Guusto Pitch Deck (Jun 2015) - frontfundr.com Pitch... · We donate one day of clean drinking water...
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Transcript of Guusto Pitch Deck (Jun 2015) - frontfundr.com Pitch... · We donate one day of clean drinking water...
Problem
Busy people need easy ways to strengthen relationships
• Attract clients
• Reward employees
• Thank colleagues
• Congratulate friends
• Say sorry ;)
Traditional Gifting
Thoughtful
Easy
PhysicalGift
PhysicalGift Card
DigitalGift Card
We donate one day of clean drinking water for every gift sent
Solution
App for sending food and drinks
Easy, instant, thoughtful products
Redeem at ANY partner venue
Restaurant Value
Great new customers (not another Groupon)
Existing technology - no upfront cost or training
LIFT - avg spend 500 - 1000% gift value
Business Model
avg gift price$23.20
revenue/gift
Commission (3-10%)
Breakage (5-10%)
~$2.32
Market Opportunity
Physical Gift Card Market
Digital Gift Card Market
$100+ Billion
$7 B
200%Growth Rate
Experienced Team
Network of advisors
Channel partner
Founded a marketing company that has driven Millions of $ to restaurants
Named Guusto Top 5 BC Startup
Traction
Development - iPhone, Android, Web all live
Marketplace - 1300+ locations in 250 cities
Users - 10k downloads and $20k sales
Competitors
Thoughtful
Flex
ible
Competitive Advantages
Buyatab Partner - strategic industry insight
Restaurant List - time consuming to replicate
First to Market - Canada
No User Fees - creative business model
Marketing
Leverage restaurant lists
Affiliate marketing programs
Direct sales to SMBs
Physical retail locations
Sharing built right into model
Financials
Raised
$117k
Bootstraped
MVP
Sep 2013 May 2014
Burn $15k/mon
Develpoment
Marketplace
Early Adopters
May 2015 May 2016 Dec 2017
$1M Sales
10k ppl$40M Sales
400k ppl
Monthly redemption rate ~ 50% (great for cashflow)
Potential Exits
We plan to build a big profitable company
Also acquisition target for large processors
paid ~$80M for
Cap Table
Total Shares OwnershipSkai Dalziel 4,200,000 45.0%
Joe Facciolo 4,200,000 45.0%
Strategic Partner 933,333 10.0%
Convertible Note*
Total 9,333,333 100%
*$117,500 May 2014: 8% int, 20% disc, $2M val cap
Transaction Flow
User Sends a Gift / Pays
Guusto Bank
BuyatabRestaurant
when recipient selects venue
$18.45
$20.00 $19.12
Stripe CCProcessor
$18.00
$0.10
One Drop
$0.57
