Guideline for Logo, Slogan, Packaging Assignment Logo : Describe the logo, what it represents and...
-
Upload
kevin-james -
Category
Documents
-
view
229 -
download
1
Transcript of Guideline for Logo, Slogan, Packaging Assignment Logo : Describe the logo, what it represents and...
![Page 1: Guideline for Logo, Slogan, Packaging Assignment Logo : Describe the logo, what it represents and why. Simple Memorable Appropriate Versatile Unique Timeless.](https://reader031.fdocuments.us/reader031/viewer/2022013103/56649eab5503460f94bb12c7/html5/thumbnails/1.jpg)
Guideline for Logo, Slogan, Packaging Assignment
Logo: Describe the logo, what it represents and why.
Remember
Simple
Memorable
Appropriate
Versatile
Unique
Timeless
Aesthetically Pleasing
Proportional
Colour/Font
Refer to Key Elements of Logo Design & Principle of Logo DesignPresentations on the Wiki
![Page 2: Guideline for Logo, Slogan, Packaging Assignment Logo : Describe the logo, what it represents and why. Simple Memorable Appropriate Versatile Unique Timeless.](https://reader031.fdocuments.us/reader031/viewer/2022013103/56649eab5503460f94bb12c7/html5/thumbnails/2.jpg)
Guideline for Logo, Slogan, Packaging Assignment
Slogan: State your slogan; describe what it represents and why.
Remember
Rhythm
Speaks to your product
Highlight competitive advantage / USP
Few Words
Truthful
Integrates Brand or Company Name
![Page 3: Guideline for Logo, Slogan, Packaging Assignment Logo : Describe the logo, what it represents and why. Simple Memorable Appropriate Versatile Unique Timeless.](https://reader031.fdocuments.us/reader031/viewer/2022013103/56649eab5503460f94bb12c7/html5/thumbnails/3.jpg)
Guideline for Logo, Slogan, Packaging Assignment
Packaging: What should it do?
Remember
Promotes Product
Look Professional
Protects
Preserves
Provides Info to Consumer
![Page 4: Guideline for Logo, Slogan, Packaging Assignment Logo : Describe the logo, what it represents and why. Simple Memorable Appropriate Versatile Unique Timeless.](https://reader031.fdocuments.us/reader031/viewer/2022013103/56649eab5503460f94bb12c7/html5/thumbnails/4.jpg)
Guideline for Logo, Slogan, Packaging Assignment
Packaging: What should it have?
Remember
Functional
UPC code
Nutritional Facts
Ingredients, weight, size
Use directions
Logo/Slogan
![Page 5: Guideline for Logo, Slogan, Packaging Assignment Logo : Describe the logo, what it represents and why. Simple Memorable Appropriate Versatile Unique Timeless.](https://reader031.fdocuments.us/reader031/viewer/2022013103/56649eab5503460f94bb12c7/html5/thumbnails/5.jpg)
Guideline for Logo, Slogan, Packaging Assignment
Target Market Analysis: What should it have?
Remember
Demographics: Age, gender, family life cycle; income level; ethnicity &culture
Psychographics: life styles; values; beliefs, interests
Geographic: Where your consumers are – metropolitan, rural, suburban etc.
Refer to Market Segmentation.ppt on the Wiki