Gulf region
description
Transcript of Gulf region
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PRESENTATION ON INTERNATIONAL MARKETING
ENVIRONMENTOF GULF REGION PRESENTED TO
PROF SATISH KUMAR
PRESENTED BY MD NEHAL
KHAN
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What is International Marketing?
Needs, Market, Marketing, International Marketing
Text book definition:”…the process of planning and conducting transactions across national borders to create exchanges that satisfy the objectives of individuals and organizations.”
2004 American Marketing Association definition: “Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.”
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Marketing and the Environment
ProductPricePromotionPlace
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International Marketing Basics
Basics of marketing (in international context) Target Market Selection
Marketing Management
The Marketing Process
Geographical Perspectives Location matters in business and trade
Climate, terrain and topography
Population and demography
A global village in the making?
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Analyzing Market Characteristics
Population/demographics Age distribution
Life expectancy
Household size
Urbanization
Income Distribution of low,
medium, and high incomes
Gross domestic product per capita
Inflation and debt
Consumption patterns
Income spent on necessities and luxuries
Product saturation or diffusion
Consumer Price Index Availability and
quality of infrastructure
Distribution infrastructure
Internet Availability of
electricity
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GULF REGION
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GCC COUNTRIES
•SAUDI ARABIA
• KUWAIT
• BAHRAIN
• QATAR
•SULTANATE OF OMAN
• UNITED ARAB EMIRATES•ABU DHABI •DUBAI.•SHARJAH.•AJMAN.•UMM AL QAIWAIN.•RAS AL KHAIMAH .•FUJAIRAH
NON GCC COUNTRIES
•ALGERIA
•DJIBOUTI
•EGYPT
•IRAQ
•JORDAN
•LEBANON
•LIBYA
•MAURITANIA
•MOROCCO
•SUDAN
•SYRIA
•TUNISIA
•WEST BANK/GAZA
•YEMEN
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Climatic Conditions of Gulf
• SAUDI ARABIA :ONE OF THE DRIEST COUNTRIES IN THE WORLD. WITH RAINFALL AVERAGING IS LESS THAN 5 INCHES PER YEAR.
• BAHRAIN : MOST OF THE YEAR THE CLIMATE IS VERY HOT AND ALSO VERY HUMID BECAUSE OF THE ARABIAN GULF SEA SURROUNDING THE ISLAND
• KUWAIT :LITTLE RAINFALL, HIGH TEMPERATURES AND LOTS OF SUNSHINE.
• U.A.E : CLIMATE IS SUBTROPICAL. RAIN OCCURS IN WINTER AND AMOUNTS TO 13CM A YEAR ONLY.
• OMAN: CLIMATE IS VERY COMPLICATED. HOT AND DRY IN THE INTERIOR, HOT AND HUMID ALONG THE COAST. RAINFALL THROUGHOUT THE COUNTRY IS MINIMAL, AVERAGING ONLY ABOUT 4 INCHES (100 MM) PER YEAR, ALTHOUGH PRECIPITATION IN THE MOUNTAINS IS HEAVIER.
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Customs and Traditions of Gulf Region
• THE TRADITIONAL CLOTHES IS THE THOBE , ON
THEIR HEADS THEY’D WEAR THE GAHFIA ,ON TOP OF
THAT WOULD BE THE IGA THE SHAILA AND ABAYA
FOR THE WOMEN.
• SWORD DANCE IS FAMOUS IN SAUDI ARABIA.
• TRADITIONAL ACTIVITIES LIKE FALCONRY& PEARL
DIVING ARE FAMOUS IN KUWAIT
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Population:24,573,000
Capital: Riyadh
Language: Arabic
Religion: Muslim
Currency: Saudi riyal
Life Expectancy:72
GDP : U.S. $11,400
Literacy Percent:79
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Location & Geographical Features
SAUDI ARABIA IS BORDERED BY
• JORDAN ON THE NORTH-WEST.• IRAQ ON THE NORTH AND
NORTHEAST.• KUWAIT, QATAR, BAHRAIN.• UNITED ARAB EMIRATES TO
EAST. • OMAN ON THE SOUTHEAST.• YEMEN ON THE SOUTH.
• GEOGRAPHICAL FEATURES
• THE SOUTHWESTERN REGION HAS MOUNTAINS AS HIGH AS 3,000 M, AND IS KNOWN FOR HAVING THE GREENEST AND FRESHEST ATMOSPHERE IN ALL OF SAUDI ARABIA.
• THE RED SEA LIES TO THE WEST OF SAUDI ARABIA.
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Population: 4,618,000
Capital: Abu Dhabi
Language: Arabic, Persian,
English, Hindi, Urdu
Religion: Sunni and Shiite
Muslim, Christian, Hindu,
Currency: Emirati dirham
Life Expectancy:74
GDP :U.S. $22,100
Literacy Percent:78
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Location & Geographical Features
• THE UNITED ARAB EMIRATES WHICH IS ALSO KNOWN AS THE U.A.E.
• THE COUNTRIES SURROUNDING THE U.A.E ARE
• QATAR
• SAUDI ARABIA
• OMAN
• IRAN
• GEOGRAPHICAL FEATURES
• UNITED ARAB EMIRATES IS ALMOST COMPLETELY A DESERT, EXCEPT FOR DUBAI, WHICH IS A REALLY IMPROVED CITY, WITH GREAT TECHNOLOGY AND BEAUTIFUL SKY SCRAPERS.
Burj Dubai
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Abu Dhabi
Dubai
Sharjah
Ajman
Umm Al Qaiwain
Ras Al Khaimah
Fujairah
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Economy of Gulf Region
• SAUDI ARABIA :PETROLEUM SECTOR ACCOUNTS FOR
ROUGHLY 75% OF BUDGET REVENUES, 45% OF GDP, AND
90% OF EXPORT EARNINGS. ABOUT 40% OF GDP COMES
FROM THE PRIVATE SECTOR
• BAHRAIN : PETROLEUM PRODUCTION IS THE MOST
IMPORTANT RESOURCE. IT IS 60% OF THE EXPORTS, 60%
OF THE GOVERNMENT REVENUES AND 30% OF THE
COUNTRIES GDP.
• KUWAIT : IT OWNS ABOUT 10 PERCENT OF THE WORLDS
PROVEN OIL RESERVES. ITS CRUDE OIL RESERVES OF
ABOUT 95% OF EXPORT REVENUES, AND 80-90% OF
GOVERNMENT INCOME.
• OMAN HAS A PRETTY LOW GPD PER CAPITA OF ABOUT
8,300, WHICH IS SLIGHTLY LOWER THAN THE WORLD’S
AVERAGE
• U.A.E HAS BEEN LARGELY FUNDED BY OIL REVENUES,
THE GDP OF UAE ECONOMY IS THE FASTEST GROWING
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1st January 2008
• AT THE END OF THE 28TH GULF SUMMIT IN DOHA,
• THE WEALTHY SIX GULF STATES HAVE TAKEN A STEP CLOSER TOGETHER ECONOMICALLY WITH THE FORMATION OF A COMMON MARKET AS GULF COMMON MARKET.
• AIM GULF COMMON MARKET : TO BUILD ON LOCAL STRENGTHS WHERE ALL
GULF NATIONALS WILL BE CONSIDERED EQUAL CITIZENS AND WILL ENJOY THE SAME RIGHTS IN THE FIELDS :• TRAVEL• EMPLOYMENT • EDUCATION • ECONOMIC• FINANCIAL & INVESTMENT OPPORTUNITIES.
• MAIN CHALLENGES FOR THE GULF COMMON MARKET • MONETARY POLICIES IN THE GCC STATES• INFLATION RATES • LAWS AND REGULATIONS RELATED TO INVESTMENT .
• PROBLEMS AND OBSTACLES : SOME MEMBER STATES HAVE SIGNED BILATERAL ECONOMIC AGREEMENTS WITH NON-GCC COUNTRIES.
• REAL IMPLEMENTATION OF THE GCC COMMON MARKET : REQUIRES MONTHS AND THAT THIS PERIOD WAS NEEDED TO HAVE THE LOCAL RULES AND REGULATIONS AMENDED TO MATCH THE REQUIREMENTS OF THE COMMON MARKET.
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