Hall 7, Boot H s 432-434-531 CONTENTnews/NL_18.pdf · beer brand, ‘KINGFISHER’, ... The history...

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Dear Readers, In this 18 th MEURA Newsletter we invite you to find out about our most recent successes in the Vietnamese and Indian beer markets. We are also offering you an opportunity to discover another facet of the activity of MEURA concerning our units for the production of malt extract, i.e. sorghum malt extract for the production of chocolate drinks. This activity has been an integral part of MEURA’s work for over 20 years in collaboration with the world’s largest producers of grain extracts (see our Newsletters No. 2 and 5). Together with our activity in the field of distilleries, this means quite a major diversification for MEURA. Finally, we would be very pleased to meet you at our stand at Brau Beviale 2012 to explain our latest developments to you in detail. And of course, as always, you’ll be greeted with a tasty selection of our very best Belgian beers. I wish you all pleasant reading and look forward to seeing you in Nuremberg. Sincerely yours, N°18 NEWS TRADITIONALLY PIONEERS SINCE 1845 NOV. 2012 Christian De Brackeleire Chief Executive Officer CONTENT UNITED BREWERIES: The Chamundi Brewery p 2 Nestlé Nigeria p 6 VBL Da Nang p 4 Current News p 7 HALL 7, BOOTHS 432-434-531 COME AND VISIT US !

Transcript of Hall 7, Boot H s 432-434-531 CONTENTnews/NL_18.pdf · beer brand, ‘KINGFISHER’, ... The history...

Dear Readers,

In this 18th MEURA Newsletter we invite you to find out about our most recent successes in the Vietnamese and Indian beer markets.

We are also offering you an opportunity to discover another facet of the activity of MEURA concerning our units for the production of malt extract, i.e. sorghum malt extract for the production of chocolate drinks. This activity has been an integral part of MEURA’s work for over 20 years in collaboration with the world’s largest producers of grain extracts (see our Newsletters No. 2 and 5).

Together with our activity in the field of distilleries, this means quite a major diversification for MEURA.

Finally, we would be very pleased to meet you at our stand at Brau Beviale 2012 to explain our latest developments to you in detail. And of course, as always, you’ll be greeted with a tasty selection of our very best Belgian beers.

I wish you all pleasant reading and look forward to seeing you in Nuremberg.

Sincerely yours,

N°18

NEW

S

T r a d i T i o n a l l y p i o n e e r s s i n c e 1 8 4 5

N o v . 2 0 1 2

Christian De Brackeleire

Chief Executive Officer

CONTENT UNited Breweries: the Chamundi Brewery p 2

Nestlé Nigeria p 6

VBL da Nang p 4

Current News p 7

Hall 7, BootHs 432-434-531

c o m e a n d v i s i T u s !

MEURANEWS 182

India, with its population of 1.23 billion and its low annual per capita beer consumption, close to just 2 liters, is an attractive market for International Brewers.

United Breweries (UB), the largest brewer in India with 55% market share, and the proud owner of India’s number one beer brand, ‘KINGFISHER’, has been the undisputed leader in the Indian brewing industry for years.

In 2011, UB decided to build a state-of-the-art greenfield brewery in Mysore in the state of Karnataka, which is also the home state of UB head office. The new plant was named the Chamundi Brewery.

Already familiar with and convinced by the Meura-Praj partner-ship’s successful demonstration of the technology in three of its owned and contract breweries, UB entrusted them with the responsibility of building this complete brewery process section.

The prestigious brewery, set on 75 acres of lush green land

and with a brewery foot print of 4 million hl, is India’s largest,

‘greenest’ and will also be its most efficient brewery.

The brewery started with a capacity of 0.75 million hl, to be

expanded by January 2013 to 1.0 million hl. Praj is supply-

ing the complete process section right from malt reception

to bright beer tanks with 400hl high gravity brewhouse

consisting of the following MeUrA equipment:

• A Classicmill CLM 2 PCV with a capacity

of 5 tonnes of indian malt per hour

• A Meura 2001 Hybrid filter for 7 tonnes of malt equivalent

With its three MeUrA 2001 mash filters already installed

in United Breweries, UB enjoys the lion’s share of beer pro-

duced by the Meura mash filters in India.

UNITED BREWERIES: the ChAMUNDI Brewery

Another Success Story for the Meura-Praj partnership and United Breweries.

MEURANEWS 18 3

Currently Praj and Meura are execut-ing a brewery expansion project for UB at MBIL-A, Maharashtra with 400 hl brewhouse and a fourth MeUrA 2001 Hybrid mash filter to produce UB beer brands such as Kingfisher, Kingfisher Ultra, Kingfisher Blue etc.

During 2010-2011, India’s beer consump-tion surpassed 240 million cases (a case is 12 bottles of 650 ml), 23% of which was produced using Meura mash filters.

Thanks to a strong focus on improving efficiencies and economics in brewing, today Meura-Praj has installed and successfully commissioned more than eight mash filters in India. Another two mash filters will be commissioned by the middle of next year.

Today 14 Meura 2001 filters are opera-tional or under commissioning in India. With its 80% market share for mash filter breweries in the Indian brewing indus-try, Meura-Praj is the preferred partner for mash filter brewhouses in India. The partnership continues to strive to achieve excellence and elevate the renewed pleasure of the high quality, high effi-ciency beer making experience in India and the sub-continent.

“ On behalf of the United Breweries team, I would like to convey my sincere appreciation to Meura-Praj for being our valued technology partner in the brewery business and for their invaluable support and cooperation.

We highly appreciate the expertise and cooperation provided by Meura-Praj alliance in the Chamundi Project and our various brewery installations.”

Mr Cedric Vaz, Executive Vice President – ManufacturingUnited Breweries

4 MEURANEWS 18

Today this brewery is part of the group Vietnam Breweries Limited (VBL).

The main beers produced by VBL da Nang are LArUe eXPOrt, tiGer and the most popular by far in the Central Region : LArUe. This beer is a very refresh-ing premium pils that is produced only for national consumption.

In November 2010, faced with a steadily growing demand, VBL da Nang decided to sharply increase its capacity. Very satisfied with their first Meura equip-ment and convinced by the Meura technologies and the mash filter, VBL da Nang therefore turned once again to Meura and ordered the full brewhouse, from the silos to the wort cooler.

Vietnam is the third largest producer of beer in Asia, with an annual production of nearly

28 million hectolitres.

in da Nang, the third largest city in Vietnam, the BGi company (Brasseries et Glacières

internationales) decided in the 1970s to install a complete Meura brewhouse achieving performances that were unequalled for the time

(see history).

in 2010, 30 years later, Meura was awarded with the replacement of this brewhouse and continued

its long time partnership with the da Nang brewery.

VBL da Nang

MEURANEWS 18 5

The equipment supplied was, among others:

• A silo for rice and a silo for barley malt

• two Classicmills CLM2 PCV with a capacity of 5.5 tonnes per hour

• two flour hoppers (6 tonnes of barley malt and 4 tonnes of rice)

• A Mechamasher of 25 tonnes per hour

• A mash tun and a mash cooker

• A Meura 2001 hybrid filter equipped with 60 chambers

• A spent grain silo

• A buffer tank, a wort boiler, a whirlpool

• A wort cooler and a wort aerator

• etc.

Except for the manufacturing of the two Classicmills, Meura sub-contracted the production the dry goods part to its sister company Boccard shanghai. The automa-tion was provided in collaboration with the Montelektro company, Meura’s automation partner.

The first brew was produced in September 2011, that is just ten months after the order was signed! The current capac-ity of the new VLB da Nang brewhouse amounts to 330hl, which represents more than twice the initial capacity.

The table below shows the OBY (Overall Brewhouse Yield) during the Site Acceptance Tests. At 12 brews a day the average OBY measured was 99,98%!

therefore the VBL Da Nang project is a

true success, and we would like to take

advantage of this article to thank the

brewery for their effective collaboration.

HistOry…

The history of the VBL da Nang brewery goes back to the 1970s.

At that time, the BGI company (Brasseries et Glacières Inter-nationales) decided to build a new brewhouse in Da Nang, Vietnam. The brewhouse, originally intended for a project in Zaïre that could never come up, has thus been installed in Danang and the BGI company was more than satisfied to have aquired a state-of-the-art technology brewhouse producing a beer of top quality.

dateBrew

No

Volume Cold wort

at 9°C

Gravity Cold wort

OBy

hL °P %

22/12/11 L20148 329,0 16,75 99,98

L20149 329,5 16,70 99,98

L20150 329,5 16,73 99,98

L20151 329,0 16,75 99,98

L20152 331,0 16,60 99,98

L20153 321,0 17,00 99,97

L20154 329,0 16,80 99,98

L20155 328,0 16,80 99,98

L20156 328,0 16,90 99,99

BrewhOUSe yIeLD CALCULAtION

NestLé NiGeriA

MEURANEWS 186

Created in 1866 by Mr Henri Nestlé, today the company is the largest food processing group in the world, employing more than 370,000 people worldwide.

In 1988 Nestlé decided to build for the first time a factory capable of producing extract from malted sorghum. It installed this factory on its site in Agbara, Nigeria, the largest grain extract factory in Africa.

The grain extract produced on the basis of malted sorghum is used as primary ingredient for the chocolaty drink called Milo that is produced by Nestlé in Africa, Australia, Indonesia and Singapore.

Milo is a powder based on chocolate and grain extract which, when mixed with water or milk, yields a drink that is highly valued in many regions of the world.

In 2010, in view of the growing demand in Nigeria, Nestlé decided to build a brand-new factory equipped with the best technologies. The previous factory was too small and no longer met the new standards imposed by Nestlé.

For this new factory, Nestlé Nigéria PLC turned without hesitation to MeUrA, by far market leader in the extrac-tion process for the production of grain extracts.

The new factory, also located in Agbara, consists of all the leading-edge technologies of Meura such as for example a Classicmill, a Mechamasher, a cereal cooker with mash cooler, mash tuns and above all a Meura 2001 Hybrid mash filter.

The installation and the start-up were a real success, and Nestlé can produce its grain extract from now on with high-technology equipment for optimum quality of the finished product.

Thanks to this project and the confidence of the Nestlé company in the reliability and the quality of its equipment, Meura was once again able to demonstrate that, just like its customer, our company has positioned itself as a true world leader, not only in the manufacturing of equipment for the brewing sector, but also for the grain extract industry!

Nestlé’s confidence in Meura’s technologies resulted in a new order in July 2012 for 2 mills, a mash tun and a Meura 2001 Hybrid for their factory in Smithtown, Australia. Nestlé Smithtown is the plant where the famous Milo product was originally developped.

With this article we are eager to thank the Nestlé group for their perfect cooperation in the success of this project, and for once again having entrusted to us the implementation of their next project in Australia.

Meura’s technologies are now present in the Nestlé plants of Agbara, Smithtown and Singapore!

Craft Brewers Conference

In May, Christian de Brackeleire, CEO of Meura took part in the Craft Brewers Conference organized in San Diego, together with Mark Plutshack, Meura Sales Representative. Meura introduced a new technology espe-cially developped for the craft brewing industry: the Meura 2001 Micro, adapted to the smallest brewhouse capacities.

MBAA Puerto ricoThe MBAA orga-nized a conference in Puerto Rico, from the 30th of May until the 3rd of June. Mr Raul Martinez, Area Sales Manager, par-ticipated in this event and took the opportu-nity to give a lecture entitled “State-of-t h e - a r t M a s h filter Technology”. This presentation encoun-tered a great success!

United Breweries ConventionBeginning of October, Jeroen Vandenbussche took part in the Beverage Forum organized in Bangalore, India. The invited party for this forum was the market leader United Breweries. Lots of guests showed a deep interest in our technologies and good con-tacts have been made there.

VLB Petropolis

In last June, Raul Martinez, Area Sales Manager, together with Enrique Azzali, Meura Sales Representative for Southern America, went to Petropolis, Brazil to exhibit at the VLB Convention. Lots of interesting contacts have been made there! So we thank all of visitors for their interest in our technologies!

world Brewing CongressIt’s in Portland, USA, that the WBC 2012 has been organized. Jeroen Vandenbussche, Sales and Marketing Manager and Laurent Marlé, R&D Engineer, exhibited at this event, supported by Mark Plutshack, Meura Sales Representative for the USA.

China Brew and Beverage

Guy Depraetere, Area Sales Manager and Noah Zhai from Boccard Shanghai, exhib-ited at the last China Brew and Beverage fair organized in Beijing from the 19th to the 22nd of September. They presented our latest developments and received a huge interest from the visitors.

Conference in Vietnam

Meura, represented by Claude Bauduin, Are Sales Manager, attended the BBTT (Belgian Beer Technology Team) event in Vietnam. Claude Bauduin presented Meura’s state-of-the-art technologies to many interested guests, in Ho Chi Minh City and Hanoi.

Current news

raul Martinez and enrique AzzaliNoah Zhai and Guy depratere

Claude Bauduin

raul Martinez

From left to right: Christian de Brackeleire (CEO Meura), Curtis Holmes (Alaskan Brewing Co.) and Barney Brennan (Full Sail Brewing Co).

From left to right: Mark Plutshack, Jeroen Vandenbussche and Laurent Marlé

MEURANEWS 18 7

Editorial dEpartmEnt

editor-in-ChiefJeroen VANDENBUSSCHE, Sales and Marketing Manager

Managing editor Bénédicte EVERAERT, Marketing Communication Manager

design, layout & printingEx nihilo - Belgiumwww.exnihilo.be

UPCOMING EVENT:Brau Beviale 201213-15 November, Nurnberg (Germany)

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