TASK 1

Media text is normally consists of media from newspapers, magazine articles, adverts and the internet they are used to layout what is occurring at this moment of time so it is very precise on what it shows, that is the main use for a newspaper or any type of media text, which also key specifically for game production. Media text is used in advertising the “Last of Us” and the “Just Dance” and can be found on various review website like for example IGN

MEDIA TEXT

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Semiotics includes the study of sign processes, indication, designation, likeness, symbolism, signification, and communication. Some semioticians focus on the logical dimensions of the science. The last of us uses semiotics by showing through posters and advertisements that it is a dark survival horror, and how just dance uses semiotics is fairly similar but shows a designation that is a fitness game.

SEMIOTICS

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game genres are categorized video games based on gameplay interaction rather than visual or narrative differences. They are classified independent of their setting or game-world content, unlike other works of fiction such as films or books. The last of us is categorised as a survival horror because of the games use of crafting weapons to fight zombies, and Just Dance is categorised a family game for it being a dance game for the whole family.

GENRE

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The content of the program grows depending on how much the player can interact with the program and the program reacting to the player. Can friends join the player in the experience of the program If so, the program has more value. And therefore has more content. The content within the Last of Us is using various crafting weapons to make it to point A to B, and not forgetting ammo conserving. Also for Just dance it point scoring game that require you to do a certain move to acquire more points

CONTENT

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The concept of Social Construction of targets arguably the most dramatic and possible effect of the mass media. To suggest that the media actually represent the public’s knowledge of an event or, in some cases, certainly points to a powerful view of the media’s role. the pop culture, which contains the tastes of the majority of the public. How the Last of Us lays out the construction of the game is by showing that various interfaces of the crafting in the backpack and sneaking interface.

CONSTRUCTION

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Just Dance however uses the interface in a different way as they change the colour depending on how good you are doing in the game or when gets to a certain phase or event within the song you are dancing to.

How codes and conventions apply in media studies Codes and conventions are used together in any study of genre, it is not enough to discuss a technical code used such as camera work, without saying how it is conventionally used in a genre.

CODES AND CONVENTIONS

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mode of address is how the media talk to the audience, for example how gaming magazines are presented to the specific audience, there are a few types which are called 1st person, 3rd person, formal and informal modes of address. In the last of us it addressing you as the 3rd person and Just dance it addresses you as 1st person.

MODES OF ADDRESS

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The target market can be defined by demographic and psychographic characteristics. Demographics study measurable characteristics of a population such as age, sex, income, and place of residence. Psychographics, on the other hand, measure attitudes, lifestyle characteristics, and beliefs.

TARGET DEMOGRAPHIC

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