Dr.Me Ping GEL Permanent Hair Removal Cream for Women Problems
Hair gel
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Natural face Care
Our definition of natural: Existing in, or formed
by nature; not artificial
Industry definition of natural:
Any ingredient “derived from” a natural substance
What does ‘natural’ mean on a label?
Natural face Care
Recognize the difference between hype and truth!
Beware of “derived from” ingredients – brackets can be misleading
Look for the logo – guaranteed organic certification
‘Certification’ is your only guarantee!
Know the difference - recognize the natural
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•Natural care for your sensitive skin
•Increases glow•Good cleansing
action•Non-sticky•No harmful
substance•Sunscreen effect
Introduction
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Two types of productNatural Face Care for MenFor Dry skinFor Oily skinFor Normal skinFor Sensitive skinNatural Face Care for WomenFor Dry skinFor Oily skinFor Normal skinFor Sensitive skin
Urban Areas Urban areas account for 70% of saleHighly conscious of looksEasy access to skin care productsEconomically sound
Segmentation
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OTHER DIFFERENT SKIN PROFILESBALANCING Normal/Combination Profile•Even skin tone, with fine to average pore size•May have enlarged pores with T-zone oiliness and dryer areas on the rest of face •Occasional breakouts •Some blackhead
SOOTHING Sensitive Profile•May have surface capillaries & flaky patches•Can feel irritated and itchy•Can appear blotchy•Allergic reactions are common•Flushed and red easily
REJUVENATING Dry/Mature Profile•Needs extra nourishment•Some loss of elasticity•May have some dry patches•Dull complexion / no sheen•May have surface capillaries
PURIFYING Oily/Problem Profile•Can have oily sheen•Breakouts/blemishes •Congestion/clogging •Open pores, blackheads and redness
Beauty parlours/salonsSkin Care CentresSkin Care Product ShopsRetailers
Target Areas
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NewsletterMagazinesInternetBeauty parlours/salonsHoardings at road side or in marketsFree consultancy for skin conscious
persons
ADVERTISEMENT
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Tie with already existing strong supply chainDirect Internet SaleStrong brand promotionFree guidance by health experts to customersFree gift samples to promote the productRadio, television and newspaper promotionInitially offer less introductory priceCompetitor survey
Market Leader: HUL (30% market share); followed by P&G and L’OrealOther players: Revlon, Colorbar, Avon, Amway, Oriflame, Emami, Lotus, Shenaaz Hussain, Himalaya
STRATEGY FOR LAUNCH
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Natural ingredients
No harmful substance
Products for individual skin care
Anti-ageing effect
Natural fresh plant based aroma from pure organic
essential oils and plant extracts including geranium,
orange, lavender, lemon depending on which skin
type
Difference from Other Existing Brands
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some more things to do
•slides showing outline of ad. on TV e.g celebrity and idea or concept for that ad. and one ad for radio
•one design for a hoarding or banner or poster to be placed at retail outlet or point of purchase or bus stands etc.