Hace Downtown Brampton Creative Economy Round Table …...the 2013 HACE™ Summit Event Plan...

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£2- Report _ BRAMPTON Heritage, Arts, Culture and ™"'* Flower City Entertainment (HACE) Downtown Brampton Creative Economy Round Table The Corporation of the City of Brampton Date: December 10, 2012 File: HERITAGE, ARTS, CULTURE AND ENTERTAINMENT (HACE) Subject: 2013 HACE™ Summit - Preliminary Event Plan Contact: Sohail Saeed, Director of Economic Development (Tel: 905.874.3849; E: [email protected]) Overview: The purpose of this report is to provide the HACE™ Round Table with an overview of the 2013 HACE™ Summit Event Plan developed by the HACE™ Summit Event Planning Team. The mandate for the team is to plan and execute the second HACE™ Creative Economy Summit in the City of Brampton themed "Youth and Digital Media". It is an all day event, scheduled to take place on Tuesday, April 23, 2013 at the Rose Theatre Brampton and various downtown satellite locations. Recommendations: 1. That the report from Sohail Saeed, Director, Economic Development, dated December 10, 2012 to the HACE™ Round Table meeting December 18, 2012 re: 2013 HACE™ Summit - Preliminary Event Plan be received; and 2. That the HACE™ Round Table endorse the Event Management Plan for the 2013 HACE™ Creative Economy Summit; and 2. That the Mayor and Clerk be authorized to execute the necessary Agreements related to the 2013 HACE™ Creative Economy Summit, whereby the content of such Agreements is satisfactory to the Commissioner of Economic Development and Communications and the form of such Agreements is satisfactory to the City Solicitor. Background: In partnership with the Brampton Arts Council, Brampton City Council in its 2011 Budget renewed its commitment to HACE™ (heritage, arts, culture and entertainment) with a five-year economic development plan, Brampton Creative Economy (HACE™) Plan, 2011 -2016, to pursue/promote the development of a creative economy in the city. The initiative focuses on the heritage, arts, culture and entertainment potential of downtown Brampton from an economic, business and labour force development perspective.

Transcript of Hace Downtown Brampton Creative Economy Round Table …...the 2013 HACE™ Summit Event Plan...

Page 1: Hace Downtown Brampton Creative Economy Round Table …...the 2013 HACE™ Summit Event Plan developed by the HACE™ Summit Event Planning . Team. • The mandate for the team is

pound2shyReport _ BRAMPTON Heritage Arts Culture and

trade Flower City Entertainment (HACE) Downtown Brampton

Creative Economy Round Table

The Corporation of the City of Brampton

Date December 10 2012

File HERITAGE ARTS CULTURE AND ENTERTAINMENT (HACE)

Subject 2013 HACEtrade Summit - Preliminary Event Plan

Contact Sohail Saeed Director of Economic Development (Tel 9058743849 E sohailsaeedbramptonca)

Overview

bull The purpose of this report is to provide the HACEtrade Round Table with an overview of the 2013 HACEtrade Summit Event Plan developed by the HACEtrade Summit Event Planning Team

bull The mandate for the team is to plan and execute the second HACEtrade Creative Economy Summit in the City of Brampton themed Youth and Digital Media It is an all day event scheduled to take place on Tuesday April 23 2013 at the Rose Theatre Brampton and various downtown satellite locations

Recommendations

1 That the report from Sohail Saeed Director Economic Development dated December 10 2012 to the HACEtrade Round Table meeting December 18 2012 re 2013 HACEtrade Summit - Preliminary Event Plan be received and

2 That the HACEtrade Round Table endorse the Event Management Plan for the 2013 HACEtrade Creative Economy Summit and

2 That the Mayor and Clerk be authorized to execute the necessary Agreements related to the 2013 HACEtrade Creative Economy Summit whereby the content of such Agreements is satisfactory to the Commissioner of Economic Development and Communications and the form of such Agreements is satisfactory to the City Solicitor

Background

In partnership with the Brampton Arts Council Brampton City Council in its 2011 Budget renewed its commitment to HACEtrade (heritage arts culture and entertainment) with a five-year economic development plan Brampton Creative Economy (HACEtrade) Plan 2011 -2016 to pursuepromote the development ofa creative economy in the city The initiative focuses on the heritage arts culture and entertainment potential of downtown Brampton from an economic business and labour force development perspective

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To achieve the HACEtrade Vision and Goals (Collaboration Business Investment Attraction Small Business Development Attracting Visitors Friends and Relatives Place Branding) the HACEtrade Creative Economy Summit Committee has been formed The Committee is made up of City Staff members and valuable business and community leaders The mandate of the Committee is to plan and execute the second HACEtrade Creative Economy Summit in the City of Brampton

In 2012 the first award-winning Creative Economy Summit was held at the Rose Theatre Brampton More than 290 guests attended the all-day event Participants included residents local business leaders members of Brampton City Council educators students and arts professionals

Current Situation

Objective

The objective of the HACEtrade Creative Economy Summit is to promote awareness of the creative economy and Bramptons role within it and to educate and define the creative economy by sharing information and best practices and creating a networking environment for members of the creative economy The summit will be designed to generate excitement and share experiences as it relates to the creative economy building on the momentum created from the inaugural 2012 summit

The theme ofthe 2nd Annual Creative Economy Summit is Youth and Digital Media The intent is twofold One encourage youth to enter the creative economy workforce locally and contribute to the achievement of HACEtrade initiatives resulting in the development of Bramptons creative economy Two introduce businesses working in the creative economy to the next generation workforce demonstrating that companies in Brampton have access to this talent and vital resource

Summit Team

Rob Filkin Brampton Arts Council - Chair Councillor John Sanderson - Co-Chair

Mamie Richards Brampton Arts Council Peter VanSickle Brampton Downtown Development Corporation Mary Nanavati Fletchers Meadow Secondary School Steve Sheils Brampton Board of Trade Angela Bennett Brampton Board of Trade Lisa Lipson Brampton Library Alber Hanna Manager ITArchitecture and Planning Information Technology Cassandra Baccardax Manager Small Business Services Economic Development Janet Proctor Manager Corporate Events and Protocol Corporate Communications Lisa Wright Senior Advisor Corporate Communications Robina Sood Communications Advisor Corporate Communications Lavina Dixit-Chatterjee Senior Advisor Corporate Communications Meredith Allen Advisor City Managers Office Brian Stittle Coordinator Business Information and Policy Economic Development Amanda Lemon Special Projects Coordinator Economic Development (Event Coordinator) Megan McRae Business Development Specialist Economic Development Michelle Hunt Administrative Assistant Economic Development

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Hugh Simmonds Executive Director United Achievers Community Services Inc

Proposed Format

- One day session - Registration and Introductions (centralized meeting spot) - Plenary Session (keynote) - Subject Workshops (held at various locations to showcase properties in the downtown)

o PAMA

o BDDC

- End of day sessionnetworking event bull Break-out session connecting youth with entrepreneurial aspirations to business mentors

Proposed Participants

- Youth

o High schools o Colleges o Universities

- Leaders in the local arts community (Brampton GTA Ontario) - Business representatives from the creative economy in neighbouring municipalities

o IT Weapons o Interactive Ontario

o Tiff Youth Advisory Committee - Sector experts (Heritage Arts Culture Entertainment) - Community partners - Politicians (local provincial federal) - Key City staff

Preliminary Think Tank Session

A Think Tank session was held on Thurs Nov 29 from 7 - 9 pm at City Hall to gather information from youth and industry experts in the digital media field and learn what topics and trends will help us engage youth in the creative economy

The facilitator for the session was Mary Nanavati Principal at Fletchers Meadow Secondary School Over 40 participants participated in breakout discussion sessions facilitated by staff or business leader volunteers

For a complete list of participants please refer to Appendix A

The results ofthe Think Tanksession will be used to help executethe 2nd Annual Creative Economy Summit themed Youth and Digital Media on Tuesday April 232013

For the Think Tank results please refer to Appendix B

Proposed Speakers

- Potential keynote speakers

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o Erik Qualman - International Keynote Speaker (Gen Y digital leadership digital media and future trends) httpwwwsocialnomicsnet

o Robert Herjavic- Business Leader httprobertheriaveccom

o Yann Martel - Author Life of Pi

httpwwwrhspeakerscomspeakervann-martel

Proposed Panelists

Potential panelists

o Mitch Joel - Social Media Digital Marketing amp Personal Branding Expert httpwwwspeakerscaioel mitchhtml

o Steve Dotto - Canadas High-Tech Spokesman httpwwwspeakerscadotto stevehtml

o Nora Young - Host of CBC Radios Spark Journalist Author of The Virtual Self How Our Digital Lives Are Altering The World Around Us httpwwwspeakerscayounQ norahtml

o Anthony McLean - Actor Motivational Speaker wwwienqaqecom

o Ian Bodzasi - Mixer producer engineer httpwwwbodzasicom

o Valerie Fox - Executive Director Ryersons Digital Media Zone httpdiaitalmediazonerversoncaaboutpeople

o Veronica Chail - Host of Bollywood Boulevard httpwwwomnitvcaontariotvbollvwoodblvd

o Cameron Bailey - Tiff httptiffnetthefestivalfilmproQramminaproarammerscameron

o Youth Advisory Committee - Tiff httptiffnet

o Scott Stratten - Top 5 Social Media Expert (Sheridan Alumni) httpwwwunmarketingcom

Potential business participants

o MDA

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httpwwwmdacorporationcomcorporateindexcfm

o IT Weapons httpwwwitweaponscom

o Razor Creative Solutions

http7www razorca

Key DiscussionTopics

- Digital media - Film production - Entrepreneurship - Youth career opportunities - Business incentives

Expected Outcomes

- Engage youth in the creative economy through the HACEtrade program - Create awareness of the HACEtrade plan to the local arts community and the public - Attract investment and identify potential areas for private sector involvement - Attract residents and visitors to the downtown core

bull Attain input from sector to guide future development plans - Engage youth in the creative economy through the HACEtrade program - Gain inputfeedback through on-site surveysocial media - Grow Bramptons Creative City Network - Encourage registration for associated HACEtrade events

Event Itinerary

800 - 900 am Registration

Networking Reception

900 - 930 am Welcoming Remarks

HACEtrade Summit Presentation

1000-1200 pm Workshops

1200-100 pm Lunch

100 - 300 pm Workshops

300 - 400 pm Keynote Speaker

400 - 500 pm Closing Remarks

Networking Reception

Tactics

Task Responsibility Completion Date

Host Think Tank Session Summit Team Nov 29

El~fegt

Identify venue Summit Team Completed Determine event date and time Summit Team Dec 18

Identify potential delegates to attend Summit Team Dec 18

Identify potential keynoteguest speakers Summit Team Dec 18

Identify summit format Summit Team Dec 18

Staff report to HACE Round Table Summit Team Dec 18

Contact Peel Board and Dufferin Peel Board Amanda Jan 20

Identify roles and responsibilities Summit Team Jan 20

Prepare communications plan Lisa Wright Dec 18

Book keynoteguest speakers Amanda Lemon Jan 20

Identify potential sponsorship opportunities Summit Team Jan 20

Identify potential partnerships Summit Team Jan 20

Draft initial budget Amanda Lemon Jan 20

Develop contingency plan Amanda Lemon Jan 20

Identify parking requirements Janet Proctor Marl

Identify security requirements Janet Proctor Marl

Obtain catering quotes Janet Proctor Feb1

Obtain photography quotes Janet Proctor Feb1

Arrange for decor Janet Proctor Feb1

Identify signage requirements Janet Proctor Marl

Develop registration system Brian Stittle Jan 20

Create site plan Amanda Lemon Marl

Proposed Budget

$60000 Estimate subject to final program

Marketing and Tactics

Tactic Description Timeline Responsible Status Budget PRE-EVENT

Save the date buck slip Item to be distributed In hand EDOCorp Comm Complete TBD

at BAC event November 3 wip1159 beginning of Nov

Summits onsite technical Investigating TBD EDOCorp TDB

needs capabilities CommIT

Full page Spring Rec Dec 14 EDOCorp Comm In process NAshy

guide ad Wip1288 corporate page

Website pages Create a HACE TBD EDO NA

Creative Economy Summit webpage shywith info updates registration form etc This is to include links

to all presenters and sponsors (TBD)

Free calendar listing on Message on free TBC Corp Comm NA

websites electronic boards

where relevant

Hold the DateSign-up Create a pre-invitation TBD Corp CommEDO NA

pound2-1

Now email with a link to the registration form on web page

Invrtatione-vitation Create inviteevite that TBD Corp CommEDO NA if email

includes the event only itinerary

Media Matte Story 1 Create a story to be TBD MediaEDO NA

released with the Hold

the Date about the

event - first time type of slant - drive to web pages for the event

Media Press Release OR Create a press release TBD MediaEDO NA

Matte Story 2 OR matte story-to get into monthly publications such as TT BBT and other media publications appropriate for this event

Media Advisory Drive media to event - TBD MediaEDO NA

include all photo opportunities

Speaking Notes For Mayor Fennell and Media NA

Councillors MC

Notes

mismrziz~] l 7 -7-Sb ^^~Z~Z~7 bdquobdquo Lv bdquoIirbull-- CZ^SZsiQ Participant Package Create agenda Corp CommEDO TBD

speaker info etc Participant Survey Create for participant Corp CommEDO TBD

package OR stand alone piece on the tablehanded out at event

Event Signage Could include Corp CommEDO TBD

welcome sign registration sign itinerary sign and others

TakeawaySwag Need to be EDOCorp Comm TBD

determined

Thank You Need to be EDO TBD

Speaker Gifts determined

Photographer Event shots list needs EDO TBD

Videographer to be created

Highlight video to be shown at the end of

the summit and posted on web

Twitter Twitter live from event Part of technical EDO NA

(using EDO account) needs list

Survey Have a survey during

ei-i

the event with the

ability to instantly get results

POST EVENT

Post Event Thank you email to EDO NA

attendees (include a link to web page with all content posted)

Evaluation

- Host post-mortem with team and participants (ie panelists speakers etc) - Analyze registration numbers

Completion of participant survey

- Debrief summit team meeting - Distribute evaluation survey to stakeholders (speakers presenters sponsors etc) - Report from the summit

Conclusion

The Brampton Creative Economy Summit will bring together leaders in the local arts community business representatives sector experts in the realm of the business of the arts politicians community partners and members of the future creative economy workforce This dynamic event is a networking opportunity to develop new synergies in a dynamic interactive environment The Summit is focused on driving awareness of the creative economy sector and the business development opportunities available in Brampton A key outcome is engaging youth within the creative economy and informing them of the many career opportunities available locally

Dennis Cutajar Commissioner of Economic Development and Communications

Appendices

A List of Think Tank Participants

B Think Tank Discussion Results

Report authored by Amanda Lemon

Original Signed By

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Appendix A

HACE Creative Economy Summit

Think Tank Session Participants

Name Organization

Angela Bennett BBOT

Steve Sheils BBOT

Peter VanSickle BDDC

Sean Trueland BMO Nesbitt Burns

Kelly Lewars Brampton Arts Council

Rob Filkin Brampton Arts Council

Lisa Lipson Brampton Library

Surita Day Brampton Library

Suhaima Tunio Brampton Library

Sandra Figuera Brampton Safe City

Eugene Wilson City of Brampton

Amanda Lemon COB

Brian Stittle COB

Cassandra Baccardax COB

Megan McRae COB

Meredith Allen COB

Abigail Foster Fletchers Meadow SS

Alex Phan Fletchers Meadow SS

Kravnesha Lawrence Fletchers Meadow SS

Mary Nanavati Fletchers Meadow SS

Noah Douglas Fletchers Meadow SS

Orville Cummings Fletchers Meadow SS

Patience Bradford Fletchers Meadow SS

Renacin Matadeen Fletchers Meadow SS

Robbie Mano Fletchers Meadow SS

Rochelle Rae Peralta Fletchers Meadow SS

Sean Laird Fletchers Meadow SS

Shashaank Srinivasan Fletchers Meadow SS

Tristan Sacrey Fletchers Meadow SS

Jamie Jamieson-Hall Fletchers Meadow SS

Lachlan Mackintosh Fletchers Meadow SS

Peter French Fletchers Meadow SS

Michelle Liou Harold M Brathwaite SS

Victor Liou Harold M Brathwaite SS

Jason Palmer PGP Studios

Ed Limon PGP Studios

Carl Merenick Queen amp Kennedy Neighborhood Assoc

Kelvin Mahadeo Queen amp Kennedy Neighborhood Assoc

Dan Ford Sons and Daughters Prod

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Michelle Osei-Bonso St Roch Catholic SS

Jaskirat Sahi Turner Fenton SS

Hugh Simmons United Achievers

Ian Bodzasi wwwbodzasicom

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Appendix B

HACEtrade Creative Economy Summit Think Tank Session Youth and Digital Media

Discussion Questions amp Responses

1 Are you comfortable with this definition of digital media Explain your reasoning Please include revisions if you have any suggestions The creative convergence of digitalarts science technology and business for the human expression communications social interaction and education - Digital Media Alliance Florida

- Wordy mission statement too inclusive very broad - New way for people to interact and express across all boundaries - Definition not necessary as it is always evolving - Need a simpler definition - The above is an all-encompassing definition A definition of digital media could get

very long but it is a great catch-all that captures everything digital media is Digital media could mean different things to different people depending on their interests and strengths in the creative economy

2 What are your areas of interest within the creative economy (Creative Economy is defined by the Martin Prosperity Institute as one that is driven by ideas innovation knowledge collaboration and creativity This economy employs people who are paid to think and they work within all sectors of the economy)

Film production Video editing

Special effects Theatre - acting play writes

Engineering writing psychology Parks movie theatres coffee houses recreation centres

Supporting operations and production ie marketing Education

Businesses opportunities Music

Collaborative creative businesses

Community Service Digital media Art and Design Architecture

Theatre

Graphic design Animation

Foreign Arts Software Programming

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What obstacles can you identify within the creative economy and what can we do at the summit to overcome them

Cost of software and materials

Limited access to software

Lack of awareness of the creative economy with youth More hands on training

Lack of opportunities for youth to gain experience

Lack of internships

Lack of experience

Perceived lack of stability in jobscareers Lack of company incentives to hire youth Lack of marketing the creative economy Creative economy seems focused in the Downtown when it needs to spread across the city No action with the HACE plan Difficult to access the existing talent pool

4 How can Summit 2013 support youth How can Summit 2013 be designed to support youth before during and after the Summit ends

Before and after workshops that allow for interaction with business and youth Industry parent information night - show the parents the opportunities Competitions - encouraging creativity any topic based on theme ie flower petal Pilot opportunities during the summit to be exposed to the vendors that offer experiences in the digital economy Live music street art other teasers leading up to summit

Workshop at summit how not to be a starving artist The Summit could help coordinate a program that allows students to be paid or get community service hours for the creative work that they are doing which will also help them build a portfolio to help them get work by the time that they graduate This way they are constantly building their creative portfolios Subscription email eg Giant box and get a weekly email facebook Brampton events connections for young people (social network connections) Creative stuff that is free eg What is happening in high schools that is free to the public Pulling back events going on in the high schools (more of a reciprocal relationship with the city city venue for publicizing great work happening in the high schools) How young people can get involved in creative ventures (publicize opportunities for young people)

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5 While students look to connect with businesses likewise businesses struggle to connect with the talent in the next generation workforce How can Summit 2013 be designed to help both sides connect

bull Volunteer opportunities for youth to gain experience bull Greater understanding of what is available to youth bull Providing with both sides with information on both sides Youth and

businesses

bull Develop a hub (virtual or live) to upload work and have people view it Behance - ongoing site that is constantly being updated

bull Interactivity engagement and impressions bull Repositoryinventory of jobs in Brampton in creative economy bull Businesses need to interact with teachers (guidance dept) bull Keep Brampton people in Brampton bull Informing students of opportunities through showcases and open houses

Students need the information to understand what is going on around them Have businessescollegesuniversities meet a small amount of students at a time - say twenty - to have more intimate personable interaction so that neither feel like just a number and students can ask for business cards

bull It is also important for teachers to publicize the efforts of students as well Technology can be utilized to do this conversations can be organized through Twitter and Facebook This will help to generate exposure

bull 10000 businesses in Brampton crying out for young people they need to create connections

bull After the summit businesses into the schools (opportunities for volunteer work)

bull Bring businesses to the summit that will have opportunities for young people

bull Connections through program departments in schools (contact list so businesses know who to call) on the student side students achieve credit (eg Mark on an assignment) to make the business volunteer work real and connected to curriculum

bull Social media connection platform board of trade a vehicle for making connections between young people and businesses

bull Need follow up from the summit

6 Please list your ideas for speakers panel presentersand breakout sessions that would attract (a) youth (b) businesses involved with digital media (c)educators agencies services etc that support digital media

bull Music Ontario - Scott Haunsburger (Ian Bodsazi has contacts) bull Lennon ampMaisy Stella - sister YouTube singers turned actresses

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Sean Hatton - electric playground television hostreporter MuchMusicMTV

Danny Fernandaz local celebrities Da Kink in your Hair creator

WE Day - Free the Children Russell Peters

Nicole Lynn AKA MsNix Melanie Martin

Fringe Festival TIFF people North by North East Melissa Grello - host at CP24

HACE workshops Youth Success Stories

Philip deFranco

Ray William Johnston Foryall Entertainment A comedian

Crazy Kalvin Jordan Vieira - Fletchers Meadow graduate Music industry and how it works some hands-on experiences (practical help mentorship) Launch a business database at the summit (industries) Post-secondary opportunities Reach out for expertise Video conference in speakers to speak to conference attendees

7 Please include any other design suggestions for this special event

Smaller breakout session with hands on activities

Have experts in the field to interact with youth eg an architect Interactive panels How to mash together an interest in ie nursing and videography into a career

Programsincentives for businesses to hire students bull Note CB may be able to find an MEDI speaker to address

this topic

Success stories

Display artworkand physical tangible things people have done in the foyer interactive allowing people to talk to people involved (bring some of the work and display it at the summit and be able to showcase work at the summit and connect for people) Resume drop box Platform where people can post their stuff Can involve other locations beyond the Rose Eg Street art happening street performances use multiple locations Networking opportunities at certain points of the day

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Page 2: Hace Downtown Brampton Creative Economy Round Table …...the 2013 HACE™ Summit Event Plan developed by the HACE™ Summit Event Planning . Team. • The mandate for the team is

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To achieve the HACEtrade Vision and Goals (Collaboration Business Investment Attraction Small Business Development Attracting Visitors Friends and Relatives Place Branding) the HACEtrade Creative Economy Summit Committee has been formed The Committee is made up of City Staff members and valuable business and community leaders The mandate of the Committee is to plan and execute the second HACEtrade Creative Economy Summit in the City of Brampton

In 2012 the first award-winning Creative Economy Summit was held at the Rose Theatre Brampton More than 290 guests attended the all-day event Participants included residents local business leaders members of Brampton City Council educators students and arts professionals

Current Situation

Objective

The objective of the HACEtrade Creative Economy Summit is to promote awareness of the creative economy and Bramptons role within it and to educate and define the creative economy by sharing information and best practices and creating a networking environment for members of the creative economy The summit will be designed to generate excitement and share experiences as it relates to the creative economy building on the momentum created from the inaugural 2012 summit

The theme ofthe 2nd Annual Creative Economy Summit is Youth and Digital Media The intent is twofold One encourage youth to enter the creative economy workforce locally and contribute to the achievement of HACEtrade initiatives resulting in the development of Bramptons creative economy Two introduce businesses working in the creative economy to the next generation workforce demonstrating that companies in Brampton have access to this talent and vital resource

Summit Team

Rob Filkin Brampton Arts Council - Chair Councillor John Sanderson - Co-Chair

Mamie Richards Brampton Arts Council Peter VanSickle Brampton Downtown Development Corporation Mary Nanavati Fletchers Meadow Secondary School Steve Sheils Brampton Board of Trade Angela Bennett Brampton Board of Trade Lisa Lipson Brampton Library Alber Hanna Manager ITArchitecture and Planning Information Technology Cassandra Baccardax Manager Small Business Services Economic Development Janet Proctor Manager Corporate Events and Protocol Corporate Communications Lisa Wright Senior Advisor Corporate Communications Robina Sood Communications Advisor Corporate Communications Lavina Dixit-Chatterjee Senior Advisor Corporate Communications Meredith Allen Advisor City Managers Office Brian Stittle Coordinator Business Information and Policy Economic Development Amanda Lemon Special Projects Coordinator Economic Development (Event Coordinator) Megan McRae Business Development Specialist Economic Development Michelle Hunt Administrative Assistant Economic Development

a-a

Hugh Simmonds Executive Director United Achievers Community Services Inc

Proposed Format

- One day session - Registration and Introductions (centralized meeting spot) - Plenary Session (keynote) - Subject Workshops (held at various locations to showcase properties in the downtown)

o PAMA

o BDDC

- End of day sessionnetworking event bull Break-out session connecting youth with entrepreneurial aspirations to business mentors

Proposed Participants

- Youth

o High schools o Colleges o Universities

- Leaders in the local arts community (Brampton GTA Ontario) - Business representatives from the creative economy in neighbouring municipalities

o IT Weapons o Interactive Ontario

o Tiff Youth Advisory Committee - Sector experts (Heritage Arts Culture Entertainment) - Community partners - Politicians (local provincial federal) - Key City staff

Preliminary Think Tank Session

A Think Tank session was held on Thurs Nov 29 from 7 - 9 pm at City Hall to gather information from youth and industry experts in the digital media field and learn what topics and trends will help us engage youth in the creative economy

The facilitator for the session was Mary Nanavati Principal at Fletchers Meadow Secondary School Over 40 participants participated in breakout discussion sessions facilitated by staff or business leader volunteers

For a complete list of participants please refer to Appendix A

The results ofthe Think Tanksession will be used to help executethe 2nd Annual Creative Economy Summit themed Youth and Digital Media on Tuesday April 232013

For the Think Tank results please refer to Appendix B

Proposed Speakers

- Potential keynote speakers

pound1-4

o Erik Qualman - International Keynote Speaker (Gen Y digital leadership digital media and future trends) httpwwwsocialnomicsnet

o Robert Herjavic- Business Leader httprobertheriaveccom

o Yann Martel - Author Life of Pi

httpwwwrhspeakerscomspeakervann-martel

Proposed Panelists

Potential panelists

o Mitch Joel - Social Media Digital Marketing amp Personal Branding Expert httpwwwspeakerscaioel mitchhtml

o Steve Dotto - Canadas High-Tech Spokesman httpwwwspeakerscadotto stevehtml

o Nora Young - Host of CBC Radios Spark Journalist Author of The Virtual Self How Our Digital Lives Are Altering The World Around Us httpwwwspeakerscayounQ norahtml

o Anthony McLean - Actor Motivational Speaker wwwienqaqecom

o Ian Bodzasi - Mixer producer engineer httpwwwbodzasicom

o Valerie Fox - Executive Director Ryersons Digital Media Zone httpdiaitalmediazonerversoncaaboutpeople

o Veronica Chail - Host of Bollywood Boulevard httpwwwomnitvcaontariotvbollvwoodblvd

o Cameron Bailey - Tiff httptiffnetthefestivalfilmproQramminaproarammerscameron

o Youth Advisory Committee - Tiff httptiffnet

o Scott Stratten - Top 5 Social Media Expert (Sheridan Alumni) httpwwwunmarketingcom

Potential business participants

o MDA

52-S

httpwwwmdacorporationcomcorporateindexcfm

o IT Weapons httpwwwitweaponscom

o Razor Creative Solutions

http7www razorca

Key DiscussionTopics

- Digital media - Film production - Entrepreneurship - Youth career opportunities - Business incentives

Expected Outcomes

- Engage youth in the creative economy through the HACEtrade program - Create awareness of the HACEtrade plan to the local arts community and the public - Attract investment and identify potential areas for private sector involvement - Attract residents and visitors to the downtown core

bull Attain input from sector to guide future development plans - Engage youth in the creative economy through the HACEtrade program - Gain inputfeedback through on-site surveysocial media - Grow Bramptons Creative City Network - Encourage registration for associated HACEtrade events

Event Itinerary

800 - 900 am Registration

Networking Reception

900 - 930 am Welcoming Remarks

HACEtrade Summit Presentation

1000-1200 pm Workshops

1200-100 pm Lunch

100 - 300 pm Workshops

300 - 400 pm Keynote Speaker

400 - 500 pm Closing Remarks

Networking Reception

Tactics

Task Responsibility Completion Date

Host Think Tank Session Summit Team Nov 29

El~fegt

Identify venue Summit Team Completed Determine event date and time Summit Team Dec 18

Identify potential delegates to attend Summit Team Dec 18

Identify potential keynoteguest speakers Summit Team Dec 18

Identify summit format Summit Team Dec 18

Staff report to HACE Round Table Summit Team Dec 18

Contact Peel Board and Dufferin Peel Board Amanda Jan 20

Identify roles and responsibilities Summit Team Jan 20

Prepare communications plan Lisa Wright Dec 18

Book keynoteguest speakers Amanda Lemon Jan 20

Identify potential sponsorship opportunities Summit Team Jan 20

Identify potential partnerships Summit Team Jan 20

Draft initial budget Amanda Lemon Jan 20

Develop contingency plan Amanda Lemon Jan 20

Identify parking requirements Janet Proctor Marl

Identify security requirements Janet Proctor Marl

Obtain catering quotes Janet Proctor Feb1

Obtain photography quotes Janet Proctor Feb1

Arrange for decor Janet Proctor Feb1

Identify signage requirements Janet Proctor Marl

Develop registration system Brian Stittle Jan 20

Create site plan Amanda Lemon Marl

Proposed Budget

$60000 Estimate subject to final program

Marketing and Tactics

Tactic Description Timeline Responsible Status Budget PRE-EVENT

Save the date buck slip Item to be distributed In hand EDOCorp Comm Complete TBD

at BAC event November 3 wip1159 beginning of Nov

Summits onsite technical Investigating TBD EDOCorp TDB

needs capabilities CommIT

Full page Spring Rec Dec 14 EDOCorp Comm In process NAshy

guide ad Wip1288 corporate page

Website pages Create a HACE TBD EDO NA

Creative Economy Summit webpage shywith info updates registration form etc This is to include links

to all presenters and sponsors (TBD)

Free calendar listing on Message on free TBC Corp Comm NA

websites electronic boards

where relevant

Hold the DateSign-up Create a pre-invitation TBD Corp CommEDO NA

pound2-1

Now email with a link to the registration form on web page

Invrtatione-vitation Create inviteevite that TBD Corp CommEDO NA if email

includes the event only itinerary

Media Matte Story 1 Create a story to be TBD MediaEDO NA

released with the Hold

the Date about the

event - first time type of slant - drive to web pages for the event

Media Press Release OR Create a press release TBD MediaEDO NA

Matte Story 2 OR matte story-to get into monthly publications such as TT BBT and other media publications appropriate for this event

Media Advisory Drive media to event - TBD MediaEDO NA

include all photo opportunities

Speaking Notes For Mayor Fennell and Media NA

Councillors MC

Notes

mismrziz~] l 7 -7-Sb ^^~Z~Z~7 bdquobdquo Lv bdquoIirbull-- CZ^SZsiQ Participant Package Create agenda Corp CommEDO TBD

speaker info etc Participant Survey Create for participant Corp CommEDO TBD

package OR stand alone piece on the tablehanded out at event

Event Signage Could include Corp CommEDO TBD

welcome sign registration sign itinerary sign and others

TakeawaySwag Need to be EDOCorp Comm TBD

determined

Thank You Need to be EDO TBD

Speaker Gifts determined

Photographer Event shots list needs EDO TBD

Videographer to be created

Highlight video to be shown at the end of

the summit and posted on web

Twitter Twitter live from event Part of technical EDO NA

(using EDO account) needs list

Survey Have a survey during

ei-i

the event with the

ability to instantly get results

POST EVENT

Post Event Thank you email to EDO NA

attendees (include a link to web page with all content posted)

Evaluation

- Host post-mortem with team and participants (ie panelists speakers etc) - Analyze registration numbers

Completion of participant survey

- Debrief summit team meeting - Distribute evaluation survey to stakeholders (speakers presenters sponsors etc) - Report from the summit

Conclusion

The Brampton Creative Economy Summit will bring together leaders in the local arts community business representatives sector experts in the realm of the business of the arts politicians community partners and members of the future creative economy workforce This dynamic event is a networking opportunity to develop new synergies in a dynamic interactive environment The Summit is focused on driving awareness of the creative economy sector and the business development opportunities available in Brampton A key outcome is engaging youth within the creative economy and informing them of the many career opportunities available locally

Dennis Cutajar Commissioner of Economic Development and Communications

Appendices

A List of Think Tank Participants

B Think Tank Discussion Results

Report authored by Amanda Lemon

Original Signed By

pound2-degl

Appendix A

HACE Creative Economy Summit

Think Tank Session Participants

Name Organization

Angela Bennett BBOT

Steve Sheils BBOT

Peter VanSickle BDDC

Sean Trueland BMO Nesbitt Burns

Kelly Lewars Brampton Arts Council

Rob Filkin Brampton Arts Council

Lisa Lipson Brampton Library

Surita Day Brampton Library

Suhaima Tunio Brampton Library

Sandra Figuera Brampton Safe City

Eugene Wilson City of Brampton

Amanda Lemon COB

Brian Stittle COB

Cassandra Baccardax COB

Megan McRae COB

Meredith Allen COB

Abigail Foster Fletchers Meadow SS

Alex Phan Fletchers Meadow SS

Kravnesha Lawrence Fletchers Meadow SS

Mary Nanavati Fletchers Meadow SS

Noah Douglas Fletchers Meadow SS

Orville Cummings Fletchers Meadow SS

Patience Bradford Fletchers Meadow SS

Renacin Matadeen Fletchers Meadow SS

Robbie Mano Fletchers Meadow SS

Rochelle Rae Peralta Fletchers Meadow SS

Sean Laird Fletchers Meadow SS

Shashaank Srinivasan Fletchers Meadow SS

Tristan Sacrey Fletchers Meadow SS

Jamie Jamieson-Hall Fletchers Meadow SS

Lachlan Mackintosh Fletchers Meadow SS

Peter French Fletchers Meadow SS

Michelle Liou Harold M Brathwaite SS

Victor Liou Harold M Brathwaite SS

Jason Palmer PGP Studios

Ed Limon PGP Studios

Carl Merenick Queen amp Kennedy Neighborhood Assoc

Kelvin Mahadeo Queen amp Kennedy Neighborhood Assoc

Dan Ford Sons and Daughters Prod

E2-(o

Michelle Osei-Bonso St Roch Catholic SS

Jaskirat Sahi Turner Fenton SS

Hugh Simmons United Achievers

Ian Bodzasi wwwbodzasicom

10

El-H

Appendix B

HACEtrade Creative Economy Summit Think Tank Session Youth and Digital Media

Discussion Questions amp Responses

1 Are you comfortable with this definition of digital media Explain your reasoning Please include revisions if you have any suggestions The creative convergence of digitalarts science technology and business for the human expression communications social interaction and education - Digital Media Alliance Florida

- Wordy mission statement too inclusive very broad - New way for people to interact and express across all boundaries - Definition not necessary as it is always evolving - Need a simpler definition - The above is an all-encompassing definition A definition of digital media could get

very long but it is a great catch-all that captures everything digital media is Digital media could mean different things to different people depending on their interests and strengths in the creative economy

2 What are your areas of interest within the creative economy (Creative Economy is defined by the Martin Prosperity Institute as one that is driven by ideas innovation knowledge collaboration and creativity This economy employs people who are paid to think and they work within all sectors of the economy)

Film production Video editing

Special effects Theatre - acting play writes

Engineering writing psychology Parks movie theatres coffee houses recreation centres

Supporting operations and production ie marketing Education

Businesses opportunities Music

Collaborative creative businesses

Community Service Digital media Art and Design Architecture

Theatre

Graphic design Animation

Foreign Arts Software Programming

11

62-ii

What obstacles can you identify within the creative economy and what can we do at the summit to overcome them

Cost of software and materials

Limited access to software

Lack of awareness of the creative economy with youth More hands on training

Lack of opportunities for youth to gain experience

Lack of internships

Lack of experience

Perceived lack of stability in jobscareers Lack of company incentives to hire youth Lack of marketing the creative economy Creative economy seems focused in the Downtown when it needs to spread across the city No action with the HACE plan Difficult to access the existing talent pool

4 How can Summit 2013 support youth How can Summit 2013 be designed to support youth before during and after the Summit ends

Before and after workshops that allow for interaction with business and youth Industry parent information night - show the parents the opportunities Competitions - encouraging creativity any topic based on theme ie flower petal Pilot opportunities during the summit to be exposed to the vendors that offer experiences in the digital economy Live music street art other teasers leading up to summit

Workshop at summit how not to be a starving artist The Summit could help coordinate a program that allows students to be paid or get community service hours for the creative work that they are doing which will also help them build a portfolio to help them get work by the time that they graduate This way they are constantly building their creative portfolios Subscription email eg Giant box and get a weekly email facebook Brampton events connections for young people (social network connections) Creative stuff that is free eg What is happening in high schools that is free to the public Pulling back events going on in the high schools (more of a reciprocal relationship with the city city venue for publicizing great work happening in the high schools) How young people can get involved in creative ventures (publicize opportunities for young people)

12

E2-pound

5 While students look to connect with businesses likewise businesses struggle to connect with the talent in the next generation workforce How can Summit 2013 be designed to help both sides connect

bull Volunteer opportunities for youth to gain experience bull Greater understanding of what is available to youth bull Providing with both sides with information on both sides Youth and

businesses

bull Develop a hub (virtual or live) to upload work and have people view it Behance - ongoing site that is constantly being updated

bull Interactivity engagement and impressions bull Repositoryinventory of jobs in Brampton in creative economy bull Businesses need to interact with teachers (guidance dept) bull Keep Brampton people in Brampton bull Informing students of opportunities through showcases and open houses

Students need the information to understand what is going on around them Have businessescollegesuniversities meet a small amount of students at a time - say twenty - to have more intimate personable interaction so that neither feel like just a number and students can ask for business cards

bull It is also important for teachers to publicize the efforts of students as well Technology can be utilized to do this conversations can be organized through Twitter and Facebook This will help to generate exposure

bull 10000 businesses in Brampton crying out for young people they need to create connections

bull After the summit businesses into the schools (opportunities for volunteer work)

bull Bring businesses to the summit that will have opportunities for young people

bull Connections through program departments in schools (contact list so businesses know who to call) on the student side students achieve credit (eg Mark on an assignment) to make the business volunteer work real and connected to curriculum

bull Social media connection platform board of trade a vehicle for making connections between young people and businesses

bull Need follow up from the summit

6 Please list your ideas for speakers panel presentersand breakout sessions that would attract (a) youth (b) businesses involved with digital media (c)educators agencies services etc that support digital media

bull Music Ontario - Scott Haunsburger (Ian Bodsazi has contacts) bull Lennon ampMaisy Stella - sister YouTube singers turned actresses

13

61-14

Sean Hatton - electric playground television hostreporter MuchMusicMTV

Danny Fernandaz local celebrities Da Kink in your Hair creator

WE Day - Free the Children Russell Peters

Nicole Lynn AKA MsNix Melanie Martin

Fringe Festival TIFF people North by North East Melissa Grello - host at CP24

HACE workshops Youth Success Stories

Philip deFranco

Ray William Johnston Foryall Entertainment A comedian

Crazy Kalvin Jordan Vieira - Fletchers Meadow graduate Music industry and how it works some hands-on experiences (practical help mentorship) Launch a business database at the summit (industries) Post-secondary opportunities Reach out for expertise Video conference in speakers to speak to conference attendees

7 Please include any other design suggestions for this special event

Smaller breakout session with hands on activities

Have experts in the field to interact with youth eg an architect Interactive panels How to mash together an interest in ie nursing and videography into a career

Programsincentives for businesses to hire students bull Note CB may be able to find an MEDI speaker to address

this topic

Success stories

Display artworkand physical tangible things people have done in the foyer interactive allowing people to talk to people involved (bring some of the work and display it at the summit and be able to showcase work at the summit and connect for people) Resume drop box Platform where people can post their stuff Can involve other locations beyond the Rose Eg Street art happening street performances use multiple locations Networking opportunities at certain points of the day

14

Page 3: Hace Downtown Brampton Creative Economy Round Table …...the 2013 HACE™ Summit Event Plan developed by the HACE™ Summit Event Planning . Team. • The mandate for the team is

a-a

Hugh Simmonds Executive Director United Achievers Community Services Inc

Proposed Format

- One day session - Registration and Introductions (centralized meeting spot) - Plenary Session (keynote) - Subject Workshops (held at various locations to showcase properties in the downtown)

o PAMA

o BDDC

- End of day sessionnetworking event bull Break-out session connecting youth with entrepreneurial aspirations to business mentors

Proposed Participants

- Youth

o High schools o Colleges o Universities

- Leaders in the local arts community (Brampton GTA Ontario) - Business representatives from the creative economy in neighbouring municipalities

o IT Weapons o Interactive Ontario

o Tiff Youth Advisory Committee - Sector experts (Heritage Arts Culture Entertainment) - Community partners - Politicians (local provincial federal) - Key City staff

Preliminary Think Tank Session

A Think Tank session was held on Thurs Nov 29 from 7 - 9 pm at City Hall to gather information from youth and industry experts in the digital media field and learn what topics and trends will help us engage youth in the creative economy

The facilitator for the session was Mary Nanavati Principal at Fletchers Meadow Secondary School Over 40 participants participated in breakout discussion sessions facilitated by staff or business leader volunteers

For a complete list of participants please refer to Appendix A

The results ofthe Think Tanksession will be used to help executethe 2nd Annual Creative Economy Summit themed Youth and Digital Media on Tuesday April 232013

For the Think Tank results please refer to Appendix B

Proposed Speakers

- Potential keynote speakers

pound1-4

o Erik Qualman - International Keynote Speaker (Gen Y digital leadership digital media and future trends) httpwwwsocialnomicsnet

o Robert Herjavic- Business Leader httprobertheriaveccom

o Yann Martel - Author Life of Pi

httpwwwrhspeakerscomspeakervann-martel

Proposed Panelists

Potential panelists

o Mitch Joel - Social Media Digital Marketing amp Personal Branding Expert httpwwwspeakerscaioel mitchhtml

o Steve Dotto - Canadas High-Tech Spokesman httpwwwspeakerscadotto stevehtml

o Nora Young - Host of CBC Radios Spark Journalist Author of The Virtual Self How Our Digital Lives Are Altering The World Around Us httpwwwspeakerscayounQ norahtml

o Anthony McLean - Actor Motivational Speaker wwwienqaqecom

o Ian Bodzasi - Mixer producer engineer httpwwwbodzasicom

o Valerie Fox - Executive Director Ryersons Digital Media Zone httpdiaitalmediazonerversoncaaboutpeople

o Veronica Chail - Host of Bollywood Boulevard httpwwwomnitvcaontariotvbollvwoodblvd

o Cameron Bailey - Tiff httptiffnetthefestivalfilmproQramminaproarammerscameron

o Youth Advisory Committee - Tiff httptiffnet

o Scott Stratten - Top 5 Social Media Expert (Sheridan Alumni) httpwwwunmarketingcom

Potential business participants

o MDA

52-S

httpwwwmdacorporationcomcorporateindexcfm

o IT Weapons httpwwwitweaponscom

o Razor Creative Solutions

http7www razorca

Key DiscussionTopics

- Digital media - Film production - Entrepreneurship - Youth career opportunities - Business incentives

Expected Outcomes

- Engage youth in the creative economy through the HACEtrade program - Create awareness of the HACEtrade plan to the local arts community and the public - Attract investment and identify potential areas for private sector involvement - Attract residents and visitors to the downtown core

bull Attain input from sector to guide future development plans - Engage youth in the creative economy through the HACEtrade program - Gain inputfeedback through on-site surveysocial media - Grow Bramptons Creative City Network - Encourage registration for associated HACEtrade events

Event Itinerary

800 - 900 am Registration

Networking Reception

900 - 930 am Welcoming Remarks

HACEtrade Summit Presentation

1000-1200 pm Workshops

1200-100 pm Lunch

100 - 300 pm Workshops

300 - 400 pm Keynote Speaker

400 - 500 pm Closing Remarks

Networking Reception

Tactics

Task Responsibility Completion Date

Host Think Tank Session Summit Team Nov 29

El~fegt

Identify venue Summit Team Completed Determine event date and time Summit Team Dec 18

Identify potential delegates to attend Summit Team Dec 18

Identify potential keynoteguest speakers Summit Team Dec 18

Identify summit format Summit Team Dec 18

Staff report to HACE Round Table Summit Team Dec 18

Contact Peel Board and Dufferin Peel Board Amanda Jan 20

Identify roles and responsibilities Summit Team Jan 20

Prepare communications plan Lisa Wright Dec 18

Book keynoteguest speakers Amanda Lemon Jan 20

Identify potential sponsorship opportunities Summit Team Jan 20

Identify potential partnerships Summit Team Jan 20

Draft initial budget Amanda Lemon Jan 20

Develop contingency plan Amanda Lemon Jan 20

Identify parking requirements Janet Proctor Marl

Identify security requirements Janet Proctor Marl

Obtain catering quotes Janet Proctor Feb1

Obtain photography quotes Janet Proctor Feb1

Arrange for decor Janet Proctor Feb1

Identify signage requirements Janet Proctor Marl

Develop registration system Brian Stittle Jan 20

Create site plan Amanda Lemon Marl

Proposed Budget

$60000 Estimate subject to final program

Marketing and Tactics

Tactic Description Timeline Responsible Status Budget PRE-EVENT

Save the date buck slip Item to be distributed In hand EDOCorp Comm Complete TBD

at BAC event November 3 wip1159 beginning of Nov

Summits onsite technical Investigating TBD EDOCorp TDB

needs capabilities CommIT

Full page Spring Rec Dec 14 EDOCorp Comm In process NAshy

guide ad Wip1288 corporate page

Website pages Create a HACE TBD EDO NA

Creative Economy Summit webpage shywith info updates registration form etc This is to include links

to all presenters and sponsors (TBD)

Free calendar listing on Message on free TBC Corp Comm NA

websites electronic boards

where relevant

Hold the DateSign-up Create a pre-invitation TBD Corp CommEDO NA

pound2-1

Now email with a link to the registration form on web page

Invrtatione-vitation Create inviteevite that TBD Corp CommEDO NA if email

includes the event only itinerary

Media Matte Story 1 Create a story to be TBD MediaEDO NA

released with the Hold

the Date about the

event - first time type of slant - drive to web pages for the event

Media Press Release OR Create a press release TBD MediaEDO NA

Matte Story 2 OR matte story-to get into monthly publications such as TT BBT and other media publications appropriate for this event

Media Advisory Drive media to event - TBD MediaEDO NA

include all photo opportunities

Speaking Notes For Mayor Fennell and Media NA

Councillors MC

Notes

mismrziz~] l 7 -7-Sb ^^~Z~Z~7 bdquobdquo Lv bdquoIirbull-- CZ^SZsiQ Participant Package Create agenda Corp CommEDO TBD

speaker info etc Participant Survey Create for participant Corp CommEDO TBD

package OR stand alone piece on the tablehanded out at event

Event Signage Could include Corp CommEDO TBD

welcome sign registration sign itinerary sign and others

TakeawaySwag Need to be EDOCorp Comm TBD

determined

Thank You Need to be EDO TBD

Speaker Gifts determined

Photographer Event shots list needs EDO TBD

Videographer to be created

Highlight video to be shown at the end of

the summit and posted on web

Twitter Twitter live from event Part of technical EDO NA

(using EDO account) needs list

Survey Have a survey during

ei-i

the event with the

ability to instantly get results

POST EVENT

Post Event Thank you email to EDO NA

attendees (include a link to web page with all content posted)

Evaluation

- Host post-mortem with team and participants (ie panelists speakers etc) - Analyze registration numbers

Completion of participant survey

- Debrief summit team meeting - Distribute evaluation survey to stakeholders (speakers presenters sponsors etc) - Report from the summit

Conclusion

The Brampton Creative Economy Summit will bring together leaders in the local arts community business representatives sector experts in the realm of the business of the arts politicians community partners and members of the future creative economy workforce This dynamic event is a networking opportunity to develop new synergies in a dynamic interactive environment The Summit is focused on driving awareness of the creative economy sector and the business development opportunities available in Brampton A key outcome is engaging youth within the creative economy and informing them of the many career opportunities available locally

Dennis Cutajar Commissioner of Economic Development and Communications

Appendices

A List of Think Tank Participants

B Think Tank Discussion Results

Report authored by Amanda Lemon

Original Signed By

pound2-degl

Appendix A

HACE Creative Economy Summit

Think Tank Session Participants

Name Organization

Angela Bennett BBOT

Steve Sheils BBOT

Peter VanSickle BDDC

Sean Trueland BMO Nesbitt Burns

Kelly Lewars Brampton Arts Council

Rob Filkin Brampton Arts Council

Lisa Lipson Brampton Library

Surita Day Brampton Library

Suhaima Tunio Brampton Library

Sandra Figuera Brampton Safe City

Eugene Wilson City of Brampton

Amanda Lemon COB

Brian Stittle COB

Cassandra Baccardax COB

Megan McRae COB

Meredith Allen COB

Abigail Foster Fletchers Meadow SS

Alex Phan Fletchers Meadow SS

Kravnesha Lawrence Fletchers Meadow SS

Mary Nanavati Fletchers Meadow SS

Noah Douglas Fletchers Meadow SS

Orville Cummings Fletchers Meadow SS

Patience Bradford Fletchers Meadow SS

Renacin Matadeen Fletchers Meadow SS

Robbie Mano Fletchers Meadow SS

Rochelle Rae Peralta Fletchers Meadow SS

Sean Laird Fletchers Meadow SS

Shashaank Srinivasan Fletchers Meadow SS

Tristan Sacrey Fletchers Meadow SS

Jamie Jamieson-Hall Fletchers Meadow SS

Lachlan Mackintosh Fletchers Meadow SS

Peter French Fletchers Meadow SS

Michelle Liou Harold M Brathwaite SS

Victor Liou Harold M Brathwaite SS

Jason Palmer PGP Studios

Ed Limon PGP Studios

Carl Merenick Queen amp Kennedy Neighborhood Assoc

Kelvin Mahadeo Queen amp Kennedy Neighborhood Assoc

Dan Ford Sons and Daughters Prod

E2-(o

Michelle Osei-Bonso St Roch Catholic SS

Jaskirat Sahi Turner Fenton SS

Hugh Simmons United Achievers

Ian Bodzasi wwwbodzasicom

10

El-H

Appendix B

HACEtrade Creative Economy Summit Think Tank Session Youth and Digital Media

Discussion Questions amp Responses

1 Are you comfortable with this definition of digital media Explain your reasoning Please include revisions if you have any suggestions The creative convergence of digitalarts science technology and business for the human expression communications social interaction and education - Digital Media Alliance Florida

- Wordy mission statement too inclusive very broad - New way for people to interact and express across all boundaries - Definition not necessary as it is always evolving - Need a simpler definition - The above is an all-encompassing definition A definition of digital media could get

very long but it is a great catch-all that captures everything digital media is Digital media could mean different things to different people depending on their interests and strengths in the creative economy

2 What are your areas of interest within the creative economy (Creative Economy is defined by the Martin Prosperity Institute as one that is driven by ideas innovation knowledge collaboration and creativity This economy employs people who are paid to think and they work within all sectors of the economy)

Film production Video editing

Special effects Theatre - acting play writes

Engineering writing psychology Parks movie theatres coffee houses recreation centres

Supporting operations and production ie marketing Education

Businesses opportunities Music

Collaborative creative businesses

Community Service Digital media Art and Design Architecture

Theatre

Graphic design Animation

Foreign Arts Software Programming

11

62-ii

What obstacles can you identify within the creative economy and what can we do at the summit to overcome them

Cost of software and materials

Limited access to software

Lack of awareness of the creative economy with youth More hands on training

Lack of opportunities for youth to gain experience

Lack of internships

Lack of experience

Perceived lack of stability in jobscareers Lack of company incentives to hire youth Lack of marketing the creative economy Creative economy seems focused in the Downtown when it needs to spread across the city No action with the HACE plan Difficult to access the existing talent pool

4 How can Summit 2013 support youth How can Summit 2013 be designed to support youth before during and after the Summit ends

Before and after workshops that allow for interaction with business and youth Industry parent information night - show the parents the opportunities Competitions - encouraging creativity any topic based on theme ie flower petal Pilot opportunities during the summit to be exposed to the vendors that offer experiences in the digital economy Live music street art other teasers leading up to summit

Workshop at summit how not to be a starving artist The Summit could help coordinate a program that allows students to be paid or get community service hours for the creative work that they are doing which will also help them build a portfolio to help them get work by the time that they graduate This way they are constantly building their creative portfolios Subscription email eg Giant box and get a weekly email facebook Brampton events connections for young people (social network connections) Creative stuff that is free eg What is happening in high schools that is free to the public Pulling back events going on in the high schools (more of a reciprocal relationship with the city city venue for publicizing great work happening in the high schools) How young people can get involved in creative ventures (publicize opportunities for young people)

12

E2-pound

5 While students look to connect with businesses likewise businesses struggle to connect with the talent in the next generation workforce How can Summit 2013 be designed to help both sides connect

bull Volunteer opportunities for youth to gain experience bull Greater understanding of what is available to youth bull Providing with both sides with information on both sides Youth and

businesses

bull Develop a hub (virtual or live) to upload work and have people view it Behance - ongoing site that is constantly being updated

bull Interactivity engagement and impressions bull Repositoryinventory of jobs in Brampton in creative economy bull Businesses need to interact with teachers (guidance dept) bull Keep Brampton people in Brampton bull Informing students of opportunities through showcases and open houses

Students need the information to understand what is going on around them Have businessescollegesuniversities meet a small amount of students at a time - say twenty - to have more intimate personable interaction so that neither feel like just a number and students can ask for business cards

bull It is also important for teachers to publicize the efforts of students as well Technology can be utilized to do this conversations can be organized through Twitter and Facebook This will help to generate exposure

bull 10000 businesses in Brampton crying out for young people they need to create connections

bull After the summit businesses into the schools (opportunities for volunteer work)

bull Bring businesses to the summit that will have opportunities for young people

bull Connections through program departments in schools (contact list so businesses know who to call) on the student side students achieve credit (eg Mark on an assignment) to make the business volunteer work real and connected to curriculum

bull Social media connection platform board of trade a vehicle for making connections between young people and businesses

bull Need follow up from the summit

6 Please list your ideas for speakers panel presentersand breakout sessions that would attract (a) youth (b) businesses involved with digital media (c)educators agencies services etc that support digital media

bull Music Ontario - Scott Haunsburger (Ian Bodsazi has contacts) bull Lennon ampMaisy Stella - sister YouTube singers turned actresses

13

61-14

Sean Hatton - electric playground television hostreporter MuchMusicMTV

Danny Fernandaz local celebrities Da Kink in your Hair creator

WE Day - Free the Children Russell Peters

Nicole Lynn AKA MsNix Melanie Martin

Fringe Festival TIFF people North by North East Melissa Grello - host at CP24

HACE workshops Youth Success Stories

Philip deFranco

Ray William Johnston Foryall Entertainment A comedian

Crazy Kalvin Jordan Vieira - Fletchers Meadow graduate Music industry and how it works some hands-on experiences (practical help mentorship) Launch a business database at the summit (industries) Post-secondary opportunities Reach out for expertise Video conference in speakers to speak to conference attendees

7 Please include any other design suggestions for this special event

Smaller breakout session with hands on activities

Have experts in the field to interact with youth eg an architect Interactive panels How to mash together an interest in ie nursing and videography into a career

Programsincentives for businesses to hire students bull Note CB may be able to find an MEDI speaker to address

this topic

Success stories

Display artworkand physical tangible things people have done in the foyer interactive allowing people to talk to people involved (bring some of the work and display it at the summit and be able to showcase work at the summit and connect for people) Resume drop box Platform where people can post their stuff Can involve other locations beyond the Rose Eg Street art happening street performances use multiple locations Networking opportunities at certain points of the day

14

Page 4: Hace Downtown Brampton Creative Economy Round Table …...the 2013 HACE™ Summit Event Plan developed by the HACE™ Summit Event Planning . Team. • The mandate for the team is

pound1-4

o Erik Qualman - International Keynote Speaker (Gen Y digital leadership digital media and future trends) httpwwwsocialnomicsnet

o Robert Herjavic- Business Leader httprobertheriaveccom

o Yann Martel - Author Life of Pi

httpwwwrhspeakerscomspeakervann-martel

Proposed Panelists

Potential panelists

o Mitch Joel - Social Media Digital Marketing amp Personal Branding Expert httpwwwspeakerscaioel mitchhtml

o Steve Dotto - Canadas High-Tech Spokesman httpwwwspeakerscadotto stevehtml

o Nora Young - Host of CBC Radios Spark Journalist Author of The Virtual Self How Our Digital Lives Are Altering The World Around Us httpwwwspeakerscayounQ norahtml

o Anthony McLean - Actor Motivational Speaker wwwienqaqecom

o Ian Bodzasi - Mixer producer engineer httpwwwbodzasicom

o Valerie Fox - Executive Director Ryersons Digital Media Zone httpdiaitalmediazonerversoncaaboutpeople

o Veronica Chail - Host of Bollywood Boulevard httpwwwomnitvcaontariotvbollvwoodblvd

o Cameron Bailey - Tiff httptiffnetthefestivalfilmproQramminaproarammerscameron

o Youth Advisory Committee - Tiff httptiffnet

o Scott Stratten - Top 5 Social Media Expert (Sheridan Alumni) httpwwwunmarketingcom

Potential business participants

o MDA

52-S

httpwwwmdacorporationcomcorporateindexcfm

o IT Weapons httpwwwitweaponscom

o Razor Creative Solutions

http7www razorca

Key DiscussionTopics

- Digital media - Film production - Entrepreneurship - Youth career opportunities - Business incentives

Expected Outcomes

- Engage youth in the creative economy through the HACEtrade program - Create awareness of the HACEtrade plan to the local arts community and the public - Attract investment and identify potential areas for private sector involvement - Attract residents and visitors to the downtown core

bull Attain input from sector to guide future development plans - Engage youth in the creative economy through the HACEtrade program - Gain inputfeedback through on-site surveysocial media - Grow Bramptons Creative City Network - Encourage registration for associated HACEtrade events

Event Itinerary

800 - 900 am Registration

Networking Reception

900 - 930 am Welcoming Remarks

HACEtrade Summit Presentation

1000-1200 pm Workshops

1200-100 pm Lunch

100 - 300 pm Workshops

300 - 400 pm Keynote Speaker

400 - 500 pm Closing Remarks

Networking Reception

Tactics

Task Responsibility Completion Date

Host Think Tank Session Summit Team Nov 29

El~fegt

Identify venue Summit Team Completed Determine event date and time Summit Team Dec 18

Identify potential delegates to attend Summit Team Dec 18

Identify potential keynoteguest speakers Summit Team Dec 18

Identify summit format Summit Team Dec 18

Staff report to HACE Round Table Summit Team Dec 18

Contact Peel Board and Dufferin Peel Board Amanda Jan 20

Identify roles and responsibilities Summit Team Jan 20

Prepare communications plan Lisa Wright Dec 18

Book keynoteguest speakers Amanda Lemon Jan 20

Identify potential sponsorship opportunities Summit Team Jan 20

Identify potential partnerships Summit Team Jan 20

Draft initial budget Amanda Lemon Jan 20

Develop contingency plan Amanda Lemon Jan 20

Identify parking requirements Janet Proctor Marl

Identify security requirements Janet Proctor Marl

Obtain catering quotes Janet Proctor Feb1

Obtain photography quotes Janet Proctor Feb1

Arrange for decor Janet Proctor Feb1

Identify signage requirements Janet Proctor Marl

Develop registration system Brian Stittle Jan 20

Create site plan Amanda Lemon Marl

Proposed Budget

$60000 Estimate subject to final program

Marketing and Tactics

Tactic Description Timeline Responsible Status Budget PRE-EVENT

Save the date buck slip Item to be distributed In hand EDOCorp Comm Complete TBD

at BAC event November 3 wip1159 beginning of Nov

Summits onsite technical Investigating TBD EDOCorp TDB

needs capabilities CommIT

Full page Spring Rec Dec 14 EDOCorp Comm In process NAshy

guide ad Wip1288 corporate page

Website pages Create a HACE TBD EDO NA

Creative Economy Summit webpage shywith info updates registration form etc This is to include links

to all presenters and sponsors (TBD)

Free calendar listing on Message on free TBC Corp Comm NA

websites electronic boards

where relevant

Hold the DateSign-up Create a pre-invitation TBD Corp CommEDO NA

pound2-1

Now email with a link to the registration form on web page

Invrtatione-vitation Create inviteevite that TBD Corp CommEDO NA if email

includes the event only itinerary

Media Matte Story 1 Create a story to be TBD MediaEDO NA

released with the Hold

the Date about the

event - first time type of slant - drive to web pages for the event

Media Press Release OR Create a press release TBD MediaEDO NA

Matte Story 2 OR matte story-to get into monthly publications such as TT BBT and other media publications appropriate for this event

Media Advisory Drive media to event - TBD MediaEDO NA

include all photo opportunities

Speaking Notes For Mayor Fennell and Media NA

Councillors MC

Notes

mismrziz~] l 7 -7-Sb ^^~Z~Z~7 bdquobdquo Lv bdquoIirbull-- CZ^SZsiQ Participant Package Create agenda Corp CommEDO TBD

speaker info etc Participant Survey Create for participant Corp CommEDO TBD

package OR stand alone piece on the tablehanded out at event

Event Signage Could include Corp CommEDO TBD

welcome sign registration sign itinerary sign and others

TakeawaySwag Need to be EDOCorp Comm TBD

determined

Thank You Need to be EDO TBD

Speaker Gifts determined

Photographer Event shots list needs EDO TBD

Videographer to be created

Highlight video to be shown at the end of

the summit and posted on web

Twitter Twitter live from event Part of technical EDO NA

(using EDO account) needs list

Survey Have a survey during

ei-i

the event with the

ability to instantly get results

POST EVENT

Post Event Thank you email to EDO NA

attendees (include a link to web page with all content posted)

Evaluation

- Host post-mortem with team and participants (ie panelists speakers etc) - Analyze registration numbers

Completion of participant survey

- Debrief summit team meeting - Distribute evaluation survey to stakeholders (speakers presenters sponsors etc) - Report from the summit

Conclusion

The Brampton Creative Economy Summit will bring together leaders in the local arts community business representatives sector experts in the realm of the business of the arts politicians community partners and members of the future creative economy workforce This dynamic event is a networking opportunity to develop new synergies in a dynamic interactive environment The Summit is focused on driving awareness of the creative economy sector and the business development opportunities available in Brampton A key outcome is engaging youth within the creative economy and informing them of the many career opportunities available locally

Dennis Cutajar Commissioner of Economic Development and Communications

Appendices

A List of Think Tank Participants

B Think Tank Discussion Results

Report authored by Amanda Lemon

Original Signed By

pound2-degl

Appendix A

HACE Creative Economy Summit

Think Tank Session Participants

Name Organization

Angela Bennett BBOT

Steve Sheils BBOT

Peter VanSickle BDDC

Sean Trueland BMO Nesbitt Burns

Kelly Lewars Brampton Arts Council

Rob Filkin Brampton Arts Council

Lisa Lipson Brampton Library

Surita Day Brampton Library

Suhaima Tunio Brampton Library

Sandra Figuera Brampton Safe City

Eugene Wilson City of Brampton

Amanda Lemon COB

Brian Stittle COB

Cassandra Baccardax COB

Megan McRae COB

Meredith Allen COB

Abigail Foster Fletchers Meadow SS

Alex Phan Fletchers Meadow SS

Kravnesha Lawrence Fletchers Meadow SS

Mary Nanavati Fletchers Meadow SS

Noah Douglas Fletchers Meadow SS

Orville Cummings Fletchers Meadow SS

Patience Bradford Fletchers Meadow SS

Renacin Matadeen Fletchers Meadow SS

Robbie Mano Fletchers Meadow SS

Rochelle Rae Peralta Fletchers Meadow SS

Sean Laird Fletchers Meadow SS

Shashaank Srinivasan Fletchers Meadow SS

Tristan Sacrey Fletchers Meadow SS

Jamie Jamieson-Hall Fletchers Meadow SS

Lachlan Mackintosh Fletchers Meadow SS

Peter French Fletchers Meadow SS

Michelle Liou Harold M Brathwaite SS

Victor Liou Harold M Brathwaite SS

Jason Palmer PGP Studios

Ed Limon PGP Studios

Carl Merenick Queen amp Kennedy Neighborhood Assoc

Kelvin Mahadeo Queen amp Kennedy Neighborhood Assoc

Dan Ford Sons and Daughters Prod

E2-(o

Michelle Osei-Bonso St Roch Catholic SS

Jaskirat Sahi Turner Fenton SS

Hugh Simmons United Achievers

Ian Bodzasi wwwbodzasicom

10

El-H

Appendix B

HACEtrade Creative Economy Summit Think Tank Session Youth and Digital Media

Discussion Questions amp Responses

1 Are you comfortable with this definition of digital media Explain your reasoning Please include revisions if you have any suggestions The creative convergence of digitalarts science technology and business for the human expression communications social interaction and education - Digital Media Alliance Florida

- Wordy mission statement too inclusive very broad - New way for people to interact and express across all boundaries - Definition not necessary as it is always evolving - Need a simpler definition - The above is an all-encompassing definition A definition of digital media could get

very long but it is a great catch-all that captures everything digital media is Digital media could mean different things to different people depending on their interests and strengths in the creative economy

2 What are your areas of interest within the creative economy (Creative Economy is defined by the Martin Prosperity Institute as one that is driven by ideas innovation knowledge collaboration and creativity This economy employs people who are paid to think and they work within all sectors of the economy)

Film production Video editing

Special effects Theatre - acting play writes

Engineering writing psychology Parks movie theatres coffee houses recreation centres

Supporting operations and production ie marketing Education

Businesses opportunities Music

Collaborative creative businesses

Community Service Digital media Art and Design Architecture

Theatre

Graphic design Animation

Foreign Arts Software Programming

11

62-ii

What obstacles can you identify within the creative economy and what can we do at the summit to overcome them

Cost of software and materials

Limited access to software

Lack of awareness of the creative economy with youth More hands on training

Lack of opportunities for youth to gain experience

Lack of internships

Lack of experience

Perceived lack of stability in jobscareers Lack of company incentives to hire youth Lack of marketing the creative economy Creative economy seems focused in the Downtown when it needs to spread across the city No action with the HACE plan Difficult to access the existing talent pool

4 How can Summit 2013 support youth How can Summit 2013 be designed to support youth before during and after the Summit ends

Before and after workshops that allow for interaction with business and youth Industry parent information night - show the parents the opportunities Competitions - encouraging creativity any topic based on theme ie flower petal Pilot opportunities during the summit to be exposed to the vendors that offer experiences in the digital economy Live music street art other teasers leading up to summit

Workshop at summit how not to be a starving artist The Summit could help coordinate a program that allows students to be paid or get community service hours for the creative work that they are doing which will also help them build a portfolio to help them get work by the time that they graduate This way they are constantly building their creative portfolios Subscription email eg Giant box and get a weekly email facebook Brampton events connections for young people (social network connections) Creative stuff that is free eg What is happening in high schools that is free to the public Pulling back events going on in the high schools (more of a reciprocal relationship with the city city venue for publicizing great work happening in the high schools) How young people can get involved in creative ventures (publicize opportunities for young people)

12

E2-pound

5 While students look to connect with businesses likewise businesses struggle to connect with the talent in the next generation workforce How can Summit 2013 be designed to help both sides connect

bull Volunteer opportunities for youth to gain experience bull Greater understanding of what is available to youth bull Providing with both sides with information on both sides Youth and

businesses

bull Develop a hub (virtual or live) to upload work and have people view it Behance - ongoing site that is constantly being updated

bull Interactivity engagement and impressions bull Repositoryinventory of jobs in Brampton in creative economy bull Businesses need to interact with teachers (guidance dept) bull Keep Brampton people in Brampton bull Informing students of opportunities through showcases and open houses

Students need the information to understand what is going on around them Have businessescollegesuniversities meet a small amount of students at a time - say twenty - to have more intimate personable interaction so that neither feel like just a number and students can ask for business cards

bull It is also important for teachers to publicize the efforts of students as well Technology can be utilized to do this conversations can be organized through Twitter and Facebook This will help to generate exposure

bull 10000 businesses in Brampton crying out for young people they need to create connections

bull After the summit businesses into the schools (opportunities for volunteer work)

bull Bring businesses to the summit that will have opportunities for young people

bull Connections through program departments in schools (contact list so businesses know who to call) on the student side students achieve credit (eg Mark on an assignment) to make the business volunteer work real and connected to curriculum

bull Social media connection platform board of trade a vehicle for making connections between young people and businesses

bull Need follow up from the summit

6 Please list your ideas for speakers panel presentersand breakout sessions that would attract (a) youth (b) businesses involved with digital media (c)educators agencies services etc that support digital media

bull Music Ontario - Scott Haunsburger (Ian Bodsazi has contacts) bull Lennon ampMaisy Stella - sister YouTube singers turned actresses

13

61-14

Sean Hatton - electric playground television hostreporter MuchMusicMTV

Danny Fernandaz local celebrities Da Kink in your Hair creator

WE Day - Free the Children Russell Peters

Nicole Lynn AKA MsNix Melanie Martin

Fringe Festival TIFF people North by North East Melissa Grello - host at CP24

HACE workshops Youth Success Stories

Philip deFranco

Ray William Johnston Foryall Entertainment A comedian

Crazy Kalvin Jordan Vieira - Fletchers Meadow graduate Music industry and how it works some hands-on experiences (practical help mentorship) Launch a business database at the summit (industries) Post-secondary opportunities Reach out for expertise Video conference in speakers to speak to conference attendees

7 Please include any other design suggestions for this special event

Smaller breakout session with hands on activities

Have experts in the field to interact with youth eg an architect Interactive panels How to mash together an interest in ie nursing and videography into a career

Programsincentives for businesses to hire students bull Note CB may be able to find an MEDI speaker to address

this topic

Success stories

Display artworkand physical tangible things people have done in the foyer interactive allowing people to talk to people involved (bring some of the work and display it at the summit and be able to showcase work at the summit and connect for people) Resume drop box Platform where people can post their stuff Can involve other locations beyond the Rose Eg Street art happening street performances use multiple locations Networking opportunities at certain points of the day

14

Page 5: Hace Downtown Brampton Creative Economy Round Table …...the 2013 HACE™ Summit Event Plan developed by the HACE™ Summit Event Planning . Team. • The mandate for the team is

52-S

httpwwwmdacorporationcomcorporateindexcfm

o IT Weapons httpwwwitweaponscom

o Razor Creative Solutions

http7www razorca

Key DiscussionTopics

- Digital media - Film production - Entrepreneurship - Youth career opportunities - Business incentives

Expected Outcomes

- Engage youth in the creative economy through the HACEtrade program - Create awareness of the HACEtrade plan to the local arts community and the public - Attract investment and identify potential areas for private sector involvement - Attract residents and visitors to the downtown core

bull Attain input from sector to guide future development plans - Engage youth in the creative economy through the HACEtrade program - Gain inputfeedback through on-site surveysocial media - Grow Bramptons Creative City Network - Encourage registration for associated HACEtrade events

Event Itinerary

800 - 900 am Registration

Networking Reception

900 - 930 am Welcoming Remarks

HACEtrade Summit Presentation

1000-1200 pm Workshops

1200-100 pm Lunch

100 - 300 pm Workshops

300 - 400 pm Keynote Speaker

400 - 500 pm Closing Remarks

Networking Reception

Tactics

Task Responsibility Completion Date

Host Think Tank Session Summit Team Nov 29

El~fegt

Identify venue Summit Team Completed Determine event date and time Summit Team Dec 18

Identify potential delegates to attend Summit Team Dec 18

Identify potential keynoteguest speakers Summit Team Dec 18

Identify summit format Summit Team Dec 18

Staff report to HACE Round Table Summit Team Dec 18

Contact Peel Board and Dufferin Peel Board Amanda Jan 20

Identify roles and responsibilities Summit Team Jan 20

Prepare communications plan Lisa Wright Dec 18

Book keynoteguest speakers Amanda Lemon Jan 20

Identify potential sponsorship opportunities Summit Team Jan 20

Identify potential partnerships Summit Team Jan 20

Draft initial budget Amanda Lemon Jan 20

Develop contingency plan Amanda Lemon Jan 20

Identify parking requirements Janet Proctor Marl

Identify security requirements Janet Proctor Marl

Obtain catering quotes Janet Proctor Feb1

Obtain photography quotes Janet Proctor Feb1

Arrange for decor Janet Proctor Feb1

Identify signage requirements Janet Proctor Marl

Develop registration system Brian Stittle Jan 20

Create site plan Amanda Lemon Marl

Proposed Budget

$60000 Estimate subject to final program

Marketing and Tactics

Tactic Description Timeline Responsible Status Budget PRE-EVENT

Save the date buck slip Item to be distributed In hand EDOCorp Comm Complete TBD

at BAC event November 3 wip1159 beginning of Nov

Summits onsite technical Investigating TBD EDOCorp TDB

needs capabilities CommIT

Full page Spring Rec Dec 14 EDOCorp Comm In process NAshy

guide ad Wip1288 corporate page

Website pages Create a HACE TBD EDO NA

Creative Economy Summit webpage shywith info updates registration form etc This is to include links

to all presenters and sponsors (TBD)

Free calendar listing on Message on free TBC Corp Comm NA

websites electronic boards

where relevant

Hold the DateSign-up Create a pre-invitation TBD Corp CommEDO NA

pound2-1

Now email with a link to the registration form on web page

Invrtatione-vitation Create inviteevite that TBD Corp CommEDO NA if email

includes the event only itinerary

Media Matte Story 1 Create a story to be TBD MediaEDO NA

released with the Hold

the Date about the

event - first time type of slant - drive to web pages for the event

Media Press Release OR Create a press release TBD MediaEDO NA

Matte Story 2 OR matte story-to get into monthly publications such as TT BBT and other media publications appropriate for this event

Media Advisory Drive media to event - TBD MediaEDO NA

include all photo opportunities

Speaking Notes For Mayor Fennell and Media NA

Councillors MC

Notes

mismrziz~] l 7 -7-Sb ^^~Z~Z~7 bdquobdquo Lv bdquoIirbull-- CZ^SZsiQ Participant Package Create agenda Corp CommEDO TBD

speaker info etc Participant Survey Create for participant Corp CommEDO TBD

package OR stand alone piece on the tablehanded out at event

Event Signage Could include Corp CommEDO TBD

welcome sign registration sign itinerary sign and others

TakeawaySwag Need to be EDOCorp Comm TBD

determined

Thank You Need to be EDO TBD

Speaker Gifts determined

Photographer Event shots list needs EDO TBD

Videographer to be created

Highlight video to be shown at the end of

the summit and posted on web

Twitter Twitter live from event Part of technical EDO NA

(using EDO account) needs list

Survey Have a survey during

ei-i

the event with the

ability to instantly get results

POST EVENT

Post Event Thank you email to EDO NA

attendees (include a link to web page with all content posted)

Evaluation

- Host post-mortem with team and participants (ie panelists speakers etc) - Analyze registration numbers

Completion of participant survey

- Debrief summit team meeting - Distribute evaluation survey to stakeholders (speakers presenters sponsors etc) - Report from the summit

Conclusion

The Brampton Creative Economy Summit will bring together leaders in the local arts community business representatives sector experts in the realm of the business of the arts politicians community partners and members of the future creative economy workforce This dynamic event is a networking opportunity to develop new synergies in a dynamic interactive environment The Summit is focused on driving awareness of the creative economy sector and the business development opportunities available in Brampton A key outcome is engaging youth within the creative economy and informing them of the many career opportunities available locally

Dennis Cutajar Commissioner of Economic Development and Communications

Appendices

A List of Think Tank Participants

B Think Tank Discussion Results

Report authored by Amanda Lemon

Original Signed By

pound2-degl

Appendix A

HACE Creative Economy Summit

Think Tank Session Participants

Name Organization

Angela Bennett BBOT

Steve Sheils BBOT

Peter VanSickle BDDC

Sean Trueland BMO Nesbitt Burns

Kelly Lewars Brampton Arts Council

Rob Filkin Brampton Arts Council

Lisa Lipson Brampton Library

Surita Day Brampton Library

Suhaima Tunio Brampton Library

Sandra Figuera Brampton Safe City

Eugene Wilson City of Brampton

Amanda Lemon COB

Brian Stittle COB

Cassandra Baccardax COB

Megan McRae COB

Meredith Allen COB

Abigail Foster Fletchers Meadow SS

Alex Phan Fletchers Meadow SS

Kravnesha Lawrence Fletchers Meadow SS

Mary Nanavati Fletchers Meadow SS

Noah Douglas Fletchers Meadow SS

Orville Cummings Fletchers Meadow SS

Patience Bradford Fletchers Meadow SS

Renacin Matadeen Fletchers Meadow SS

Robbie Mano Fletchers Meadow SS

Rochelle Rae Peralta Fletchers Meadow SS

Sean Laird Fletchers Meadow SS

Shashaank Srinivasan Fletchers Meadow SS

Tristan Sacrey Fletchers Meadow SS

Jamie Jamieson-Hall Fletchers Meadow SS

Lachlan Mackintosh Fletchers Meadow SS

Peter French Fletchers Meadow SS

Michelle Liou Harold M Brathwaite SS

Victor Liou Harold M Brathwaite SS

Jason Palmer PGP Studios

Ed Limon PGP Studios

Carl Merenick Queen amp Kennedy Neighborhood Assoc

Kelvin Mahadeo Queen amp Kennedy Neighborhood Assoc

Dan Ford Sons and Daughters Prod

E2-(o

Michelle Osei-Bonso St Roch Catholic SS

Jaskirat Sahi Turner Fenton SS

Hugh Simmons United Achievers

Ian Bodzasi wwwbodzasicom

10

El-H

Appendix B

HACEtrade Creative Economy Summit Think Tank Session Youth and Digital Media

Discussion Questions amp Responses

1 Are you comfortable with this definition of digital media Explain your reasoning Please include revisions if you have any suggestions The creative convergence of digitalarts science technology and business for the human expression communications social interaction and education - Digital Media Alliance Florida

- Wordy mission statement too inclusive very broad - New way for people to interact and express across all boundaries - Definition not necessary as it is always evolving - Need a simpler definition - The above is an all-encompassing definition A definition of digital media could get

very long but it is a great catch-all that captures everything digital media is Digital media could mean different things to different people depending on their interests and strengths in the creative economy

2 What are your areas of interest within the creative economy (Creative Economy is defined by the Martin Prosperity Institute as one that is driven by ideas innovation knowledge collaboration and creativity This economy employs people who are paid to think and they work within all sectors of the economy)

Film production Video editing

Special effects Theatre - acting play writes

Engineering writing psychology Parks movie theatres coffee houses recreation centres

Supporting operations and production ie marketing Education

Businesses opportunities Music

Collaborative creative businesses

Community Service Digital media Art and Design Architecture

Theatre

Graphic design Animation

Foreign Arts Software Programming

11

62-ii

What obstacles can you identify within the creative economy and what can we do at the summit to overcome them

Cost of software and materials

Limited access to software

Lack of awareness of the creative economy with youth More hands on training

Lack of opportunities for youth to gain experience

Lack of internships

Lack of experience

Perceived lack of stability in jobscareers Lack of company incentives to hire youth Lack of marketing the creative economy Creative economy seems focused in the Downtown when it needs to spread across the city No action with the HACE plan Difficult to access the existing talent pool

4 How can Summit 2013 support youth How can Summit 2013 be designed to support youth before during and after the Summit ends

Before and after workshops that allow for interaction with business and youth Industry parent information night - show the parents the opportunities Competitions - encouraging creativity any topic based on theme ie flower petal Pilot opportunities during the summit to be exposed to the vendors that offer experiences in the digital economy Live music street art other teasers leading up to summit

Workshop at summit how not to be a starving artist The Summit could help coordinate a program that allows students to be paid or get community service hours for the creative work that they are doing which will also help them build a portfolio to help them get work by the time that they graduate This way they are constantly building their creative portfolios Subscription email eg Giant box and get a weekly email facebook Brampton events connections for young people (social network connections) Creative stuff that is free eg What is happening in high schools that is free to the public Pulling back events going on in the high schools (more of a reciprocal relationship with the city city venue for publicizing great work happening in the high schools) How young people can get involved in creative ventures (publicize opportunities for young people)

12

E2-pound

5 While students look to connect with businesses likewise businesses struggle to connect with the talent in the next generation workforce How can Summit 2013 be designed to help both sides connect

bull Volunteer opportunities for youth to gain experience bull Greater understanding of what is available to youth bull Providing with both sides with information on both sides Youth and

businesses

bull Develop a hub (virtual or live) to upload work and have people view it Behance - ongoing site that is constantly being updated

bull Interactivity engagement and impressions bull Repositoryinventory of jobs in Brampton in creative economy bull Businesses need to interact with teachers (guidance dept) bull Keep Brampton people in Brampton bull Informing students of opportunities through showcases and open houses

Students need the information to understand what is going on around them Have businessescollegesuniversities meet a small amount of students at a time - say twenty - to have more intimate personable interaction so that neither feel like just a number and students can ask for business cards

bull It is also important for teachers to publicize the efforts of students as well Technology can be utilized to do this conversations can be organized through Twitter and Facebook This will help to generate exposure

bull 10000 businesses in Brampton crying out for young people they need to create connections

bull After the summit businesses into the schools (opportunities for volunteer work)

bull Bring businesses to the summit that will have opportunities for young people

bull Connections through program departments in schools (contact list so businesses know who to call) on the student side students achieve credit (eg Mark on an assignment) to make the business volunteer work real and connected to curriculum

bull Social media connection platform board of trade a vehicle for making connections between young people and businesses

bull Need follow up from the summit

6 Please list your ideas for speakers panel presentersand breakout sessions that would attract (a) youth (b) businesses involved with digital media (c)educators agencies services etc that support digital media

bull Music Ontario - Scott Haunsburger (Ian Bodsazi has contacts) bull Lennon ampMaisy Stella - sister YouTube singers turned actresses

13

61-14

Sean Hatton - electric playground television hostreporter MuchMusicMTV

Danny Fernandaz local celebrities Da Kink in your Hair creator

WE Day - Free the Children Russell Peters

Nicole Lynn AKA MsNix Melanie Martin

Fringe Festival TIFF people North by North East Melissa Grello - host at CP24

HACE workshops Youth Success Stories

Philip deFranco

Ray William Johnston Foryall Entertainment A comedian

Crazy Kalvin Jordan Vieira - Fletchers Meadow graduate Music industry and how it works some hands-on experiences (practical help mentorship) Launch a business database at the summit (industries) Post-secondary opportunities Reach out for expertise Video conference in speakers to speak to conference attendees

7 Please include any other design suggestions for this special event

Smaller breakout session with hands on activities

Have experts in the field to interact with youth eg an architect Interactive panels How to mash together an interest in ie nursing and videography into a career

Programsincentives for businesses to hire students bull Note CB may be able to find an MEDI speaker to address

this topic

Success stories

Display artworkand physical tangible things people have done in the foyer interactive allowing people to talk to people involved (bring some of the work and display it at the summit and be able to showcase work at the summit and connect for people) Resume drop box Platform where people can post their stuff Can involve other locations beyond the Rose Eg Street art happening street performances use multiple locations Networking opportunities at certain points of the day

14

Page 6: Hace Downtown Brampton Creative Economy Round Table …...the 2013 HACE™ Summit Event Plan developed by the HACE™ Summit Event Planning . Team. • The mandate for the team is

El~fegt

Identify venue Summit Team Completed Determine event date and time Summit Team Dec 18

Identify potential delegates to attend Summit Team Dec 18

Identify potential keynoteguest speakers Summit Team Dec 18

Identify summit format Summit Team Dec 18

Staff report to HACE Round Table Summit Team Dec 18

Contact Peel Board and Dufferin Peel Board Amanda Jan 20

Identify roles and responsibilities Summit Team Jan 20

Prepare communications plan Lisa Wright Dec 18

Book keynoteguest speakers Amanda Lemon Jan 20

Identify potential sponsorship opportunities Summit Team Jan 20

Identify potential partnerships Summit Team Jan 20

Draft initial budget Amanda Lemon Jan 20

Develop contingency plan Amanda Lemon Jan 20

Identify parking requirements Janet Proctor Marl

Identify security requirements Janet Proctor Marl

Obtain catering quotes Janet Proctor Feb1

Obtain photography quotes Janet Proctor Feb1

Arrange for decor Janet Proctor Feb1

Identify signage requirements Janet Proctor Marl

Develop registration system Brian Stittle Jan 20

Create site plan Amanda Lemon Marl

Proposed Budget

$60000 Estimate subject to final program

Marketing and Tactics

Tactic Description Timeline Responsible Status Budget PRE-EVENT

Save the date buck slip Item to be distributed In hand EDOCorp Comm Complete TBD

at BAC event November 3 wip1159 beginning of Nov

Summits onsite technical Investigating TBD EDOCorp TDB

needs capabilities CommIT

Full page Spring Rec Dec 14 EDOCorp Comm In process NAshy

guide ad Wip1288 corporate page

Website pages Create a HACE TBD EDO NA

Creative Economy Summit webpage shywith info updates registration form etc This is to include links

to all presenters and sponsors (TBD)

Free calendar listing on Message on free TBC Corp Comm NA

websites electronic boards

where relevant

Hold the DateSign-up Create a pre-invitation TBD Corp CommEDO NA

pound2-1

Now email with a link to the registration form on web page

Invrtatione-vitation Create inviteevite that TBD Corp CommEDO NA if email

includes the event only itinerary

Media Matte Story 1 Create a story to be TBD MediaEDO NA

released with the Hold

the Date about the

event - first time type of slant - drive to web pages for the event

Media Press Release OR Create a press release TBD MediaEDO NA

Matte Story 2 OR matte story-to get into monthly publications such as TT BBT and other media publications appropriate for this event

Media Advisory Drive media to event - TBD MediaEDO NA

include all photo opportunities

Speaking Notes For Mayor Fennell and Media NA

Councillors MC

Notes

mismrziz~] l 7 -7-Sb ^^~Z~Z~7 bdquobdquo Lv bdquoIirbull-- CZ^SZsiQ Participant Package Create agenda Corp CommEDO TBD

speaker info etc Participant Survey Create for participant Corp CommEDO TBD

package OR stand alone piece on the tablehanded out at event

Event Signage Could include Corp CommEDO TBD

welcome sign registration sign itinerary sign and others

TakeawaySwag Need to be EDOCorp Comm TBD

determined

Thank You Need to be EDO TBD

Speaker Gifts determined

Photographer Event shots list needs EDO TBD

Videographer to be created

Highlight video to be shown at the end of

the summit and posted on web

Twitter Twitter live from event Part of technical EDO NA

(using EDO account) needs list

Survey Have a survey during

ei-i

the event with the

ability to instantly get results

POST EVENT

Post Event Thank you email to EDO NA

attendees (include a link to web page with all content posted)

Evaluation

- Host post-mortem with team and participants (ie panelists speakers etc) - Analyze registration numbers

Completion of participant survey

- Debrief summit team meeting - Distribute evaluation survey to stakeholders (speakers presenters sponsors etc) - Report from the summit

Conclusion

The Brampton Creative Economy Summit will bring together leaders in the local arts community business representatives sector experts in the realm of the business of the arts politicians community partners and members of the future creative economy workforce This dynamic event is a networking opportunity to develop new synergies in a dynamic interactive environment The Summit is focused on driving awareness of the creative economy sector and the business development opportunities available in Brampton A key outcome is engaging youth within the creative economy and informing them of the many career opportunities available locally

Dennis Cutajar Commissioner of Economic Development and Communications

Appendices

A List of Think Tank Participants

B Think Tank Discussion Results

Report authored by Amanda Lemon

Original Signed By

pound2-degl

Appendix A

HACE Creative Economy Summit

Think Tank Session Participants

Name Organization

Angela Bennett BBOT

Steve Sheils BBOT

Peter VanSickle BDDC

Sean Trueland BMO Nesbitt Burns

Kelly Lewars Brampton Arts Council

Rob Filkin Brampton Arts Council

Lisa Lipson Brampton Library

Surita Day Brampton Library

Suhaima Tunio Brampton Library

Sandra Figuera Brampton Safe City

Eugene Wilson City of Brampton

Amanda Lemon COB

Brian Stittle COB

Cassandra Baccardax COB

Megan McRae COB

Meredith Allen COB

Abigail Foster Fletchers Meadow SS

Alex Phan Fletchers Meadow SS

Kravnesha Lawrence Fletchers Meadow SS

Mary Nanavati Fletchers Meadow SS

Noah Douglas Fletchers Meadow SS

Orville Cummings Fletchers Meadow SS

Patience Bradford Fletchers Meadow SS

Renacin Matadeen Fletchers Meadow SS

Robbie Mano Fletchers Meadow SS

Rochelle Rae Peralta Fletchers Meadow SS

Sean Laird Fletchers Meadow SS

Shashaank Srinivasan Fletchers Meadow SS

Tristan Sacrey Fletchers Meadow SS

Jamie Jamieson-Hall Fletchers Meadow SS

Lachlan Mackintosh Fletchers Meadow SS

Peter French Fletchers Meadow SS

Michelle Liou Harold M Brathwaite SS

Victor Liou Harold M Brathwaite SS

Jason Palmer PGP Studios

Ed Limon PGP Studios

Carl Merenick Queen amp Kennedy Neighborhood Assoc

Kelvin Mahadeo Queen amp Kennedy Neighborhood Assoc

Dan Ford Sons and Daughters Prod

E2-(o

Michelle Osei-Bonso St Roch Catholic SS

Jaskirat Sahi Turner Fenton SS

Hugh Simmons United Achievers

Ian Bodzasi wwwbodzasicom

10

El-H

Appendix B

HACEtrade Creative Economy Summit Think Tank Session Youth and Digital Media

Discussion Questions amp Responses

1 Are you comfortable with this definition of digital media Explain your reasoning Please include revisions if you have any suggestions The creative convergence of digitalarts science technology and business for the human expression communications social interaction and education - Digital Media Alliance Florida

- Wordy mission statement too inclusive very broad - New way for people to interact and express across all boundaries - Definition not necessary as it is always evolving - Need a simpler definition - The above is an all-encompassing definition A definition of digital media could get

very long but it is a great catch-all that captures everything digital media is Digital media could mean different things to different people depending on their interests and strengths in the creative economy

2 What are your areas of interest within the creative economy (Creative Economy is defined by the Martin Prosperity Institute as one that is driven by ideas innovation knowledge collaboration and creativity This economy employs people who are paid to think and they work within all sectors of the economy)

Film production Video editing

Special effects Theatre - acting play writes

Engineering writing psychology Parks movie theatres coffee houses recreation centres

Supporting operations and production ie marketing Education

Businesses opportunities Music

Collaborative creative businesses

Community Service Digital media Art and Design Architecture

Theatre

Graphic design Animation

Foreign Arts Software Programming

11

62-ii

What obstacles can you identify within the creative economy and what can we do at the summit to overcome them

Cost of software and materials

Limited access to software

Lack of awareness of the creative economy with youth More hands on training

Lack of opportunities for youth to gain experience

Lack of internships

Lack of experience

Perceived lack of stability in jobscareers Lack of company incentives to hire youth Lack of marketing the creative economy Creative economy seems focused in the Downtown when it needs to spread across the city No action with the HACE plan Difficult to access the existing talent pool

4 How can Summit 2013 support youth How can Summit 2013 be designed to support youth before during and after the Summit ends

Before and after workshops that allow for interaction with business and youth Industry parent information night - show the parents the opportunities Competitions - encouraging creativity any topic based on theme ie flower petal Pilot opportunities during the summit to be exposed to the vendors that offer experiences in the digital economy Live music street art other teasers leading up to summit

Workshop at summit how not to be a starving artist The Summit could help coordinate a program that allows students to be paid or get community service hours for the creative work that they are doing which will also help them build a portfolio to help them get work by the time that they graduate This way they are constantly building their creative portfolios Subscription email eg Giant box and get a weekly email facebook Brampton events connections for young people (social network connections) Creative stuff that is free eg What is happening in high schools that is free to the public Pulling back events going on in the high schools (more of a reciprocal relationship with the city city venue for publicizing great work happening in the high schools) How young people can get involved in creative ventures (publicize opportunities for young people)

12

E2-pound

5 While students look to connect with businesses likewise businesses struggle to connect with the talent in the next generation workforce How can Summit 2013 be designed to help both sides connect

bull Volunteer opportunities for youth to gain experience bull Greater understanding of what is available to youth bull Providing with both sides with information on both sides Youth and

businesses

bull Develop a hub (virtual or live) to upload work and have people view it Behance - ongoing site that is constantly being updated

bull Interactivity engagement and impressions bull Repositoryinventory of jobs in Brampton in creative economy bull Businesses need to interact with teachers (guidance dept) bull Keep Brampton people in Brampton bull Informing students of opportunities through showcases and open houses

Students need the information to understand what is going on around them Have businessescollegesuniversities meet a small amount of students at a time - say twenty - to have more intimate personable interaction so that neither feel like just a number and students can ask for business cards

bull It is also important for teachers to publicize the efforts of students as well Technology can be utilized to do this conversations can be organized through Twitter and Facebook This will help to generate exposure

bull 10000 businesses in Brampton crying out for young people they need to create connections

bull After the summit businesses into the schools (opportunities for volunteer work)

bull Bring businesses to the summit that will have opportunities for young people

bull Connections through program departments in schools (contact list so businesses know who to call) on the student side students achieve credit (eg Mark on an assignment) to make the business volunteer work real and connected to curriculum

bull Social media connection platform board of trade a vehicle for making connections between young people and businesses

bull Need follow up from the summit

6 Please list your ideas for speakers panel presentersand breakout sessions that would attract (a) youth (b) businesses involved with digital media (c)educators agencies services etc that support digital media

bull Music Ontario - Scott Haunsburger (Ian Bodsazi has contacts) bull Lennon ampMaisy Stella - sister YouTube singers turned actresses

13

61-14

Sean Hatton - electric playground television hostreporter MuchMusicMTV

Danny Fernandaz local celebrities Da Kink in your Hair creator

WE Day - Free the Children Russell Peters

Nicole Lynn AKA MsNix Melanie Martin

Fringe Festival TIFF people North by North East Melissa Grello - host at CP24

HACE workshops Youth Success Stories

Philip deFranco

Ray William Johnston Foryall Entertainment A comedian

Crazy Kalvin Jordan Vieira - Fletchers Meadow graduate Music industry and how it works some hands-on experiences (practical help mentorship) Launch a business database at the summit (industries) Post-secondary opportunities Reach out for expertise Video conference in speakers to speak to conference attendees

7 Please include any other design suggestions for this special event

Smaller breakout session with hands on activities

Have experts in the field to interact with youth eg an architect Interactive panels How to mash together an interest in ie nursing and videography into a career

Programsincentives for businesses to hire students bull Note CB may be able to find an MEDI speaker to address

this topic

Success stories

Display artworkand physical tangible things people have done in the foyer interactive allowing people to talk to people involved (bring some of the work and display it at the summit and be able to showcase work at the summit and connect for people) Resume drop box Platform where people can post their stuff Can involve other locations beyond the Rose Eg Street art happening street performances use multiple locations Networking opportunities at certain points of the day

14

Page 7: Hace Downtown Brampton Creative Economy Round Table …...the 2013 HACE™ Summit Event Plan developed by the HACE™ Summit Event Planning . Team. • The mandate for the team is

pound2-1

Now email with a link to the registration form on web page

Invrtatione-vitation Create inviteevite that TBD Corp CommEDO NA if email

includes the event only itinerary

Media Matte Story 1 Create a story to be TBD MediaEDO NA

released with the Hold

the Date about the

event - first time type of slant - drive to web pages for the event

Media Press Release OR Create a press release TBD MediaEDO NA

Matte Story 2 OR matte story-to get into monthly publications such as TT BBT and other media publications appropriate for this event

Media Advisory Drive media to event - TBD MediaEDO NA

include all photo opportunities

Speaking Notes For Mayor Fennell and Media NA

Councillors MC

Notes

mismrziz~] l 7 -7-Sb ^^~Z~Z~7 bdquobdquo Lv bdquoIirbull-- CZ^SZsiQ Participant Package Create agenda Corp CommEDO TBD

speaker info etc Participant Survey Create for participant Corp CommEDO TBD

package OR stand alone piece on the tablehanded out at event

Event Signage Could include Corp CommEDO TBD

welcome sign registration sign itinerary sign and others

TakeawaySwag Need to be EDOCorp Comm TBD

determined

Thank You Need to be EDO TBD

Speaker Gifts determined

Photographer Event shots list needs EDO TBD

Videographer to be created

Highlight video to be shown at the end of

the summit and posted on web

Twitter Twitter live from event Part of technical EDO NA

(using EDO account) needs list

Survey Have a survey during

ei-i

the event with the

ability to instantly get results

POST EVENT

Post Event Thank you email to EDO NA

attendees (include a link to web page with all content posted)

Evaluation

- Host post-mortem with team and participants (ie panelists speakers etc) - Analyze registration numbers

Completion of participant survey

- Debrief summit team meeting - Distribute evaluation survey to stakeholders (speakers presenters sponsors etc) - Report from the summit

Conclusion

The Brampton Creative Economy Summit will bring together leaders in the local arts community business representatives sector experts in the realm of the business of the arts politicians community partners and members of the future creative economy workforce This dynamic event is a networking opportunity to develop new synergies in a dynamic interactive environment The Summit is focused on driving awareness of the creative economy sector and the business development opportunities available in Brampton A key outcome is engaging youth within the creative economy and informing them of the many career opportunities available locally

Dennis Cutajar Commissioner of Economic Development and Communications

Appendices

A List of Think Tank Participants

B Think Tank Discussion Results

Report authored by Amanda Lemon

Original Signed By

pound2-degl

Appendix A

HACE Creative Economy Summit

Think Tank Session Participants

Name Organization

Angela Bennett BBOT

Steve Sheils BBOT

Peter VanSickle BDDC

Sean Trueland BMO Nesbitt Burns

Kelly Lewars Brampton Arts Council

Rob Filkin Brampton Arts Council

Lisa Lipson Brampton Library

Surita Day Brampton Library

Suhaima Tunio Brampton Library

Sandra Figuera Brampton Safe City

Eugene Wilson City of Brampton

Amanda Lemon COB

Brian Stittle COB

Cassandra Baccardax COB

Megan McRae COB

Meredith Allen COB

Abigail Foster Fletchers Meadow SS

Alex Phan Fletchers Meadow SS

Kravnesha Lawrence Fletchers Meadow SS

Mary Nanavati Fletchers Meadow SS

Noah Douglas Fletchers Meadow SS

Orville Cummings Fletchers Meadow SS

Patience Bradford Fletchers Meadow SS

Renacin Matadeen Fletchers Meadow SS

Robbie Mano Fletchers Meadow SS

Rochelle Rae Peralta Fletchers Meadow SS

Sean Laird Fletchers Meadow SS

Shashaank Srinivasan Fletchers Meadow SS

Tristan Sacrey Fletchers Meadow SS

Jamie Jamieson-Hall Fletchers Meadow SS

Lachlan Mackintosh Fletchers Meadow SS

Peter French Fletchers Meadow SS

Michelle Liou Harold M Brathwaite SS

Victor Liou Harold M Brathwaite SS

Jason Palmer PGP Studios

Ed Limon PGP Studios

Carl Merenick Queen amp Kennedy Neighborhood Assoc

Kelvin Mahadeo Queen amp Kennedy Neighborhood Assoc

Dan Ford Sons and Daughters Prod

E2-(o

Michelle Osei-Bonso St Roch Catholic SS

Jaskirat Sahi Turner Fenton SS

Hugh Simmons United Achievers

Ian Bodzasi wwwbodzasicom

10

El-H

Appendix B

HACEtrade Creative Economy Summit Think Tank Session Youth and Digital Media

Discussion Questions amp Responses

1 Are you comfortable with this definition of digital media Explain your reasoning Please include revisions if you have any suggestions The creative convergence of digitalarts science technology and business for the human expression communications social interaction and education - Digital Media Alliance Florida

- Wordy mission statement too inclusive very broad - New way for people to interact and express across all boundaries - Definition not necessary as it is always evolving - Need a simpler definition - The above is an all-encompassing definition A definition of digital media could get

very long but it is a great catch-all that captures everything digital media is Digital media could mean different things to different people depending on their interests and strengths in the creative economy

2 What are your areas of interest within the creative economy (Creative Economy is defined by the Martin Prosperity Institute as one that is driven by ideas innovation knowledge collaboration and creativity This economy employs people who are paid to think and they work within all sectors of the economy)

Film production Video editing

Special effects Theatre - acting play writes

Engineering writing psychology Parks movie theatres coffee houses recreation centres

Supporting operations and production ie marketing Education

Businesses opportunities Music

Collaborative creative businesses

Community Service Digital media Art and Design Architecture

Theatre

Graphic design Animation

Foreign Arts Software Programming

11

62-ii

What obstacles can you identify within the creative economy and what can we do at the summit to overcome them

Cost of software and materials

Limited access to software

Lack of awareness of the creative economy with youth More hands on training

Lack of opportunities for youth to gain experience

Lack of internships

Lack of experience

Perceived lack of stability in jobscareers Lack of company incentives to hire youth Lack of marketing the creative economy Creative economy seems focused in the Downtown when it needs to spread across the city No action with the HACE plan Difficult to access the existing talent pool

4 How can Summit 2013 support youth How can Summit 2013 be designed to support youth before during and after the Summit ends

Before and after workshops that allow for interaction with business and youth Industry parent information night - show the parents the opportunities Competitions - encouraging creativity any topic based on theme ie flower petal Pilot opportunities during the summit to be exposed to the vendors that offer experiences in the digital economy Live music street art other teasers leading up to summit

Workshop at summit how not to be a starving artist The Summit could help coordinate a program that allows students to be paid or get community service hours for the creative work that they are doing which will also help them build a portfolio to help them get work by the time that they graduate This way they are constantly building their creative portfolios Subscription email eg Giant box and get a weekly email facebook Brampton events connections for young people (social network connections) Creative stuff that is free eg What is happening in high schools that is free to the public Pulling back events going on in the high schools (more of a reciprocal relationship with the city city venue for publicizing great work happening in the high schools) How young people can get involved in creative ventures (publicize opportunities for young people)

12

E2-pound

5 While students look to connect with businesses likewise businesses struggle to connect with the talent in the next generation workforce How can Summit 2013 be designed to help both sides connect

bull Volunteer opportunities for youth to gain experience bull Greater understanding of what is available to youth bull Providing with both sides with information on both sides Youth and

businesses

bull Develop a hub (virtual or live) to upload work and have people view it Behance - ongoing site that is constantly being updated

bull Interactivity engagement and impressions bull Repositoryinventory of jobs in Brampton in creative economy bull Businesses need to interact with teachers (guidance dept) bull Keep Brampton people in Brampton bull Informing students of opportunities through showcases and open houses

Students need the information to understand what is going on around them Have businessescollegesuniversities meet a small amount of students at a time - say twenty - to have more intimate personable interaction so that neither feel like just a number and students can ask for business cards

bull It is also important for teachers to publicize the efforts of students as well Technology can be utilized to do this conversations can be organized through Twitter and Facebook This will help to generate exposure

bull 10000 businesses in Brampton crying out for young people they need to create connections

bull After the summit businesses into the schools (opportunities for volunteer work)

bull Bring businesses to the summit that will have opportunities for young people

bull Connections through program departments in schools (contact list so businesses know who to call) on the student side students achieve credit (eg Mark on an assignment) to make the business volunteer work real and connected to curriculum

bull Social media connection platform board of trade a vehicle for making connections between young people and businesses

bull Need follow up from the summit

6 Please list your ideas for speakers panel presentersand breakout sessions that would attract (a) youth (b) businesses involved with digital media (c)educators agencies services etc that support digital media

bull Music Ontario - Scott Haunsburger (Ian Bodsazi has contacts) bull Lennon ampMaisy Stella - sister YouTube singers turned actresses

13

61-14

Sean Hatton - electric playground television hostreporter MuchMusicMTV

Danny Fernandaz local celebrities Da Kink in your Hair creator

WE Day - Free the Children Russell Peters

Nicole Lynn AKA MsNix Melanie Martin

Fringe Festival TIFF people North by North East Melissa Grello - host at CP24

HACE workshops Youth Success Stories

Philip deFranco

Ray William Johnston Foryall Entertainment A comedian

Crazy Kalvin Jordan Vieira - Fletchers Meadow graduate Music industry and how it works some hands-on experiences (practical help mentorship) Launch a business database at the summit (industries) Post-secondary opportunities Reach out for expertise Video conference in speakers to speak to conference attendees

7 Please include any other design suggestions for this special event

Smaller breakout session with hands on activities

Have experts in the field to interact with youth eg an architect Interactive panels How to mash together an interest in ie nursing and videography into a career

Programsincentives for businesses to hire students bull Note CB may be able to find an MEDI speaker to address

this topic

Success stories

Display artworkand physical tangible things people have done in the foyer interactive allowing people to talk to people involved (bring some of the work and display it at the summit and be able to showcase work at the summit and connect for people) Resume drop box Platform where people can post their stuff Can involve other locations beyond the Rose Eg Street art happening street performances use multiple locations Networking opportunities at certain points of the day

14

Page 8: Hace Downtown Brampton Creative Economy Round Table …...the 2013 HACE™ Summit Event Plan developed by the HACE™ Summit Event Planning . Team. • The mandate for the team is

ei-i

the event with the

ability to instantly get results

POST EVENT

Post Event Thank you email to EDO NA

attendees (include a link to web page with all content posted)

Evaluation

- Host post-mortem with team and participants (ie panelists speakers etc) - Analyze registration numbers

Completion of participant survey

- Debrief summit team meeting - Distribute evaluation survey to stakeholders (speakers presenters sponsors etc) - Report from the summit

Conclusion

The Brampton Creative Economy Summit will bring together leaders in the local arts community business representatives sector experts in the realm of the business of the arts politicians community partners and members of the future creative economy workforce This dynamic event is a networking opportunity to develop new synergies in a dynamic interactive environment The Summit is focused on driving awareness of the creative economy sector and the business development opportunities available in Brampton A key outcome is engaging youth within the creative economy and informing them of the many career opportunities available locally

Dennis Cutajar Commissioner of Economic Development and Communications

Appendices

A List of Think Tank Participants

B Think Tank Discussion Results

Report authored by Amanda Lemon

Original Signed By

pound2-degl

Appendix A

HACE Creative Economy Summit

Think Tank Session Participants

Name Organization

Angela Bennett BBOT

Steve Sheils BBOT

Peter VanSickle BDDC

Sean Trueland BMO Nesbitt Burns

Kelly Lewars Brampton Arts Council

Rob Filkin Brampton Arts Council

Lisa Lipson Brampton Library

Surita Day Brampton Library

Suhaima Tunio Brampton Library

Sandra Figuera Brampton Safe City

Eugene Wilson City of Brampton

Amanda Lemon COB

Brian Stittle COB

Cassandra Baccardax COB

Megan McRae COB

Meredith Allen COB

Abigail Foster Fletchers Meadow SS

Alex Phan Fletchers Meadow SS

Kravnesha Lawrence Fletchers Meadow SS

Mary Nanavati Fletchers Meadow SS

Noah Douglas Fletchers Meadow SS

Orville Cummings Fletchers Meadow SS

Patience Bradford Fletchers Meadow SS

Renacin Matadeen Fletchers Meadow SS

Robbie Mano Fletchers Meadow SS

Rochelle Rae Peralta Fletchers Meadow SS

Sean Laird Fletchers Meadow SS

Shashaank Srinivasan Fletchers Meadow SS

Tristan Sacrey Fletchers Meadow SS

Jamie Jamieson-Hall Fletchers Meadow SS

Lachlan Mackintosh Fletchers Meadow SS

Peter French Fletchers Meadow SS

Michelle Liou Harold M Brathwaite SS

Victor Liou Harold M Brathwaite SS

Jason Palmer PGP Studios

Ed Limon PGP Studios

Carl Merenick Queen amp Kennedy Neighborhood Assoc

Kelvin Mahadeo Queen amp Kennedy Neighborhood Assoc

Dan Ford Sons and Daughters Prod

E2-(o

Michelle Osei-Bonso St Roch Catholic SS

Jaskirat Sahi Turner Fenton SS

Hugh Simmons United Achievers

Ian Bodzasi wwwbodzasicom

10

El-H

Appendix B

HACEtrade Creative Economy Summit Think Tank Session Youth and Digital Media

Discussion Questions amp Responses

1 Are you comfortable with this definition of digital media Explain your reasoning Please include revisions if you have any suggestions The creative convergence of digitalarts science technology and business for the human expression communications social interaction and education - Digital Media Alliance Florida

- Wordy mission statement too inclusive very broad - New way for people to interact and express across all boundaries - Definition not necessary as it is always evolving - Need a simpler definition - The above is an all-encompassing definition A definition of digital media could get

very long but it is a great catch-all that captures everything digital media is Digital media could mean different things to different people depending on their interests and strengths in the creative economy

2 What are your areas of interest within the creative economy (Creative Economy is defined by the Martin Prosperity Institute as one that is driven by ideas innovation knowledge collaboration and creativity This economy employs people who are paid to think and they work within all sectors of the economy)

Film production Video editing

Special effects Theatre - acting play writes

Engineering writing psychology Parks movie theatres coffee houses recreation centres

Supporting operations and production ie marketing Education

Businesses opportunities Music

Collaborative creative businesses

Community Service Digital media Art and Design Architecture

Theatre

Graphic design Animation

Foreign Arts Software Programming

11

62-ii

What obstacles can you identify within the creative economy and what can we do at the summit to overcome them

Cost of software and materials

Limited access to software

Lack of awareness of the creative economy with youth More hands on training

Lack of opportunities for youth to gain experience

Lack of internships

Lack of experience

Perceived lack of stability in jobscareers Lack of company incentives to hire youth Lack of marketing the creative economy Creative economy seems focused in the Downtown when it needs to spread across the city No action with the HACE plan Difficult to access the existing talent pool

4 How can Summit 2013 support youth How can Summit 2013 be designed to support youth before during and after the Summit ends

Before and after workshops that allow for interaction with business and youth Industry parent information night - show the parents the opportunities Competitions - encouraging creativity any topic based on theme ie flower petal Pilot opportunities during the summit to be exposed to the vendors that offer experiences in the digital economy Live music street art other teasers leading up to summit

Workshop at summit how not to be a starving artist The Summit could help coordinate a program that allows students to be paid or get community service hours for the creative work that they are doing which will also help them build a portfolio to help them get work by the time that they graduate This way they are constantly building their creative portfolios Subscription email eg Giant box and get a weekly email facebook Brampton events connections for young people (social network connections) Creative stuff that is free eg What is happening in high schools that is free to the public Pulling back events going on in the high schools (more of a reciprocal relationship with the city city venue for publicizing great work happening in the high schools) How young people can get involved in creative ventures (publicize opportunities for young people)

12

E2-pound

5 While students look to connect with businesses likewise businesses struggle to connect with the talent in the next generation workforce How can Summit 2013 be designed to help both sides connect

bull Volunteer opportunities for youth to gain experience bull Greater understanding of what is available to youth bull Providing with both sides with information on both sides Youth and

businesses

bull Develop a hub (virtual or live) to upload work and have people view it Behance - ongoing site that is constantly being updated

bull Interactivity engagement and impressions bull Repositoryinventory of jobs in Brampton in creative economy bull Businesses need to interact with teachers (guidance dept) bull Keep Brampton people in Brampton bull Informing students of opportunities through showcases and open houses

Students need the information to understand what is going on around them Have businessescollegesuniversities meet a small amount of students at a time - say twenty - to have more intimate personable interaction so that neither feel like just a number and students can ask for business cards

bull It is also important for teachers to publicize the efforts of students as well Technology can be utilized to do this conversations can be organized through Twitter and Facebook This will help to generate exposure

bull 10000 businesses in Brampton crying out for young people they need to create connections

bull After the summit businesses into the schools (opportunities for volunteer work)

bull Bring businesses to the summit that will have opportunities for young people

bull Connections through program departments in schools (contact list so businesses know who to call) on the student side students achieve credit (eg Mark on an assignment) to make the business volunteer work real and connected to curriculum

bull Social media connection platform board of trade a vehicle for making connections between young people and businesses

bull Need follow up from the summit

6 Please list your ideas for speakers panel presentersand breakout sessions that would attract (a) youth (b) businesses involved with digital media (c)educators agencies services etc that support digital media

bull Music Ontario - Scott Haunsburger (Ian Bodsazi has contacts) bull Lennon ampMaisy Stella - sister YouTube singers turned actresses

13

61-14

Sean Hatton - electric playground television hostreporter MuchMusicMTV

Danny Fernandaz local celebrities Da Kink in your Hair creator

WE Day - Free the Children Russell Peters

Nicole Lynn AKA MsNix Melanie Martin

Fringe Festival TIFF people North by North East Melissa Grello - host at CP24

HACE workshops Youth Success Stories

Philip deFranco

Ray William Johnston Foryall Entertainment A comedian

Crazy Kalvin Jordan Vieira - Fletchers Meadow graduate Music industry and how it works some hands-on experiences (practical help mentorship) Launch a business database at the summit (industries) Post-secondary opportunities Reach out for expertise Video conference in speakers to speak to conference attendees

7 Please include any other design suggestions for this special event

Smaller breakout session with hands on activities

Have experts in the field to interact with youth eg an architect Interactive panels How to mash together an interest in ie nursing and videography into a career

Programsincentives for businesses to hire students bull Note CB may be able to find an MEDI speaker to address

this topic

Success stories

Display artworkand physical tangible things people have done in the foyer interactive allowing people to talk to people involved (bring some of the work and display it at the summit and be able to showcase work at the summit and connect for people) Resume drop box Platform where people can post their stuff Can involve other locations beyond the Rose Eg Street art happening street performances use multiple locations Networking opportunities at certain points of the day

14

Page 9: Hace Downtown Brampton Creative Economy Round Table …...the 2013 HACE™ Summit Event Plan developed by the HACE™ Summit Event Planning . Team. • The mandate for the team is

pound2-degl

Appendix A

HACE Creative Economy Summit

Think Tank Session Participants

Name Organization

Angela Bennett BBOT

Steve Sheils BBOT

Peter VanSickle BDDC

Sean Trueland BMO Nesbitt Burns

Kelly Lewars Brampton Arts Council

Rob Filkin Brampton Arts Council

Lisa Lipson Brampton Library

Surita Day Brampton Library

Suhaima Tunio Brampton Library

Sandra Figuera Brampton Safe City

Eugene Wilson City of Brampton

Amanda Lemon COB

Brian Stittle COB

Cassandra Baccardax COB

Megan McRae COB

Meredith Allen COB

Abigail Foster Fletchers Meadow SS

Alex Phan Fletchers Meadow SS

Kravnesha Lawrence Fletchers Meadow SS

Mary Nanavati Fletchers Meadow SS

Noah Douglas Fletchers Meadow SS

Orville Cummings Fletchers Meadow SS

Patience Bradford Fletchers Meadow SS

Renacin Matadeen Fletchers Meadow SS

Robbie Mano Fletchers Meadow SS

Rochelle Rae Peralta Fletchers Meadow SS

Sean Laird Fletchers Meadow SS

Shashaank Srinivasan Fletchers Meadow SS

Tristan Sacrey Fletchers Meadow SS

Jamie Jamieson-Hall Fletchers Meadow SS

Lachlan Mackintosh Fletchers Meadow SS

Peter French Fletchers Meadow SS

Michelle Liou Harold M Brathwaite SS

Victor Liou Harold M Brathwaite SS

Jason Palmer PGP Studios

Ed Limon PGP Studios

Carl Merenick Queen amp Kennedy Neighborhood Assoc

Kelvin Mahadeo Queen amp Kennedy Neighborhood Assoc

Dan Ford Sons and Daughters Prod

E2-(o

Michelle Osei-Bonso St Roch Catholic SS

Jaskirat Sahi Turner Fenton SS

Hugh Simmons United Achievers

Ian Bodzasi wwwbodzasicom

10

El-H

Appendix B

HACEtrade Creative Economy Summit Think Tank Session Youth and Digital Media

Discussion Questions amp Responses

1 Are you comfortable with this definition of digital media Explain your reasoning Please include revisions if you have any suggestions The creative convergence of digitalarts science technology and business for the human expression communications social interaction and education - Digital Media Alliance Florida

- Wordy mission statement too inclusive very broad - New way for people to interact and express across all boundaries - Definition not necessary as it is always evolving - Need a simpler definition - The above is an all-encompassing definition A definition of digital media could get

very long but it is a great catch-all that captures everything digital media is Digital media could mean different things to different people depending on their interests and strengths in the creative economy

2 What are your areas of interest within the creative economy (Creative Economy is defined by the Martin Prosperity Institute as one that is driven by ideas innovation knowledge collaboration and creativity This economy employs people who are paid to think and they work within all sectors of the economy)

Film production Video editing

Special effects Theatre - acting play writes

Engineering writing psychology Parks movie theatres coffee houses recreation centres

Supporting operations and production ie marketing Education

Businesses opportunities Music

Collaborative creative businesses

Community Service Digital media Art and Design Architecture

Theatre

Graphic design Animation

Foreign Arts Software Programming

11

62-ii

What obstacles can you identify within the creative economy and what can we do at the summit to overcome them

Cost of software and materials

Limited access to software

Lack of awareness of the creative economy with youth More hands on training

Lack of opportunities for youth to gain experience

Lack of internships

Lack of experience

Perceived lack of stability in jobscareers Lack of company incentives to hire youth Lack of marketing the creative economy Creative economy seems focused in the Downtown when it needs to spread across the city No action with the HACE plan Difficult to access the existing talent pool

4 How can Summit 2013 support youth How can Summit 2013 be designed to support youth before during and after the Summit ends

Before and after workshops that allow for interaction with business and youth Industry parent information night - show the parents the opportunities Competitions - encouraging creativity any topic based on theme ie flower petal Pilot opportunities during the summit to be exposed to the vendors that offer experiences in the digital economy Live music street art other teasers leading up to summit

Workshop at summit how not to be a starving artist The Summit could help coordinate a program that allows students to be paid or get community service hours for the creative work that they are doing which will also help them build a portfolio to help them get work by the time that they graduate This way they are constantly building their creative portfolios Subscription email eg Giant box and get a weekly email facebook Brampton events connections for young people (social network connections) Creative stuff that is free eg What is happening in high schools that is free to the public Pulling back events going on in the high schools (more of a reciprocal relationship with the city city venue for publicizing great work happening in the high schools) How young people can get involved in creative ventures (publicize opportunities for young people)

12

E2-pound

5 While students look to connect with businesses likewise businesses struggle to connect with the talent in the next generation workforce How can Summit 2013 be designed to help both sides connect

bull Volunteer opportunities for youth to gain experience bull Greater understanding of what is available to youth bull Providing with both sides with information on both sides Youth and

businesses

bull Develop a hub (virtual or live) to upload work and have people view it Behance - ongoing site that is constantly being updated

bull Interactivity engagement and impressions bull Repositoryinventory of jobs in Brampton in creative economy bull Businesses need to interact with teachers (guidance dept) bull Keep Brampton people in Brampton bull Informing students of opportunities through showcases and open houses

Students need the information to understand what is going on around them Have businessescollegesuniversities meet a small amount of students at a time - say twenty - to have more intimate personable interaction so that neither feel like just a number and students can ask for business cards

bull It is also important for teachers to publicize the efforts of students as well Technology can be utilized to do this conversations can be organized through Twitter and Facebook This will help to generate exposure

bull 10000 businesses in Brampton crying out for young people they need to create connections

bull After the summit businesses into the schools (opportunities for volunteer work)

bull Bring businesses to the summit that will have opportunities for young people

bull Connections through program departments in schools (contact list so businesses know who to call) on the student side students achieve credit (eg Mark on an assignment) to make the business volunteer work real and connected to curriculum

bull Social media connection platform board of trade a vehicle for making connections between young people and businesses

bull Need follow up from the summit

6 Please list your ideas for speakers panel presentersand breakout sessions that would attract (a) youth (b) businesses involved with digital media (c)educators agencies services etc that support digital media

bull Music Ontario - Scott Haunsburger (Ian Bodsazi has contacts) bull Lennon ampMaisy Stella - sister YouTube singers turned actresses

13

61-14

Sean Hatton - electric playground television hostreporter MuchMusicMTV

Danny Fernandaz local celebrities Da Kink in your Hair creator

WE Day - Free the Children Russell Peters

Nicole Lynn AKA MsNix Melanie Martin

Fringe Festival TIFF people North by North East Melissa Grello - host at CP24

HACE workshops Youth Success Stories

Philip deFranco

Ray William Johnston Foryall Entertainment A comedian

Crazy Kalvin Jordan Vieira - Fletchers Meadow graduate Music industry and how it works some hands-on experiences (practical help mentorship) Launch a business database at the summit (industries) Post-secondary opportunities Reach out for expertise Video conference in speakers to speak to conference attendees

7 Please include any other design suggestions for this special event

Smaller breakout session with hands on activities

Have experts in the field to interact with youth eg an architect Interactive panels How to mash together an interest in ie nursing and videography into a career

Programsincentives for businesses to hire students bull Note CB may be able to find an MEDI speaker to address

this topic

Success stories

Display artworkand physical tangible things people have done in the foyer interactive allowing people to talk to people involved (bring some of the work and display it at the summit and be able to showcase work at the summit and connect for people) Resume drop box Platform where people can post their stuff Can involve other locations beyond the Rose Eg Street art happening street performances use multiple locations Networking opportunities at certain points of the day

14

Page 10: Hace Downtown Brampton Creative Economy Round Table …...the 2013 HACE™ Summit Event Plan developed by the HACE™ Summit Event Planning . Team. • The mandate for the team is

E2-(o

Michelle Osei-Bonso St Roch Catholic SS

Jaskirat Sahi Turner Fenton SS

Hugh Simmons United Achievers

Ian Bodzasi wwwbodzasicom

10

El-H

Appendix B

HACEtrade Creative Economy Summit Think Tank Session Youth and Digital Media

Discussion Questions amp Responses

1 Are you comfortable with this definition of digital media Explain your reasoning Please include revisions if you have any suggestions The creative convergence of digitalarts science technology and business for the human expression communications social interaction and education - Digital Media Alliance Florida

- Wordy mission statement too inclusive very broad - New way for people to interact and express across all boundaries - Definition not necessary as it is always evolving - Need a simpler definition - The above is an all-encompassing definition A definition of digital media could get

very long but it is a great catch-all that captures everything digital media is Digital media could mean different things to different people depending on their interests and strengths in the creative economy

2 What are your areas of interest within the creative economy (Creative Economy is defined by the Martin Prosperity Institute as one that is driven by ideas innovation knowledge collaboration and creativity This economy employs people who are paid to think and they work within all sectors of the economy)

Film production Video editing

Special effects Theatre - acting play writes

Engineering writing psychology Parks movie theatres coffee houses recreation centres

Supporting operations and production ie marketing Education

Businesses opportunities Music

Collaborative creative businesses

Community Service Digital media Art and Design Architecture

Theatre

Graphic design Animation

Foreign Arts Software Programming

11

62-ii

What obstacles can you identify within the creative economy and what can we do at the summit to overcome them

Cost of software and materials

Limited access to software

Lack of awareness of the creative economy with youth More hands on training

Lack of opportunities for youth to gain experience

Lack of internships

Lack of experience

Perceived lack of stability in jobscareers Lack of company incentives to hire youth Lack of marketing the creative economy Creative economy seems focused in the Downtown when it needs to spread across the city No action with the HACE plan Difficult to access the existing talent pool

4 How can Summit 2013 support youth How can Summit 2013 be designed to support youth before during and after the Summit ends

Before and after workshops that allow for interaction with business and youth Industry parent information night - show the parents the opportunities Competitions - encouraging creativity any topic based on theme ie flower petal Pilot opportunities during the summit to be exposed to the vendors that offer experiences in the digital economy Live music street art other teasers leading up to summit

Workshop at summit how not to be a starving artist The Summit could help coordinate a program that allows students to be paid or get community service hours for the creative work that they are doing which will also help them build a portfolio to help them get work by the time that they graduate This way they are constantly building their creative portfolios Subscription email eg Giant box and get a weekly email facebook Brampton events connections for young people (social network connections) Creative stuff that is free eg What is happening in high schools that is free to the public Pulling back events going on in the high schools (more of a reciprocal relationship with the city city venue for publicizing great work happening in the high schools) How young people can get involved in creative ventures (publicize opportunities for young people)

12

E2-pound

5 While students look to connect with businesses likewise businesses struggle to connect with the talent in the next generation workforce How can Summit 2013 be designed to help both sides connect

bull Volunteer opportunities for youth to gain experience bull Greater understanding of what is available to youth bull Providing with both sides with information on both sides Youth and

businesses

bull Develop a hub (virtual or live) to upload work and have people view it Behance - ongoing site that is constantly being updated

bull Interactivity engagement and impressions bull Repositoryinventory of jobs in Brampton in creative economy bull Businesses need to interact with teachers (guidance dept) bull Keep Brampton people in Brampton bull Informing students of opportunities through showcases and open houses

Students need the information to understand what is going on around them Have businessescollegesuniversities meet a small amount of students at a time - say twenty - to have more intimate personable interaction so that neither feel like just a number and students can ask for business cards

bull It is also important for teachers to publicize the efforts of students as well Technology can be utilized to do this conversations can be organized through Twitter and Facebook This will help to generate exposure

bull 10000 businesses in Brampton crying out for young people they need to create connections

bull After the summit businesses into the schools (opportunities for volunteer work)

bull Bring businesses to the summit that will have opportunities for young people

bull Connections through program departments in schools (contact list so businesses know who to call) on the student side students achieve credit (eg Mark on an assignment) to make the business volunteer work real and connected to curriculum

bull Social media connection platform board of trade a vehicle for making connections between young people and businesses

bull Need follow up from the summit

6 Please list your ideas for speakers panel presentersand breakout sessions that would attract (a) youth (b) businesses involved with digital media (c)educators agencies services etc that support digital media

bull Music Ontario - Scott Haunsburger (Ian Bodsazi has contacts) bull Lennon ampMaisy Stella - sister YouTube singers turned actresses

13

61-14

Sean Hatton - electric playground television hostreporter MuchMusicMTV

Danny Fernandaz local celebrities Da Kink in your Hair creator

WE Day - Free the Children Russell Peters

Nicole Lynn AKA MsNix Melanie Martin

Fringe Festival TIFF people North by North East Melissa Grello - host at CP24

HACE workshops Youth Success Stories

Philip deFranco

Ray William Johnston Foryall Entertainment A comedian

Crazy Kalvin Jordan Vieira - Fletchers Meadow graduate Music industry and how it works some hands-on experiences (practical help mentorship) Launch a business database at the summit (industries) Post-secondary opportunities Reach out for expertise Video conference in speakers to speak to conference attendees

7 Please include any other design suggestions for this special event

Smaller breakout session with hands on activities

Have experts in the field to interact with youth eg an architect Interactive panels How to mash together an interest in ie nursing and videography into a career

Programsincentives for businesses to hire students bull Note CB may be able to find an MEDI speaker to address

this topic

Success stories

Display artworkand physical tangible things people have done in the foyer interactive allowing people to talk to people involved (bring some of the work and display it at the summit and be able to showcase work at the summit and connect for people) Resume drop box Platform where people can post their stuff Can involve other locations beyond the Rose Eg Street art happening street performances use multiple locations Networking opportunities at certain points of the day

14

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Appendix B

HACEtrade Creative Economy Summit Think Tank Session Youth and Digital Media

Discussion Questions amp Responses

1 Are you comfortable with this definition of digital media Explain your reasoning Please include revisions if you have any suggestions The creative convergence of digitalarts science technology and business for the human expression communications social interaction and education - Digital Media Alliance Florida

- Wordy mission statement too inclusive very broad - New way for people to interact and express across all boundaries - Definition not necessary as it is always evolving - Need a simpler definition - The above is an all-encompassing definition A definition of digital media could get

very long but it is a great catch-all that captures everything digital media is Digital media could mean different things to different people depending on their interests and strengths in the creative economy

2 What are your areas of interest within the creative economy (Creative Economy is defined by the Martin Prosperity Institute as one that is driven by ideas innovation knowledge collaboration and creativity This economy employs people who are paid to think and they work within all sectors of the economy)

Film production Video editing

Special effects Theatre - acting play writes

Engineering writing psychology Parks movie theatres coffee houses recreation centres

Supporting operations and production ie marketing Education

Businesses opportunities Music

Collaborative creative businesses

Community Service Digital media Art and Design Architecture

Theatre

Graphic design Animation

Foreign Arts Software Programming

11

62-ii

What obstacles can you identify within the creative economy and what can we do at the summit to overcome them

Cost of software and materials

Limited access to software

Lack of awareness of the creative economy with youth More hands on training

Lack of opportunities for youth to gain experience

Lack of internships

Lack of experience

Perceived lack of stability in jobscareers Lack of company incentives to hire youth Lack of marketing the creative economy Creative economy seems focused in the Downtown when it needs to spread across the city No action with the HACE plan Difficult to access the existing talent pool

4 How can Summit 2013 support youth How can Summit 2013 be designed to support youth before during and after the Summit ends

Before and after workshops that allow for interaction with business and youth Industry parent information night - show the parents the opportunities Competitions - encouraging creativity any topic based on theme ie flower petal Pilot opportunities during the summit to be exposed to the vendors that offer experiences in the digital economy Live music street art other teasers leading up to summit

Workshop at summit how not to be a starving artist The Summit could help coordinate a program that allows students to be paid or get community service hours for the creative work that they are doing which will also help them build a portfolio to help them get work by the time that they graduate This way they are constantly building their creative portfolios Subscription email eg Giant box and get a weekly email facebook Brampton events connections for young people (social network connections) Creative stuff that is free eg What is happening in high schools that is free to the public Pulling back events going on in the high schools (more of a reciprocal relationship with the city city venue for publicizing great work happening in the high schools) How young people can get involved in creative ventures (publicize opportunities for young people)

12

E2-pound

5 While students look to connect with businesses likewise businesses struggle to connect with the talent in the next generation workforce How can Summit 2013 be designed to help both sides connect

bull Volunteer opportunities for youth to gain experience bull Greater understanding of what is available to youth bull Providing with both sides with information on both sides Youth and

businesses

bull Develop a hub (virtual or live) to upload work and have people view it Behance - ongoing site that is constantly being updated

bull Interactivity engagement and impressions bull Repositoryinventory of jobs in Brampton in creative economy bull Businesses need to interact with teachers (guidance dept) bull Keep Brampton people in Brampton bull Informing students of opportunities through showcases and open houses

Students need the information to understand what is going on around them Have businessescollegesuniversities meet a small amount of students at a time - say twenty - to have more intimate personable interaction so that neither feel like just a number and students can ask for business cards

bull It is also important for teachers to publicize the efforts of students as well Technology can be utilized to do this conversations can be organized through Twitter and Facebook This will help to generate exposure

bull 10000 businesses in Brampton crying out for young people they need to create connections

bull After the summit businesses into the schools (opportunities for volunteer work)

bull Bring businesses to the summit that will have opportunities for young people

bull Connections through program departments in schools (contact list so businesses know who to call) on the student side students achieve credit (eg Mark on an assignment) to make the business volunteer work real and connected to curriculum

bull Social media connection platform board of trade a vehicle for making connections between young people and businesses

bull Need follow up from the summit

6 Please list your ideas for speakers panel presentersand breakout sessions that would attract (a) youth (b) businesses involved with digital media (c)educators agencies services etc that support digital media

bull Music Ontario - Scott Haunsburger (Ian Bodsazi has contacts) bull Lennon ampMaisy Stella - sister YouTube singers turned actresses

13

61-14

Sean Hatton - electric playground television hostreporter MuchMusicMTV

Danny Fernandaz local celebrities Da Kink in your Hair creator

WE Day - Free the Children Russell Peters

Nicole Lynn AKA MsNix Melanie Martin

Fringe Festival TIFF people North by North East Melissa Grello - host at CP24

HACE workshops Youth Success Stories

Philip deFranco

Ray William Johnston Foryall Entertainment A comedian

Crazy Kalvin Jordan Vieira - Fletchers Meadow graduate Music industry and how it works some hands-on experiences (practical help mentorship) Launch a business database at the summit (industries) Post-secondary opportunities Reach out for expertise Video conference in speakers to speak to conference attendees

7 Please include any other design suggestions for this special event

Smaller breakout session with hands on activities

Have experts in the field to interact with youth eg an architect Interactive panels How to mash together an interest in ie nursing and videography into a career

Programsincentives for businesses to hire students bull Note CB may be able to find an MEDI speaker to address

this topic

Success stories

Display artworkand physical tangible things people have done in the foyer interactive allowing people to talk to people involved (bring some of the work and display it at the summit and be able to showcase work at the summit and connect for people) Resume drop box Platform where people can post their stuff Can involve other locations beyond the Rose Eg Street art happening street performances use multiple locations Networking opportunities at certain points of the day

14

Page 12: Hace Downtown Brampton Creative Economy Round Table …...the 2013 HACE™ Summit Event Plan developed by the HACE™ Summit Event Planning . Team. • The mandate for the team is

62-ii

What obstacles can you identify within the creative economy and what can we do at the summit to overcome them

Cost of software and materials

Limited access to software

Lack of awareness of the creative economy with youth More hands on training

Lack of opportunities for youth to gain experience

Lack of internships

Lack of experience

Perceived lack of stability in jobscareers Lack of company incentives to hire youth Lack of marketing the creative economy Creative economy seems focused in the Downtown when it needs to spread across the city No action with the HACE plan Difficult to access the existing talent pool

4 How can Summit 2013 support youth How can Summit 2013 be designed to support youth before during and after the Summit ends

Before and after workshops that allow for interaction with business and youth Industry parent information night - show the parents the opportunities Competitions - encouraging creativity any topic based on theme ie flower petal Pilot opportunities during the summit to be exposed to the vendors that offer experiences in the digital economy Live music street art other teasers leading up to summit

Workshop at summit how not to be a starving artist The Summit could help coordinate a program that allows students to be paid or get community service hours for the creative work that they are doing which will also help them build a portfolio to help them get work by the time that they graduate This way they are constantly building their creative portfolios Subscription email eg Giant box and get a weekly email facebook Brampton events connections for young people (social network connections) Creative stuff that is free eg What is happening in high schools that is free to the public Pulling back events going on in the high schools (more of a reciprocal relationship with the city city venue for publicizing great work happening in the high schools) How young people can get involved in creative ventures (publicize opportunities for young people)

12

E2-pound

5 While students look to connect with businesses likewise businesses struggle to connect with the talent in the next generation workforce How can Summit 2013 be designed to help both sides connect

bull Volunteer opportunities for youth to gain experience bull Greater understanding of what is available to youth bull Providing with both sides with information on both sides Youth and

businesses

bull Develop a hub (virtual or live) to upload work and have people view it Behance - ongoing site that is constantly being updated

bull Interactivity engagement and impressions bull Repositoryinventory of jobs in Brampton in creative economy bull Businesses need to interact with teachers (guidance dept) bull Keep Brampton people in Brampton bull Informing students of opportunities through showcases and open houses

Students need the information to understand what is going on around them Have businessescollegesuniversities meet a small amount of students at a time - say twenty - to have more intimate personable interaction so that neither feel like just a number and students can ask for business cards

bull It is also important for teachers to publicize the efforts of students as well Technology can be utilized to do this conversations can be organized through Twitter and Facebook This will help to generate exposure

bull 10000 businesses in Brampton crying out for young people they need to create connections

bull After the summit businesses into the schools (opportunities for volunteer work)

bull Bring businesses to the summit that will have opportunities for young people

bull Connections through program departments in schools (contact list so businesses know who to call) on the student side students achieve credit (eg Mark on an assignment) to make the business volunteer work real and connected to curriculum

bull Social media connection platform board of trade a vehicle for making connections between young people and businesses

bull Need follow up from the summit

6 Please list your ideas for speakers panel presentersand breakout sessions that would attract (a) youth (b) businesses involved with digital media (c)educators agencies services etc that support digital media

bull Music Ontario - Scott Haunsburger (Ian Bodsazi has contacts) bull Lennon ampMaisy Stella - sister YouTube singers turned actresses

13

61-14

Sean Hatton - electric playground television hostreporter MuchMusicMTV

Danny Fernandaz local celebrities Da Kink in your Hair creator

WE Day - Free the Children Russell Peters

Nicole Lynn AKA MsNix Melanie Martin

Fringe Festival TIFF people North by North East Melissa Grello - host at CP24

HACE workshops Youth Success Stories

Philip deFranco

Ray William Johnston Foryall Entertainment A comedian

Crazy Kalvin Jordan Vieira - Fletchers Meadow graduate Music industry and how it works some hands-on experiences (practical help mentorship) Launch a business database at the summit (industries) Post-secondary opportunities Reach out for expertise Video conference in speakers to speak to conference attendees

7 Please include any other design suggestions for this special event

Smaller breakout session with hands on activities

Have experts in the field to interact with youth eg an architect Interactive panels How to mash together an interest in ie nursing and videography into a career

Programsincentives for businesses to hire students bull Note CB may be able to find an MEDI speaker to address

this topic

Success stories

Display artworkand physical tangible things people have done in the foyer interactive allowing people to talk to people involved (bring some of the work and display it at the summit and be able to showcase work at the summit and connect for people) Resume drop box Platform where people can post their stuff Can involve other locations beyond the Rose Eg Street art happening street performances use multiple locations Networking opportunities at certain points of the day

14

Page 13: Hace Downtown Brampton Creative Economy Round Table …...the 2013 HACE™ Summit Event Plan developed by the HACE™ Summit Event Planning . Team. • The mandate for the team is

E2-pound

5 While students look to connect with businesses likewise businesses struggle to connect with the talent in the next generation workforce How can Summit 2013 be designed to help both sides connect

bull Volunteer opportunities for youth to gain experience bull Greater understanding of what is available to youth bull Providing with both sides with information on both sides Youth and

businesses

bull Develop a hub (virtual or live) to upload work and have people view it Behance - ongoing site that is constantly being updated

bull Interactivity engagement and impressions bull Repositoryinventory of jobs in Brampton in creative economy bull Businesses need to interact with teachers (guidance dept) bull Keep Brampton people in Brampton bull Informing students of opportunities through showcases and open houses

Students need the information to understand what is going on around them Have businessescollegesuniversities meet a small amount of students at a time - say twenty - to have more intimate personable interaction so that neither feel like just a number and students can ask for business cards

bull It is also important for teachers to publicize the efforts of students as well Technology can be utilized to do this conversations can be organized through Twitter and Facebook This will help to generate exposure

bull 10000 businesses in Brampton crying out for young people they need to create connections

bull After the summit businesses into the schools (opportunities for volunteer work)

bull Bring businesses to the summit that will have opportunities for young people

bull Connections through program departments in schools (contact list so businesses know who to call) on the student side students achieve credit (eg Mark on an assignment) to make the business volunteer work real and connected to curriculum

bull Social media connection platform board of trade a vehicle for making connections between young people and businesses

bull Need follow up from the summit

6 Please list your ideas for speakers panel presentersand breakout sessions that would attract (a) youth (b) businesses involved with digital media (c)educators agencies services etc that support digital media

bull Music Ontario - Scott Haunsburger (Ian Bodsazi has contacts) bull Lennon ampMaisy Stella - sister YouTube singers turned actresses

13

61-14

Sean Hatton - electric playground television hostreporter MuchMusicMTV

Danny Fernandaz local celebrities Da Kink in your Hair creator

WE Day - Free the Children Russell Peters

Nicole Lynn AKA MsNix Melanie Martin

Fringe Festival TIFF people North by North East Melissa Grello - host at CP24

HACE workshops Youth Success Stories

Philip deFranco

Ray William Johnston Foryall Entertainment A comedian

Crazy Kalvin Jordan Vieira - Fletchers Meadow graduate Music industry and how it works some hands-on experiences (practical help mentorship) Launch a business database at the summit (industries) Post-secondary opportunities Reach out for expertise Video conference in speakers to speak to conference attendees

7 Please include any other design suggestions for this special event

Smaller breakout session with hands on activities

Have experts in the field to interact with youth eg an architect Interactive panels How to mash together an interest in ie nursing and videography into a career

Programsincentives for businesses to hire students bull Note CB may be able to find an MEDI speaker to address

this topic

Success stories

Display artworkand physical tangible things people have done in the foyer interactive allowing people to talk to people involved (bring some of the work and display it at the summit and be able to showcase work at the summit and connect for people) Resume drop box Platform where people can post their stuff Can involve other locations beyond the Rose Eg Street art happening street performances use multiple locations Networking opportunities at certain points of the day

14

Page 14: Hace Downtown Brampton Creative Economy Round Table …...the 2013 HACE™ Summit Event Plan developed by the HACE™ Summit Event Planning . Team. • The mandate for the team is

61-14

Sean Hatton - electric playground television hostreporter MuchMusicMTV

Danny Fernandaz local celebrities Da Kink in your Hair creator

WE Day - Free the Children Russell Peters

Nicole Lynn AKA MsNix Melanie Martin

Fringe Festival TIFF people North by North East Melissa Grello - host at CP24

HACE workshops Youth Success Stories

Philip deFranco

Ray William Johnston Foryall Entertainment A comedian

Crazy Kalvin Jordan Vieira - Fletchers Meadow graduate Music industry and how it works some hands-on experiences (practical help mentorship) Launch a business database at the summit (industries) Post-secondary opportunities Reach out for expertise Video conference in speakers to speak to conference attendees

7 Please include any other design suggestions for this special event

Smaller breakout session with hands on activities

Have experts in the field to interact with youth eg an architect Interactive panels How to mash together an interest in ie nursing and videography into a career

Programsincentives for businesses to hire students bull Note CB may be able to find an MEDI speaker to address

this topic

Success stories

Display artworkand physical tangible things people have done in the foyer interactive allowing people to talk to people involved (bring some of the work and display it at the summit and be able to showcase work at the summit and connect for people) Resume drop box Platform where people can post their stuff Can involve other locations beyond the Rose Eg Street art happening street performances use multiple locations Networking opportunities at certain points of the day

14