GYSO- MARKETING STRATEGY FOR A NEW ANDROID APP

66
GYSO

Transcript of GYSO- MARKETING STRATEGY FOR A NEW ANDROID APP

GYSO

ENTRY

Market is very big and attractive. Acquiring new technology and techniques. Increase the distribution channel

Unique concept High value One stop for purchasing Both

customized and personalized gifts Connection with consumers

New in Market No market share Limited experience of customers Small distribution network Need a high-tech work force

Stealing of Idea by new potential competitors.

Retaining consumers Ability to reach the new consumers

Products /

Offered

Right after the launching of App, the main collaborators would be the designer groups where the consumers would be directed and it would in doubt help in the growth of the revenues of the sector over time as this app will ultimately lead to them for designing the product.

Convenience apps can give marketers a great return on investment, in return of providing the service to the consumer. It can strengthen relationships with the core customers. Also, large customer bases have an inherent advantage in using the apps to drive retention and engagement, and the company could build more and more convenience into the app for offering better service value to consumers.

The invention of this app will create a milestone in the online world and social media will help this app to get connected with many people . To help people easily remember, the app has been given a bizarre name.

DistributionProducts must be delivered to the customers at the time as specified by the customer. Hence local go downs must be maintained in all major cities for timely service.Delivery of products must be done through specified distribution channel.

The company largely involves employing candidates from high tech background and those who can bring about necessary changes and required updates in the working of the app

PERFORMANCE EVALUATION