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Transcript of HAHN, WON-SIC Ph.D. - OECD.org · KTF/KTIcom W-LAN Low resolution PDA High resolution PDA. Seamless...
FMC Marketing Group
www.nespot.com
HAHN, WON-SIC Ph.D.Managing DirectorFixed Mobile Convergence Business DepartmentMarketing GroupKT
[email protected]) 82-31-727-2970Hp) 82-16-9777-6711
June 4, 2002
Value networking via FMCValue networking via FMC(Broadband Extension by Wireless LAN)(Broadband Extension by Wireless LAN)
FMC Marketing Group
OverviewOverview
Broad band market Broad band market Mobile broadband service motive Mobile broadband service motive
New emerging service New emerging service ““NESPOTNESPOT””
Network structure of NESPOT accessNetwork structure of NESPOT access
NESPOT PDA applicationsNESPOT PDA applications
NESPOT service visionNESPOT service vision
StatusStatus
SummarySummary
FMC Marketing Group
Broad band global market shareBroad band global market share
15.66
2.715.79
7.81
53.54
14.49
0
10
20
30
40
50
60
Kore
a
Japa
n
Ger
man
y
USA
Chi
na etc
Market Share
FMC Marketing Group
Broad band market share of KT in KoreaBroad band market share of KT in Korea
48.99
27.13
16.57
7.32
0
10
20
30
40
50
60
KT Hanaro Thruet etc
Market Share
FMC Marketing Group
Broadband Market Prospect
0
2
4
6
8
10
12
1998 1999 2000 2001 2002 2003 2004 2005
( unit : million )
100%
11%
Broadband Market Prospect
Total number of household as of 2000 : 24.4 million
Saturation number expected : 62~65% of household
FMC Marketing Group
Mobile Broadband Service motive (I)Mobile Broadband Service motive (I)
Users demanding more applicationsTerminals are getting smaller & smarter
Web pad
PDA
Next Generationterminal
Notebook PC
Smart phoneCommunication
preferenceHigh
Dual function
Preference
(communication+ computing)
Mobility
Computing
PreferenceLow
Driving force
Computing performanceHigh Low
FMC Marketing Group
Mobile Broadband Service motive (IIMobile Broadband Service motive (II))
Mobile
internet• 1x-EVDO mobile internet service launched
• 24 million mobile internet subscriber (2001.12)
Limitation ofmobileinternet
• High tariff : 0.8~0.85US$/10min
Emerging need for high speed & reasonably priced wireless internet service
• Low Speed : 64 k ~ 2.4Mbps (384 kbps for moving)
• Basic PCS : Small display panel & simple function
Mobile Internet
• Rapid growth of mobile phones
• 30,275,323 subscribers (end of 2001)
Hi
• Fast growing of internet users
• 24,380,000 user (end of 2001)
gh end power user
FMC Marketing Group
New emerging service New emerging service ““NESPOTNESPOT””
Business Goal
To meet increasing demands for mobile terminals and
to preoccupy rapidly growing high-speed mobile internet market
To develop the ‘Front-end service’ based on combining the mass
deployed broadband and wireless solution
-> Convergence of fixed line broad band internet and mobile internet
Business Frame Work
High speed but low tariff wireless internet service business
IP backbone + xDSL + Wireless LAN : indoor wireless internet
1x-EVDO, W-CDMA : out door mobile internet
Target market
8millions B.band subscriber
enterprise who want clean office and BB mobility
FMC Marketing Group
Broadband Extension for Hidden Market(I)Broadband Extension for Hidden Market(I)
CDMA/Phone
Megapass(BB)
PC
Speed /Users
7.8M (2001.12)
29M(2001.12)NESPOT
PDA,
Notebook PC
Hidden Market
8Mbps
2Mbps
MobilityQuasi-Stationary Mobile
PC, DSL, Router, Portal
Students at home
WEB
PC
high
Home, Office
Megapass
CDMA, Phone
Industry
Ordinary
Voice,
Short Message
Phone, PDA
Low
Wide area
CDMA
PDA, Wireless-LAN, NotebookIndustry
boomed
Students/business man at home and
on Campus/office
Internet power user on hotspot
Customers
E-book, VOD, AOD, mp3
POP3 Mail, Messenger
Applications
PDA, Notebook,Desk topTerminals
highThroughput
Hot spots + Home + Office
NESPOT
Coverage
FMC Marketing Group
Broadband Extension for Hidden Market(II)Broadband Extension for Hidden Market(II)Unit:1,000
33.4%
4,068
239
12,167
2006
30.4%
3,632
354
11,928
2005
26.7%
3,089
884
11,574
2004
17.1%
1,829
1,155
10,691
2003
2.0%
191
1,691
9,536
2002
Subscription ratio to Broadband sub.(%)
Wireless LAN + BB Users Expected
Net addition
Broadband Subscriber Expected
0
2000
4000
6000
8000
10000
12000
14000
2002E 2003F 2004F 2005F 2006F
FMC Marketing Group
Feature of Fixed Mobile Convergence ServiceFeature of Fixed Mobile Convergence Service
Internet
xDSL
E1, T3, STM1M/E…
Wireless Home
WLAN office
AP
In the air
Mobile NetworkLLLL
2G/3G 2G/3G + + WLANWLAN
2.5G, 3G
HOT ZONE
FMC Marketing Group
Network Structure of NESPOT AccessNetwork Structure of NESPOT Access
DHCPserver
CustomerCare
AAAWeb/Content Servers
SubscriberManagement system
NetworkOperation
Center
AP
Public W-LAN Zone
AP
Private W-LAN Zone
InternetInternet/Intranet Private
Authentication Server
AP
W-LAN Zone
LocalNetwork
Intranet Hot Spot Home
FMC Marketing Group
Coverage extension of NESPOTCoverage extension of NESPOT
Office University
HOT SPOT
Home
NESPOTizing
First target : NESPOTizing of enterprise customer’s office, residential area
=> familiarizing of life style with NESPOT service
Second target : Deploying the Hotspots along with the NESPOT accustomed user’s moving path
=> extending the NESPOT Service coverage with Real Hot Spot
First target : NESPOTizing of enterprise customer’s office, residential area
=> familiarizing of life style with NESPOT service
Second target : Deploying the Hotspots along with the NESPOT accustomed user’s moving path
=> extending the NESPOT Service coverage with Real Hot Spot
FMC Marketing Group
NESPOT PDA Applications
NESPOT PDAEVDOW-CDMA
NESPOT PDA Applications
IS-95C
PIMS
LightOff-line after
On-line
heavyOff-line after
On-line
lightOn-line
heavyOn-line Basic
IM/MailVoice MMS Video Clip
Chatting GameSMS Streaming Music Clip
PIMS AP LBS Map
Game World Cup E-book
Banking Movie e-Book
Terminal Serv.
CDMA : W-internet in pockets
DSL : Internet at desk
NESPOT PDA : Life style Internet
FMC Marketing Group
NESPOT service visionNESPOT service vision
desk top PC Mobile phone
KTF/KTIcom W-LAN
Low resolution PDA
High resolution PDA
Seamless service independent of network and device.
FMC Marketing Group
STATUS STATUS
Trial serviceTrial serviceConnection base serviceConnection base serviceo Target device : Laptop PC o Target user : business men, students and sales person on hot Spotso Duration : 20th Oct . 2001 ~ 30th Jan. 2002
Portal service Portal service o Target device : Laptop PC, high resolution PDA(640x480)o Service type : SMS, e-mail, e-book, VoD etc o Duration : May through June , 2002
Hot spots(coverage)Hot spots(coverage)
HOT SPOT StatusHOT SPOT Statuso 42 Hot Spots on trial siteo 70 nation-wide Hot Spots (about 1000 APs)by the end of March
NationNation--Wide HOT SPOTWide HOT SPOTo About 6000 Hot Spots by June o About 15,000 Hot Spots available through the country by the end of 2002
FMC Marketing Group
SummarySummary
Broadband lines at most homes (Max. 60%)
New revenue creating Network models
by Speed up by next-DSL
by Home and Hot-spots Extensions for customers
Wireless LAN, Bluetooth
New market by Wireless LAN access
Wireless PDA (networked PDA) applications
Life style Internet Applications ( E-books, Video Clips, Maps, Courseware's,
Combination of CDMA & Wireless LAN( Light app. via CDMA, Heavy app. Via Wireless LAN)
KT launches Wireless LAN based public access service
NESPOT : NETworking enable internet SPOT
Since Feb. 2002
At Universities, Hotels, even to Homes
FMC Marketing Group
AppendixAppendix NESPOT Home PageNESPOT Home Page
https://www.nespot.com/
FMC Marketing Group
NESPOT zones (Hotspots)NESPOT zones (Hotspots)
FMC Marketing Group
Accounts ModelsAccounts Models
FMC Marketing Group
FIN