings velocity.

• We also anticipate a move towards global branding in the sector, driven by an increasing volume of international students and overseas investment.

• Slides 9 : organizational analysis

• Respondents are focused on the value for money they will derive from their University education, both in terms of the academic and social experiences

• Respondents will pay more for a good University reputation• Academic facilities and student accommodation are expected to improve with tuition fee

increases.• Social facilities are a must for engaging with peers.• Want a balance between academic challenge and support, and an individualised approach• Want opportunities, such as work placements, to develop themselves and stand out from the

crowd when entering the graduate employment market.

• Guardian Money this week researched accommodation costs in university-owned halls, private student blocks, and shared houses and flats in student areas. Bradford was the runaway winner; the university has the lowest-cost own-accommodation at £53.50 a week (its Laisteridge Lane Halls are Britain's cheapest); it has the cheapest private halls (starting at £49/week) and its "survival" costs (food and going out) were also the lowest.

• The lowest-cost self-catering accommodation (the first figure in the table) starts at £53.50 a week in Bradford, rising to £99 at Durham.

• Catered accommodation (second figure in the table) rises to as high as £216.44 in Edinburgh.

• As might be expected, central London and neighbouring areas are the most expensive places to study. The south-east contains eight out of the 10 most expensive student cities.

VISION & STRATEGY

FINANCIAL PERSPECTIVE

LEARNING & GROWN PERSPECTIVE

STUDENT PERSPECTIVE

BROOKES PROCESS PERSPECTIVE• In order to open the NLTB in September 2013 it is

essential that the University Is able to reduce the number of students in the community to fewer than 3000 at the 2012 academic intake point.

• The provisional figures for 20122 academic intake suggest that an additional 689 students will need to be accommodated, however it is unclear how many of the ‘not oxford/no postcode students’ will be shown to be living in the community.

• There has been an expansion of halls places to meet this need but returning students have been reluctant to take places in halls when they have the option of the private sector therefore an aggressive marketing campaign is required to persuade students that living at halls is a preferable option.

• It is recognised that just making halls available for returning will not be sufficient to create a demand therefore a high profile marketing message is being developed with corporate affairs.

• That will include a dedicated Website, use of University • Facebook, ‘table talkers’ in food courts, flyers, posters,

stands in high profile areas and direct mailing.• To make these halls attractive to returning students the

message needs to demonstrate that living in a hall will give benefits that they will not get in the private sector. It has been decided that these benefits will split into two distincts areas of ‘contractual benefits’ and ‘club benefits’.

• Applicants for university places in 2010 outnumbered available places by more than 100,000. Even a sharp drop in applications will still mean that university places are hugely oversubscribed. While total university application numbers may decline in 2012, applications to the best universities – those in the Russell Group and the 1994 Group– will remain strong, as will applications for the most sought-after courses.

• the least prestigious universities will struggle to attract and retain students. This could lead to a few institutions at the very bottom of the league tables choosing to merge with other colleges or being taken over.

• We foresee that the top quartile universities will only gain from the tuition fee changes amid a ‘flight to quality’, resulting in stiffer competition among British students for undergraduate places at these institutions. . This will give the universities a wider pool of the top students to choose from, helping them to ensure the best results, burnishing their reputation as a top-class university in the years to come, and re-enforcing their attractiveness as places to invest in student accommodation.

• The new rules will engender the rise of the “student-consumer” , viewing their education as a commercial transaction.

• There is a cap on the number of British and EU undergraduate student s to which universities can offer places, there is no such cap on non-EU overseas students. .

• The number of applications by overseas students has risen every year since the financial crisis hit in 2007 and we are confident that this trend will continue.

• Look at next slide on MOST IMPORTANT ASPECTS OF STUDENT EXPERIENCE

• Most British and EU students starting a 3-year undergraduate course in September 2012 will graduate in 2015 owing tuition fees of up to £27,000.

• Added to the maintenance loans taken out to fund the cost of living, some could be leaving with debts of up to £50,000.

• Scottish students studying at Scottish universities will not be charged fees

• European students are also exempt from paying tuition fees at Scottish universities

• Welsh students a grant to help towards funding their higher education. The maximum they will pay each year is £3,465. EU students studying in Wales will also benefit from this cap.

• English students will pay tuition fees no matter where in the UK they choose to study.

• The typical student will struggle to survive on less than £7,000 in their first year, taking into account accommodation, food and going out. However, this drops in the second year to below £6,000 as students move out of university or private halls into cheaper rentals.

PRODUCT VISION AND STRATEGY

HALL 6 different halls SUGGESTIONS

QUESTIONS

1 UG/ PG/ research? Year? Course? 70 UG 1st Year and 8 PG 1 Msc

2 N. of residents answering

3 Are you staying in halls or private next year?

From the UG all of them are going to live in Private accommodation next year with the exception of 17 in Wheatley and another 3 One is thinking in coming back in year 3 as a warden

4 What made you decide to stay in halls or go private?

The info about 'Halls4All' should have circulated earlier in the year and some would have consider it seriously. STAY IN HALLS: * Cost is the main reason in halls that are catered especially. *Distance from lectures. *To pay everything in one go is an advantage. * No worries about bills neither landlords putting preasure.* Likes to share. *Everything is included. *They have a cleaner every two weeks. *Private could end being more expensive. GOING PRIVATE: *Becuase they have fallen out with t eir mates. *They find very hard to be able to do their work when they are put freshers all together and they are closed to each other, entering in their flats and interrupting their work flow. *Halls end being boring and *there is no a social space. *It's an unique experience and they want to be in charge of their own life.*They asked 2nd years how does it work and they were told that everyone gets to live in a shared house in Cowley Rd area after 1st year. *Halls are too expensive if you compare what you get in both. *Don't like the fact that the halls' staff are coming into their flats with any maintenance excuse or to check almost on daily basis. They also ring the flats in the morning when sometimes they are still sleeping do to late work previous night. *It's cheaper to go private. They worked out that they save £50 a month (PK). *They can't control their costs such a s electricity, water, gas, etc.* A quite common complaint is that they don’t have enough Freezer space and as they can't buy once a week a bulk shopping they have to buy fresh every two or three days becuase they can't keep it. So it's more expensive.

• SEPARATE FRESHERS FROM THE REST;

• PROVIDE MORE FREEZE SPACE TO SAVE IN FOOD BUDGETS;

• HALLS STAFF ARE COMING TOO OFTEN TO CHECK. THEY RING TOO EARLIER FOR THEM, AS THEY SLEEP LATE TRYING TO FINSIH COURSEWORK;

• Control and independence

5How did you heard of 'Halls 4 All'? Which one of the benefits would

interest you the most or the least?

Although many agreed that the table talker and information about 'Halls4All' came too late, 7 x saw the table takers and they think they were effective; 5 saw then and paid no attention thinking maybe posters would have been better; Only 7 had registed to the club and realised of the benefits; 2 notices the leaflets and poster becuase they are sitatuated by the reception where tehy have to collect their mail. (PK).

NOT MANY HAVE HAD HEAR OF THE PRDUCT AND THE INFORMAITON CAME TOO LATE. SOME WOULD HAVE CONSIDER IF THEY KNEW BEFORE

6Would you welcome a hall with

activities being facilitated and/or organised?

some fear that certain events would be of interest to the same kind of people. How to appeal to a diversity of people with different interest? They are quiet and don't like to go out too much. *Competitions are bringing people together. *They'd welcome activities that could bring together people outside their circle of friends in flats or blocks. They have no met anybody else in the hall. * He won't play monopoly but he would be interested in outside activities and games. *The courses were very demanding and they wouldn't have found time to take on activities.

YES, BUT CONCERNS OF WHAT TYPE OF ACTIVITES WILL BE. SOME WILL ONLY ATTRACKT THE SAME PEOPLE. APPEALING FOR ALL? COMPETITIONS ARE BRINGING PEOPLE TOGETHER.

7 Which activities will interest you?

*Barbacues are a very good idea especially at the beginning of the year.*Quizzes are a very good idea and the inter-hall quizz was very sucessful.*Quizzes, interactive things (speed dating, wine testing, food testing, fashion show so cool, recycling clothes workshops, make up, hair styles, Catwalk..*Sports. *Party (ants party: she does nails, hair, massage, foot , drinking hot chocolate).*Cocktail parties: Pim’s parties, where girls can dress nice cocktail dresses.If the girls go the guys go to. *Making jewellery.*Reading club.*Competitions between halls: Brookes Factor. Brookes has talent, ..*Every hall has a different colour red, green, yellow, etc…*Trip fields. *Specially in freshers week tours and walk around the halls to discover interesting things.*Film nights. *Things that are cheap as they don't have much moeny to spend.* competitions are bringling people together. *Guys are interested in beer: A talk in how is beer made? Beer tasting?. *Something that will bring love to the students soemthing romantic. International food cooking for alternatives (vegetarian). *A workshop in chaging a tyre. *Every week each hall organises a party and invite otehr halls residents. *stuff where people can sit down and talk. *rounders games. *Xmas parties. *Speed dating *parties organised in different flats and allowed. *Competitions between blocks .* Bands playing. Balls.*music events.

BBQ’S, QUIZZES, SPEED DATING, WINE TESTING, FASHION SHOWS, RECYCLING CLOTHES, MAKE UP, HAIR STYLING, SPORTS, COMPETITIONS, PIM’S PARTIES, RADING CLUB, COCKTAIL PARTIES, TRIP FIELDS, TOURS, FILM NIGHTS, TALKS ON HOW BEER IS MADE?, BEER TASTING, SOEMTHIGN ROMANTIC, INTERNAITONAL FOOD COCKING FESTIVAL, ROUNDERS, XMAS PARTIES,

8 How often would you like to see them?

You have to be careful that the events are not going by and people realise too late or they are busy by the time that they found out. But maybe not too earlier neither because people forget. *A good idea would be to have a Google Calendar in which people can added to their Brookes Google calendar and can compare to their busy schedule to plan when they could attend in advanced. *advertise 3 weeks before or even a week in advanced (they dissagree).*almost daily *Pool table will make them stay together.

ADVERTISED NO TOO LATE NO TOO EARLIER; GOOGLE CALENDAR,

9Do you think they should be

organised for you or you wish to be involved in the

decision making?

*It will be much better if students organise their own staff because in that way it’s word of mouth. *Paul Kent events organised by Paul Kent themselves,

BETTER IF STUDENTS ARE INVOLVED IN THE ORGANISATION

10During your time in the hall

so you think there was a community spirit?

* Everybody knows each other and they are all the same course.(H)* there was, but at Harcourt Hill that could be made better by having events.(H)*Everybody is so close(H).*Halls are separate so they are different groups of people. A communal area could be the answer.(H) There is a great one but there are different groups.(W)*There was not a community spirit as a whole hall but as a block yes, there was(C) People were inviting to each flat all the time.*The block where they are is lovely but they know of two cases of friends moving form flats for bad experiences. (C)*They only met their people in their two blocks of nurses students(PK)They think that community spirit is something missing in Paul Kent.They only know the people in their block*,A lot of UGs and PGS tend not to talk too much. Busy schedules. (CHENEY)No much of community spirit as a hall but friendly community. There was a bar before and they think that it’s easy to meet your friends After the fire alarm they met more of them.(Clive Booth)*A good community spirit((Cliove booth)

ONLY IN THE FLATS, OR BLOCKS, GOOD IF THEY HAD A COMMUNAL SPACE

11 If YES- What contributed to it?

*they pop in each other flats and blocks all the time.(H)*They make their own fun in there(W). *They organised themselves a Xmas dinner and also an International sharing week theme. So one day will be German cooking, or British cooking, Italian cooking, etc…(C) *I created by knowing a lot of people from school and introduced them here or I was introduced to other friends so we ended in a group of about 20. They might have pre-drink in Clive Booth. Some of them organised the pre-drinks or pre-lush in theirs. But in general she founds to be very sociable, sometimes they organised dinners and they bring a bottle of wine.(Clive Booth)

SOCIABLE PEOPLE MEET AND ORGANISE THEIR OWN FUN AND PARTIES

12If NO- Would you have liked

one? How do you think it could have been created?

*Maybe to have a communal area in within the house. Maybe a big room with TV and room to hand out.*The US bar was monopolised by a group.(H)*One of the students things better to organise things in each hall instead of all halls. *Because Morals bas is closed and if the drinks were cheaper and instead they go to Tesco and drink at the halls.(Clive Booth)

THE NEED FOR A COMMUNAL AREA.

14 What are the things you enjoyed the least living in Halls?

Some don’t like the food.*Kitchens are tiny * there have been clash between students with different priorities and courses*At 10 pm they have wardens around and they have to turn off the music.*There have been some disagreements but that is to do with people and their personalities.* If you want to get work done is pretty hard,*The US bar was monopolised by a group.*Too dark and dingy and depressing around buildings. *The worst thing is the kitchen and there is not a nice a place to live in.(H) *There is no communal area, or it’s not used at all. (W)*They don’t like that the staff nagging a lot about cleaning and hazards in the kitchen. Although they admit to be very bad. *If the staff find a lot of stuff in the kitchen they’ll put it all together in the cupboard. The staff check the flats almost every day.*He doesn’t like having wardens coming to say to ask you to put the music down all the time. *Staff comes to my room almost every day. *Sometimes don’t get on with flatmates. *He finds depressing to be in Crescent Hall. His room has not view, sun. More people in the same block have the same problem. He prefers to go to library. *They don’t like the colours of the kitchen as it looks like a nursing home. *Staff wake them up very earlier in the morning by ringing the doorbell to come to check the flats. A lot of noise around.*In halls you might find noisy and dirty environments so it depends how lucky you are. *The guy would prefer to live in Clive booth Post Graduate as he complaints about not having his own bathroom, things are not clean the cutlery and crockery have been used and left unwashed. Some of the flats residents have neither respect nor consideration for the others. *NO COMMUNAL AREA.(C) Maintenance always coming at the flats on daily basis, and ringing the door and the noise is also a disadvantage of halls. *They don’t find wardens are needed at all.(PK)There’re a lack of things to do so what it cause people to do stupid things * University gives so much freedom so people have to find what is for each other.(Cheney)*In his flat there are some UG who make a lot of noise and parties. *Drinking and mess around. *Food was taken. (cheney)The staff comes into the flats and are very restrictive. *You maybe not get with everyone. *She is doing a full on course studying 25 hrs a week compared to other people only 6hrs; so when she wants to do her work and another people want to listen to music loud, so she has to go to the library and that she finds it awful. Other people’s luxury is to be able to work during the day at home. *Sometimes when people come in and are very drunk they ring the bell and it’s so annoying if you are sleeping and having exams the day before. They were banging doors at 3 am and they woke up to the exam naked and they deactivating after certain hours.

CLASH BETWEEN STUDENTS WITH DIFFERENT PRIORITIES ;TOO STRICK WITH RULES MUSIC OFF AT 10PM, DIFFERENT PEOPLE WITH DIFFERENT PERSONALITIES; IT’S DIFFICULT IF YOU WANT TO HAVE WORK DONE; THRE IS NO COMMUNAL AREA; TOO MANY STAFF AROUND ALL THE TIME IMPLEMENTING H&S RULES; SOME HALLS ARE DEPRESSING, THEY NEED COLOUR AND A BIT OF DECORATION; WARDENS ARE NOT TOO USEFUL; OTHERE FLAT MATES COME DRNK IN THE MIDDLE OF THE NIGHT AND RING FLAT BELLS AND BANG ON DOORS OF SLEEPYING PEOPLE;

13What are the things you

enjoyed the most living in Halls?

*Best thing of living in halls is meeting people *Best thing is meeting a lot of people. It’s such a laugh. You meet people that you would never think of meeting otherwise. *The staff is very nice and helpful.*This hall is old and not very nice but it’s the character of it that makes the difference. *They think that the phones are a very good idea. To get hold of anyone around.*Best thing of living in halls is meeting people (H)*Camaraderie in the hall. (W)*You get to live with all students. *The right price helps to organise fist year specially. *The whole block are students from the same course so they hang out together.(C)*He likes the convenience of no paying bills or house mates not paying their share. *. It’s too expensive to live in a flat of your own.*They like the socialising in halls. * The wardens and the SO in Crescent are very good and nice. (C)* it’s good the fact that nurses are living with nurses. *They like the social aspect, having security and having everybody around.Security, help and support, the social aspect are the good things at Halls*They like halls because it’s easy, all included, is good to meet people. (PK) proximately of lectures, own bathroom*No worries about bills, security and wardens around. *Good location: close to everything.*Good to have the bus pass.(Cheney).to be very close to everyone. She thinks that Halls is really great because it’s so sociable that she is a bit regretful she’ll be living in private next. She loves the mixed community of different people. (Clive Booth)

MEETING NEW AND DIFFERENT PEOPLE YOU WOULD HAVE EVER MET OTHERWISE; CAMADERIE IN THE HALL; PHONES ARE GOOD IDEA; RIGHT PRICE; STUDENTS ALL TOGETHER FORM THE SAME COURSE; WARDENS AND so NICE PEEOPLE; SECURITY, NO WORRIES ABOUT BILLS; BUS PASS;

15What would make halls better,

and would made stay or coming back other years?

*Have WIFI in all places around halls: *SU should not disappear. *Communal area.But they need WIFI. Not only to share things in the kitchen but also to be able to work from bed instead that being connected to the desk by the cable. *A bit more of flexibility or an original questionnaire where to add preferences and group flatmates by affinities. *It should be a rule that weekends are a bit less strict. *They think that it should be a rule that people in the first year should not be a warden, as they are inexperienced.*Accommodating 1st, 2nd or 3rd years together? UG have very different prioritie than PGs.Putting people together by priorities. *They think a Communal area, like a living room with comfy chairs and TV and a table and chairs would make a lot of difference. *Maybe a little bit of colour Personalising our blocks. Even is it was only in the communal area.(H) *A social bar with some drinks as it’s very expensive going to the city centre and pubs are expensive. An opportunity to have a halls bar, because everybody would spend the time in the bar with each other. If the communal area was better overall, maybe having a bar or alcohol will not be as important. They suggested a system in which everybody paid extra and they could get Sky TV for Sky sports and Sky movies. Maybe not so much competitions but much more communal stuff.(W) *He needs a car to go to his course and it’s too long. He hates waiting for buses. Maybe an alternative ,*There is need for a communal area where people could meet even without any activities or events. *Halls for 1st years is a great thing but after that they might want to go private. *It will be a good idea to find information about priorities in the year: partying VS hard work residents in same flatsA marquee could be a good idea.(C) Better a common room maybe with a bar,*To have activities would have make the hall better, especially at the beginning. *Something like Oxford Clubs but in halls. (Cheney)But If there were a comfy area with sofas. There is no communal area.(Clive Booth)

WIFI ALL AROUND; COMMUNAL AREA;FLEXIBILITY AND QUESTIONNAIRE TO GROUP TOGETHER PEOPLE WITH SAME PRIORITES AND ATTITUDES TOWARDS COURSEWORK AND SOICALISING; COMFY SOFAS TO MAKE IT MORE COSY; TO CONSIDER CARS FOR EXCEPTIONAL CASES IN WHICH THYE TRAVEL TO SWINDON OR BANBURY FOR THEIR LECTURES;

16What are you preferred

methods of contact? Email, Facebook, Twitter, Mail, Mobile,

Phone, Skype, Others

*Facebook, *email, *put info into the welcome pack. *Facebook, *email, *fresher’s pack with every all the information. *Notice boards, *back of toilets doors, *on the doors at halls, *outside the lectures theatres…*Doors that they need to be opened. *Include the activities in the calendar at the beginning of the year.*Facebook yes but one of the girls says she is so much inundated with Facebook because she gets invited to so much stuff that she won’t look it anymore. *Flyers in the doors and info at dinner times. They saw the table talkers and they read them. Facebook is a good way of communication. Posters and email.*They emphasise no to use email as they tend to disregard them. But others in the group it’s fine with them. Letters under your door and big posters will be efficient ways. Facebook group could work too. Email. Anything to do with text at mobiles could be tricky as they only give numbers to friends.*Notices on the doors they definitely read. *Not leaflets under the door. *Facebook is a good method; they find their own course stuff like that *They don’t pay attention to posters.*Facebook will be a god thing. * He would give his mobile number is the information received would be contained. *Not good idea to do emails, he tends to not reading them. Facebook is the thing everybody has, Tweeter. Texting, Email. The board is saturated if posters and they are most of the time put on the bin or ignored. *Emails are the best way. *He talks about his UG university: Facebook good idea to self-organise students into the things they wanted.

FACEBOOK;EMAIL; NOTICEBOARDS; AT THE BACK DOOR OF TOILETS ;INCLUDING IN THE FRESHERS CALENDAR; FLYERS; POSTERS;TEXTING TO MOBILES (? SOME WOULDN’T GIVE THEIR TELEPHONE NUMBER;

17 What do you think of the tickets and benefits of 'Halls 4 All'

They didn’t know about the benefits of belonging to the ‘Hall 4 all’ club’.*One of the students got in the mail the leaflet with all the information about benefits from ‘Hall4all’ but she thought that it wasn’t as good as it was advertised. Because you have to phone up and get them, and some of them are premium numbers. She is apathetic about calling but if they were there she’ll use them. *The vouchers idea (printed one) is much better. *She liked the ‘free accommodation for a year’ promotion, but the incentives in it to go into halls would not be the main reason to stay in halls.He didn't pay much attention.She didn’t know about the tickets and proms.

MOST OF THEM DIDN’T HEAR OF THE BENEFITS; THE ONES THEY KNEW WERE NOT TOO BOTHERED BECAUSE THEY HAD TO PHONE A PREMIUM NUMBER;

What you pay per week Cost of university accommodation Cost of private halls Average cost of student digs Survival plus two nights out

Aberystwyth £70-£103.80 £85-£85 61.7 60Bath £83-£135 118 69.81 75Belfast (Queens) £78.96-£93.80 not available 57.71 not availableBirmingham £76.48-£159.12 £66-£159 57.3 75Bradford £53.50-£94 £49-£99 57.33 40Brighton £77-£120.50 not available 81.67 100Bristol £73-£116 £83-£155 69.67 80Cambridge £70-£115 £79-120 88.23 60Canterbury £92.54-£170.59 not available 74.54 80Cardiff £63.30-£107 £81-£135 57.48 80Coventry £87-£118 £55-£110 56.26 60Durham £99-£109 £68-£68 65.5 £60-£150Edinburgh £81.20-£216.44 £112-£185 72.71 150Exeter £88.41-£179.20 £100-£145 86.87 80Glasgow £70-£131.39 £60-£119 69.67 £60-80Kingston £92,75-£175 £195-£250 101.68 80Leeds £67-£153 £75-£125 65.66 120Leicester £80.50-£158 £57.5-£115 59.02 70Liverpool £81.20-£126.35 £65-£112 55.49 70London (UCL) £93.03-£166.60 £59-£390 102.8 £100-£150Manchester £76-£144 £50-£133 60.12 90Newcastle £69.79-£116.55 £96-£150 63.71 70Nottingham £84-£177.79 £67-£108 64.88 90Oxford £115-£173 £122.50-£122.50 77.39 70Plymouth £78.59-£127.01 £90-£123 75.55 70Portsmouth £75-£117 not available 75.6 70Reading £86.87-£170.22 £129-£135 69.11 90Sheffield £74.20-£125.02 £59-£99 60.31 80Southampton £71.40-£154.49 £88-£92 62.36 80Warwick £74-£121 not available 68.75 60York £81.76-£112.42 not available 62.96 50

Sinnet Court

Headington Campus

Gipsy Lane site

Marston Road site

Headington CampusHeadington Campus

Headington Hill Hall

Ferndale Campus, Swindon Campus

Wheatley Campus

Shared Housing

Senior Accommodat

ion Officer (Halls)

Sandra Ward-Barber

 

Senior Accommodation Officer (Shared Housing) Jen

Barnes

Administrative officer - Vacant 

Housing Officer (P/T)

Karen Smith 

Accommodation OfficerEmma Rosenthal 

Maintenance Officer Danny Ritchie 

Administrative

OfficerLaura King

Administration (Halls)

Reception(Job Share)

Senior Secretary

and Receptionist

: 

Melanie Threadgold

&Tracy Strain

Administrative

OfficerJules

Banville

Hospitality Services

Gillian AlmondDeputy Director

Miles Beaumont Finance & IT

Systems Manager

Ernest Grainger

Quality Officer

Conference & Commercial Services

Catering Services Shops

Halls of Residences

Accommodation Services

Phillipa FletcherC&CS Manager

Catherine FlemingGeneral Manager

Sue BlairShops

Manager

Harmohinder Bahl Accommodation

Business Manager

Pete ToomerStudent Accommodation Manager

Conferences

Hospitality AdministratorSarah Slator

Conference Co-ordiator

Emma CanhamConference Co-ordinator

Beatriz Pérez-López

Senior Conference and Marketing Co-ordinator

Vickie MasonConferenceAdministrator

Hospitality Manager

Gary Warwick

Deputy Contract Manage

r Gareth Thomas

Project Manager

Linda Harris

Marston Road

 Diane Hazell

Wheatley

Catering Manage

rAntony Wright

Harcourt

Catering Manage

rJustin Cule

 Beata Slaby – Acting Duty ManagerMel Williamson– Weekend Duty Manager

Ben Stratham – Duty ManagerAnna Plescia– Duty Manager

Penny Main – Office

Administrator

Nikki Ormsby – Evening Duty

Manager

Barry Fairchild –Group Head Chef

Mairead O’Neil – Hospitality Chef

Gipsy Lane Catering ManagerJulie McEachern 

‘Halls4All’

Events FacilitatorNati Lopez

 

Warneford Hall

 

Berta Dominguez Crescent

Hall 

Chrissy Knight Hall Supervisor:Julio González

 

Harcourt Hill Hall

 

Ann ChaseHall Supervisors:Carol Shrimpton

&Debbie O’Mahoney

 

Lady Spencer Churchill Hall

Wheatley

 

Calum BeattHall

Supervisor:Joanna Nunn

 

Clive Booth Student Village

 

Operations Manager:

Gary Carter Office Manager:

Becky Allen

 Paul Kent

Hall

Juliette Ashton

 Hall Supervisor:

Carol Hughes 

Cheney Student Village

Janet James

Harcourt Hill

Campus

COMPETITOR ANALYSIS

University league tableMore about the university guide

Ranking 2013(12) (11) InstitutionAverage Teaching Score

NSS Teaching (%)

NSS Overall (%)

Expenditure per student / 10

Student:staff ratio

Career prospects (%)

Value added score/10 Entry Tariff NSS

Feedback (%)1 (1) (2) Cambridge 100.0 93 94 9.77 11.8 82 5.7 589 752 (2) (1) Oxford 94.4 93 93 9.81 11.1 73 6.7 572 723 (4) (8) London Scho

ol of Economics

93.9 82 84 8.62 11.8 82 6.8 526 68

4 (3) (4) St Andrews 86.1 95 93 7.93 13.6 71 7.3 518 695 (6) (3) Warwick 82.1 89 88 8.56 14.5 73 6.4 496 626 (5) (5) UCL 80.7 87 88 8.63 10.1 77 7.1 495 617 (8) (17) Durham 78.4 89 90 6.24 15.3 74 5.6 500 697 (7) (6) Lancaster 78.4 89 88 7.63 14.8 70 5.3 409 709 (14) (13) Bath 75.8 89 91 5.55 17.1 76 6.8 459 6610 (11) (14) Exeter 75.3 91 90 5.53 19.3 69 7.3 455 7111 (9) (9) Loughboroug

h74.6 87 88 6.63 17.0 69 5.3 391 71

12 (19) (20) Surrey 73.5 87 87 7.46 17.9 69 6.1 394 6913 (10) (7) Imperial Coll

ege73.3 84 85 8.16 11.6 84 4.5 553 55

14 (21) (23) Glasgow 73.0 90 90 6.72 15.3 74 5.6 459 6515 (16) (15) Edinburgh 72.5 87 85 8.7 13.9 71 6.8 471 5216 (na) (na) Buckingham 71.6 91 93 3.61 10.5 74 1.7 269 7917 (15) (9) York 71.3 89 87 6.78 15.6 67 4.9 450 6818 (25) (33) Bristol 70.3 90 87 5.68 14.3 75 5.9 477 6619 (17) (12) Leicester 70.1 89 89 7.55 13.7 60 5.5 408 7320 (27) (32) Heriot-Watt 69.9 86 86 7.43 18.8 71 6.5 383 6721 (22) (24) City 69.3 82 78 7.87 16.6 66 6.6 370 6322 (23) (27) Kent 69.0 87 88 6.3 14.6 68 5.8 349 6622 (28) (18) Southampto

n69.0 86 85 6.02 13.4 69 6.4 439 62

24 (18) (19) UEA 68.8 91 89 7.74 13.9 57 5.2 393 6825 (32) (45) Reading 68.6 88 89 5.79 14.9 66 6.1 374 6426 (19) (21) Nottingham 68.5 87 87 6.4 14.1 72 5.6 435 6427 (34) (36) Aston 67.7 83 86 6.88 17.0 73 6.1 381 64

28 (11) (15) Sussex 67.7 90 88 5.1 16.6 64 7.5 381 6729 (13) (11) SOAS 67.5 86 86 7.22 11.3 59 6.9 410 6230 (24) (30) Birmingham 67.3 87 85 8.1 15.5 70 5.6 433 6231 (na) (na) University of

the Arts London

67.2 77 69 8.95 17.4 53 6.2 302 67

31 (30) (25) King's College London

67.2 88 84 6.86 11.7 76 5.9 456 60

33 (31) (37) Newcastle 67.1 89 89 5.9 15.3 73 5.3 425 6634 (29) (25) Strathclyde 66.4 86 87 5.88 17.9 67 6.4 435 6135 (38) (27) Robert Gord

on66.2 85 86 5.12 19.1 75 4.5 332 69

36 (36) (46) Queen Mary 64.9 86 88 7.04 13.1 68 4.7 394 6837 (37) (35) Leeds 64.1 88 86 5.58 15.7 70 5.9 412 6538 (45) (33) Aberdeen 64.0 88 88 5.62 16.2 69 6.6 397 6639 (35) (41) Royal Hollow

ay63.8 88 87 4.98 15.6 60 5.6 394 65

40 (39) (46) Cardiff 63.3 87 86 6.18 14.4 74 4.9 431 6041 (41) (51) Manchester 63.1 84 79 8.23 15.2 67 5.2 421 5942 (33) (31) Sheffield 63.0 89 90 5.01 15.4 68 5.2 444 6543 (26) (22) Dundee 62.9 86 86 6.02 14.2 65 6.4 370 6544 (82) (75) Brunel 62.5 83 85 6.15 18.0 57 5.7 342 7245 (49) (39) Liverpool 61.8 86 86 7.16 13.0 68 6.0 408 6146 (63) (87) Coventry 61.6 87 85 3.36 15.4 63 7.1 285 7347 (57) (72) Lincoln 59.7 83 82 4.06 18.8 66 4.7 315 7048 (53) (54) Huddersfield 59.6 85 85 4.55 17.9 64 5.0 297 7648 (42) (48) Oxford Brook

es59.6 85 82 5.48 16.7 60 7.1 323 66

University league tableMore about the university guide

Ranking 2013(12) (11) InstitutionAverage Teaching Score

NSS Teaching (%)

NSS Overall (%)

Expenditure per student / 10

Student:staff ratio

Career prospects (%)

Value added score/10 Entry Tariff NSS

Feedback (%)

• Best example found on a similar product developed by Durham University:http://www.dur.ac.uk/undergraduate/accommodation/http://www.dur.ac.uk/undergraduate/accommodation/choosing/http://www.dur.ac.uk/undergraduate/accommodation/choosing/explore/

• Example of future accommodation developments at the University of Glamorgan, Cardiff. http://accommodation.glam.ac.uk/developments/

• Example warden’s welcoming to students in Bristol University :http://www.bristol.ac.uk/universityhall/wardens-welcome.html

• Example of Hall Committees and Hall Reps being paid at Leeds Met University:http://www.leedsmet.ac.uk/accommodation/Halls-Committees.htm

• Example of a Residence Hall Association organised by students in Clark University, Worcester (US)http://www.clarku.edu/students/rha/

• Example of extremely well organised Halls in Colorado State University (US)http://www.housing.colostate.edu/halls/leadership.htm

• Example of Private accommodation competitor websitehttp://www.mansionstudent.co.uk/locations/oxford/cambridge-terrace-student-accommodation/

• Example to avoid : Searching for Accommodation & Oxford Brookes University I found this 4 th in the list.http://www.tripadvisor.co.uk/ShowUserReviews-g186361-d212372-r18128157-Oxford_Brookes_University-Oxford_Oxfordshire_England.html

EXAMPLES OF COMPETITORS

SWOT ANALYSIS

STRENGTHS:• MEETING NEW AND DIFFERENT PEOPLE YOU WOULD HAVE

EVER MET OTHERWISE; • CAMADERIE IN THE HALL;• PHONES ARE GOOD IDEA; • RIGHT PRICE; • STUDENTS ALL TOGETHER FORM THE SAME COURSE; • WARDENS AND S.O. ARE NICE PEEOPLE; • SECURITY AROUND 24 hrs;• NO WORRIES ABOUT BILLS; • BUS PASS; • CLEANERS

OPPORTUNITIES THREATS

WEAKENESS:• CLASH BETWEEN STUDENTS WITH DIFFERENT PRIORITIES ;• TOO STRICK WITH RULES EG. MUSIC OFF AT 10PM, • DIFFERENT PEOPLE WITH DIFFERENT PERSONALITIES; • IT’S DIFFICULT IF YOU WANT TO HAVE WORK DONE; • THRE IS NO COMMUNAL AREA; TOO MANY STAFF AROUND

ALL THE TIME IMPLEMENTING H&S RULES; SOME HALLS ARE DEPRESSING, THEY NEED COLOUR AND A BIT OF DECORATION;

• WARDENS ARE NOT TOO USEFUL; OTHERE FLAT MATES COME DRNK IN THE MIDDLE OF THE NIGHT AND RING FLAT

BELLS AND BANG ON DOORS OF SLEEPING PEOPLE;

• MARKETING IS THE NEXT BIG OPPORTUNITY FOR STUDENT ACCOMMODATION PROVIDERS. AT THE PRESENT TIME THE SECTOR FALLS FAR SHORT OF THE STANDARDS BEING SET IN OTHER INTERNATIONAL SECTORS SUCH AS HOTELS.

• THE DIFFERENTIATION IN STUDENT ACCOMMODATION IS MUCH LESS MARKED, AND WE BELIEVE DEVELOPING A SIMILAR STRUCTURE OF BRANDING IS AN OPPORTUNITY FOR THE SECTOR TO MATURE. E. STUDENT S ARE HIGHLY SOPHISTICATED CONSUMERS AND THEY ARE PARTICULARLY AWARE OF BRANDING IN OTHER AREAS OF THEIR LIFE.

• BRANDING FOR ACCOMMODATION COULD SERVE TO GIVE A HIGHER LEVEL OF CUSTOMER PENETRATION. WOULD ALSO GIVE INSTANT RECOGNITION WHICH WOULD CREATE PRODUCT DIFFERENTIATION AROUND VARYING PRICE POINTS, WHICH WE BELIEVE WOULD ONLY ENHANCE THE CHANCES OF ACHIEVING FULL OCCUPANCY WITH GREATER LETTINGS VELOCITY.

• WE ALSO ANTICIPATE A MOVE TOWARDS GLOBAL BRANDING IN THE SECTOR, DRIVEN BY AN INCREASING VOLUME OF INTERNATIONAL STUDENTS AND OVERSEAS INVESTMENT.

• WHILE TOTAL UNIVERSITY APPLICATION NUMBERS MAY DECLINE IN 2012, APPLICATIONS TO THE BEST UNIVERSITIES – THOSE IN THE RUSSELL GROUP AND THE 1994 GROUP– WILL REMAIN STRONG, AS WILL APPLICATIONS FOR THE MOST SOUGHT-AFTER COURSES.

• THE LEAST PRESTIGIOUS UNIVERSITIES WILL STRUGGLE TO ATTRACT AND RETAIN STUDENTS. THIS COULD LEAD TO A FEW INSTITUTIONS AT THE VERY BOTTOM OF THE LEAGUE TABLES CHOOSING TO MERGE WITH OTHER COLLEGES OR BEING TAKEN OVER.

• THE TOP QUARTILE UNIVERSITIES WILL ONLY GAIN FROM THE TUITION FEE CHANGES AMID A ‘FLIGHT TO QUALITY’, RESULTING IN STIFFER COMPETITION AMONG BRITISH STUDENTS FOR UNDERGRADUATE PLACES AT THESE INSTITUTIONS. THIS WILL GIVE THE UNIVERSITIES A WIDER POOL OF THE TOP STUDENTS TO CHOOSE FROM, HELPING THEM TO ENSURE THE BEST RESULTS, BURNISHING THEIR REPUTATION AS A TOP-CLASS UNIVERSITY IN THE YEARS TO COME, AND RE-ENFORCING THEIR ATTRACTIVENESS AS PLACES TO INVEST IN STUDENT ACCOMMODATION.

• THE NEW RULES WILL ENGENDER THE RISE OF THE “STUDENT-CONSUMER” , VIEWING THEIR EDUCATION AS A COMMERCIAL TRANSACTION.

MARKET SEGMENTATION

Geographical Segmentation

Demographic Segmentation

Student types

Behavioural Segmentation

Psychological segmentation

• Tuitions fees are high on their agenda and it affects their views on the ‘student experience’;• The demonstrated a savvy attitude focusing on the value of their degree;• They expect some of the aspects of the student experience to improve after the increase in fees;• they had realistic attitudes to what the opportunity could offer them. In spite of facing higher levels of debt,

University is still viewed as the best possible route for a secure future in uncertain times.• The dominant term used to describe the desired student experience is ‘independence’. “The Student Experience is

the perfect phrase for summarising the transition from being looked after by a guardian/ parent to living on your own” – to being responsible for running their own life.

• Although social aspects of the student experience are given equal importance to the academic experience, the hard-partying student stereotype seems to have diminished. A significant percentage of respondents, while acknowledging that it exists, actively tried to distance themselves from this perception of students: “Extreme drinking culture… I find it silly to drink away dozens of £’s in a night and live off baked beans…”

• Prospective students were primarily motivated by academic factors in their choice of institution. They wanted to learn and expected to be supported and challenged in equal measure by excellent academic staff. “Always having to think hard, being challenged by new ideas every day.”

• Most students were motivated by intellectual curiosity and a passion for their subject. They wanted to explore a subject rather than simply be taught to pass exams, although for some their academic achievement was also an important gateway

• into a chosen career• Non-EU overseas students have always been charged fees for studying at UK universities so the new regime is not

expected to impact the increasing popular it y of studying at a British University y.• The rise in post-graduate students is also part of a trend, especially among top-flight universities, to boost their

levels of research, for which they can attract additional funding. • The tuition fee exemption for European and Scottish students who clinch a place at a Scottish university from

October 2012 will lead to a surge in applications for these institutions. . Some commentators have suggested that the current structure is not sustainable, especially in the present financial climate, so it will be interesting to see how this situation develops

• On a wider scale, the locations where student accommodation providers choose to invest have always focused on the very best universities, and those with a high proportion of high-net-worth overseas and post-graduate students.

• 85 Student satisfaction of uni• 86% with job or doing further study• 11Drop out rate• 18.4:1Student : Staff ratio• 41:59Male : Female ratio• 18% of international students

“student experience encompasses everything about life at uni, from living in halls, to student nightlife, to societies and of course academics.” One respondent felt that the experience started before they even reach University, “the student experience includes everything from researching courses and the Universities, to actuallyattending…”, highlighting the importance of investment in, and consideration of, all stages of the experience

WHATUNI.com

PRODUCT LIFE CYCLE

1st Year (Sem1 2012/13): From WK0 to Wk12 Activities and events organised and consumed by students. Helps to create community and Fun associated to the brand

Decline Introduction

Maturity Growth

1st Year (Sem2 2012/13):Students have build product awareness and expect continuity of activities organised to participate in their spare time.They in their own way help to develop market for the product with a more participatory approach. We offer a distinitic range of events for 2nd and 3rd years.

2nd Year (2013/14)The past experience of the product get in social media exposed globally by Facebook, photos, videos, blogs…As an incentive to stay and repeat experience for old students as an attractive advantage for new ones.

3rd Year (2014/2015 A group of students have completed the cycle by staying at halls for the whole degree. We need to portray their difference choice and positive experience against the traditional one of going private by emphasising their unique experience. Loyalty has been created and word of mouth in favour of Halls4All too.

Introduction A Introduction B

PROMOTION:Where and when can you get across your marketing messages to your target market? In the prospectus . In Brookes website. AT all times showing best media of Experiences. How will you reach your audience ? .Blogs. Facebook. Leaflets. Posters. Emails. Phone apps? When is the best time to promote? Arrivals weekend and January. How do your competitors do their promotions? By advertising in their websiteAnd how does that influence your choice of promotional activity? Inducing high contribution in social media so Our brand appears frequently in search machines when answering: best university accommodation Uk

MARKETING MIX

PLACEWhere do buyers look for your product or service?http://www.accommodationforstudents.com/default.asphttp://www.whatuni.com/;http://www.savethestudent.org/How can you access the right distribution channels? Contacting Brookes Corporate affairs and Marketing Teams to facilitate themDo you need to use a sales force? We’ll need to coordinate several teams and get agreement from hall managers, accommodation staff, and students reps in some cases. What do you competitors do, and how can you learn from that and or differentiate? The have a generic name fro brand so respond to search engines easier http://www.thestudenthousingcompany.com/Competing for the ASRA

PRODUCTWhat does the student want from the product? High standard student life. What features does it have to meet these needs? Comfortability, convenience and value for money How and where will the student use it? During1st year and at its best during all degree. What does it look like? Fun, stimulating and participatory.What features and characteristics should have? Activities, events, workshops, talks, competitions, excursions, visits, tickets to special events, cultural aand religious celebrationsHow is it called? Halls4All.How is it branded? Via Email,posters, Table tables, facebook, tweeter, emailHow is it differentiated versus competitors? Offering extra activities aiming to create a warmth and unique living Environment. An experience unobtainable non where else.

PRICE:What is the value of the product or service to the student? An unique experience of learning, sharing, meeting new people, diversity, fun and forming friendships not at the reach of their possibilities otherwise.Are these established price points for products or services in this area? No, we are being pioneers in the matterIs the customer price sensitive? Yes, they need to be extremely careful with their budgets and we offer them a way of almost free social club where to spend their spare time constructively and complementing their Student experience academically and socially.What discounts should be offered to trade customers? Compass decide How will your price compare with your competitors? In terms of private they can’t offer anything similar so it is a competitive advantage. In terms of other universities, by being the first offering such a range of activites

TARGET MARKET

CLUB BENEFITS:• Access to discounted last minute deals for events at )2

and the venues;• Students would have access to appropriate discounts

promoted in a specially designed version of “Compass friends and family benefits scheme” including cinema tickets, bowling, holidays, etc…(all car rental/ownerships benefits will be removed);

• Calendar of events including welcome BBQ, evening seminars, tastings. Some events will be free, some discounted and restricted numbers may apply as applicable: periodic prize draws with big prizes.

• Discounted booklet for catering, if smart card is operational this may be transferred to smart card;

• Opportunity to work for Compass at big sporting events, including some Olympic Venues and

• Discounts at high profile london restaurants operated by Compass (Including Rhodes 24 and Roux at Parliament Square)

HALLS ALLOCATED FOR RETURNING STUDENTS: • Slide Park: 24 studios and 350 en-

suites rooms• Dorset House: 54 studios & 259 en-

suites rooms• Westminster: 50 studios• Windmill Road: 49 en-suite rooms• Sinnet Court: 200 en-suite rooms• Warneford: 249 standard rooms• Harcourt: 120 catered standard

rooms;• PG Center Clive Booth: 50 en-suite

rooms;

CONTACTUAL BENEFITS:• Individual rents: not liable for rent of others.• Flexible contract lengths not need to pay over the

vacation unless a 50 week contract is requested. A more flexible set of dates is offered at Warneford so 38 week contract can start earlier without extending length of contract

• Apply as a group or as an individual;• All in rent – no bills;• Always somebody on hand to help;• No landlords disputes;• Bus Pass included (in some halls)• Internet included (in some halls) and• Great locations.• Range of rents from £65 to £180 per week.• Fully and partially catered packages.

PRODUCT SUMMARY

MARKETNG MESSAGE: • ‘Halls 4 All’: to get over the message that halls are not just for first years;• Join the Club: to grab attention that there is more than just a room available;• Not just a Hall- a way of life: to promote the work and social aspect of the benefits• Myth buster: to dispel the myths that halls are expensive, etc..

TARGETS:• The target for recruiting FT in site students is 5424• It is expected that the University will fully meet its

recruitments targets for 2012/2013, so the number f rooms that need to be reserved for 1st y to enable the university guarantee to be met is (64% )3471;

• Astere will be 4695 students places available (assuming 120 at Harcourt) this leaves 1224 rooms available for returning students.

Halls4All Activities Programme- RED cycle- FUN

Oxford Monopoly Pub challenge

Speed dating

Xmas party

BBQ

‘Halls4All’ Catwalk competition

Halls4All master chef

‘Halls4All’ Catch phase/ tune Competition

3 min mobile video Competition

Guess the picture game FINAL

Cocktail Party, summer ball

Spectacular and collective Events for all halls: Competitions, parties and occasions. Mainly organised and sponsored by Compass

Inter-halls quizzes

Each competition takes several sessions and culminates on a winner with a prize award (tickets)

Halls4All Activities Programme- RED cycle- FUN

Oxford Monopoly Pub challenge

Speed dating

Xmas party

BBQ

‘Halls4All’ Catwalk competition

Halls4All master chef

‘Halls4All’ Catch phase/ tune Competition

3 min mobile video Competition

Guess the picture game FINAL

Cocktail Party, summer ball

Spectacular and collective Events for all halls: Competitions, parties and occasions. Mainly organised and sponsored by Compass

Inter-halls quizzes

Each competition takes several sessions and culminates on a winner with a prize award (tickets)

Freshers week: Brand freebees for future identification (T-shirts, pens case, pens, memory sticks, badges)

Halls4All Activities Programme- AMBAR Cycle- Identity and Celebrations (weekanac)

Wk5-World Day of Social Justice

Wk4:Shrove Tuesday-Pankcake day Celebrations.

Faster pankcake chef in 3 minutes.

Wk3-Chinese New Year

Wk2-Grounday Day

Wk4-Valentine Day celebrations

Wk2:Mahatma Gandhi Birthday- Indian Food Festival

Wk5Eid Celebrations. End of British summer

Wk6-Halloween. Decorations

Wk10:Cards making and competition. Best card design with halls brand and logo

Wk11: Xmas party

WK 12:Artistic competition: Describe how you experience the meaning of the end of the year(Poem/story/painting/drawing/song/etc…)

Wk11-St. George Celebrations

Wk10-Queen Elizabeth Birthday-Royal Party

Wk3:1st Oct World habitat day-trip to discover hall habitat surroundings

Identity for the hall: Nick Name

Blocks Name Plaque & Design.

Wk 7-Bonfire NightRemembrance Day: ‘Create your own Hall march and anthem’

Wk 8:Islamic New Year. Celebrating Islam and its inheritance. What is Islam for you?

Wk 9-Thanks Giving

Wk1-Birthday of Prophet Mohamed

Wk0-Welcome back party

Wk6-International Women’s day

Wk7-21st International Day for the elimination of Racial discrimination

Wk8-St, Patrick’s day

Wk9-REVISIONS

Wk12- May Day

Halls4All BIG PARTY

Each week celebrations or recognition to an important date/event that is significant to different people by race, religion or culture. The ones celebrating take the opportunity to promote the understanding of the event. It celebrates diversity and difference, and unites by sharing a genuine curiosity with joy and tolerance. Freshers week: Brand freebees for future

identification (T-shirts, pens case, pens, memory sticks, badges)

Halls4All Activities Programme- AMBAR Cycle- Identity and Celebrations (weekanac)

Wk5-World Day of Social Justice

Wk4:Shrove Tuesday-Pankcake day Celebrations.

Faster pankcake chef in 3 minutes.

Wk3-Chinese New Year

Wk2-Grounday Day

Wk4-Valentine Day celebrations

Wk2:Mahatma Gandhi Birthday- Indian Food Festival

Wk5Eid Celebrations. End of British summer

Wk6-Halloween. Decorations

Wk10:Cards making and competition. Best card design with halls brand and logo

Wk11: Xmas party

WK 12:Artistic competition: Describe how you experience the meaning of the end of the year(Poem/story/painting/drawing/song/etc…)

Wk11-St. George Celebrations

Wk10-Queen Elizabeth Birthday-Royal Party

Wk3:1st Oct World habitat day-trip to discover hall habitat surroundings

Identity for the hall: Nick Name

Blocks Name Plaque & Design.

Wk 7-Bonfire NightRemembrance Day: ‘Create your own Hall march and anthem’

Wk 8:Islamic New Year. Celebrating Islam and its inheritance. What is Islam for you?

Wk 9-Thanks Giving

Wk1-Birthday of Prophet Mohamed

Wk0-Welcome back party

Wk6-International Women’s day

Wk7-21st International Day for the elimination of Racial discrimination

Wk8-St, Patrick’s day

Wk9-REVISIONS

Wk12- May Day

Halls4All BIG PARTY

Each week celebrations or recognition to an important date/event that is significant to different people by race, religion or culture. The ones celebrating take the opportunity to promote the understanding of the event. It celebrates diversity and difference, and unites by sharing a genuine curiosity with joy and tolerance. Freshers week: Brand freebees for future

identification (T-shirts, pens case, pens, memory sticks, badges)

Halls4All Activities Programme- GREEN Cycle- Student life supportTalks and workshops addressed to every resident in each hall. Depending of attendance will be repeated in different hall each week, for those unable to go certain days of week so they can go next session.

Halls4All Activities Programme- GREEN Cycle-Student Learning Life Support

Build your confidence Speaking in public

Meditation techniques

Healthy eating, and nutritious and economical tricks to food shopping

Recycle clothes, jewellery, gadgets talk/hands on workshops

How to be more ecological and environmentally aware in our daily life

How to prepare for the world of work. Facing the future positively talk

Talks and workshops addressed to every resident in each hall. Depending of attendance will be repeated in different hall each week, for those unable to go certain days of week so they can go next session.

How to attract the opposite sex talk

Juggling work and studies: Dealing with anxiety

Halls4All Activities Programme- GREEN Cycle- Student life supportTalks and workshops addressed to every resident in each hall. Depending of attendance will be repeated in different hall each week, for those unable to go certain days of week so they can go next session.

Halls4All Activities Programme- GREEN Cycle-Student Learning Life Support

Build your confidence Speaking in public

Meditation techniques

Healthy eating, and nutritious and economical tricks to food shopping

Recycle clothes, jewellery, gadgets talk/hands on workshops

How to be more ecological and environmentally aware in our daily life

How to prepare for the world of work. Facing the future positively talk

Talks and workshops addressed to every resident in each hall. Depending of attendance will be repeated in different hall each week, for those unable to go certain days of week so they can go next session.

How to attract the opposite sex talk

Juggling work and studies: Dealing with anxiety

Bronze Membership: 1st Yr. studentsBasic Benefits

Silver Membership: 2nd Yr. students Exclusive Benefits

Gold Membership: 3rd Yr. students VIP benefits

• Special discount …………..Restaurant for group (Graduation Celebrations parties?)

• Surprise treat on birthdays• Hairdresser treats or discount

TYPES OF MEMBERSHIPS

HOW:• Facebook /Twitter; It will rely heavily use of those mediums on daily basis.• Blogs;• Freebies: Memory sticks, pens cases, pens, T-shirts,…• Posters;• Leaflets;• Emails;• Google calendar; • Each activity will have a period for LIKES, MAYBES and finally ATTENDANCE

CONFIRMATIONS or REJECTS. Depending on number attending event will go ahead or it will be cancelled.

• Publishing of photos in Picasa, Facebook,• You tube• Oxford University tube channel.

• Create a neighbourhood Hall assistance program.• Hold a neighbourhood Hall swim-a-thon.. challenge • Print a community T-shirt. • Hold a clothing drive. • Build and install park benches along walking trails and ponds. Communal

area• Discover ways in your community to support local charities and schools. • Sponsor a safety seminar. • Promote health and well-being. • Conduct a resident survey. • Facilitate neighbourhood Hall block parties. • Choose a signature shrub or tree and celebrate each Arbour Day.#• Publicize upcoming events via e-mails and the web. • Publish event photos. • Create activities for new residents. • Give away freebies. • Send thank-you notes. • Practice positive customer service. • Hold board office hours.

Ways to Promote C O M M U N I T Y H A R M O N Y & S P I R I T

Source: Best Practices report #5 Community Harmony & Spirit

• To define the concepts• Community: McMillan and Chavis regard community as: '...a feeling that members have of

belonging, a feeling that members matter to one another and to the group, and a shared faith that members' needs will be met through their commitment to be together'. (McMillan and Chavis, 1986, p.9).

• Spirit is the recognition of membership of the community through friendship and connectedness; its opposite is non-involvement, lack of motivation and drop out.

• Trust involves credibility (members of the community can be relied on) and benevolence (members of the community care about other members of the community) and it is this that allows members to feel safe and to offer each other feedback and support

• Rovai's third key feature of community, interaction, is both educational and social; socio-emotional material has a particular role to play in terms of building trust and spirit, notes Rovai, and is necessary if task-oriented material is to be possible. Strong feelings of community are said to increase access to information, and to promote support, commitment, cooperation and satisfaction between learners (Rovai, 2000).

• learning is a key feature of community as it reflects the commitment to a common educational purpose and is therefore part of the social practice of the community (Rovai, 2000).

• Communities of practice are therefore considered to be potentially advantageous to both learners (who may benefit academically, socially and emotionally from such peer contact) and teachers (for whom the community offers an additional mechanism for supporting and tutoring students).