Gulf Coast Intellectual Property Association Fall Meeting...
Transcript of Gulf Coast Intellectual Property Association Fall Meeting...
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Gulf Coast Intellectual Property Association Fall Meeting October 30, 2014
New Orleans, Louisiana
Presented By: Marc Katsanis CPA/ABV, CFA, CPVA*
•Certified Patent Valuation Analyst
E-mail: [email protected] www.chaffe-associates.com
![Page 3: Gulf Coast Intellectual Property Association Fall Meeting ...chaffe-associates.com/site/wp-content/uploads/2014/... · CPA/ABV, CFA, CPVA * •Certified Patent Valuation Analyst E-mail:](https://reader034.fdocuments.us/reader034/viewer/2022052007/601bc9588ffbb6403c23f262/html5/thumbnails/3.jpg)
• Marketing Related
• Customer Related
• Artistic Related
• Contractual/Legal Related Intangible
Assets
• Technology Related Intangible Assets
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Presented by: Marc Katsanis E-mail: [email protected]
![Page 5: Gulf Coast Intellectual Property Association Fall Meeting ...chaffe-associates.com/site/wp-content/uploads/2014/... · CPA/ABV, CFA, CPVA * •Certified Patent Valuation Analyst E-mail:](https://reader034.fdocuments.us/reader034/viewer/2022052007/601bc9588ffbb6403c23f262/html5/thumbnails/5.jpg)
• Trademarks/Tradenames
• Retail shelf space
• Certification marks
• Internet domain names
• Distribution rights/networks
• Social Media Accounts
• Trade dress
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Presented by: Marc Katsanis E-mail: [email protected]
![Page 6: Gulf Coast Intellectual Property Association Fall Meeting ...chaffe-associates.com/site/wp-content/uploads/2014/... · CPA/ABV, CFA, CPVA * •Certified Patent Valuation Analyst E-mail:](https://reader034.fdocuments.us/reader034/viewer/2022052007/601bc9588ffbb6403c23f262/html5/thumbnails/6.jpg)
• Customer Contracts/Lists
• Non-contractual Customer Relationships
• Loyalty Programs
• Medical Records/Information
• Demographics/Other Information on
Customer Base
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Presented by: Marc Katsanis E-mail: [email protected]
![Page 7: Gulf Coast Intellectual Property Association Fall Meeting ...chaffe-associates.com/site/wp-content/uploads/2014/... · CPA/ABV, CFA, CPVA * •Certified Patent Valuation Analyst E-mail:](https://reader034.fdocuments.us/reader034/viewer/2022052007/601bc9588ffbb6403c23f262/html5/thumbnails/7.jpg)
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• Provides information and carries expectations about a product or service to a customer AND
• This information creates enough perceived value (through risk reduction, time savings, or other benefit) so that the customer will pay a PREMIUM PRICE.
• For luxury items, the brand can communicate an aura of exclusivity.
Presented by: Marc Katsanis E-mail: [email protected]
![Page 8: Gulf Coast Intellectual Property Association Fall Meeting ...chaffe-associates.com/site/wp-content/uploads/2014/... · CPA/ABV, CFA, CPVA * •Certified Patent Valuation Analyst E-mail:](https://reader034.fdocuments.us/reader034/viewer/2022052007/601bc9588ffbb6403c23f262/html5/thumbnails/8.jpg)
• Identify and Inventory them
• Protect them
• Track and Attribute the Intangibles that are
Major Value Drivers
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Presented by: Marc Katsanis E-mail:[email protected]
![Page 9: Gulf Coast Intellectual Property Association Fall Meeting ...chaffe-associates.com/site/wp-content/uploads/2014/... · CPA/ABV, CFA, CPVA * •Certified Patent Valuation Analyst E-mail:](https://reader034.fdocuments.us/reader034/viewer/2022052007/601bc9588ffbb6403c23f262/html5/thumbnails/9.jpg)
October 30, 2014
New Orleans, Louisiana
Presented By: Marc Katsanis CPA/ABV, CFA, CPVA*
•Certified Patent Valuation Analyst
E-mail: [email protected] www.chaffe-associates.com
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