GWC14: Bastian Kneissl - Location based engagement: the star gate for interaction marketing
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Presentation from Bastian Kneissl talk at Gamification World Congress 2014
Transcript of GWC14: Bastian Kneissl - Location based engagement: the star gate for interaction marketing
Your partner for gamification and location based marketing
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Company factsFounded 2011
21 HeadsISB and VCN Venture Capital
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Incubators & AwardsEXIST
European Space AgencyGerman Silicon Valley Accelerator
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„Motivate people in a playful way to do more sports and open the door
for advertisers“
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Location based Engagement: The Stargate for interaction
marketing
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2005
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2013
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Social Media
Out-of-home media
Newsletter
PrintMagazine
PR
EventsSponsoring
Display
TV
Mobile???
App
2014
Web
2005
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„Traditional advertising is inefficient“
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„The mobile device is the key access point into the users lives“
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„ Brands that leverage, engage and activate their social communities
will come out on top “
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Branding
Marketing Engagement
Cycle Social Customer Dialog
On Location Communication
On Activity Communication
Conversion
Loyalty
On location
Targeting
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Stargate
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GameMechanics
+
iLocationBranding
BadgesCoupon
Scavenger HuntGoodie
ContestPrize
Level 1Level 200001000
What is the average conversion rate of MAPtoSNOW coupons?
Early Bird
Cool Goodie
A 10%
B 6%
C 2%
calories
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170.000 Downloads
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60.000 Contest Participants
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1.2 Mio Badges
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