Hacking Gender Diversity (corporate)
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CMO Futures Workshop Background Token Man’s (www.tokenman.org) mission is to motivate behaviour changes in male-dominated workplaces while positively promoting gender equality throughout the creative, financial, legal and tech industries. In this workshop, Daniele Fiandaca, one of Token Man’s co-founders will inspire your team to understand how small changes can make a big difference. All participants will be challenged to become culture hackers within their organization and come up with their own hacks to help their business become a place that promotes diversity and provides a culture in which men and women can equally thrive. The Workshop The one and a half hour workshop will consist of the following: • Introduction to Token Man • Key learnings so far from our interviews – cut down to 5 key learning • Become a hacker – introduction to concept of becoming a hacker and what that means for culture and talking the gender diversity issue • Gender Diversity Hacking o 5 mins in pairs to come up with best culture hack o 10 mins in tables for people to share their hacks, discuss and choose best hack from each table o 5 mins for people to share their best hacks • Q&A Alternative – Hacking Diversity Daniele Fiandaca is also co-founder of The Great British Diversity Experiment, the first ever diversity initiative designed for and by the communications industry that provides specific and practical insight into why diversity works and how to leverage it.
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Transcript of Hacking Gender Diversity (corporate)
CMO Futures Workshop
Background
Token Man’s (www.tokenman.org) mission is to motivate behaviour changes in male-dominated workplaces while positively promoting gender equality throughout the creative, financial, legal and tech industries. In this workshop, Daniele Fiandaca, one of Token Man’s co-founders will inspire your team to understand how small changes can make a big difference. All participants will be challenged to become culture hackers within their organization and come up with their own hacks to help their business become a place that promotes diversity and provides a culture in which men and women can equally thrive.
The Workshop
The one and a half hour workshop will consist of the following:
• Introduction to Token Man • Key learnings so far from our interviews – cut down to 5 key learning • Become a hacker – introduction to concept of becoming a hacker and what that means for
culture and talking the gender diversity issue • Gender Diversity Hacking
o 5 mins in pairs to come up with best culture hack o 10 mins in tables for people to share their hacks, discuss and choose best hack from
each table o 5 mins for people to share their best hacks
• Q&A
Alternative – Hacking Diversity
Daniele Fiandaca is also co-founder of The Great British Diversity Experiment, the first ever diversity initiative designed for and by the communications industry that provides specific and practical insight into why diversity works and how to leverage it.
CMO Futures Workshop
In this version Daniele will introduce the experiment and the key findings from the report and focus the workshop around diversity hacking rather than just gender diversity hacking.
Investment
The workshop can be delivered for as many as 120 people and investment is £1.5k that will include any bespoke prep work required.
Contact
If you are interested, please contact Daniele Fiandaca at [email protected] or 07976 826 194.
CMO Futures Workshop
About Token Man
Token Man is an initiative to give men in industry a better understanding of the challenges women face in business and a greater empathy for when they are in the minority. We hope to achieve individual behaviour change that fuels a cultural shift in the workplace, enabling men in a tangible way to contribute to the movement for gender equality. Ultimately this needs to act as a platform for the progression of women in industry to reverse gender inequality.
The first initiative is a series of interviews in which high profile women get the opportunity to ask high profile men some key questions about the gender diversity issue. The aim is to have an open and honest discussion with business leaders showcasing some of the good practice that is already happening, highlighting some of the key challenges that still exist and discussing what further can be done.
Token Man was founded by Emma Perkins, ECD at Lowe Open, Georgia Barretta, UK Design Director at Geometry Global, Penny Othen, a social media consultant and Daniele Fiandaca, founder of Mutant and co-founder of Creative Social and Innovation Social.
About Daniele Fiandaca
Daniele is co-founder of Creative Social, a club for global creative and brand leaders who believe creativity and innovation will deliver better business and culture. Daniele is also a Hyper Island Masterclass Speaker and has delivered over 50 change management workshops to agencies, brands and corporates. Previously Daniele was CEO of Profero, which he helped grow into a 300 strong global businesses with over 10 offices worldwide and was most recently Head of Innovation at Cheil Worldwide. In 2014 he was voted in the Top 10 of the UK digerati by the Drum. Daniele has co-edited and co-authored a number of books including the latest Creative Social book: Hacker, Maker, Teacher, Thief: Advertising's Next Generation.
