GW MMM Week-1 Management
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Transcript of GW MMM Week-1 Management
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MEDIA MANAGEMENT & MARKETING
Week-1
Course In charge-Tahira Tariq
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RECOMMENDED BOOKS
Management a Global Perspective, Weilrich and Koontz, 9thed. McGraw Hill, 1994
Managing Media organizations, John Lavaine, Longman,1994.
Media Management, Ardyth B. Sohn, Lawrance Erlebaum,London, 1999.
Strategic Newspaper Management, Conrad C. Fink, SIUP,Carbondale, 1999.
Rucker and Williams News paper organization andManagement-lowa state college Press. Lowa 1958.
Newspaper Organization and Management, Hervert L.William, 1994.
Rucker Frank News Papers Circulation. Lowa state collegepress lowa.
The New Management, Robert M Fulmer 4th
Edition-ISBN 0-02-339360-2
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MANAGEMENT
Dictionary Meaning
Management is the process of dealing with orcontrolling things or people.
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MANAGEMENT
Management in all business and organizational
activities is the act of coordinating the efforts
of people, to accomplish desired goals and
objectives using available resources
efficiently and effectively.
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MANAGEMENT & MANAGERS
Management requires someone to
manage.One who manages is a manager.
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MANAGEMENT FROM MANAGERS PROSPECTIVE
Management is a practice by which
managers create, direct, maintain and
operate purposive organizationsthrough systematic, coordinated,
cooperative human efforts.
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APPROACHES TO MANAGEMENT
1) Scientific Management
2) Human Relations
3) Administrative Management
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SCIENTIFIC MANAGEMENT BY TAYLOR
1) Replace rule of thumb work methods with methodsbased on a scientific study of the tasks.
2) Scientifically select, train, and develop eachemployee rather than passively leaving them to train
themselves.
3) Provide Detailed instruction and supervision of eachworker in the performance of that worker's discrete
task.
4) Divide work nearly equally between managers andworkers, so that the managers apply scientific
management principles to planning the work and theworkers actually perform the tasks.
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HUMAN RELATIONS & BEHAVIORALMANAGEMENT BY ELTON MAYO
Hawthorne studies by Mayo demonstrated that:
1) Human social and psychological needs are
every bit as effective as motivators as money.2) The social interaction of the work group is asinfluential as the organization of the actual work.
3) The human factor cannot be ignored in anyaccurate management planning.
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ADMINISTRATIVE MANAGEMENT BY FAYOL1) Division of Work
2) Authority
3) Discipline
4) Unity of Command
5) Unity of Direction
6) Subordination of Individual Interests to the General Interest7) Remuneration
8) Centralization
9) Scalar Chain
10) Order
11) Equity12) Stability of Tenure of Personnel
13) Initiative
14) Esprit de Corps
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FAYOL'S 14 PRINCIPLES OF MANAGEMENT
1) Division of Work
When employees are specialized, output can
increase because they become increasingly
skilled and efficient.
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FAYOL'S 14 PRINCIPLES OF MANAGEMENT
2) Authority
Managers must have the authority to give
orders, but they must also keep in mind that
with authority comes responsibility.
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FAYOL'S 14 PRINCIPLES OF MANAGEMENT3)Discipline
Discipline must be upheld in organizations,
but methods for doing so can vary.
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FAYOL'S 14 PRINCIPLES OF MANAGEMENT4) Unity of Command
Employees should have only one direct
supervisor.
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FAYOL'S 14 PRINCIPLES OF MANAGEMENT5) Unity of Direction
Teams with the same objective should be
working under the direction of one manager,
using one plan.
This will ensure that action is properly
coordinated.
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FAYOL'S 14 PRINCIPLES OF MANAGEMENT6) Subordination of Individual Interests
to the General Interest
The interests of one employee should not be
allowed to become more important than
those of the group.
This includes managers.
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FAYOL'S 14 PRINCIPLES OF MANAGEMENT7) Remuneration
Employee satisfaction depends on fair
remuneration for everyone.
This includes financial and non financial
compensation.
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FAYOL'S 14 PRINCIPLES OF MANAGEMENT8) Centralization
This principle refers to how close employees
are to the decision making process.
It is important to aim for an appropriate
balance.
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FAYOL'S 14 PRINCIPLES OF MANAGEMENT9) Scalar Chain
Employees should be aware of where they
stand in the organization's hierarchy.
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FAYOL'S 14 PRINCIPLES OF MANAGEMENT10) Order
The workplace facilities must be clean, tidy
and safe for employees.
Everything should have its place.
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FAYOL'S 14 PRINCIPLES OF MANAGEMENT11) Equity
Managers should be fair to staff at all times,
both maintaining discipline as necessary and
acting with kindness where appropriate.
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FAYOL'S 14 PRINCIPLES OF MANAGEMENT12) Stability of Tenure of Personnel
Managers should strive to minimize employee
turnover.
Personnel planning should be a priority.
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FAYOL'S 14 PRINCIPLES OF MANAGEMENTInitiative
Employees should be given the necessary
level of freedom to create and carry out
plans.
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FAYOL'S 14 PRINCIPLES OF MANAGEMENT14) Esprit de Corps
Organizations should strive to promote team
spirit and unity.
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FAYOL'S SIX FUNCTIONS OF MANAGEMENT
Fayol's six primary functions of management,which go hand in hand with the Principles:
1) Forecasting.
2) Planning.3) Organizing.
4) Commanding.
5) Coordinating.6) Controlling.
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MEDIA MANAGEMENT & MARKETING
Slides & Lesson Notes will be mailed to CR
Thank You