H1 Prospection — English
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19-Oct-2014 -
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Transcript of H1 Prospection — English
B2B marketing firm specialized in business development
HYPERCUBE INC PRESENTATIONH1 - PROSPECTION
« … U.S. corporations now lose half their customers in five years…»
Frederick ReichheldBain & Company
Auteur de « The Loyalty Effect »
B2B marketing firm specialized in business development
« … Competition is Fiercer than
ever… »
Christopher [email protected]
B2B marketing firm specialized in business development
Objectives of the meeting
Why Outbound Sales Calls?
What Results ?
About Hypercube
Hypercube’s Solutions
The Benefits of these Solutions
The Next Step
B2B marketing firm specialized in business development
Why do Outbound Sales Calls?
B2B marketing firm specialized in business development
Too much time wasted in client search?
Not enough time invested in closing sales?
A sales representative costs a lot?
Not enough revenues quickly ?
Shorter sales cycle?
Continuous sales pipeline?
Why do Outbound Sales Calls?
B2B marketing firm specialized in business development
The most efficient method in direct marketing - especially when combined with a mailing
PUSH strategy
Under your control
Outbound Sales Calls are less expensive than sales in person and permits you to better identify your customers than advertising!
What are the Results of Outbound Sales Calls?
B2B marketing firm specialized in business development
Identify quickly the decisions makers
Identify the customer’s needs
Maintain contact with the qualified prospects
Inform the decision makers
Present your offer
Know your short term projects
The Challenges of B2B Marketing differ from B2C Marketing
Reduces client risk
Transfers a lot of information, often more technical
To know the « language / vocabulary » of the industry
B2B marketing firm specialized in business development
Hypercube’s solutions
H1 Program – ProspectionH1 Program – Prospection
H2 Program – Loyalty
H3 Program – Marketing Tools
H4 Program – Online Marketing
B2B marketing firm specialized in business development
H1 Program– Prospection
Have directly a meeting with a decision maker having a short term projet (RED)
Meet a person truly interested by the company having a short term project (YELLOW)
Delegate the companies that want to receive only the basic documentation for the moment (GREEN)
Put on the side the companies that have no real opportunity we can work with (BLACK)
B2B marketing firm specialized in business development
Our Proposition
The success of a campaign depends mainly on the following factors :
• A precise objective• A clear target• A good quality list• An attractive and competitive offer• Trained and experienced agents• An adapted scenario• Documentation related to the campaign
• A well-developped and tested script • A constant execution• A good follow-up to support the results of the campaign
B2B marketing firm specialized in business development
The BENEFITS of a well-developped program:Hypercube cleans-up for you.
You now visit only the REDS (your representatives)
Plan for the YELLOWS (pipeline)
Hypercube manages the GREENS (no time wasted)
Hypercube puts on the side the BLACKS (no time wasted)
B2B marketing firm specialized in business development
H1 Program – Prospection
B2B marketing firm specialized in business development
CONCLUSION
B2B marketing firm specialized in business development
About Hypercube
Founded in 2009
Profitable in its first year
Office in a prestigious building in Saint-Lambert
B2B marketing firm specialized in business development
Specialised in Business Development Strategy
Our core competencies lie in customized programs for acquiring and developing new customers and existing customers. More than 50 cumulative years of experience in marketing and business development.