Gul Ahmed Summer magazine 2007

Fleur De Chiff onNEW SEASONNEW STYLE

Filigree LaceMUST-HAVEMUST-BUY

Pristine WhiteTRENDS TO TAKEYOU INTO SUMMER

Jungle PrintsUpdate your lookwith Leopard

Summer Magazine 2007

TechnicolorTHE SPIRIT

OF SUMMER

MetallicaLOOK OF THE SEASON

Simply AlluringS U M M E R L A W N C O L L E C T I O N

I had always dreamt of having an in-house magazine and as I begin to flip through the pages, I realize how dreams can turn into reality. Let me begin by explaining to you the purpose behind this publication. The purpose was to share with all of you a sense

of what “Gul Ahmed” feels about fashion, which is a little closer to your hearts.

The company has long been renowned for its quality of products but we thought it was time to do things slightly differently. Representing a Company that enjoys the reputation of defining trends for the fashion market. We felt it was time to define yet another trend. Gul Ahmed has its eyes on the global market; being one of Pakistan’s largest textile exporters we felt that we would bring all our knowledge of global fashion trends into one magazine. Everything around us is “Fashion”. When you walk into a coffee shop, a shopping mall, or a car showroom, all is fashion. So, “where does Gul Ahmed fit in?”

Gul Ahmed creates what it feels is going to define the style of tomorrow and integrates fashion, and styling to create the ultimate outfit for you!

Over the years we have released thousands of designs in unlimited diversity. Variety and quality are the most essential things, which we are providing for fashion. Every outfit looks different on someone else. Some people look good in black, some in white, some people look great with stripes, some love chiffon, others embroidery. Hence, the purpose of this magazine is an attempt to give you a glimpse of the range of our products in many different colors and styles.

Our dream at Gul Ahmed is to define “fashion” together with our patrons. However, we cannot do this alone, you must help us. “How?”

We define fashion together. Nothing makes us happier then to see different people wearing Gul Ahmed’s products in different ways; I love to dress up women. Thus we give each one of you the opportunity to choose the best fit and style from our products for yourselves.

We give a few “ideas” the rest is up to you.

We are passionately moving forward to give you the best “fashion” experience possible. “What does this mean?”

Last year we had one retail outlet, this year we have eleven. We have just released our first publication, what next?

Maybe a TV channel, maybe a “hip” café. We strive to create fashion and we will continue to do so, today, tomorrow, forever. “Fashion evolves. Thus, Gul Ahmed is fashion, Gul Ahmed will evolve, and we will make you evolve with us!” We will cater to all of your needs and try to live up to your expectations. You have trusted us thus far and we will not let you down. “I think I am preaching”!

“Please sit back and enjoy the magazine!”

Editor’sLetter

4

10

18

24

34

44

52

60

66

72

80

86

142

94

Embroidered Lawn

Fleur De Chiffon

Jungle Print Lawn

Filigree Lace

Technicolor Lawn

La Chiffon Lawn

Signature SeriesCotton Silk

Sunflower Lawn

Swiss Voile

Ethnic Print Lawn

Pristine White Lawn

Black & White Lawn

Cat Walk

Metallica Bags Collection

104

108

112

116

120

122

122

128

139

3

91

143

144

Chairman Latha

Poplin

Embroidered

Texana

Cambric

Woven

Shirts Collection

Home Fashion

Home Trends

Editor’s Letter

Fashion Trends

Talking Bags

Store Locator

ACCESSORIES DIRECTORY

FEATURES

HOME

MEN’S COLLECTIONFASHIONLawn Print Collection

S U M M E RC O L L E C T I O N

2 0 0 7C O N T E N T S

NEWSEASON

NEWSTYLE

14 15

La’ ChiffonLa’ Chiffon®

Lawn CollectionLawn Collection

44 45

La’ Chiffon®

Lawn CollectionSEQUINS & STUDS CHIFFON

50 51

102 103

104 105

106 107

108 109

110 111

112 113

114 115

116 117

118 119

120 121

122 123

124 125

126 127

130 129

130 131

132 133

134 135

136 137

138139

140141

Gul Ahmed is a signature lawn of Mrs. Moin of Clifton ever since her younger years. The softness of fabric, unique prints and the exceptional color combinations are the reasons for her loyalty to the brand. She articulated her satisfaction about the lawn over all the years. Dear Mrs. Moin, Gul Ahmed values your devotion as much as you

value the lawn and is delighted that you expressed satisfaction for the summer lawn.

“Since 1976,” recalled a very loyal customer Mrs. Saqlain of Islamabad her affi liation with Gul Ahmed Lawn. She is fond of everything in Gul Ahmed lawn especially found the fabric quality to be the best in contrast to others. She cannot imagine wearing any other besides Gul Ahmed. She is looking forward for the summer lawn collection this year too.

Dear Mrs. Saqlain, Gul Ahmed cherishes your relationship and takes pride in the fact that it has always remained your preferred lawn over all these years! “From 1979 till date,” Gul Ahmed lawn has been an integral part of Mrs. Siddiqui’s (of Defence) life. The colors of lawn prints capture her imagination every season. The last 5 years have seen a breakthrough in designing and a larger range of designs were introduced that she cherished a lot. Her expectations have been met and she hopes for more variety in single prints this year. Dear Mrs. Siddiqui we value your lifetime association with Gul Ahmed lawn and this summer we have again used the palette of vibrant and inspiring colors!

Mrs. Arif Lakhani of PECHS has more than 30 years attachment with Gul Ahmed lawn. She is in love with the fabric quality and designs. Due to innovation in the last couple of years, Gul Ahmed has met all her expectations. Dear Mrs. Lakhani, Gul Ahmed also loves & acknowledges its loyal customers and presented to you is another innovative and trendsetter season. Gul Ahmed lawn has been the chosen fabric of two generations for Mrs. Naseem (of Gulshan e Iqbal). Her mother preferred Gul Ahmed lawn and it’s been a good 30 years she devoted to it. Quality, variations and the prints, are everything she likes about Gul Ahmed lawn. During these last fi ve years she found the developments like sequins, embellishments and chiffon to be really remarkable. She also expressed her concerns on the copying of prints. Dear Mrs. Naseem, Gul Ahmed values your devotion to the lawn spread over two generations and will continue to provide you with more developments every year. Check out imaginative Fleur De Chiffon, Filigree Lace and Cotton Silk collections. All the prints of Gul Ahmed are copyrighted and registered individually.

It’s a family ritual for Mrs. Jatoi of Defence to shop for Gul Ahmed lawn every season. For more than 30 years she and her family has been strongly connected with this fabric, which she adores for its softness and extended lifespan. There was not a single uninteresting print for her. Gul Ahmed is a household name for her not only in lawn but in Gents fabrics and home textiles too. Dear Mrs. Jatoi, Gul Ahmed values the relationship with you cemented over all these years. Keep enjoying Gul Ahmed lawn prints with your family!

Gul Ahmed lawn has been a fashion statement of Dr. Naila of Defence for the past 20 years. The chiffon collection tops her list of most desired collections after Swiss Voile. She fi nds the past years to be outstanding, as the increased variety gave her more options to choose from. Dear Dr. Naila, Gul Ahmed acknowledges your loyalty over all these years with its lawn. This year we present not only la chiffon collection but also exclusive fl eur de chiffon all for you.

Create an exquisite feminine look with these spectacular collections. Mrs. Farah Habib of Defence, a very devoted customer of Gul Ahmed, has been wearing its lawn ever since she added lawn to her attire for the fi rst time, some 15 years ago. The quality of fabric has made her addicted to Gul Ahmed for life! It has met her expectations and she recommended that all the popular prints of Gul Ahmed over a decade should be printed once again to celebrate an epoch of fashion by Gul Ahmed lawn. Dear Mrs. Farah, celebration of this kind would be fascinating. Gul Ahmed acknowledges your proposition and allegiance to the brand. Mrs. Mohsin of PECHS has been wearing Gul Ahmed for more than 10 years. Gul Ahmed lawn is her ideal wear solution for the entire year round! Color fastness is what she mainly admires in Gul Ahmed lawn. The novelty and ingenuity of lotus print collection tops her list of favorite prints. She aspires for more of animal prints and abstracts. Dear Mrs. Mohsin, this year we have imaginative and alluring animal prints collection ready for you! Update your look with leopard! Mrs. Sheeba Jibran of Saddar has been associated with Gul Ahmed lawn for about 5 to 6 years. For her, Gul Ahmed lawn is a trendsetter on the fronts of creativeness and artistry. The lawn has been up to her

expectations. Dear Mrs. Sheeba, Gul Ahmed appreciates your loyalty and admiration. This time too you will fi nd a trend setting year by us. Hope you will enjoy it!

Sana Pingal of Defence, a young college student has been devoted to Gul Ahmed lawn for the past 5 years. All the embellishments and embroidered lawn collections are her perfect party wear for the summer nights! She is constantly on the lookout for fresh and trendy prints that she fi nds in Gul Ahmed lawn every time! Dear Sana, Gul Ahmed is glad to hear that you always fi nd what you are looking for in its lawn. Don’t miss this years Technicolor collection, which is a hip and trendy party wear!

With a history of more than a decade, Gul Ahmed lawn is synonym to quality, innovation and creativity. The appreciation shown by some of the loyal customers that are devoted experience for Gul Ahmed! We express gratitude to all our patrons that have contributed to us with their valuable feedback.

In a relaxed atmosphere, we focused on the subsequent questions in a casual tête-à-tête with our devoted patrons

For how long have you been wearing Gul Ahmed Lawn?

What is it that you like primarily about Gul Ahmed Lawn?

Refl ect on the preceding fi ve years of Gul Ahmed lawn?

Has Gul Ahmed Lawn met your expectations during all these years?

Is there something you aspire more in Gul Ahmed Lawn?

This study was conducted in a nationwide group of randomly selected patrons who are customary shoppers at Gul Ahmed elite stores and some who call the Company

for various queries. These customers have been wearing Gul Ahmed Lawn for several years. They belong to diverse demographics and age groups from the

early twenties to middle to older aged; they gave some very notable insights when inquired about the summer lawn collection.

1

2

3

4

5

At Bridal Asia

142 143

Filigree Lace®

Collection

For further details contact: 111-485-485, 111-486-486 Ext. 6517-6519-6525 [email protected]

CliftonRazi Towers, nearSchon Circle mainClifton Road, KarachiPh: 021-5374131-35

BahadurabadBahadurabad Arcade,Shop 5 & 6, Block 3,Near KFC, KarachiPh: 021-4858951-54

Atrium Mall SaddarShop 2, 3, 24 & 25,249 Staff Lines, Zaib-un-Nisa street, KarachiPh:021-5640994-96

Gulistan-e-JoharMillennium Mall, G-1,Shop 17, 18 & 19 Main Rashid Minhas Road,KarachiPh: 021-4603366

Gulshan-e-IqbalC-19/1, Block 3, KDA market, K.D.A scheme 24, KarachiPh: 021-5439016

DhorajiPlot 449/7, Block 7 & 8 Shop No. 3-4, Dhoraji Colony, KarachiPh:021-4942441

Tariq RoadShop 2 & 3, Ground Floor Plot 41 & 42/C, Liberty Chowk, Karachi Ph: 021-4389554-55

HyderiNoor Market, Ground Floor Plot SC-4, Block-G,North Nazimabad, KarachiPh:021-6645050,6648282& 6679895

University RoadShop-4, Ground Floor, Al-Khyber Market,Adj. Samama Mall, near Safari Park, KarachiPh:021-4810980

CliftonImage Store, Block 8, Choudhry Khaliquzzaman Road, KarachiPh:021-5373751-52 & 5836826

National HighwayMain Highway,Karachi Ph: 021-5016514 021-111-485-485 Ext. 5730, 8603

Online shop coming soon : www.gulahmedshop.com

144

Gul Ahmed Summer magazine 2007

Documents

Transcript of Gul Ahmed Summer magazine 2007