Marketing communications for an attempt to be the first person to fly a gyrcopter

around the world

Objective

• Identify a marketing communications needs• Create a marketing communications plan• Create a professional and consistent public image• Support sponsorship• Gain maximum media coverage and social media

presence• Advise and support pilot on all related matters

Actions

• Organise media launch• Set up social media• Write content for all communications• Create visual content for all communications• Engage the media• Advise on documentary and book• Gather visual record – video & still images• Make contacts in stop off countries

Social media & web activity

• Set up blog, Facebook, Twitter, Picasa, YouTube, Vimeo, Flicker

• Created an editorial plan• Wrote / produce and uploaded content• Researched and recruited followers / friends / groups• Responded to friends / followers• Created and uploaded content for website• Researched and identified external social media and

websites and engaged with them

Media

• Researched and contacted worldwide media database including large media agencies

• Wrote press release, information sheets, articles• Created visual supporting material• Distributed information to media• Chased the media and responded to the media enquiries• Organised media launch at the Imperial War Museum

and departure from Larne, N. Ireland• Handled media at Imperial War Museum and Larne.• Organised media coverage in various stop off countries

Visual supporting material

• Organised the creation of logo• Designed social media• Edited still photos & video for distribution to the

media• Organised the production of a taster 3 min

documentary• Took and edited supporting photos• Sourced and gather photos from photographers

in stop off countries

Outcome

• Coverage across the world including:– Media - BBC, Fox, SkyNews, Associated Press,

Russia Today, Al Jazeera, Guardian, Der Speigel, Daily Telegraph, NHK (Japan)

– News agencies - Associated Press, Agency France Press, Press Association, European PressPhoto Agency, Deutsche Press Agentur

• 5,000 Facebook followers• Support in all stop off countries