Why is workplace design becoming

important from a managerial perspective

Guzmán de Yarza Blache, Architect

Director of the Master in Work Space Design by the IE School of Architecture.

(lessons form co-working)

Why is workplace design becoming important from a managerial perspective (lessons from co-working)

Guzmán de Yarza Blache, Architect

Director of the Master in Work Space Design by the IE School of Architecture.

Photos by Lars Turnjbork

Guzmán de Yarza Blache, Architect

Director of the Master in Work Space Design by the IE School of Architecture.

Photos by Lars Turnjbork

Why is workplace design becoming important from a managerial perspective (lessons from co-working)

Guzmán de Yarza Blache, Architect

Director of the Master in Work Space Design by the IE School of Architecture.

1-Hierarchical (top down)

2-Analogical (based on presence)

3-Statical (based on place)

4-Individualistic (based on competition)

5-Exclusionary (based on work)

6-Mono-stylish (based on patterns)

7-Product-oriented (based on efficiency)

These pictures reveal:

Traditional XXTh Century work environments

for

Traditional XXTh Century Corporations

Why is workplace design becoming important from a managerial perspective (lessons from co-working)

Guzmán de Yarza Blache, Architect

Director of the Master in Work Space Design by the IE School of Architecture.

1-Community-based (bottom up)

2-Digital (based on virtuality)

3-Flexible (based on mobility)

4-Collaborative (based on sharing)

5-Inclusive (based on working+living+learning)

6-Multi-stylish (based on multiculturality)

7-Knowledge-oriented (based on effectiveness)

What kind of companies and business models

are appearing within the XXIst Century?

Why is workplace design becoming important from a managerial perspective (lessons from co-working)

Guzmán de Yarza Blache, Architect

Director of the Master in Work Space Design by the IE School of Architecture.

From Hierarchy to Community

Analogical to Digital

Statical to Flexible

Individualistic to Collaborative

Exclusionary to Inclusive

Mono to Multi-stylish

Product to Knowledge

Mainly through a new design of their work environments

that can provoque a shift in the way they work

Why is workplace design becoming important from a managerial perspective (lessons from co-working)

Can corporations from XXth Century adapt

to the new XXIst conditions?

Guzmán de Yarza Blache, Architect

Director of the Master in Work Space Design by the IE School of Architecture.

Why is workplace design becoming important from a managerial perspective (lessons from co-working)

What benefits does this new way of working

bring to the company?

TALENT ATTRACTION

WORK AND LIFE

BALANCE

INNOVATION

BRAND ENHANCEMENT

MARKET LEADERSHIP

EMPLOYEE COMMITMENT

CORPORATE

RESPONSIBILITY

INDIVIDUAL VALUE

Community

Digital

Flexible

Collaborative

Inclusive

Multi-stylish

Knowledge-

oriented

Guzmán de Yarza Blache, Architect

Director of the Master in Work Space Design by the IE School of Architecture.

Why is workplace design becoming important from a managerial perspective (lessons from co-working)

How are the employees of top performing companies

working on a daily basis?

SOCIALIZING CONCENTRATING

LEARNING EXCHANGING

REFRESHING

PERFORMANCE

Studies reveal Five Major Working Modes:

Office working is no longer and eight-hour schedule

tied up to our chair…

Guzmán de Yarza Blache, Architect

Director of the Master in Work Space Design by the IE School of Architecture.

Why is workplace design becoming important from a managerial perspective (lessons from co-working)

Where in the world can corporations look for

organizations or institutions that are already and simultaneoulsy

Communal

Digital

Flexible

Collaborative

Inclusive

Multi-stylish

Knowledge-oriented

And where

their members

can better

Concentrate

Socialize

Learn

Refresh

Exchange

Co-Working Spaces!

Guzmán de Yarza Blache, Architect

Director of the Master in Work Space Design by the IE School of Architecture.

Why is workplace design becoming important from a managerial perspective (lessons from co-working)

Co-Working Spaces not only have the characteristics of XXIst companies but are also…

Incubators

Start Ups themselves

Venture Labs

Entrepreneur meeting points

Creators of Real Estate Value

Serendipity Accelerators

Cool places!

Guzmán de Yarza Blache, Architect

Director of the Master in Work Space Design by the IE School of Architecture.

Why is workplace design becoming important from a managerial perspective (lessons from co-working)

Corporations are learning specific issues form the co-working world:

How to stimulate creativity

reduce operating costs

reduce carbon usage

reduce useless space

increase gathering spots

increase relational nexus

increase the employee morale

increase sense of community

increase effectiveness

increase happiness

Guzmán de Yarza Blache, Architect

Director of the Master in Work Space Design by the IE School of Architecture.

Why is workplace design becoming important from a managerial perspective (lessons from co-working)

Co-Working Spaces have other values on top of the ones mentioned:

Open Source Genetics

Transparency

Accessibility

Participation

User Control

Co-living

Outsourcing

Nomadism

Copy-leftism

Reciprocity

Anyway…

Will corporations

learn from this

values, too?

Guzmán de Yarza Blache, Architect

Director of the Master in Work Space Design by the IE School of Architecture.

Why is workplace design becoming important from a managerial perspective (lessons from co-working)

The World is Watching You!

(Thank you very much)