Guidelines for Presenting Market Intelligence 2016
Transcript of Guidelines for Presenting Market Intelligence 2016
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Some basic Guidelines forPresenting
Market Research and Intelligence
John Clay
February 2016
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• Overview• Slide design tips • General presentation
guidelines• Some additional
resources
Content
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Two key messages
1. Provide references and sources for the information you use in your presentations
2. Design a presentation that is memorable using a story and images to get your message across
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Best practice tips for presenting business intelligence
Add some commentary to tease out key points
Always add the
information source. Where
possible include a web
link to the original
Include a slide
number for easy
reference if presenting
online
Try not to include too much
information on one slide
Other tips:• Add any assumptions you have made to your calculations
• Add an appendix to provide links to references and additional information
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Some general tips for delivering presentations (1)
• Present the findings in person: insist on a face to face meeting ( or online presentation) to present the findings. It will help the audience to better understand the results
• Jump right in: state the key findings at the start of the presentation
• Tell a story: build the presentation to tell a story with evidence and detail to support it
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Some general tips for delivering presentations (2)
• Be creative: use visuals, audio and images, but don’t overdo it. Try to match the style of delivery to the audience
• Be interactive: make any presentation as interactive as possible
• Focus on implications and actions: encourage ownership of the findings. Make someone responsible for following up what needs to be done
• Use appropriate language: make sure it suits the audience, but avoid jargon. Make the presentation simple to understand
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• No surprises: manage your audience expectations and publish preliminary findings
• Provide solutions: your job is to interpret the findings and make recommendations
• Be bold: state the findings and be confident in your explanation
• Leave no chinks in your armour: be confident in the approach you have taken
• Divide and conquer: deliver the findings in small groups or even one to one especially is the information you are presenting might be controversial
Some additional tips when presenting to difficult audiences
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• 3 aspects of communications design1. Simplicity2. Imagery3. A story
Or in other words:
“Tell a simple story with pictures”
Designing the presentation
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• Place numbers into a context so people understand what they mean
• Provide meaningful examples to articulate what the numbers are saying
x
Simplify complex information
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Get to the core of the idea
• Strip the presentation down to its most critical essence – The message you want to get across
• Structure your presentation around a central story or idea to create cohesion. Then support key ideas with detail
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• The picture superiority effect says that pictures are remembered better than words
• The effect is strongest when the pictures represent common, concrete things compared to more abstract ideas
The use of images
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• Pecha Kucha www.pecha-kucha.org
• Animation Check out this example on youtube: http://tinyurl.com/2uoupt4
• Prezi – Mind-map style presentation tool www.prezi.com
• Naked – Present with no slides to capture your audiences attention
Some different presentation formats to try
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Some additional resources
Link Description
http://beyondbulletpoints.com/ Cliff Atkinson’s website of the book
www.i-render.net/2010/05/50-examples-of-data-visualization-and-infographics/
Infographics examples
www.edwardtufte.com Data visualisation guru
Www.heathbrothers.com Check out the stickypresentation guide
www.garrreynolds.com/ Presenting guru
www.presentationmagazine.com Presentation magazine with lots of useful tips
Www.mashable.com/2007/05/15/16-awesome-data-visualization-tools/
Data visualisation examples
http://www.lessig.org/ Lawrence Lessig’s site
http://identity20.com/media/OSCON2005/ Dick Hardt presenting the Lessig way.
http://www.presentationzen.com/ Garr Reynold’s blog on professional presentation design
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