Gulf Coast Land Institute New Orleans, Louisiana … · Lola Bravo with Cinco Energy Services ......
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Transcript of Gulf Coast Land Institute New Orleans, Louisiana … · Lola Bravo with Cinco Energy Services ......
Bill Justice with TotaLand Technologies
Lola Bravo with Cinco Energy Services
The Technical Committee and our journey to the new landman.org
Member Location CompanyRandy Nichols, Chairman Houston, TX Cinco Energy Services
Bill Haddock, Assistant Chairman Denver, CO Fidelity Exploration & Production Company
Bill Justice Lafayette, LA TotaLand TechnologiesKnute (Cody) Lee Albuquerque, NM Westward EnergyKelly Robinson Fort Worth, TX AAPLKevin Dickerson Dallas, TX Merit EnergyLola Bravo Houston, TX Cinco Energy ServicesMarty Schardt Fort Worth, TX AAPLRandy Brown Houston, TX Haynes & Boone, LLPRichard Hines Lafayette, LA American Data Corporation
Discovery: listening to members and brainstorming
Web design firm missteps
Lessons learned
1) A custom web design with an association management system (AMS‐ the “back‐end”) and graphic design (“front‐end”) built from scratch.
2) An AMS “box” solution from a software vendor that also includes web design.
3) A hybrid solution that integrates a robust “box” AMS with a third party web designer.
After a consensus with the AAPL staff that the committee would move forward with the hybrid option, the committee began vetting a long list of potential AMS’s and third party web designers
Vanguard
• Vanguard works exclusively with associations and many different AMS vendors.
• They provide an excellent Content Management System and high‐end website redesign for associations.
Contract were signed during the last week of August, 2011.
Kickoff meetings took place during September‐October, 2011.
Project launch is estimated to occur in the first quarter of 2012.
The history of science is marked by what theorists classify as paradigm shifts
The widespread adoption of the Internet and accompanying computing technologies constitutes a paradigm shift.
“The big challenge for crossing any modern chasm is rarely technology or tools. The challenge is entrenched mind‐sets” (AvinashKaushik, Web Analytics 2.0)
•Analog copiers
•Personal computers
•Word processors•Spreadsheets•Electronic databases
•Internet
•Scanners
•Digital photography
•Smart phones
•GPS
GIS mapping
Reduced or eliminated need for hand‐drawn maps
Introduced layers
Easily transferrable
Conclusions
Advances in technology increase efficiency; benefit both field and in‐house end users
What is the importance of technology to Land brokerage firms?
Everyday use of the Internet by land personnel
A website attempts to deliver just three types of outcomes:
› Increase revenue› Reduce cost› Improve customer satisfaction/loyalty
Cloud Computing
Before and after www.cincoland.com
Content is king!
“Good content can quickly become the soul of your brand to the online world” – Content Rules by Handley and Chapman
Technology is a game changer: it affects all aspect of landwork, from the individual, to the corporation, to the professional association.
Land must embrace Internet and new technology, regardless of the growing pains associated with the transition: new paradigm means doing away with “business as usual”
