Hallmark Retail Real Estate CriteriaOpen Air Centers

Prefer supermarkets as one of the anchors, between 250,000 - 500,000 sq. ft. GLASupermarket anchor, plus one or two other anchors, between 150,000 - 300,000 sq. ft. GLASupermarket only or with super drug, between 85,000 - 150,000 sq. ft. GLAStrong retail traffic, entertainment

3,500 - 4,000 square feetWomen’s ready-to-wear fashions, national anchors (e.g. Kohl’s, Target, Super Wal-Mart), first or second tier (market share) grocery anchorNo obstructions. Visibility of the storefront and sign must be unobstructed and have clear visibility to the primary road in the corridorPrefer minimum of 30 feet100 feetRectangular to square, no “L” backs or pie shaped roomsGood evening activity providing opportunities for retail, entertainment and diningPremier retail corridor within the market areaMain entrance to center is an intersection with a signal and both left and right turns can bemade into and out of the center. Prefer to be able to park directly in front of storeProminent sign band available

No longer than 5 years, 3 years preferred5-year optionsRight to terminate at the end of the third lease yearEvaluated on location-specific basisNone(CAM, Taxes, Insurance) 1. Paid on a pro rata basis, based on the ratio of premises to the total center’s GLA, 2. Base year established, 3. Caps

No required participationOpening, major tenant, and specialty tenant co-tenancyProtection against other tenants selling: 1. Greeting cards; 2. Gift wrap; 3. Party supplies; 4. Christmas ornamentsNoneThe right to retail a standardized group of products and servicesMust be able to use “Hallmark Gold Crown” registered trademark “Vanilla” shell/box plus allowance or build to suit

Center Type

Store/Location Criteria

Demographic Criteria

General Real Estate Criteria

Power:Community:

Neighborhood:Downtown Area:

Size: Preferred Tenants:

Visibility:

Frontage: Maximum Depth:

Shape:Evening Activity:

Corridor:Ingress/Egress:

Signing:

Initial Term:Options:

Lease Termination:Minimum Base Rent:

Percentage Rent: Ancillary Rents:

Marketing/Promotional Fund or Advertising:

Co-Tenancy: Use Restrictions:

Radius Restrictions:Use:

Signage: Leasehold Improvements:

Total Households:

Median Household Income:

All locations will be evaluated using some or all of the following criteria:1. Location within the corridor 6. Center retail sales per square foot, actual or estimated2. Location within the center 7. Strength of specialty tenants3. Relative strength of anchor stores 8. Visibility, ingress and egress from the corridor4. Strength of center within trade area 9. Greeting card distribution in the market area5. Demographics 10. Signing opportunities

Power Center Community Center Neighborhood Center

$50,000 $50,000 $50,000

36,000 within 5 miles 14,000 within 3 miles 14,000 within 3 miles

Hallmark Retail Real Estate CriteriaRegional & Super Regional Centers

2,500 - 3,500 square feetMid-mall or better on the fashion anchor wingNo obstructions. Visibility of the storefront and sign must be unobstructed30 feet or more required100 feet or lessRectangular to square, no “L” backs or pie shaped rooms

Center Type

Store/Location Criteria

Additional Criteria

General Real Estate Criteria

Size: Preferred Location:

Visibility:Frontage:

Maximum Depth:Shape:

Initial Term:

Lease Termination:

Options:

Ancillary Rents:

Marketing/Media Advertising:

Co-Tenancy:

Use Restrictions:

Radius Restrictions:

Use:

Signage:

Seeking locations in enclosed and open air regional and super regional centers with traditional department store anchors.

All locations will be evaluated using some or all of the following criteria:

1. Location within the center2. Relative strength of anchor stores3. Strength of center within trade area4. Demographics5. Center retail sales per square foot6. Strength of specialty tenants7. Visibility8. Greeting card distribution in the center

Center specific. Ranging from 3 to 10 years

Right to terminate at the end of the third lease year for new stores and the fifth

lease year for renewals

Required if an appropriate termination clause is not obtained

1. Prorata based on leasable; 2. Base year charges fixed; 3. Annual increases capped

No required participation

Opening, major tenant, and specialty tenant co-tenancy

Protection against other tenants selling: 1. Greeting cards; 2. Gift wrap;

3. Party supplies; 4. Christmas ornaments

None

The right to retail a standardized group of products and services

Must be able to use “Hallmark Gold Crown” registered trademark