GWC14: Jaume Juan - "Challenge: An incredible Game Dynamic for Massive Learning"
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Challenge An incredible game dynamic for Massive Learning Jaume Juan CEO, Compettia @JaumeJuan
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Presentation from the talk of Jaume Juan at Gamification World Congress 2014
Transcript of GWC14: Jaume Juan - "Challenge: An incredible Game Dynamic for Massive Learning"
ChallengeAn incredible game dynamic for Massive Learning
Jaume Juan
CEO, Compettia
@JaumeJuan
… Five Centuries !!
+100 times
¿What is “the challenge someone”
game dynamic?
A player challenges another player doing
something in a short amount of time
Why it’s so great? … It’s massively
social
• A player needs to select another player
• Invited and “forced” to play
• ……. It’s viral !!!!!
Who are the Players?• Coporate
– Sales forces
– Your Channel
– Franchises
– Stores
– My teammates
• Education
– My Class
– My School - University
• Who can play with Who?
– How I find people to challenge?
– Can I challenge everyone in the game?
– Teams?
Using challenges in
serious quizzes
• Divide the knowledge in
Questions and Answers
• Include images
• Every challenge is a quiz of N
questions ( usually
7questions)
• Let the game repeat the
questions at a reasonable
rate to promote learning
• The player has a fixed time
for answering the questions
Campaigns
A Campaign is a training battle with a specific set of questions. Challenges happens inside a Campaign.
– Sales Techniques Training –Level 1
– Summer Collection 2014 training
– Dissociated Diet
– Fix and Repair iPhone 4 models
– Know Who is Who in the Company
– Customer Stories 2014
– … your content …
Product
Knowledge
Cross-
selling recommendations
Argue
against
competition
Sales
techniques
Service
Repairs
Your
Company
Real
Customer
Stories
Product
Launches
Education
K12High EducationAdult Learning
Real case
• 4 days Campaign, 285
questions
• Subject: Knowledge about a
Nutrition Family of Products
• 20 Players
• 7 questions per challenge
• 3.778 challenges launched
• 2*7*3.778 = 52.892
questions answered
• An average of +2600 per
player
Participation chart – game
engagement
438
10931233 1150
1 2 3 4
Num challenges per day
Knowledge gain
44%
63%
81%89%
1 2 3 4
Correct answer ratio
Knowledge comprehension
92%81%
76%
88%
Product Nutrition Args Other
Assimilation by knowledge type
retaME“challenge ME”
retaME Platform
retaME
Platform
Managers
Good Job
Campaign Ended
New
Campaign
Import your own Questions
Web Cloud
Game Master
Players and TEAMS
ANDROID & IOS
Phones & Tablets
Web Backend Platform Mobile app game
Benefits of using
retaME in Learning
• It’s fun, engaging, social & viral
• Use it everywhere: it’s mobile
• Use it in every possible moment
• Transfer knowledge faster & massively
• Track knowledge gaps and map your organization’s real knowledge
• Reach everyone: internal employees, mobile workers, points of sales, franchises, channel, …
• Every minute played is a minute learning
