“Role of 3PL in Haier Warehouse Private L.T.D.”

Company Guide : Mr. Venkata Ratna Rao

College faculty : Dr. Shahazadi Begum Shaik

The main objectives of this study report are:•To understand the supply chain operations of the Haier appliances private ltd warehouse in Hyderabad.•To determine the cost control in supply chain and in all aspects of logistics of Haier warehouse.•To define the distribution network of the plant and warehouse. Understanding the dealer’s choice for the goods.•To understand the inbound and outbound operations of the warehouse.•To determine the operations of 3rd party logistics in Haier warehouse in Hyderabad by referring all the reports and analyzing it.Need of the study:The research study was totally exploratory because the study was fully of findings as it was collected information from the branch logistics manager and 3PL transporters regarding the 3PL operations in Haier warehouse operations of transportation, loading and unloading operations, inbound and outbound operations of the warehouse and the services provided by Haier.Under this study visited to many places such as•Visits to the Haier Appliances India Pvt Ltd at Begumpet Hyderabad.

About the project

The Main Objectives of Haier warehouse in Hyderabad

To maintain Cost control in transportation and in all aspects.

As per the demand for the sales of goods increases in the warehouse. So they will be no aging stock. Findings :-•Haier appliances private ltd warehouse of Hyderabad operates the stock and inventory management of home appliances, consumer electronics products, medical pool products and storage facilities and supplies the domestic dealers to overall domestic upcountry all over Telangana state.•The Haier company uses third party logistics companies (Swami and sons) for operating transportation facilities, warehouse managing and manpower supply for functioning of the warehouses.• The Haier appliances private ltd warehouse of Hyderabad depends on sales to plan the future operations and to achieve the goals of the company.

Company review The Haier Group was founded in 1984 CEO

Zhang Ruimin.

Haier produced only a single model of

refrigerator, today it is one of the world’s

leading white goods home appliance

manufacturers.

The global revenue of Haier for 2005 was RMB

103.4 billion. Unmatched Home Appliance Product Offerings.

Haier Expansion Strategy Phases at a glance

About Haier India

Haier India was launched in India in December 2003.

Haier India vision.

Haier strategies.

Haier India Challenges.

Haier BCG Matrix

Swot analysis of Haier

Haier has quite strong opportunities that can use to expand the market and have the possibilities to enter new product segments and also to maintain the position. In terms to develop and avoid threats situations, the company should use its strengths and turn threats into opportunities at the same time. It can help the company to increase and expand its position on the market.

Pune P L A N T

Refrigerators

W E S T

EAST

NORTHSOUTH

Home Appliances

Consumer Electronics

Medical freezers

IMPORTS

Finished Manufacturing

CHINA

3PL Transporter

Mumbai HUB

Kolkata HUB

Delhi

Chennai

Operational of Electronic Manufacturing

Haier Distribution

Network India

Manufacturing

Supplier primary Transport

Warehouse secondary Supplier

Distribution Retailer

Dealer

Exclusive showrooms maintained By 3 rd party

Outlet

Customers

Haier Supply Chain

3PL Introduction

“Third-party Logistics is simply the use of an outside company to perform all or part of the firm’s materials management and product distribution function.”

Third Party Logistics is an industry to which a shipper (owner of transported goods) outsources various elements of the supply chain to perform some / all logistics management functions including inbound freight, customs, warehousing, order fulfillment, distribution and outbound freight.

3PL operations in Haier warehouse

3PL agency will provide man power to warehouse operations as per government of labor policies.

They will maintain warehouse operations as per the Haier guidelines.

They will handle the loading and unloading and stacking the stocks which related to warehouse operations.

They will stack the stocks as per the ageing norms of the company.

They will take care of fire extinguisher to the warehouse.

Operations of inbound logistics of the warehouse

Operations of outbound logistics of the warehouse

Research methodology:Research design:The research consisted of various steps

COLLECTION OF DATASECONDARY DATADATA SORTING AND ANALYZINGDATA PRESENTATIONDATA INTERPRETATION AND RESULTS

Data analysis

Sales data of 3 years estimation for future forecasting the sales turnover

2012 2013 2014 20150

50000000

100000000

150000000

200000000

250000000

300000000

350000000

400000000

283663852

378806716

76915841

39714125

sales estimation data

sales

Aging stock report analysis

2% 1%

59%

26%

3% 10%

Aging stock analysis Commercial ACCross DivisionFreezerHome Air ConditionerLCDMicro-wave OvenRefrigeratorSmall AppliancesSolar ProductWashing MachineWater Heaterblank

MIS report May 2015

THE

NALAGARH T

RUCK UNIO

N

SFC T

RANSPORT

TTC L

OGISTI

CS

OM SAI T

RANSPORT

S.M.C

ARRYING C

ORPORATI

ON(HO)

0

50

100

150

200

250

2 3 5 3 1112 185 9

38

120144

125

13

220

number of trucks transit time number of days total quantity

VDR report

The

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0.5

1

1.5

2

2.5

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1 1 1 1

3 3

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2

VDR report

No. of Days Halting

3PL transport analysis in Haier warehouse Hyderabad

habi

ds

Amee

rpet

AS RAO N

AGAR

ATTAPU

R

BEGUM

PET

BHEL

DILSUKHNAGAR

GUDLAPO

CHAMPA

LLY

HASTIN

APURAM

KARKANAKOTI

KUKATAPA

LLY

LB N

AGAR

MALAKPE

T

MOOSAPE

T

NAMPALL

Y

MUSHEE

RABAD

PANJA

GUTTA

SANTO

SH N

AGAR

SEC-B

AD

TADBUND

UPPAL

VIDYA

NAGAR

0

1000

2000

3000

4000

5000

6000

8 12 10 20 89 69 10 12 5 11301

15 10 38 7 11 42 6 50 86 81 5 3160 235 160

870

165

3040

215535

100 171

5465

360 215

761

195 205

1880

140

125012601620

65 35

transporter number of trucks KM

SUGGESTIONS:

•To maximize the warehouse space in order to allocate the space for the higher dumps of the products from the plant.•To reduce the lorry detention time during the process and implementing effective scheduling process in the loading and unloading of the products from the plant.•To minimize and control the inter branch stock transfers as per sales plan.•To reduce the late delivery of products to the dealers and customers.•To recruit manpower labors in order to reduce the time of loading and unloading of the products and to avoid the traffic of trucks.•Need to improve in the logistics facilities in the company and maintain the flexibility within the departments.•Need to improve to liquidate the ageing stock daily report in the warehouse. •To avoid low quantity billing in order to reduce the expenses in local and upcountry.•To appoint repacking department and 3rd party at every hub only for import stocks and all warehouses to avoid the carton box damage in order to save time ,reducing the loss and to control the cost.

•In global market: Continue Brand Building Initiatives, An individualized brand, the product quality, adaptability and flexibility and Customer focused firm.•In Domestic Market: Continuous Innovation, a home company to customers which Increases the quality.•To avoid the part loads of the goods by the distributor for all the Haier warehouses in the country.•To avoid low billing by the distributors in order to control the fright cost.

Thanks for your

AttentionBy

Mohammed Naseer Khan