Guitars - the museum: MICE Location at Umea

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Transcript of Guitars - the museum: MICE Location at Umea

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UMEA, the university town in northern Sweden which has been selected as the European Capital of Culture for 2014, is to become home to one of the world’s finest vintage guitar collections.

The collection of electric guitars, basses, drums and props comprises over 500 pieces in total.

It is the property and brainchild of twin brothers Samuel and Mikael Ahden who’ve both been collecting guitars for over forty years.

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GUITARS -�e Museum

Music Venue Scharinska

Studios and Workshops

Musical Instrument Shop 4SOUND

Four Cornerstones

Internationally - GUITARS - The MuseumGuitar exhibition of one of the world’s largest privately owned collections of electric guitars and basses with related props.

Nationally - SCHARINSKALive venue with new events every week that reinforces Umea’s already strong position as Sweden’s best music city.

Regionally - 4SOUNDMusic store which supplies instruments to musicians and serves as the museum shop.

Locally - Creative Studios & Meeting placesCreative meeting place for musicians and music fans with meeting rooms, a café, restaurant and bar.

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Twin brothers Åhdéns unique collection of guitars, basses, amplifiers and props are the basis for a interactive and experi-ential permanent exhibition of approximately 500 physical objects.

Alongside the permanent exhibition there willbe leasable rooms for temporary exhibitions, clinics, lectures and news presentations.

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2013. All Rights Reserved. Guitars - The Museum. Collectors choice. 1959 Gibson Flying-V Korina.

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This is a 1960 Gibson Les Paul Sunburst, one of the guitars that will be exhibited at the museum.

Take the factory tour to find out how it was made.

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The factory tour will show the process of building a guitar from a piece a wood to a finished guitar.

There will be two lanes, one for Gibson and one for Fender.

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Interactive Experiences are created in collaboration with the Interaction Design Programme at the University of Umea.

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2013. All Rights Reserved. Guitars - The Museum. Photo: Roger DegermanFrida Selander & Katharina Nuttall - live at Scharinska

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Two rooms in the museum will house various Guest Exhibitions and will serve as conference rooms.

- Rock photography- Fashion inspired by music- Art- Design

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LIVEUmea’s music scene is an important part of the cultural life in the city. It´s at Scharinska that artists in Umea meet when they come home from tours, celebrate new releases and performs. Basi-cally a cool place to hang out among friends and other musicians.

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Scharinska, being housed with GUITARS - The Museum, will become even more attractive to national and international artists.

The synergy of the guitar exhibition, music scene, bar and music store creates opportunities to put Umea even more on the map as the happening music city in Scandinavia.

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You will enter GUITARS - The Museum through 4SOUND Umea. In the two floormusic retail store you´ll find loads of products and merchandise related to the museum.

4SOUND is the leading Scandinavian retail chain of Music Stores with a large selection of guitars, basses, amplifiers, keyboards, workstations, drums, percussion, PA systems, DJ equipment, stage lighting, recording software, studio gear and more.

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For further information please do not hesitate to contact us.

Fredrik FagerlundHead of Public RelationsPh. +46(0)70 632 55 [email protected]

GUITARS - The MuseumVasagatan 18-20903 26 UmeaSweden

[email protected]