HAIR THERAPY - soap-formula.ru
Transcript of HAIR THERAPY - soap-formula.ru
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HAIR THERAPY
SENSORIAL EXPERIENCE
HAIR CARE
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• 2007: 60.7$bn; 2012:74.6$bn → +22.9%.
Europe recorded 35% number of launches, followed by Asia Pacific (30%) and Latin America.
• 1st largest segment: shampoo and conditioner category
=> Highly saturated and competitive
-Shampoo: dominant market (1/3 of total hair care market).
-Conditioner: (1/5hair care market).
In this segment: 66% of shampoos launches, and 34% conditioner launches (between April 2012 to March 2013).
• 2nd largest segment: Hair treatments
=> Emerging specific hair care concerns
-The aging population with its specific hair care needs: opportunities to target grey hair, damaged hair, hair loss, hair thinning, dry and weak hair.
-Scalp problems (dandruff and itchiness).
-Frizzy and unruly hair (serum).
Hair care Market Overview
Source: MINTEL + Euromonitor International
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• Strong request from sales representatives and distributors;
• LMC Hair Care Strategy – 1st step: Hair Care ingredients valorization
- Choice of active ingredients targeting specific concerns.
- Show the technical properties of the emulsifiers suitable for HAIR CARE formulations.
• 4 trendy formulas
- Repairing Shampoo
- Radiant Hair Conditioner
- CC Hair Cream: product answering the BB, CC, DD cream trend.
- Time Control Hair Lotion: sprayable product answering the anti-hair aging trend.
Why the Hair Care One Pager ?
mandatory products for the largest segment.
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One Pager
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• HELIOGEL™ - phospholipid-based gelling-emulsifying agent INCI name: Sodium Acrylates Copolymer (and) Hydrogenated Polyisobutene (and)
Phospholipids (and) Polyglyceryl-10 (and) Helianthus Annus (Sunflower) Seed Oil
=>Gellifies the formula & adjusts its viscosity for a perfect gel melting
on hand palm with the “phospholipid touch”;
=>Helps to the handling of Amisol Trio™
• AMISOL™ TRIO - essential biolipids complex INCI name: Phospholipids (and) Glycine Soja (Soybean) Oil (and)Glycolipids (and) Glycine Soja (Soybean)
Sterols
=> Recreates a protective film along the hair cuticle, protecting it from hard water, detergent and daily aggressions.
REPAIRING HAIR SHAMPOO Gently clean & repair
Repaired and protected, hair
recovers its natural beauty
day after day
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FUNCTION
Water Chelating agent Preservative Gelling agent
Gelling agent
Surfactant Surfactant
Fragrance Protective/ Repairing active
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• HELIOFEEL™- main emulsifier INCI name: Glyceryl Stearate Citrate (and)Polyglyceryl-3 Stearate (and) Hydrogenated Lecithin
=> Gives a fluid texture easy to apply and spread on hair
• ECOGEL™- thickening agent INCI name: Lysolecithin (and) Sclerotium Gum (and) Xanthan Gum (and) Pullulan
=> Leaves a “silicone-like” feel on hair after rinsing.
• AMISOL™ TRIO - essential biolipids complex INCI name: Phospholipids (and) Glycine Soja (Soybean) Oil (and) Glycolipids (and) Glycine Soja (Soybean) Sterols
=> Film-forming and conditioning properties: leaves a soft and silky coat to sublimate hair aspect and feel
• SUPREM’™ WP ARGAN - argan milk INCI name: Water (and) Argania Spinosa Kernel Oil (and) Lecithin (and) Polyglyceryl-3 Diisostearate (and) Glycerin (and) Glyceryl Stearate
=> Provides all of the benefits of miracle argan oil in a milky and sensorial form.
RADIANT HAIR CONDITIONER Embellish your hair
Help detangle, smooth & bring a
long-lasting softness & shine
for all types of hair
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FUNCTION
Water Chelating agent Thickening agent Conditioning agent
Main emulsifier
Thickener Anti-oxidant Vegetable oil Wax
Argan milk Preservative Fragrance Silicone
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• LECIGEL™ - gelling and emulsifying agent INCI name: Sodium Acrylates Copolymer (and) Lecithin
=> Unctuous and light leave-on gel-cream without greasy sensation when
applied on hair.
• PHYTENSO™ - vegetable derived biolipid complex INCI name: Phospholipids (and) Glycine Soja (Soybean) Oil
=> Sheathes hair fiber, straights, manages curly and unruly hair even in
humid conditions.
• SUPREM’™ WP Sweet almond - sweet almond milk INCI name: Water (and) Prunus Amygdalus Dulcis (Sweet Almond) Oil (and) Lecithin (and) Polyglyceryl-3 Diisostearate (and) Glycerin (and) Glyceryl Stearate
=> Nourishes hair, prevents dryness & adds lustre.
A miracle balm promising to
magnify hair for a natural, frizz-free, smooth and sleek
finish
CC HAIR CREAM Curl Control solution to manage frizzy hair
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FUNCTION
Water Chelating agent Humectant Preservative Curl Control Active
Main gelling and emulsifying agent
Thickener Emollient Silicone Emollient Anti-oxidant Preservative Emollient Vegetable butter
Sweet almond milk
Fragrance
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• Clear hydro-alcoholic liquid
=> Leave-on spray to be spread onto wet or dry scalp
The alcohol based formula enhances the penetration of the actives.
• MELITANE® - biomimetic peptide derived from alpha-MSH
INCI name: Glycerin (and) Water (and) Dextran (and) AcetylHexapeptide-1
=> Stimulates melanin synthesis in bulbs, thus reverses the grey hair process.
•CAPIXYL™ - patented 4 amino acids biomimetic peptide with a red clover extract rich in Biochanin A INCI name Butylene Glycol (and) Water (and) Dextran (and) AcetylTetrapeptide-3 (and) Trifolium Pratense
(Clover) Flower Extract
=> Inhibits 5-α-reductase & improves ECM protein integrity to prevent hair loss.
TIME CONTROL HAIR LOTION Anti-aging treatment for the main symptoms of hair aging: hair loss and grey hair.
Ideal for both men & women in a daily ritual, in preventive or
curative treatment
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FUNCTION
Water pH adjuster pH adjuster
Light stabilizer Conditioner Silicone Hair Loss active Anti grey hair active Solvent
Solubilizer Fragrance
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THANK YOU!
2015-12-09