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Guide to Mobile Affiliate Marketing

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Key indicators

1. Mobile commerce

2. Tradedoubler’s network

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The multichannel consumer

20% of households have a tablet

45% in 2018

60% of EU Internet users own a smartphone

48% Android devices

71% of Europeans use the Internet

Source : Mediametrie + eMarketer 2014

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Mobile devices are with us everywhere and

transform the way we shop

In 2018…

Source : Forrester Research Mobile and Tablette Forecast, 2013–2018 (EU7)

49 % of online sales in Europe

will be done on a mobile device

The m-commerce opportunity

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Key indicators

1. Mobile commerce

2. Tradedoubler’s network

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Tradedoubler network is getting mobile

16 % of impressions are made on mobile devices

Source : Tradedoubler Network – April 2014

31% on iPad

x 5 since 2012

49% on iOS

46% on Android

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Publishers & mobile

Within our to 30 publishers …

24% have developed an application

47% have a mobile site

18% have a mobile site and an app

Source : Tradedoubler Network – av UK FR DE – April 2014

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Advertisers & mobile

41% have developped an application

53% have a mobile site

30% have a mobile site and an app

Source : Tradedoubler Network – av UK FR DE – April 2014

Within our to 30 clients …

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Mobile shopping

… AOV on smartphone is 41% smaller

Compared to Average Web Order Value …

… AOV on tablette is 10% higher

3,2% on smartphone

6,8% on tablets

10% of sales are generated on a mobile device

Source : Tradedoubler Network – av UK FR DE – April 2014

x 5 since 2012

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Get started

1. Tracking of mobile performance

2. Mobile Affiliate levers

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• Work on performance model

• Understand and analyze your mobile traffic

• Optimize your campaign’s ROI

• Assign the commission to the last click publisher

• Implement actions specific to mobile

Why track?

€

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What to track?

Impression Click

DoubleClick

Publishers sites & applications

Sale/lead on mobile site

Installs of the application

NETWORK ACTIONS TRACKED

Call/sale in call centers

Visit on site mobile

Sale/lead in-app

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Mobile site tracking

• Regular web pixel

• Creation of mobile specific events

• Possibility to add site visits tracking

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App tracking

Cookie MacAddress

IDFA

Advertising ID UDID

Device Fingerprinting

Android Referer

Which identifier?

Which tool?

Software Development Kit

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IOS App Tracking

x

Cookie IDFA

Device Fingerprinting

Cookie IDFA

Device Fingerprinting Tradedoubler

Server

SDK

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ANDROID App Tracking

Advertising ID Device Fingerprinting

Advertising ID Device Fingerprinting

SDK

Android referer

Tradedoubler

Server

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Re-Activate App Owners

Check if app is installed

on the phone

YES

NO

Deeplink into the app already installed to optimize user journey

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1. Tracking of mobile performance

2. Mobile Affiliate levers

Get started

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Types of web and mobile publishers

EMAILING

VOUCHERS

CASHBACK & VIRTUAL CURRENCY

SHOPPING PORTALS

VERTICAL SITES

Multiply promotional levers

Types of mobile-only publishers

DISCOVERY APPS

APP NETWORKS

SOCIAL NETWORKS

PERFORMANCE DISPLAY

COMPARISON SITES

SEARCH

PREMIUM MOBILE NETWORKS

SMS & PRE-INSTALLS

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Mobile Site Mobile version or responsive site

Mobile application

Native, web view… iOS, Android

Adapt your brand content & messages

Mobile emailing Mobile friendly – mobile version – responsive

Mobile banners Mobile friendly – mobile version – responsive

Other formats Fluxes/codes , Video, SMS, M-coupons, Push notifications, …

Promotional

formats

Advertiser

portals

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Themes: News, Travel, Music, Sport,

Women, CSP + ..

Operators / wifi: Vodafone, Orange, 3G, wifi … OS:

Android, iOS, Symbian, RIM,

Windows, Bada…

Geolocation: 500 meters, city, region, country

...

Brands : Samsung, Appel, Nokia,

Blackberry, LG, Sony…

Publisher type: Website, mobile site, ios app,

Android App ...

New targeting options

Contextual: Weather, TV spot…

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Classic mobile publisher models

CPC Double Clic Clic to call CPV CPI

Hybrid models

CPC + CPA/CPL CPI + CPA/CPL

A CPC test is often needed before we can commit to a CPL or CPA

Mobile Payout models

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Interflora mobile affiliate program

Case Study

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Interflora: 100% mobile program

Objectives:

- sales on mobile site and apps

- downloads of the apps (with CPA focus)

Sites & apps:

- Interflora Ios + Android apps & mobile site

The tracking:

- Tradedoubler tracking (mobile site + apps)

Publishers:

- Vertical apps – premium networks – SMS

Results:

- Premium apps best performed

- 40% sales in-app - 60% sales on mobile site

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Camille Palluat de Besset

Head of Mobile

Tél. +33 (0) 1 42 65 63 40

Mobile +33 (0) 6 10 22 61 23

Email camille.palluatdebesset@tradedoubler.com

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Questions