10th AnniversaryO b s e r v a n c e

Opportunities For Nonprofits

#IWILL#911day

Speakers

• José Fernández, Director, GuideStar Exchange

• Kimberly Boyd, Vice President, Mobilization and Impact, HandsOn Network

#IWILL#911day

#IWILL#911day

What is the GuideStar Exchange?

• Comprehensive database of nonprofit information• Designed to connect nonprofits with current and

potential supporters– Millions of people come to GuideStar to learn more about

nonprofits each year

• Allows nonprofits to share a wealth of up-to-date information with grantmakers and potential donors

#IWILL#911day

#IWILL#911day

GuideStar Exchange Membership• Exchange members are nonprofits that have updated their

nonprofit reports to the fullest—sharing:• Program information, annual reports, and audited

financials with GuideStar’s vast audience of potential supporters

• In exchange for the information they provide, Exchange Members receive• The GuideStar Seal on their report page• FREE one-year subscription to GuideStar Premium (a

$1,500 value) • Up-to-date information automatically distributed to

partner network• Access to new fundraising tools

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#IWILL#911day

•Individuals

•Private & Community Foundations

•Service Providers to the Sector

•Media & Government

•Nonprofits

Programmatic

Government

Outcome-based

Data Sources Intermediaries

GuideStarData Users

Private Sector

Nonprofits

Financial Services

•Social Impact Analysis

•Relevant Social Actions

•Accountability Seals

www.guidestar.org

•Constituency DataDATA

#IWILL#911day

#IWILL#911day

Goals Create a constructive legacy that forever honors the

victims of 9/11 and those who rose in service in response to the attacks.

Engage millions of people in charitable service on the 10th Anniversary of 9/11; document at least one million service commitments

Build 9/11 into a significant annual catalyst for ongoing citizen engagement in remembrance of the 9/11 victims and heroes.

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Key Program Partners MyGoodDeed, co-chair HandsOn Network, co-chair 9/11 Memorial BCLC/U.S. Chamber of Commerce The Mission Continues AARP CNCS/White House Guidestar, United Way and many others

#IWILL#911day

Strong Interest! Nearly 70% of all Americans said they are interested in

paying tribute on the 10-year Anniversary of 9/11

– All we need to do is provide the opportunity

– 60 percent of participants in prior years described themselves as “new” or “relatively new” to volunteering – a tremendous opportunity

Activities can include service projects, promoting your cause to donors, or simply driving people to 911day.org or Facebook.com/911day

#IWILL#911day

9/11 Tribute Campaign Millions of Americans will be invited to participate in the

single largest day of charitable service in U.S. history in observance of 9/11– Individuals and groups will be asked to post online

pledges to dedicate time on 9/11 to good deeds– Our website and Facebook pages will gather tributes,

creating a unique “digital quilt”– Tribute Cards will be handed out to individuals through

NFL, select sports venues from 8/30 to 9/11

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Nationwide Projects Large scale service projects in 24 major cities

– Signature events in NYC, Boston, DC, and San Francisco

– 20 large scale projects in many other major cities

Powerful and growing partnerships:

– Viacom, AOL, Clear Channel, NFL, NASCAR, GGP (largest mall operator), Facebook, Google, Nat’l Assn of Broadcasters, and many others

Lesson plans for more than 1,000,000 teachers

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High Profile PSAs 25 celebrities, including Spike Lee,

Kevin Spacey, Samuel Jackson and others

$20 million in media will be donated to generate nationwide awareness

World-class team collaborated to create the campaign

Tribute PSA: www.magicbulletmedia.com/MNR/911day

#IWILL#911day

911day.org

Post a Tribute

Register a Project

Connect with Volunteers and Supporters

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Facebook.com/911day

#IWILL#911day

Remembrance Tips Discuss why the 9/11 community supports the idea of

Sept. 11 being observed as a day of service and remembrance

Consider dedicating your “tribute project” to a 9/11 victim or victims by name, or to a group you wish to honor (firefighters, military, etc.)– Hand out a Tribute Card about the person(s) you have

chosen to honor this year (change each year)– Visit NY Times “Portraits in Grief” for bios on those lost– Voices of Sept. 11 and Legacy.com also have info

#IWILL#911day

Getting Started Tools and Resources

– 911day.org

– HandsOnNetwork.org

Register your Project– Recruit, communicate, evaluate

Tell your Story– Media tools, branding

10th AnniversaryO b s e r v a n c e

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Please Join the Tribute Movement