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HAGERTY

2016

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Hagerty History

Vision, Mission, Brand’s characteristics

Brand new Black Line

Brand new website

Trade marketing 360° “After-Sales Services” new tools

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Hagerty – Since1895

After the creation of the first Silver Polish with an anti-tarnish agent,

William J. Hagerty founded in 1895 the company based in South

Bend, United States.

During the 1950s, William Hagerty’s grandsons developed new high

quality products: cleaners for jewelry, silverware, textile floors care

(carpets and rugs).

During the 1960s, Bill Hagerty settled the company in Europe and he

developed the brand worldwide.

Today, strong of its more than 120 years of expertise, Hagerty is

present in over 70 countries.

Hagerty is the world n° 1 in the «premium» market for silverware,

jewelry and textile care. Hagerty is recommended by Royal courts,

museums, art galleries and the most important silversmiths and

worldwide jewelers.

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HAGERTY : Vision, Mission & Equity Blocks Vision: Hagerty is the world leader in the cleaning and the care of precious

objects.

Mission: Develop the best formulas for a deep clean regarding the specificities of

each material.

Reason to believe: Historical Expertise proved since 1895.

Benefits: Formulas with visible professional effects and a long lasting protection

for the materials.

Objects: All "precious" objects, with a touch of modernity.

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HAGERTY Brand’s characteristics Our client is modern and elegant, she has a strong emotional commitment to her

surrounding environment. She pays a special attention to her jewelry,

accessories and home precious objects.

Hagerty is her best ally.

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www.hagerty.world Please discover our new home page:

-> can be included in your own excisting page

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HAGERTY BRAND NEW

BLACK LINE

2016

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NEW

JEWEL CLOTH

• Quick touch up

shine and extra

protection for the

precious stones

• Best result after

Jewel Clean bath

Improved

JEWEL CLEAN

• New floral fragrance

• Stronger wetting agents,

quicker dirt removal

• Easier rinsing with water

Jewelry Expertise

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Improved

GOLD CLEAN

• New floral fragrance

• Stronger wetting agents,

quicker dirt removal

• Easier rinsing with water

Jewelry Expertise

NEW

GOLD CLOTH

• Quick touch up shine and

extra protection for gold

• Best result after Gold

Clean bath

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NEW

SILVER CLOTH

• Quick touch up shine

and extra protection

for silver

• Best result after

Silver Clean bath

• Antioxidation effect

SILVER CLEAN

FOR PROFESSIONAL USE

Improved • New floral fragrance

• Safety cap, with thiourea

NEW SILVER CLEAN

FOR PERSONAL USE

• Very effective formula that

respects user & environment.

• 2 minutes formula for jewelry

• New floral fragrance

• Optimized formula

• No safety cap, no strong safety

warnings

Jewelry Expertise

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NEW

FINE STONE CLOTH Cloth dedicated to fine and organic

stones

• Quick touch up shine

and extra protection for

organic stones

• Best result after Fine

Stones Clean bath

NEW

FINE STONE CLEAN Replaces Pearl Clean

• Contains only active surfactant

and solvents of vegetable

origin

• Easy rinsing with water

Jewelry Expertise

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NEW

FASHION JEWELRY

CLEAN

• Contains only active

surfactant and solvents

of vegetable origin

• Easy rinsing with water

Jewelry Expertise

NEW

FASHION JEWELRY

CLOTH

Cloth dedicated to fine and organic

stones

• Quick touch up shine and extra

protection for fashion jewelry

• Best result after Fashion

Jewlery Clean bath

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Jewelry Expertise

NEW

LEATHER CARE

• Cleans, nourishes and satins

leather.

• A lanolin and glycerin formula

that restores suppleness and

nobility to leather.

• Contains natural carnauba wax

that protects against humidity

and micro scratches.

• Does not alter colors, respects

their natural shine.

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12 PRODUCTS

Jewelry Expertise

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SILVER POLISH

• Cleans, polishes and shines

effortless silver & silver plated

items

• Guarantees a constant and

controlled granulometry, to avoid

micro-scratches

• Leaves a protective film that

delays oxidation.

• 100ml & 250ml

Decoration Expertise

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SILVER DUSTER

• An impregnated cloth that

removes tarnish and restores a

long-lasting shine to silver.

• Brings back the shine to silver

while you are dusting.

• Cleans and protects silver against

tarnish each time you dust. Wipes

away tarnish and restores that

beautiful glow to silver.

• Gives silver a new shine.

INSTRUCTIONS FOR USE

• Gently but thoroughly buff silver

to impart the tarnish preventive.

• Cloth is not to be washed.

Decoration Expertise

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SILVER GLOVES

• Specially treated silversmith’s gloves that

clean, polish and protect silver from

tarnish. For silver and silver-plated items

… long-lasting luster.

• Silver gleams in that professional

silversmith’s way.

• Cleans, polishes and protects silver from

tarnish.

• Brings back the shine to silver and

renews anti-tarnish protection.

• Gloves permit a firm hold and your hands

stay dry and clean.

INSTRUCTIONS FOR USE

• Slip on the gloves at the first sign of

tarnish.

• Dust silver while rubbing lightly but

thoroughly.

• The tarnish barrier is replenished, giving

silver a longer-lasting gleam.

Decoration Expertise

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SILVER SPRAY

• For silver and silver plate … keeps silver shining as

you dust.

• Cleans, polishes silver … with long-lasting tarnish

preventive.

• Revolutionary! No mess, no fuss. Cleans – polishes

– refurbishes and locks out tarnish for weeks.

• Contains no CFC.

INSTRUCTIONS FOR USE

• Shake well.

• Spray on silver.

• Wait 30 seconds … to ensure lasting effect.

• Silver is ready to buff to a longer-lasting luster.

Decoration Expertise

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CRYSTAL CLEAN

• Allows effortless cleaning of

crystals, metal and glass

• Ideal for chandelier

• Formula developed from solvents

of vegetable origin

Decoration Expertise

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Improved

COPPER, BRASS & BRONZE

POLISH Replacing Copper Polish

• Cleans, polishes and shines copper

and brass effortless

• Leaves a protective film that retards

oxidation.

• Attention: if the aged effect on bronze

is desired, the product should not be

used.

Decoration Expertise

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Improved

WHITE METAL POLISH

• Ideal to clean and shine stainless steel

and chrome

• contains lemon essential oils

• guarantees a constant and controlled

granulometry, to avoid micro-

scratches.

• Leaves a protective film which is

resistant to resoling and water stains.

Decoration Expertise

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NEW

MULTIMEDIA SPRAY

• Avoid static dust on screens

• Avoid micro scratching

• Remove finger prints

• Apply product on soft cloth and clean

screen while being turned off

Decoration Expertise

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Decoration Expertise

NEW

WOOD CARE CREAM

• For precious wood : sculpture,

woodwork, frames, etc.

• Antioxidant

• This cream cleans, nourished and

makes shine effortless all gross and

fine wood.

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10 PRODUCTS

Decoration Expertise

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NEW

SILVER BATH

for Personal Use

• Very effective formula

that respects user &

environment.

• 3 minutes cutlery, 2

minutes jewelry

• New perfume

• Optimized formula

• No strong safety

labeling required

• No safety cap or to be

kept under key.

Tableware Expertise

Improved

SILVER BATH

for Professional Use

• As quick effective as

strongselling Silver Bath

today

• Ultra fast result 5-10 sec

• Optimized formula

• New perfume

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Tableware Expertise

Improved

SILVER CARE

• Best used for silver items that can be

washed under running water (plates,

teapots, coffeepots, cutlery, glasses, etc.)

• This formula contains no substances with

acute toxicity

• Phosphate-free formula

• Contains a synthetic polishing agent which

guarantees a constant and controlled

granulometry, to avoid micro-scratches.

• Protective film retarding oxidation.

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Tableware Expertise

Improved

SILVER & MULTIMETAL FOAM

• Best used for silver and other metal items that

can be washed under running water (plates,

teapots, coffeepots, cutlery, glasses, etc.)

• This formula contains no substances with

acute toxicity properties Phosphate-free

formula

• Contains a synthetic polishing agent which

guarantees a constant and controlled

granulometry, to avoid micro-scratches.

• Protective film retarding oxidation.

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Tableware Expertise

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Tableware Expertise

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6 PRODUCTS

Tableware Expertise

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28 PRODUCTS

Black Line

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HAGERTY color coding

Colored „corners“ in the low left of the facing are designed to help orienting

the consumer.

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HAGERTY CONCEPT

“AFTER-SALES SERVICE”

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After-Sales Service: Vision

Get inspired by the shoe care products! Explain your customers care products as

proof of expertise to their customers and an on top sales opportunity!

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Silversmiths After-Sales Service

Where can we implement this?

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Jewelry Store After-Sales Service

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Dept. Store After-Sales Service

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Decoration After-Sales Service

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Tableware After-Sales Service

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Hagerty Leaflets

Hagerty Minidisplays

«After-Sales Service» Support 2016