H1 Prospection — English

15
B2B marketing firm specialized in business development HYPERCUBE INC PRESENTATION H1 - PROSPECTION
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    19-Oct-2014
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Identify quickly the decisions makers Identify the customer’s needs Maintain contact with the qualified prospects Inform the decision makers Present your offer Know your short term projects

Transcript of H1 Prospection — English

Page 1: H1 Prospection — English

B2B marketing firm specialized in business development

HYPERCUBE INC PRESENTATIONH1 - PROSPECTION

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« … U.S. corporations now lose half their customers in five years…»

Frederick ReichheldBain & Company

Auteur de « The Loyalty Effect »

B2B marketing firm specialized in business development

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« … Competition is Fiercer than

ever… »

Christopher [email protected]

B2B marketing firm specialized in business development

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Objectives of the meeting

Why Outbound Sales Calls?

What Results ?

About Hypercube

Hypercube’s Solutions

The Benefits of these Solutions

The Next Step

B2B marketing firm specialized in business development

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Why do Outbound Sales Calls?

B2B marketing firm specialized in business development

Too much time wasted in client search?

Not enough time invested in closing sales?

A sales representative costs a lot?

Not enough revenues quickly ?

Shorter sales cycle?

Continuous sales pipeline?

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Why do Outbound Sales Calls?

B2B marketing firm specialized in business development

The most efficient method in direct marketing - especially when combined with a mailing

PUSH strategy

Under your control

Outbound Sales Calls are less expensive than sales in person and permits you to better identify your customers than advertising!

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What are the Results of Outbound Sales Calls?

B2B marketing firm specialized in business development

Identify quickly the decisions makers

Identify the customer’s needs

Maintain contact with the qualified prospects

Inform the decision makers

Present your offer

Know your short term projects

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The Challenges of B2B Marketing differ from B2C Marketing

Reduces client risk

Transfers a lot of information, often more technical

To know the « language / vocabulary » of the industry

B2B marketing firm specialized in business development

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Hypercube’s solutions

H1 Program – ProspectionH1 Program – Prospection

H2 Program – Loyalty

H3 Program – Marketing Tools

H4 Program – Online Marketing

B2B marketing firm specialized in business development

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H1 Program– Prospection

Have directly a meeting with a decision maker having a short term projet (RED)

Meet a person truly interested by the company having a short term project (YELLOW)

Delegate the companies that want to receive only the basic documentation for the moment (GREEN)

Put on the side the companies that have no real opportunity we can work with (BLACK)

B2B marketing firm specialized in business development

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Our Proposition

The success of a campaign depends mainly on the following factors :

• A precise objective• A clear target• A good quality list• An attractive and competitive offer• Trained and experienced agents• An adapted scenario• Documentation related to the campaign

• A well-developped and tested script • A constant execution• A good follow-up to support the results of the campaign

B2B marketing firm specialized in business development

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The BENEFITS of a well-developped program:Hypercube cleans-up for you.

You now visit only the REDS (your representatives)

Plan for the YELLOWS (pipeline)

Hypercube manages the GREENS (no time wasted)

Hypercube puts on the side the BLACKS (no time wasted)

B2B marketing firm specialized in business development

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H1 Program – Prospection

B2B marketing firm specialized in business development

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CONCLUSION

B2B marketing firm specialized in business development

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About Hypercube

Founded in 2009

Profitable in its first year

Office in a prestigious building in Saint-Lambert

B2B marketing firm specialized in business development

Specialised in Business Development Strategy

Our core competencies lie in customized programs for acquiring and developing new customers and existing customers. More than 50 cumulative years of experience in marketing and business development.