H A I R C A R E G U I D E

IT’S WHAT PEOPLE SEE FIRST--------------------------------------------

And remember most.

Your hair defines you.

But don’t let it confine you.

IT CAN CHANGE YOUR LIFE--------------------------------------------

Bad breakup? New job? The best way to make

a quick change:

A new do. Go from curly to straight.

Long to short. Classic to funky.

Redefine yourself. Sometimes a little

styling gel can make a big difference in

how you feel. Funny thing is, the

opposite is true too. Folklore says

letting your hair grow is a way to hold

on to the way you’re feeling. Same old

style? It could be a sign that life’s

treating you right. Don’t fret it.

Smile and be happy.

IT’S IN GOOD HANDS--------------------------------------------

Convinced you’re stuck with

lifeless locks? Frustrated by frizz?

Down about dry ends?

All you need is a little know-how

and the right products.

See what you can do for your hair.

2

LET’S TALK ABOUT HAIR

POP QUIZTo get the hair you want, you’ve got to get to know your hair. Answer the followingquestions to see if you make the cut.

1Why do we have hair?----------------------------------

A It provides UV protection.B It acts as a filter.C It keeps us warm.D All of the above.

2Why is hair colored?----------------------------------

A It helps people tell each other apart.B It’s purely genetic, a combination

of pigments.C It works like camouflage to protect us

from our environment.

3What is keratin?----------------------------------

A It’s the protein found in hair.B It’s the full name for Vitamin K.C It’s an ingredient you can add

to health shakes.

ANSWERS1/D Hair plays a variety of roles, including UV protection for the scalp, insulation againstcold/heat and filtration (nose hairs).

2/B Our ancestry determines the color of ourhair. Fair-skinned people with light-colored hair generally come from the extreme north, where sunlight exposure is limited—making UV protectionless important. Dark-skinned people with dark-colored hair mostly come from the sunny regionsclose to the equator. With the way people movearound in today’s world, these distinctions have been blurred.

3/A Keratin proteins form bonds within the hair shaft.The stronger the bonds, the stronger the hair. ADVANCE TECHNIQUES Tri-Keratin Complexworks on three dimensions to strengthen each andevery strand.

3

4

INTRODUCING NEW SALON FORMULAS

with Tri-Keratin Complex from the Avon Hair Institute

3AT THE ROOTS-----------------------

Marine Extracts

stress-proof and

fortify below

the scalp so hair

grows stronger.

WANT THE HEALTHIEST, SHINIEST HAIR EVER?

GET IT NOW.

WORKS ON THREE

DIMENSIONS

Tri-Keratin Complex

improves overall

health for beautiful,

shiny hair instantly

and results you

can look forward

to day after day.

1ON THE SURFACE----------------------------

Customized Conditioners

smooth the hair cuticle to

tame frizz and flyaways,

repair damage and

impart shine.

2DEEP WITHIN-----------------------

Creatine strengthens

the hair shaft by

nourishing on

the inside.

5

WHAT’S RIGHT FOR ME?ADVANCE TECHNIQUES’ new salon system goes beyond hair type to focus on how

you wear your hair. To help you get the look you want—not just treat the hair you were

born with. Here are some guidelines for choosing products that maximize

your personal style. Mix or match. Make your own rules.

DAILY RESULTS------------------------------------------------

Dry ends, oily roots? No perms or color? This is normal hair which looks healthy most

of the time. Use DAILY RESULTS SHAMPOO, with special attention paid to

roots. Apply DAILY RESULTS CONDITIONER to ends only. For an extra boost,

try TRESS THERAPY HYDRATING SPRAY LOTION, applied to ends only.

COLOR PROTECTION------------------------------------------------

Hue can make all the difference. Does making your color last trump the way

you wear your hair (curly, straight, etc.)? Then, you can’t go wrong with

THE COLOR-PROTECTION SERIES with moisture-sealing conditioners to help your

color last twice as long. It contains UV inhibitors that screen out the sun’s harmful effects

(dryness, breakage and color fading) to promote shiny, healthy-looking hair.

VOLUMIZING------------------------------------------------

Fine/limp hair, body-conscious styles and oily hair—which tends to look flat and lack

volume—get a boost from THE VOLUMIZING SERIES. Special volume-enhancers leave

your hair looking fuller. Get more body, more shine, more manageability.

CURLY & CHIC-------------------------------------------------

Curly by birth? Naturally straight, but can’t live without curls? Give permed or

naturally curly hair the care it deserves with THE CURLY & CHIC SERIES.

Its frizz-fighting formula is a curl’s best friend.

STRAIGHT & SLEEK-------------------------------------------------

You’re all about smooth, shiny, stick-straight strands. Even if you were born with curls,

choose THE STRAIGHT & SLEEK SERIES to get the most out of your straight look.

Specialized smooth-enhancing ingredients deliver brilliant shine

and a polished, lustrous finish.

6

DAILY RESULTS

CLEANSE, REFRESH AND DETANGLE—

EVERY DAY, EVERY HAIR TYPE.

1CLEANSE/CONDITION-------------------------------Shampoo

Contains oil-absorbing microbeads to keep hair cleaner

longer, without stripping.

11 fl. oz.

Conditioner

Conditions and detangles without buildup; leaves hair

shiny and more manageable.

11 fl. oz.

2-in-1 Shampoo & Conditioner

Combines it all in one step, so you can wash and go.

11 fl. oz.

2STYLE-------------------------------

Flexible Hold Gel

Styles and defines with firm, touchable hold

that lasts all day.

5 fl. oz.

Flexible Hold Hair Spray

Helps maintain style all day, with a natural feel.

6.7 fl. oz.

Flex Hold Finishing Spray

Holds style from morning to night, without stickiness.

6.7 fl. oz.

TIP TOWEL-DRY DO’S

Mantra: be gentle. First squeeze out excess moisture. Then

gently pat dry. Rubbing hair with a towel can cause frizz and

damage the cuticle, making hair more difficult to comb.

Dry or fragile? Your best bet is to let hair dry naturally.

1 CLEANSE/CONDITION-------------------------------

Shampoo

Cleanses gently to extend color life and maintain

vibrancy. 11 fl. oz.

Conditioner

Infuses hair with moisture-sealing conditioners

for healthy-looking shine and longer-lasting color.

11 fl. oz.

7NEW SALON FORMULAS

high performance/maximum shine/better than ever!

KEEP CLEAR

1CLEANSE/CONDITION------------------------------------------

Anti-Dandruff 2-in-1 Shampoo & Conditioner

Helps reduce itching and flaking while restoring

shine and manageability. 11 fl. oz.

AM I A FLAKE?

No! 50% of Americans get dandruff at some point

in their lives, making it the most common scalp

condition. It accelerates the pace of cell shedding—

resulting in telltale flakes and itchiness. Get in

control with regular use of ADVANCE TECHNIQUES

KEEP CLEAR Anti-Dandruff formula.

COLOR PROTECTION

COLOR LASTS TWICE AS LONG!†

NOURISH AND PROTECT

COLOR-TREATED HAIR.

TIP TRUE COLORS

From dramatic hues to subtle highlights, nothing makes a statement

like hair color. If you’ve never tried it, now is the time. ADVANCE

TECHNIQUES COLOR PROTECTION SERIES nourishes and

protects so your color stays vibrant and true—up to twice as long!

†Using Shampoo along withother products in the linevs. regular shampoo.

TIP

MAINTAIN HEALTHY HAIR AND

SCALP WITH THE BEST

ANTI-DANDRUFF INGREDIENTS.

8

VOLUMIZING

80% MORE VOLUME!††

BUILD BODY, SHINE AND MANAGEABILITY.

LACKLUSTER LOCKS

Don’t blame yourself. Fine hair is usually

genetic. Try a little color (even one close

to your own). Chemicals swell the cuticle

and cause friction between strands,

giving the illusion of fullness. Protein is a

great thickener, too. Whisk a raw egg

and apply it to wet hair. Let dry, then

shampoo out.

TIP

††Using either Root-Lifting Texturizer or Body-Building Mousse after Shampoo and Conditioner vs. untreated hair.

1CLEANSE/CONDITION------------------------------Shampoo

Gently removes oiliness and buildup for noticeably

increased volume.

11 fl. oz.

Conditioner

Conditions and detangles without weighing down

fine/thin hair.

11 fl. oz.

2STYLE----------------------------Body-Building Mousse

Provides flexible, all-day hold and an extra boost

of volume.

6.7 fl. oz.

Root-Lifting Texturizer

Builds volume at the

roots for luxurious

body, maximum

control and natural

shine that lasts all day.

5 fl. oz.

9

NEW SALON FORMULAShigh performance/maximum shine/better than ever!

CURLY & CHIC

REDUCE FRIZZ INSTANTLY! TAME,

DEFINE AND ENHANCE CURLS FOR

MAXIMUM CONTROL.

1CLEANSE/CONDITION------------------------------Shampoo

Cleanses and hydrates to maintain hair’s natural

moisture balance.

11 fl. oz.

Conditioner

Moisturizes and

detangles, without

weighing down curls,

for added bounce,

manageability

and shine.

11 fl. oz.

2STYLE----------------------Styling Gel

Lightweight formula

defrizzes, defines

and provides all-day,

natural hold.

11 fl. oz.

3TREAT----------------------Anti-Frizz Capsules

Smoothes out frizz

and flyaways,

leaving curls shiny

and manageable.

18 capsules, .58 fl. oz.

FRIZZ ALERT

Storm Warning: dry hair, damaged

ends. Time to stay away from heat

appliances. Instead, gently towel-dry.

Smooth out curls with CURLY &

CHIC ANTI-FRIZZ CAPSULES.

Avoid brushes, which can boost

static; choose a wide-tooth comb

instead, or style with fingers.

TIP

10

STRAIGHT & SLEEK

70% SMOOTHER!††† SMOOTH AND

CONDITION FOR A POLISHED,

LUSTROUS LOOK.

1 CLEANSE/CONDITION--------------------------------Shampoo

Removes dullness and buildup; leaves hair

soft, shiny and manageable. With smoothing

microbeads that make the hair cuticle lie flat.

11 fl. oz.Conditioner

Smoothes, detangles and

moisturizes for a polished

look; leaves hair shiny,

soft and manageable.

11 fl. oz.

2STYLE--------------------------Smoothing Balm

Light styling balm protects

and controls for a smooth,

straight finish and glossy

shine; tames frizz and

prevents split ends, too.

5.1 fl. oz.

3TREAT--------------------------Shine Spray

Tames flyaways and imparts

brilliant shine for the finishing

touch to a straight look.

3.4 fl. oz.

Also available:Dry End Serum

Smoothes and nourishes

dry or split ends instantly!

Contains sunscreen

for added protection.

1 fl. oz.

UNRULY RULES

Have frizz and flyaways totally taken

over? It’s probably an excess of static

electricity. Rule #1: use STRAIGHT

& SLEEK CONDITIONER every time

you shampoo. Rule #2: polish your

style with STRAIGHT & SLEEK

SMOOTHING BALM. It helps weigh

down hair for the smooth look you’re

after. Rule #3: try a soothing head

rub (three minutes or so). It boosts

production of natural oils that keep

hair from drying out.

TIP

†††Using Shampoo and Conditioner vs.untreated hair.

11

TRESS THERAPY

REVERSE DRYNESS AND DAMAGE BY

RESTORING MOISTURE, RESILIENCY

AND SHINE.

DEEP-CONDITION

Do it once a week for results

you’ll love. If you have thin hair,

use treatments BEFORE

shampooing to avoid weighing

down hair. Try TRESS THERAPY

HOT OIL TREATMENT for

intense moisture replenishment

and healthy-looking shine.

TIP

1CLEANSE/CONDITION------------------------------Shampoo

Nourishes deeply to repair damaged

areas and relieve dryness.

11 fl. oz.

Conditioner

Contains a moisture shield

and caring conditioners to

protect against future damage.

Leaves hair smooth, soft

and more manageable.

11 fl. oz.

3TREAT------------------------------Hydrating Spray Lotion

Replenishes moisture,

detangles and eliminates

frizz with a nourishing moisture

infusion; emollient-rich formula

leaves hair soft and shiny.

5 fl. oz.

Active Replenishing Mask (not shown)

Deep-conditions in just three

minutes! Smoothes rough

cuticles and seals in moisture

to repair damaged areas,

restoring hair to peak health.

5 fl. oz.

Also available:Hot Oil Treatment

Heat-activated formula

replenishes lost moisture to

repair damage, leaving hair

glossy and touchably soft.

1 fl. oz.

NEW SALON FORMULAShigh performance/maximum shine/better than ever!

TRESS THERAPYcoming in C-22!

12

ANY QUESTIONS?

Q Can ADVANCE TECHNIQUES

be used every day?-------------------------------------------------A ADVANCE TECHNIQUES products are

gentle enough for daily use. Shampoos and

Conditioners are formulated for zero buildup

and rinse thoroughly every time.

Q Will ADVANCE TECHNIQUES

relax the curls in hair that has a

permanent wave or curly perm?-------------------------------------------------A No. ADVANCE TECHNIQUES products

will make hair appear straight when wet.

But once hair is dried and styled, it will regain

its curl. ADVANCE TECHNIQUES CURLY &

CHIC SERIES specifically targets the needs

of curly hair.

Q Which ADVANCE TECHNIQUES

formulas are best for oily hair?------------------------------------------------A The VOLUMIZING SERIES is ideal.

VOLUMIZING Shampoo cleanses thoroughly,

and Conditioner adds body and manageability

without buildup. Body-Building Mousse and

Root-Lifting Texturizer give oily hair a boost.

Q Do ADVANCE TECHNIQUES styling prod-

ucts contain alcohol?------------------------------------------------A Yes, but ADVANCE TECHNIQUES stylers

contain lower levels of alcohol than other leading

brands. ADVANCE TECHNIQUES was one of the

first to meet pending VOC* regulation for even

lower alcohol levels. Any drying effects

are offset by the exclusive Tri-Keratin Complex,

which protects and strengthens to leave hair

more manageable.

*Volatile Organic Compounds

Q Is ADVANCE TECHNIQUES

suitable for different ethnicities?---------------------------------------------

A ADVANCE TECHNIQUES products are

categorized by hairstyle, and work for all hair

types. Choose a regimen based on how you

wear your hair, rather than the type of hair

you were born with. Here are some

recommendations for specific ethnic groups:

•

A majority of African-American women either

chemically process their hair with relaxers

or wear more natural styles (braids or close-

cropped cuts). Gentle cleansing and heavier

conditioning to prevent breakage is beneficial.

The CURLY & CHIC SERIES helps split ends

and frizz. The STRAIGHT & SLEEK SERIES

has added moisturizers for coarse, dry

hair. The TRESS THERAPY ACTIVE

REPLENISHING MASK restores moisture

and repairs from the inside out.

•

Over 50% of Hispanic women chemically

lighten their hair, which can leave it dry. We

suggest the COLOR PROTECTION SERIES

to help color last longer and keep hair

looking healthy.

•

Some Asian women prefer to enhance their

naturally straight hair. The STRAIGHT &

SLEEK SERIES gives straight styles added

smoothness and glossy shine. But there’s a

strong trend among Asians toward perms,

which can leave hair frizzy and unmanageable.

The CURLY & CHIC SERIES is formulated

to give curls the nurturing they need.

13

BECOME YOUR OWN STYLISTHOW DO YOU “DO”?

the better blow-dryTo get the results you deserve, don’t give up when hair is only 90% dry.

It’s worth the extra effort to go all the way.Apply a small amount

of DAILY RESULTS FLEXIBLE HOLD STYLING GEL or

VOLUMIZING BODY-BUILDING MOUSSE after gently blotting dry with a towel.

Blow-dry hair in two-inch sections until 100% dry.

the chic shagYou’ll need a little volume, so start with VOLUMIZING SHAMPOO

and CONDITIONER. Blow-dry or air-dry, then finish with a dab of

STRAIGHT & SLEEK SMOOTHING BALM for hold, texture and shine.

the uptown updo1. Give hair a boost of texture with DAILY RESULTS FLEXIBLE HOLD GEL.

2. Finger-part (in the middle or just off center) for a jagged look.

3. Pull hair into a ponytail just above the nape of the neck.

Twist ponytail into a loose bun or loop, then secure with a hairpin or elastic.

4. Encourage a few wispy strands to fall around your face.

5. Finish with STRAIGHT & SLEEK SMOOTHING BALM for a polished flair.

the perfect ponytail1. Work STRAIGHT & SLEEK SMOOTHING BALM into damp hair.

2. Blow dry straight with a round brush.

3. Lean your head down, letting your hair fall forward.

Gather it in your hands and slide it back slightly into a ponytail.

4. Smooth out stray strands, and finish with

DAILY RESULTS FLEXIBLE HOLD HAIR SPRAY.

14

Pantene Pro-V Classically Clean Shampoo

Fructis Fortifying Shampoo for Normal Hair

L'Oréal Vive Fresh Shine Shampoo

Dove Beautifully Clean Shampoo

Pantene Classically Clean 2 in 1

Fructis Fortifying 2 in 1 for Normal Hair

L'Oréal Vive Fresh Shine 2 in 1

Dove Beautifully Clean 2 in 1

Head & Shoulders 2-in-1 Dandruff Shampoo

Pantene Anti-Dandruff 2 in 1

Pantene Sheer Volume Shampoo

Fructis Fortifying Shampoo for Fine Hair

L'Oréal Vive Volume Infusing Shampoo

Dove Extra Volume Shampoo

Pantene Smooth & Sleek Shampoo

L'Oréal Vive Smooth Intense Shampoo

Pantene Color Revival Shampoo

L'Oréal Vive Color-Saving Shampoo

Pantene Hydrating Curls Shampoo

L'Oréal Vive Curl Moisture Shampoo

Pantene Daily Moisture Renewal Shampoo

Dove Intense Moisture Shampoo

try ADVANCETECHNIQUES…Daily Results Shampoo/

Daily Results Conditioner

Keep Clear 2-in-1

Anti-Dandruff Shampoo

Volumizing Shampoo/

Volumizing Conditioner

Straight & Sleek Shampoo/

Straight & Sleek Conditioner

Color Protection Shampoo/

Color Protection Conditioner

Curly & Chic Shampoo/

Curly & Chic Conditioner

Tress Therapy Shampoo/

Tress Therapy Conditioner

if you use…CONDITIONER

Pantene Pro-V Classically Clean Conditioner

Fructis Fortifying Conditioner for Normal Hair

L'Oréal Vive Fresh Shine Conditioner

Dove Beautifully Clean Conditioner

Pantene Sheer Volume Conditioner

Fructis Fortifying Conditioner for Fine Hair

L'Oréal Vive Volume Infusing Conditioner

Dove Extra Volume Conditioner

Pantene Smooth & Sleek Conditioner

L'Oréal Vive Smooth Intense Conditioner

Pantene Color Revival Conditioner

L'Oréal Vive Color-Saving Conditioner

Pantene Hydrating Curls Conditioner

L'Oréal Vive Curl Moisture Conditioner

Pantene Daily Moisture Renewal Conditioner

Dove Intense Moisture Conditioner

G R E A T H A I R . N O A P P O I N T M E N T N E C E S S A R Y .

if you use…SHAMPOO

Daily Results 2-in-1 Shampoo

15NEW SALON FORMULAS

high performance/maximum shine/better than ever!

if you use…TREATMENTS

• John Frieda Frizz-Ease Hair Serum

Charles Worthington Frizz Taming Serum

Try Curly & Chic

Anti-Frizz Capsules

• John Frieda Frizz-Ease Hair Serum

• Sebastian Laminates Drops

• Infusium 23 Split End Repair

Try Straight & Sleek

Dry End Serum

• Vidal Sassoon Shine Spray

• John Frieda Frizz-Ease Relax

High-Gloss Finishing Spray

Try Straight & Sleek

Shine Spray

• Infusium 23 Leave In Treatment

Try Tress Therapy

Hydrating Spray Lotion

• Aussie Three Minute Miracle

• Infusium Power Pac Conditioner

• Pantene Daily Moisture Renewal

Try Tress Therapy Active

Replenishing Mask

• Alberto VO5 Hot Oil Treatment

Try Tress Therapy

Hot Oil Treatment

if you use…STYLERS

• Pantene In Control Shaping Gel

• Rave Ultra Shaping Gel

Try Daily Results

Flexible Hold Gel

• Pantene Classic Flexible Hold

Non-Aerosol Hairspray

• Rave Ultra Non-Aerosol Hairspray

• Salon Selectives Stay Flexible

Finishing Spray

Try Daily Results Flexible

Hold Hairspray

• Pantene Classic Flexible Hold

Aerosol Hairspray

• Vidal Sassoon Flexible Hold

Aerosol Hairspray

• Studio Line Fast Forward

Aerosol Hairspray

Try Daily Results Flexible

Hold Finishing Spray

• Pantene Body Builder Mousse

• L'Oréal Studio Line Volumatic Mousse

Try Volumizing

Body-Building Mousse

• Pantene Root Lifter Spray Gel

• Matrix Amplify Root Lifter

• Vidal Sassoon Thickening Spray

• Herbal Essences Natural

Volume Root Volumizer

Try Volumizing Root

Lifting Spray

• Pantene Curl Defining Scrunching Gel

• Ouidad Climate Control

Heat & Humidity Gel

Try Curly & Chic Styling Gel

• Redken One 2 One Straightening Balm

• Vidal Sassoon Sleek Straightening Balm

Try Straight & Sleek

Smoothing Balm

ADVANCE TECHNIQUES…YOUR CROWNING GLORY

Luxuriously healthy hair is what most women want. Now, your Customers will be able to get the

look they want, at a fraction of the cost associated with salon visits, with the new Avon Advance

Techniques line. Reformulated into five key product segments, Advance Techniques targets

certain hair types and styles to achieve salon results at home.

To make hair care your fastest-growing business, remember:

1. It has a high use-up rate. If you have 20 regular Customers over the course of a year,

you could make an incremental $950 by selling them shampoo and conditioner on a

regular basis (based on a three-week replenishment cycle).

2. Something for everyone. Curly, straight, color-treated, fine—Avon has a full line of

shampoos, conditioners, treatments and stylers for every hair type...as well as for daily use.

3. You can’t beat this price. All shampoos and conditioners are available to you in

Campaign 18 for only $1.50 each, so now is the time to get ’em while you can at

this incredible price!

TIPS:• Ask each Customer what type of hair care products she uses. Listen to her

response, then say, “The Avon Advance Techniques hair care line has been

reformulated, and I’d love to take a moment to point out the many benefits

associated with each of the five segments.”

• Keep in mind that she may need more than one segment if she is purchasing

for family members as well as for herself.

• Don’t forget to show your products at area gyms, spas, hair salons and day

care centers.