Halfway EvaluationLibby, James and Issak present iSO

iSO’s ImageiSO was raised in Essex and found himself in love

with music from a young age, especially rap music. iSo was influenced by rap artists such as:

Eminem, Beastie Boys and Wu-Tang.

iSO grew up in a hectic environment full of drugs and alcohol. He was kicked out of his home at 17

years of age.

He then moved to South London living with a friend he started to hone his craft of making

music. He became heavily involved within music when he was discovered by Real Proviso Records’

music scouts Libby Collins and James Eagle.

Audience Attraction iSO’s album cover: • iSO’s debut album will

be called ‘Identity’

• This is because as it is first official release it will give him an ‘Identity’

• The music is symbolic of iSO’s identity reinforcing the choice of name

• The use of black in the background conforms to the Hip Hop genre which we identified in our research

• The dark grainy colour contrasts the purple, red and yellow effect surrounding iSO

Eminem’s album cover for ‘Encore’ Our album cover

Both albums feature the artist in the centre of the album cover, we felt that

this was an important implementation.

Both albums feature the albums’ name in a large

text and font.

Both albums are muted in colour schemes which

conforms to the Hip-Hop genre.

The parental advisory logo is present as there are explicit

words present in the tracks on the album this is uniform to other rap albums in our Hip-

Hop genre.

Audience Attraction

iSO’s Twitter Profile iSO’s Facebook ProfileBoth the Twitter and Facebook header are identical except for the social media logo

Everything that is posted on one social network will be posted on the other in order to maintain consistency

Our music videoOur music video is a hybrid of

performance and narrative. We have filmed in three different urban

locations all in Chelmsford. We also have a time lapse of the sky

to start the video. The majority of the video is

performance which is the most common in the Hip-Hop genre.