Gyh workshop 2012grn practice setup 1

Green Your Home Workshop

© 2012 Keller Williams Realty, Inc

NoticesWhile Keller Williams Realty, Inc. (KWRI) has taken due care in the preparation of all course materials, we do

not guarantee its accuracy now or in the future. KWRI makes no warranties either expressed or implied with regard to the information and programs presented in the presentation or associated workbook, and reserves the right to make changes from time to time.

This presentation and workbook may contain hypothetical exercises that are designed to characterize typical sustainable strategies and return on investment, but in no way guarantees specific results or return on investment.

Material excerpted from Green Your Home appears courtesy of Keller Williams Realty, Inc. Green Your Home, copyright ©2011 Rellek Publishing Partners Ltd. All rights reserved.

Copyright NoticeAll other materials are copyright © 2012 Keller Williams Realty, Inc. All rights reserved.No part of this publication and its associated materials may be reproduced or transmitted in any form or by

any means without the prior permission of Keller Williams Realty, Inc. Any modification to this material is at the sole discretion of the presenter, and as such KWRI is held harmless for any acts or resulting acts from such alterations or modifications. All Keller Williams associates are encouraged to personalize this material, and to clearly indicate the sources of any additional materials, including any necessary copyright notices.

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Presented by:

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Jonathan McGovernSpeak, Read, Write Real Estate, Apartment Genius

Jonathan MinskSunTrust Mortgage

Gerard SmithSoutheast Builders

What We Cover in the GYH Workshop

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• Motivations

• Laying the Groundwork▫ Facts and Fears

▫ Six Things to Consider

• The Four Steps to Greening Your Home▫ The Process

▫ The Priorities

• The Three Zones▫ The Inside, Systems, and Outside Zones

•Getting It Done

About Me

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•Licensed REALTOR® Georgia and California

•My credentials(BPO, SFR, CCIM Candidate)

•Experienced Real Estate Investor

•Pilot, Travel Buff, Classic Rock Fan

Jonathan McGovern

Motivations

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• Human consumption in the past two centuries has released enough carbon dioxide to cause measurable, irreversible changes in the atmosphere.

• Landfills are overflowing and disposal of household waste is a growing problem.

• Mandatory water conservation is becoming more common, more often.

• With knowledge and action, we can make a difference today. Our presentation is drawn

from Green Your Home, a Keller Williams Realty Guide

Laying the Groundwork

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Green Your Home focuses on the home - as this is where each person can truly have a lasting

impact on our community and our environment.

•Healthy•Money-Smart•Sustainable Living

What Does It Mean to Be “Green”?


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“Sustainability creates and maintains the conditions under which humans and

nature can exist in productive harmony, that permit fulfilling the social, economic and other requirements of present and

future generations.”

Sustainability, according to the U.S. Environmental Protection Agency


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Take the ChallengeFear: Green is just a bunch of hype

Fact: While there are some who use the green message for marketing strategies, green is real, green is common sense, and green is likely already a part of your life

Fear: Green is too expensive for me to make a lifestyle change

Fact: Green can save you money over time. There are simple actions you can take today that cost nothing, yet will yield a measurable impact long term

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Fears and Facts

Pages 7-8


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Fact: Green will not benefit me personally

Fact: Green benefits you directly, and your family, your neighbors, and your community, now and into the future

Fear: Going green will not really make a difference

Fact: A green lifestyle can make all the difference in the world - starting with you in your home

Fears and Facts

Fact: Making the lifestyle change to green is too difficult

Fact : Green is about ease and simplicity, it’s about awareness

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10Pages

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Six Things to Consider Before You Begin

1. Focus on resale value2. Keep your local climate in mind3. Get more for less4. Embrace the payback principle5. Take advantage of potential tax advantages,

rebates, and incentives6. Weigh taking action now vs. later

The Process

The Four Steps to Greening Your Home

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1. Clarify your green priorities

2. Create your green team

3. Build your green project list• Inside Zone• Systems Zone• Outside Zone

4. Turn your project list into a plan of action

The Process


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1. Clarify Your Green Priorities• A Healthy Home

• Air• A Money-Smart Home

• Energy• A Sustainable Home

• Water

The Process

Pages 26-29


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2. Create Your Green Team• Jonathan McGovern, Your Real Estate Agent

• General Contractors

• Skilled Tradespeople

• Architects or Design-Build Professionals

• Eco-Consultants

• Landscape Architects

• Home Energy Audit Professionals

The Process

Pages 30-38


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3. Build Your Green Project List

• Pay for a professional energy audit

• Research the rebates and incentives in your area

• Compile a list of possibilities and want-to’s

The Process

The Three Zones

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1. The Inside ZoneA. A Healthy Inside Zone

1) Bring fresh air inside2) Get to know your pollutants3) Test for Pollutants4) Keep pollutants out

B. A Money-Smart Inside Zone1) Improve your lighting design2) Boost energy efficiency

C. A Sustainable Inside Zone1) Get water-wise2) Add smart, sustainable interior design features

The Priorities

Pages 43-90

The Three Zones

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2. The Systems ZoneA. A Money-Smart Systems Zone

1) Understand how you use energy2) Pay yourself back with easy energy updates3) Tighten the building envelope4) Maintain your mechanical systems5) Work with nature

B. A Healthy Systems Zone1) Optimize your ventilation system

C. A Sustainable Systems Zone1) Upgrade the water-wise way

The Priorities

Pages 91-138

The Three Zones

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3. The Outside ZoneA. A Sustainable Outside Zone

1) Water your lawn more efficiently2) Create a sustainable landscape3) Plant a garden of your own

B. A Money-Smart Outside Zone1) Improve your energy efficiency from the outside in

C. A Healthy Outside Zone1) Practice safe landscaping techniques2) Bring your home outside

The Priorities

Pages 43-90

Pages 139-177


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4. Turn Your Project List into a Plan of Action

1. Create your list of action items for the home zones

2. Organize your project list based on your priorities3. Make a realistic, comfortable budget4. Commit to your time frame and team

The Process

Pages 181-184

Getting It Done

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Four Keys to Keeping Green in Good Order

1. Practice proper maintenance for optimal performance

2. Keep it clean

3. Watch for problems

4. Share the rewards of your Green Your Home adventure

Pages 185-189

Getting It Done

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Resources for Rebates and Incentives

• DSIREusa.org – search for your city or county• Energy.gov/savings – search for your city or county• Energysavers.gov – search for ideas, tips, rebates, resources, etc.• EnergyStar.gov – products, ideas, rebates, etc

• Call your local energy provider, or go to their website for more local information

• Ask your accountant

Getting It Done

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Next Steps1. Read Green Your Home2. Create your project list3. Prioritize your project list4. Send me your referrals

Getting It Done

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Questions?

[email protected]

Your Green Real Estate Professional

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• I look forward to working with you as you consider greening your home. I am also asking for your referrals - family, friends, co-workers. I’ll take great care of them!

• I sell all kinds of homes, including investment properties - which is another workshop. Do not hesitate to call me for all of your real estate needs!

•Direct (877) 282-2914

Jonathan McGovern

Gyh workshop 2012grn practice setup 1

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