Gulf life MaGazine | ife | lounGes | announceMents | eMailers ...of the Formula 1 Bahrain Grand prix...
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GULF LIFE MAGAZINE | IFE | LOUNGES | ANNOUNCEMENTS | EMAILERS & MORE gulflife.online /GulfLife
Transcript of Gulf life MaGazine | ife | lounGes | announceMents | eMailers ...of the Formula 1 Bahrain Grand prix...
Gulf life MaGazine | ife | lounGes | announceMents | eMailers & More
gulflife.online/GulfLife
NatioNal carrier of the
Kingdom of Bahrain
cities50
countries27
million8Over
passengers
fly every year
thrOugh
Bahrain InternatIOnal
airport
2
asia, africa europe
continents3
of total traffic
Pearl of the Gulf
aircraft3664%
Over
weekly flights
1200
2
over 60 years of
the airline connects you to all major Middle East
capitals with double daily flights from its hub at
Bahrain international airport
gulf air is the title sponsor of the Formula 1 Bahrain Grand prix and is the official airline of the Bahrain international airshow
31 aircraFtorDErED
4 Boeing 787-900 Dreamliner, 10 airbus a320neo and 17 airbus a321neo aircraft
to be delivered till 2023
in buying new airCraFT
$7.6 bninvesTed
upTo
3
mOnthly seats
dubai36,900
KuwaiT26,315
daMMaM21,390 18,360
abu dHabi19,040MusCaT
18,660JeddaH
14,980london
11,980MuMbairiyadH
25,070doHa
28,507
sour
ce: O
ffici
al a
irlin
es g
uide
sch
edul
es
roUTES from Bahrain
top
no. 2 airline in all other Middle East Countries after national carriers.
no. 1 airline in Middle East in terms of passengers carried between gCC Countries.
4
aWardS Virtualisation Project
5
award at the network World middle east awards — cnME — for its continuous efforts to qualify Information technology in innovative ways to deliver competitive advantage and enhance business value
First airline in the world to be accredited for its information technology practices under five different IsO Certificates
1. Quality 2. Environmental 3. Service 4. Information Security 5. Energy Systems
1gulf life won Gold in the prestigious us-based natJa (north american travel Journalists association) in 2018.
gulf life won Galaxy awards in 2017 for Best photography.
Winner of the John White publication award for Best inflight Magazine 2014
4
Gulf Life
network middle east Innovation award
2Wireless Implementation of the Year 2015
at the World travel awards 2009
3Middle East’s
Leading Airline Reward Programme
5
gulf air had a market share of a
whopping 62% over other players in terms of
total passengers carried at Bahrain
in 2017
there were over
96k aircraft movements recorded at
Bahrain airport in 2017, out of which
over 62% were by gulf air
codeshare partNers
get access to the world class exclusive
lounges of gulf air with the world
renowned Falconflyer programme
gulf air carried over 5.3 million passengers in 2017
and expected to carry over 5.5 million in 2018
sour
ce: m
inis
try
of t
rans
port
atio
n an
d te
leco
mm
unic
atio
n
In 2018 gulf air increased
its total weekly flights by
approximately
200
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dESTinaTion Bahrain GateWaY to the araB World
liFesTyle is More relaxed
Different nationalities, cultures, religions
and denominations mix freely – contributing
to Bahrain ranking as the 4th best expat experience worldwide
iT’s easier To geT Here
Bahrain’s liberal visa policy allows E-visa facility for
102 countries. airlines fly to over 50 destinations
825 times a week
a riCH CulTural and arTs HeriTage…
unesCO World heritage sites: Qual’at al-Bahrain
(Bahrain fort) and the pearl route
beTTer visiTor value
average travel costs are lower compared to
neighbouring destinations. Bahrain can typically
provide a less expensive overall vacation
essentially for larger families or those wanting
to stay longer
… MaTCHed by Modern sporTs and evenTs
there is a great deal to do or watch, including Gulf air Bahrain Formula
1tM Grand prix, water sports, golf, horse riding and an
annual triathlon event
sour
ce: B
ahra
in e
cono
mic
Dev
elop
men
t Boa
rd
MiDDlE East’s only nIght raCe
12 year olD circUit
onE oF thE 3 CIrCuIts in asia
2013 capital of arab tourism
2016 capital of Gcc tourism 2014 capital of
asian tourism
2012 arabian capital of culture
recoGNitioNs F1 CirCuiT
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ViSiTor arriVaL STaTiSTiCS
sour
ce: B
ahra
in t
ouris
m a
nd e
xhib
ition
s au
thor
ity
In 2018, the daily average spend of
a tourist in Bahrain was BD80, which is expected to grow to
BD97.9 in 2022
Bahrain welcomed 12 Million visitors in 2018 and the numbers are expected to reach 14.6 Million in 2022.
purpose oF visiT
transitothErslEisUrE BUsinEss
21%45% 28% 6%
the tourism sector’s share in Bahrain’s economy
is expected to grow to
8.3% in 2022 from
6.5% in 2018
FAST FACTS
shoppinG
TourisM reCeipTs by MaJor CoMponenTs
Expenditure is estimated from Overseas Visitor Survey.Other TR components include expenditure on airfares on Gulf-based carriers, port taxes, local transportation, business, medical, education and transit visitors.
accoMMoDation FooD & BEVEraGE othEr tr coMponEnts
14% 35% 18% 34%
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of t
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atio
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unic
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immigraTiontotal passengers throuGh iMMiGratioN
BY NatioNalitY iN baHrainbaHrain
1,255,949
india797,955
uniTed KingdoM221,652
saudi arabia424,977 QaTar
113,244
uniTed sTaTes 203,468
top
immigraTion
KuwaiT124,294
pHilippines125,554
egypT110,761
paKisTan164,352
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nETWorKGulf air
Sharm El SheikhCasablanca
Baku
Alexandria
CalicutBangalore
Málaga
*Salalah
.map not to scale
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exTendedNetWork
europe
North aMerica
asia
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gULf LifEGulf air’s exclusive MoNthlY
bi-lingual iN-fliGht MaGaziNe
DiGitally EMpowErED gulflife.online
Website Mobile App Social Media/GulfLife @GulfLifeMag
Bi-linGUaleNGlish & araBic
8Million
AnnuAlly
REAdERShIp
MARkET ShAREAT BAhRAIn
OF ThE64%
OVER
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non-Bleed ad Dimensionsw x h (cm) w x h (mm)
Full page 17.5 x 24.0 175 x 240
double Spread 37.0 x 24.0 370 x 240
magazine Dimensions/ Bleed adw x h (cm) w x h (mm)
Magazine Size: 19.5 x 26.0 195 x 260
live/Safe Area (FpC): 17.5 x 24.0 175 x 240
double spread ad 39.0 x 26.0 390 x 260
ad creative Deadlinesissue Deadline
May, 2019 10th Apr
June, 2019 10th May
July, 2019 10th June
August, 2019 10th July…and similarly for all successive months
periodicity: Monthlydistribution: Every seat pocket
rate cardspecifications rate card
(in Us $)rate card (in aED)
rate card (in BhD)
Full page Colour (FpC) 10,400 39,000 3,900
double Spread (dpS) 17,500 65,000 6,600
Inside Front Cover 14,600 54,000 5,500
Inside Front Cover (dpS) 21,900 90,000 8,300
2nd dpS 20,400 75,000 7,700
3rd dpS 19,000 70,000 7,200
Outside Back Cover 25,000 92,000 9,400
Inside Back Cover 14,600 54,000 5,500
tech speCs & rate CardMagazine size: 19.5 cm x 26.0 cm 195 mm x 260 mmlive/safe area: 17.5 cm x 24.0 cm 175 mm x 240 mmBleed size: Magazine size + 3 mm
paGE BlEEDs:
• 3 mm on all sides for a total document size of 195 mm wide x 260 mm high. Ads submitted without sufficient bleed area will be reduced to fit live area size.
liVE/saFE arEa or non BlEEDs:
• 10 mm on all sides for a total document size of 195 mm wide x 260 mm high.
• Additionally, for spread bleed ads, allow 10 mm on each side of the gutter for binding.
• please do not place logos, legal disclaimers or other critical information outside live area.
• Clearly mark all ad materials with proper cropping instructions to avoid misinterpretation.
• The ad should be provided in the pdF and EpS format only.
Live/Safe Area Bleed
+3m
m b
leed
+3mm bleed
+3mm bleed
195 mm (w) x 260 mm (h)
Magazine Size195 mm (w) x 260 mm (h)
175 mm (w) x 240 mm (h)
+3m
m b
leed
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MosT waTCHed CHannels
new Hindi moVie
arabiC moVies
warner broTHers
Kids moVies
TaMil moVies
araBic islaMiC
Prog.
new englisH
moVies
disney
classic englisH
moVies
nuMber oF sCreens per airCraFT Type
infLighT faLCon EnTErTainmEnTput oN the HeadseT, pick a favourite audio or video proGraMMe, feel reFresHed
a320136 a321169 a320 er110 a33021414
infLighT faLCon EnTErTainmEnT
Terms and Conditions• Rates for special packages on request• Booking deadline: 1 month prior to broadcasting month• Material deadline: 4 weeks prior to broadcasting month• All video advertisements are to be in English. Arabic versions can be supplied by the
corresponding channels• All video advertisements are subject to approval by Gulf Air
Mandatory for all
passengers on all flights
average of
700,000 passenger per month
exposed to your message
video audioformat data rate frame size aspect ratio frame rate format data rate sample size sample rate
MpeG 2 3.5 Mbps 720*480 16/9 29.9 MpeG layer2 192 16 48000MpeG 4 1.6 Mbps 720*480 16/9 29.9 aac 192 16 48000
dvd video 3.5 Mbps 720*480 16/9 29.9 aac 192 16 48000
rate card (Monthly)
techNical specificatioNs
spot length rate in bHd rate in usd30 sec 12,000 31,800
40 sec 14,000 37,15045 sec 15,000 40,00060 sec 18,000 50,000
say Hello to persoNalised videospassengers know how to tune out spots that are just advertising. We have an answer to this – a controlled,
scripted message that’s non-intrusive, entertaining and memorable.
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on Board annoUnCEmEnT
Mandatory for all
passengers on all flights
take Your Message to NeW HeigHTs
audio 12,000 (Bhd) 31,800 (usd)
rate card (Monthly)
average of
700,000 passenger per month
exposed to your message
set up Cost• Booking deadline: 1 month prior to broadcasting month• Content deadline: 4 weeks prior to broadcasting month• Engish and Arabic versions will be recorded by Gulf Air in their studio based on content provided by
you at a price of 500 BHD• All audio advertisements are subject to approval by Gulf Air
With over 8 million passengers flying Gulf air every month, businessmen, families travelling for leisure and trendy millennials are ready and waiting to hear about your brand, product or service.
Get customised announcements like “Gulf air recommends... Your brand...”
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gULf air LoUngEunwind, catch up oN worK or JusT CHill ouT
available opTionsstaNdeetelevisioN teNt cards
BahraiN loNdoN duBai
geT aCCess To: 24x7 Wi-fi showers prayer room lockers Baby care
Note: Rates on request as per your requirement. It will vary depending upon number of lounges and kind of advertising options chosen17
EmaiLEr & WEB BannEr
&
oThEr CoLLaTEraLS
& many more can be explored...
reach out to over 2,000,000 Gulf air database.
emailer & web banner* 10,000 (Bhd) 26,500 (usd)
rate card
*one time emailer blast to 2,000,000 customers
Get add on presence in gulf air’s website
landing page.
food traY tea/coffee cup oN Board saMpliNG
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maXpoSUrE gLoBaL offiCE nETWorK
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MaXposure Media Group
europe
London | David Simpson | Simpson Media Ltd,
Mob: +44 79 0088 5456,
France l Nicolas Devos | IMM International,
Tel: +33 (0) 1 4013 7906,
Fax: +33 (0) 1 4013 0033,
Switzerland | Nathalie DupuY
IMM International,
Tel: +41 (0) 22 310 8051,
Mob: +41 (0) 78 952 5900,
Cyprus & Greece | Spiros Trivolis, STA-Spiros
Trivolis and Associates Ltd
Mob: +30 69 4427 6555, [email protected]
Turkey | Tan Bilge | Media Ltd., Tel: +90 (0) 212 2 75 84 33, Fax: +90 (0) 212 2 75 92 28,
E-mail: [email protected]
NorTH aMerica Canada | Wayne Saint John,
The New Base, Tel +141 6363 1388,
far easT Sri Lanka
Hong Kong | Indonesia | Peter Jeffery | Asian Integrated Media Ltd.,
Tel: +852 3910 6388, E-Mail: [email protected]
Malaysia | Shallie Cheng | Mind Sense Sdn.Bhd. Tel: +60-3 7781 7700,
E-mail: [email protected]
Japan | Michiko Kawano | Pacific Business Inc,
Tel: +81-(0)3 3661 6138, Fax: +81-(0)3 3661 6139,
E-mail: [email protected]
South Korea | Jung-Won Suh | Sinsegi Media Inc.
Tel: +82-2785 8222, Fax: 82 2785 8225, E-mail: [email protected]
Thailand | Stephen Marsh | Managing Director, Media Representation International,
Tel: +66 2204 2699, M: +66 8 6777 3417,
E-mail: [email protected]
ausTralia Sydney | Charlton D’Silva Publisher’s Internationalé
Tel: +61 2 9252 3476 [email protected]
BaHraiNMaxposure Marketing Services WLL, Suite No. 652, 6th Floor, The Lounge Serviced
Offices, Building 247, Road No 1704, Diplomatic Area, Manama, Kingdom of
Bahrain, P.O. Box 11409 Mob: +973-36293421 Tel: +973-17518793,
usaMaxposure Media Group LLC,
2525 Ponce De Leon Blvd #300 Coral Gables, Fl 33134, USA Tel: +164 63672916, E-mail: [email protected]
BaNGladesHSubcontinental Media Pvt Ltd,
Profficio 2nd floor, 4 Mohakhali, Commercial Area,
Dhaka 1212, Bangladesh, Tel: +880-1862260427,
uaeMaxposure Arabia FZ LLC,
Dubai Media City, Building No. 8, Ground Floor,
Premises No. EO10, Dubai, UAE,P.O. Box 502068
Mob: +971-569766911, Tel: +971-44310793,
siNGaporeMaxposure Global Pte Ltd,
51 Goldhill Plaza, #07-10/11, Singapore 308900,
Tel: +65-31632622 [email protected]
iNdiaMaxposure Media Group
India Pvt Ltd, #TheAddress, Plot No 62, Okhla Phase 3, New Delhi-110020, India Tel: +91-11-43011111,
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