GWEBINAR: MEDIA TRAINING 101- FORMULA FOR SUCCESS · 2017. 12. 15. · GWEBINAR: MEDIA TRAINING...
Transcript of GWEBINAR: MEDIA TRAINING 101- FORMULA FOR SUCCESS · 2017. 12. 15. · GWEBINAR: MEDIA TRAINING...
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G W E B I N A R : M E D I A T R A I N I N G 1 0 1 -
F O R M U L A F O R S U C C E S SD E C E M B E R 6 , 2 0 1 7
Presented by: Evan Nierman (CCAS BA '00), Founder/Principal of Red Banyan
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T A B L E O F C O N T E N T S
Reporters and Media…………………….……3
Your Interview & the Big Picture……..….……7
Preparation & Core Messages……..………..11
Showtime………………………………………15
Best Foot Forward………………………….…20
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R E P O R T E R S + M E D I A
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P U B L I C A T I O N G O A L S
• Make Money
• Educate
• Inform
• Entertain
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R E P O R T E R S
• Power of the Pen
• Influence Public Opinion
• SEO
• $$$
• Live Forever Online
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C O N S T R U C T I O N
• Lead
• Key News Questions
• Body of the Story
• Closing
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T H E B I G P I C T U R E
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P R I N T V S . T V
• Relaxed Conversation
• More Detail
• Context & Case Building
• Television
• Rapid Pace
• Sound Bites
• Key Points Only - No Context
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T A K E C O N T R O L
• Conversation vs. Interrogation
• Ask Questions
• Control Topics
• Stick to Message
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M O T I V A T I O N
• Us
• Numbers
• Data
• Facts
• Reports
• Them
• Conflict
• Confrontation
• Adversity
• Triumph
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P R E P A R A T I O N
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K N O W Y O U R I N T E R V I E W E R
• Understand the Outlet
• Learn about Reporter
• who they write for
• what they write about
• what’s the angle
• find clues/ask directly
• Reporters vs. Friends
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C O R E M E S S A G E S
• Three to Four Messages
• Repetition
• Paraphrasing
• Answer Questions You Want
• Remember Who Knows More
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I N T E R V I E W P R E P
• Read Core Messages
• Read Q & A
• Practice Interview
• Watch Tape
• Repeat and Refine
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S H O W T I M E
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G R O U N D R U L E S
• Always Set Terms Before Interview
• The Record
• assume you’re on
• The Impression
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Y O U D E F I N E T H E D I R E C T I O N
• Questions are Opportunities
• Define Topic with Answers
• Drive the Message
• Stay Calm
• Stay Positive
• Eat Dessert First
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T O U G H Q U E S T I O N S
• Return to Core Message
• Answer Different Question
• Stay Truthful
• Don’t Exaggerate
• Bridging
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B R I D G I N G E X A M P L E S
• Here are the facts… • An even tougher question is...• I have heard that too, but the
real focus should be...• I would describe it differently...• If I may, let me explore a more
important point...• Let's deal in reality...• Let's talk about something I'm
even more familiar with...• Another perspective is...• Opinions can differ, but I
believe… • That's one view, mine is...• The critical issue is...• What concerns me even more...• I understand. For me, the
question is…
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B E S T F O O T F O R W A R D
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P R E S E N T Y O U R S E L F
• Dress
• Slightly Over is Best
• Colors and textures
• Comfort
• Posture (for TV)
• Don’t Slouch
• Legs uncomfortable (lazy legs lazy mouth)
• Lean Slightly Forward
• Fold Hands in Lap
• Look Happy :)
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F O L L O W U P
• Thank Reporter for Opportunity
• Provide Feedback After Piece Airs
• Keep Contact Info
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R E V I E W
• Prepare 3-4 Core Messages
• Eat Dessert First
• Take Control
• Prepare Your Bridging
• Dress the Part
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Q U E S T I O N S ?
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Keep in TouchEvan Nierman, Founder/Principal of Red BanyanContact Information:
t: 954-379-2115e: (for Evan) [email protected]
(for Red Banyan) [email protected]: www.redbanyan.com